New NAIFA Center to Advance Awareness of Long-Term Care

By Kevin Mayeux, CAE

NAIFA will soon launch the NAIFA Center for Excellence in Long Term Care to equip agents and advisors with information, designation and educational resources to meet consumers’ growing need for advice and solutions in long-term care. Carroll Golden, the Center’s director, announced the launch at the 2018 Intercompany Long-Term Care Insurance Conference, held recently in Las Vegas.

Scheduled to start this summer, the Center will be a one-stop shop solution for all things relating to longterm care and meeting the needs of an aging population. As Golden noted, “Through the power of a virtual, private online community, we will bring together solution and service providers, producers and thought leaders to network, share best practices and access research, training and expert advice on the latest trends and issues affecting the industry and consumers.”

The Center will be supported and housed on www.NAIFA.org. It will be governed by an Advisory Board of long-term-care thought leaders and sponsor representatives, who will contribute critical insights and education, as well as information on community development and advocacy.

Visitors will have 24/7 access to the Center through multiple media platforms, including videos, expert interviews, articles, case studies, webinars and infographics. Content will cover traditional and combination products, as well as worksite selling, short-term care, critical illness, reverse mortgages, claims management, senior housing options, and robotics.

NAIFA will support the general and administrative activities of the Center and sponsors will underwrite additional development and maintenance costs.

Over the years, the long-term-care industry has heard the call for innovation and has responded by providing a wide range of products as well as expanded services, research studies, and professional insights and training. But with the various options now available, it is sometimes difficult for professionals, distributors and consumers to understand them and act upon them.

The Center will address this issue by bringing all stakeholders together to communicate, organize and share market intelligence. Through this collaborative effort, the industry will be better positioned to work together and provide effective solutions that meet the changing needs of the long-term-care market.

For more information on the NAIFA Center for Excellence in Long Term Care, please visit www.naifa.org.