Adrian A. Loza Campaigns/Campañas

pg| 2

You can design and create, and build the most wonderful place in the world. But it takes people to make the dream a reality.

Walt Disney

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Lo ts to Lea r n

selected projects _ A d r i a n A . Lo z a

objective _ quarterly catalog theme

project _ ecolutions

pg| 20

RD

ASH LOGIN/SPL

SCREEN

WO GOT PASS R O F / P L E H

AGE

LANDING P

PROFILE F

EED

PROJECTS

1-15

COMMUN GEBASE KNOWLED

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MAKERSPA FUNDING

TERS VIDEOS/FIL

PROJECTS

OUT

_ BUT I’VE LEARNED

CONTACT

SET

MAKERSPA

Interact with your audience in unchartered territory.

US

TION PAGE CONFIRMA

PROJECTS E

FORM PAG

ET PROFILE S

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TS MY PROJEC

JECTS LISTED PRO

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SETTINGS NEW PROJ

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WNLOAD

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DIA KIT DO

PAGE

_ PROJECT

SHARE

BRILLIANT LABS /// Web Design _ Redesign

DIA SOCIAL ME FUNDING

CALENDAR

pg| 14

Design Observer

selected projects _ A d r i a n A . Lo z a

project _ name

objective _ description

pg| 14

pg| 14

Design Observer

selected projects _ A d r i a n A . Lo z a

project _ name

objective _ description

pg| 14

pg| 6

D es ign O bs e r v e r

selected projects _ a d r i a n a . l o z a

project _ lightguards

objective _ launch a story

2-15 _ BUT I’VE LEARNED

A great story should compliment a great product.

This sets a standard. _ PROJECT

LIGHTGUARDS /// Branding _ Identity

pg| 6

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D es ign O bs e r v e r

selected projects _ a d r i a n a . l o z a

project _ lightguards

objective _ launch a story

pg| 7

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D es ign O bs e r v e r

selected projects _ a d r i a n a . l o z a

project _ lightguards

objective _ launch a story

pg| 8

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D es ign O bs e r v e r

selected projects _ a d r i a n a . l o z a

objective _ launch a story

project _ lightguards

0 9 6 . 7 4 1 0 0 0

Preserve and Protect.™ 7 8 6 4 5 4 4 6

L I G H T

GUARDS

L I G H T

GUARDS

LI GHTGUARDS

pg| 9

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D es ign O bs e r v e r

selected projects _ a d r i a n a . l o z a

project _ moksa yoga studio

objective _ branding campaign

3-15 _ BUT I’VE LEARNED

Unity brings ideas together, in design and experience. .

_ PROJECT

MOKSA YOGA STUDIO /// Branding _ Packaging & Identity Design

pg| 10

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D e s ign O bs e r v e r

selected projects _ a d r i a n a . l o z a

objective _ branding campaign

project _ moksa yoga studio

M

O

K

S

A

M

M KSA

pg| 11

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D e s ign O bs e r v e r

selected projects _ a d r i a n a . l o z a

project _ moksa yoga studio

objective _ branding campaign

pg| 12

pg| 20

Lo ts to Lea r n

selected projects _ A d r i a n A . Lo z a

project _ ecolutions

objective _ quarterly catalog theme

4 -15 _ BUT I’VE LEARNED

BACKLINCO

SEO navigates the browser with scripts as stepping stones.

_ PROJECT

BACKLINCO /// Seo Meta Links Web Design _ Redesign

pg| 20

pg| 14

Lo ts to Lea r n

selected projects _ A d r i a n A . Lo z a

objective _ description

project _ name

ABOUT

BLOG

PRODUCTS

PROVEN SEO TIPS

pg| 14

CONTACT

GRAKCUSUPPLEMENTS

ABOUT

BLOG

PRODUCTS

PROVEN SEO TIPS

CONTACT

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pg| 13

D e s ign O bs e r v e r

selected projects _ a d r i a n a . l o z a

project _ font bureau catalog

objective _ quarterly catalog theme

5-11 _ BUT I’VE LEARNED

Understand the engineering behind the design and then plan. _ PROJECT

FONT BUREAU /// Editorial _ Catalog

pg| 13

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D es ign O bs e r v e r

selected projects _ A d r i a n A . L o z a

project _ name

objective _ description

pg| 14

Inspired by Font Bureau’s rapid success with the 1990 Bodega Sans, Greg years later. It duplicates the same weights and styles as the original in an alternative ingeniously related Art Deco textures.

FB 1992 E S T.

SU G GE ST ED

1989

U S ES

Magazine Corporate Book

6

8

10

12

14

18

24

30

•5•

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Lo ts to Lea r n

selected projects _ A d r i a n A . Lo z a

project _ ecolutions

objective _ quarterly catalog theme

6-15 _ BUT I’VE LEARNED

numbercruncher

TM

Software design arms a saleforce with a metric boost.

_ PROJECT

NUMBER CRUNCHER /// Interactive Design _ Redesign

pg| 20

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Lo ts to Lea r n

selected projects _ A d r i a n A . Lo z a

project _ name

objective _ description

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Lo ts to Lea r n

selected projects _ A d r i a n A . Lo z a

project _ name

objective _ description

pg| 14

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D e s ign O bs e r v e r

selected projects _ A d r i a n A . Lo z a

project _ precise newsletter

objective _ biyearly employee publication

7-15 _ BUT I’VE LEARNED

Make it 1. informative, 2. interesting and 3. exciting. Build suspense. _ PROJECT

PRECISION /// Editorial Design _ Newsletter

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D e s ign O bs e r v e r

selected projects _ A d r i a n A . L o z a

project _ precise newsletter

objective _ biyearly employee publication

pg| 16

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D e s ign O bs e r v e r

selected projects _ A d r i a n A . L o z a

objective _ biyearly employee publication

project _ precise newsletter

OUR SERVICES

PRECISE DESIGN Precision time has an extensive selection of unique watches that summarize the history of our name. Many consumers know this time and time again from our vast selection waiting to be bought. But what happens behind the design of each piece?

We take creative steps in making the final product and continually surprise all with our ending spectacular masterpieces. We show you our intimate process in creativity, innovation, and drive in this watch making business.

SERVICES OFFERED ‹ Watch Battery Testing ‹ Watch Battery Replacement ‹ Underwater Simulation ‹ Testing for Water Resistance ‹ Watch Gasket Revplacement ‹ Crystal Replacement ‹ Watch Band Sizing ‹ Watch Band Replacement ‹ Ultrasonic Watch Case & ‹ Band Cleaning ‹ Springbar & Cotterpin Replacement

WATCH REPAIRS ‹ High End Watch Handiling ‹ Stem and Crown Replacement ‹ Handle and Dial Aligning ‹ Movement Replacement

1|

‹ Specialty Part Orders

PACKAGED PLANS We love our relationship to be everlasting with our watch buyers. What more perfect way to keep that bond strong and assured with “Quality Assurance Packages” for a period of 5 years?

Let us make sure that your watches shine with brilliance every time it catches an angled glare.

You’ll be grinning with all that attention.

The masterpiece is complete. Precision

This step for us is crucial. We go

Time watchmakers always find it

through endless amounts of sketches,

fulfilling to gaze at the piece while

many of which are a play of the last.

the mind shuffles and traces the steps

But every small change done makes the

taken to create it. Though the journey

greatest difference. From placement,

has ended in adding or subtracting

to color, to finish, sketches give us an

components, we believe that the

environment to solidify anything and

buyer commences a new journey of

everything before it’s too late.

interaction. And we commence with a new creative specimen once more.

5 | Models

Just as strong and dedicated, time and

Our past creations serve as our newer

time again.

creations templates. We usually arrange three past examples, two of which are similar to the current design and one that is completely opposite, and compare and contrast the items. If we see that our current design leans toward being to similar or too different we make more changes. We try

2|

Inspiration

producing hybrids on rare occasions,

As refined as our pieces are and copied

but sometimes they just are the perfect

time after time, we strive to bring

fit for the job. The models serve to

something new to the table. Always.

enhance, not overshadow new models.

Inspiration comes to us every time we meet a new customer. Everyone

6 | Prototypes

customer. The bond between the

has a story. And everyone has an

The prototype reveals all. Any flaw

For questions about your

wearer and the message the watch

interpretation of that story. We make

evident is seen automatically by our

watch repair please contact the

gives to others is individually defined.

watches that attempt to summarize

trained technicians. Though design

location where you dropped

However, Precision Time asks

groups of coherent ideas into a visual,

is crucial in visual appeal, it affects

off your watch. If your watch

customers personally what they look

tangible product. Inspiration couldn’t

the mechanics of the device. If we see

has been sent to our watch

for in a watch. This includes what

find a greater treasure than the

that either the gears and mechanics

Unlimited Batteries

service center you may contact

features are essential and what should

humanistic approach towards creativity.

of the piece don’t fit or the design

Unlimited Gaskets

them directly.

be expected when it comes to making

We ask. They share. We do. They love.

of the watch doesn’t match for what

19

99

a purchase. From children who look

Unlimited Water Pressure Test Unlimited Watch & Case Band Cleanings

26

99

$

the engineering requires, we will try

Watch Service Center

to have watches that flash time with

3 | Concept

to salvage the design and modify the

9466 South 670 West

a push of a button to the business

Concepts follow inspiration. Our

mechanics. This decision operates on a

Sandy, UT 84070

professional who is meeting a deadline

main goal is to be innovative, but

case by case basis. Sometimes we find

1-800-463-6816

and has only seconds to glance at their

we must make watches that appeal

solutions that just weren’t expected

wsc@precisiontimeco.com

wrist to even the diver who must not

to a broad audience. After gathering

providing beautiful results.

lose themselves to time flying by, we

all our research, the concept is

Basic Plan Services PLUS:

PREMIUM

7 | Final Product

Words are now translated to a visual.

Every watch reaches out to a particular

$

BASIC

Audience

4 | Sketches

Warranty Repairs

Customer Service

think of the multiple settings a watch

established. Usually the names we title

Watchband Sizings

1-888-994-1010

may serve its maximum purpose. A

these projects are generic, as if they

*Only Available on New Watches

info@precisiontimeco.com

watch molds itself to entertain the

were expressing a person; energetic,

primary viewer. If it does this, we have

romantic, lovely, dainty, classic,

done our job successfully.

structured, etc.

PRECISION TIME NEWS

OCTOBER/NOVEMBER ISSUE | 3

CHOOSING GUIDE As much as we enjoy giving our consumers their options in product selection, the end result remains with the consumer.

Having a vast selection for watches in terms of functionality, looks, innovation, and overall appeal can be an overwhelming experience for any individual client. Precision Time makes the question “which watch summarizes me” simple. We generate inclusive categories that apply to many, yet welcome a freedom to stand out based on your selection. After all, no matter how small the watch’s statement may be, it will make one. As one browses through our inventory, keep in mind, we’re here to make this an enjoyable experience.

27 WATCH TERMS Whether mechanical or electronic, watchmaking remains an exacting and highly complex science and art. There is a range of important industry words that may elude the average shopper. Taken directly from ProfessionalWatches.com, what follows is a glossary of 27 must know watch terms that are good to know when watch buying.

PRECISION TIME NEWS

CASUAL

FASHION

Look for casual features to keep

For watches with cutting edge

your mind at ease. Choose a

style, look for features like

ENERGETIC

watch with a comfortable band

unique case shapes, face colors,

If you are looking for a watch

and higher water resistance so

and band materials. You’re

that can meet the demands of

you don’t have to worry about

guaranteed to find these fea-

your active lifestyle, look to our

your watch when you’re reach-

tures if you look to established

sporting watches. G-Shock’s

ing in the cooler for a drink or

fashion brands, like Sottoma-

durable movement is fit for any

slipping in for a swim.

rino and Invicta.

and every vigorous adventure.

STYLES

???

1

3

ATM | A measurement of pressure called an atmosphere. An

attire. A calf-skin leather band

purchasing a child’s first watch.

band and a black face are al-

and a black face perfectly

In making the transition from

ways safe. Many of our watches

match a black sweater and gray

digital to analog, kids can be

come in stainless steel, black,

dress pants. Some even feature

smart about time keeping.

or brown leather bands to

luxury touches like diamond

match any ensemble.

and gemstone bezels.

What do you expect from your watch?

either rotate clockwise, counterclockwise or both to assist in

or fail the watch movement. If the watch passes, it is called a

calculations.

6

CASEBACK | Bottom of the watch that lies against

7

CHRONOGRAPH

8

9

HOROLOGY | Science of time measurement, including

oscillators working with an integrated circuit, assuring up to 10

12

END OF ENERGY | The end of energy in a “mechanical” watch is indicated by the seconds hand, which

CHRONOMETER | A very precise watch that is tested

jumps every two, three or four seconds.

13

END OF LIFE

| The end of battery life in a “quartz”

ranges.

watch is indicated by the seconds hand, which jumps every two,

COMPLICATION | Any “function” added to a watch,

three or four seconds.

14

asthometer, pulsometer, calendar, moon phase indicator, split

with gaskets to seal the caseback, crystal and crown from water.

if the power reserve runs out.

second chronograph, power reserve indicator, or alarm.

Gaskets need to be checked every couple of years to maintain

10

C.O.S.C. (Controle Officiel Suisse des Chronometres) | They test watches for 15 days and nights at

in some watches as part of a complication. Rotating bezels

five different positions and temperature ranges. They either pass

17

the art of designing and constructing timepieces.

18

19

TELEMETER | Stopwatch or chronograph function with a scale that measures the distance of something from the wearer of

LIGNE | Traditional unit of measurement used to measure

the watch through the amount of time it takes sound to travel.

25

TRI-DATE CALENDAR | Complication that

LUMINOUS PAINT | Self-illuminating paint that

21

PVD (Physical Vapor Deposition) | Method of

functions at the touch of a button. An easily legible white numeric

coating thin watch cases by integrating titanium particles and

display appears on the inside surface of the crystal when any

then depositing gold for color (usually comes in black finish).

digital function is activated.

GUILLOCHE | Decoration found on the dials of highend watches.

times more accuracy than a conventional quartz watch.

24

ability to maintain its rate as the mainspring unwinds.

the diameter of watch movements.

water resistance.

15

ISOCHRONISM | Equal periods of time. A watch’s

20

GASKET | Most water-resistant watches are equipped

such as a minute repeater, countdown timer, stopwatch, altimeter,

the movement. These watches can be shaken or manually wound

holds the glass or crystal in place. A rotating ratchet bezel moves

SUPER ACCRUATE | A watch that is accurate to +/- 10 seconds per year. A technology that uses quartz crystal

the movement is transferred into mechanical energy that creates

BEZEL | The ring around the top of the crystal. Generally

measure split times.

23

the exact time.

dials to keep track of seconds, minutes and hours.

for 15 days and nights at five different positions and temperature

HACKING | A feature that stops the second hand when the stem is pulled out as far as it will go. This allows you to set

CROWN | Knob used to wind a mechanical watch and to set the time or calendar of a watch.

| Stopwatch function that uses sub

16

chronometer.

11

your skin.

movement is mechanical. A weight (the rotor) turns by the motion

5

attire. A stainless steel bracelet

How much money do you want to spend?

AUTO-MOVEMENT | Self-winding watch whose of your arm and winds the mainspring. The energy generated by

a watch that matches your

a memorable experience in

How do you feel about high-tech watches?

atmospheric measure is the amount of air pressure at sea level that

4

For a more formal look, choose

a watch that matches your

What will you use it for?

the dial.

a watch can withstand. (1ATM = 1BAR = 10m = 33.3ft).

PROFESSIONAL

For a more formal look, choose

style. Parents can make it

When will you be wearing it?

APERATURE | Small opening in the dial that displays APPLIQUE | Numerals or symbols cut out and stuck to

LUXURIOUS

Children have a say in their

ASK YOURSELF

certain information such as date, day, month or moon phase.

2

KIDDISH

22

provides month, day and date.

is put on the hands and markers to read the time in low light

26

situations.

27

WATERPROOF | No watch is 100% waterproof.

WHITE ON | Analog watch that is able to display

RATTRAPANTE | Addition of a second hand to OCTOBER/NOVEMBER ISSUE | 5

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D es ign O bs e r v e r

selected projects _ A d r i a n A . L o z a

project _precise newsletter

objective _ biyearly employee publication

pg| 18

pg| 20

D e s ign O bs e r v e r

selected projects _ A d r i a n A . L o z a

project _ ecolutions

objective _ quarterly catalog theme

8-15 _ BUT I’VE LEARNED

Design is always looking for innovation.

_ PROJECT

ECOLUTIONS /// Print Design _ Identity

pg| 20

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D es ign O bs e r v e r

selected projects _ A d r i a n A . L o z a

project _ ecolutions

objective _ description

pg| 21

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Lo ts to Lea r n

selected projects _ A d r i a n A . Lo z a

project _ ecolutions

objective _ quarterly catalog theme

pg| 20

9-15 _ BUT I’VE LEARNED

A product should functions as good as those who decide to use it.

_ PROJECT

VETERANSCONNECT /// Web & Mobile Design _ Branding & Redesign

pg| 14

Lo ts to Lea r n

selected projects _ A d r i a n A . Lo z a

project _ name

R&R

R&R

R&R

R&R

R&R

R&R INITIATIVE INITIATIVE

MARKER MOVEMENT RANK

R&R INITIATIVE

R&R

INITIATIVE

R&R

objective _ description

R&R

R&R R&R

PINPOINT ORIGIN LO CAT I O N

SOURCE LEADER RANK

RESOURCES ORIGIN LO CAT I O N

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Lo ts to Lea r n

selected projects _ A d r i a n A . Lo z a

project _ name

objective _ description

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D e s ign O bs e r v e r

selected projects _ A d r i a n A . L o z a

project _ trailshare

objective _ interactive wireframe design

10-15 C

_ BUT I’VE LEARNED

A

B

Ideas generate other ideas but focus on those with primary desired results. _ PROJECT

TRAILSHARE /// Interactive _ Wireframes & Mockups

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D es ign O bs e r v e r

selected projects _ A d r i a n A . L o z a

project _ name

objective _ description

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D e s ign O bs e r v e r

selected projects _ A d r i a n A . L o z a

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D es ign O bs e r v e r

selected projects _ a d r i a n a . l o z a

project _ audi model tt

objective _ partnering advertisments

11-15

_ BUT I’VE LEARNED

Go with the simpler idea. It has room for change.

_ PROJECT

AUDI MODEL TT /// Print Design _ Advertisments

pg| 3

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D es ign O bs e r v e r

selected projects _ a d r i a n a . l o z a

project _ audi model tt

objective _ partnering advertisments

It’s a beast of a car.

Pick Any Shade of Grey

Valentines Day, 2015 Quattro SUV

pg| 4

project _ audi model tt

0 - 60MPH 5.3s

TTS C O U P E

objective _ partnering advertisments

pg| 5

pg| 25

D e s ign O bs e r v e r

selected projects _ A d r i a n A . L o z a

project _ illustrations

objective _ texture and drawings

12-15 _ BUT I’VE LEARNED

Brainstorming leads to more. Finalize your objectives. _ PROJECT

ILLUSTRATIONS /// Design _ Drawings & Posters

pg| 25

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D es ign O bs e r v e r

selected projects _ A d r i a n A . L o z a

project _ illustrations

objective _ texture and drawings

pg| 26

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D e s ign O bs e r v e r

selected projects _ A d r i a n A . L o z a

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D e s ign O bs e r v e r

selected projects _ A d r i a n A . L o z a

project _ tender wings

objective _ restauraunt branding

13-15 _ BUT I’VE LEARNED

Sometimes clichés are just what's needed.

_ PROJECT

TENDER WINGS /// Print Design _ Packaging Design

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D es ign O bs e r v e r

selected projects _ A d r i a n A . L o z a

objective _ restauraunt branding

project _ tender wings

pg| 29

Enjoy.

Gift Card

Front Fan Face

Gift Card Envelope

Enjoy.

Gift Card

Back Fan Face

Gift Card Insert

Digital Prepress Corporate Identity Project | Adrian A. Loza

pg| 29

pg| 30

D e s ign O bs e r v e r

selected projects _ A d r i a n A . L o z a

project _ calendar

objective _ year calendar publication

14-15 _ BUT I’VE LEARNED

Don't rely on a "pretty face". Design with smarts, character and motive too.

_ PROJECT

WORLD CULTURE CALENDAR /// Print Design _ Calendar

pg| 30

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D es ign O bs e r v e r

selected projects _ A d r i a n A . L o z a

objective _ year calendar publication

project _ calendar

“We wander for distraction, but we travel for fulfillment.” Hilaire

S

T R AV E L .

M

T

W

Th

F

Belloc

S

1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

16

17

18

19

20

21

22

23

24

25

26

27

28

SYMBOLS .......... Birthday

29

30

31

.......... Deadline .......... Event .......... Other

Break Routines

.......... School Related

pg| 31

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D es ign O bs e r v e r

selected projects _ A d r i a n A . L o z a

project _ calendar

J A PA N Fact: Noodles are slurped loudly when eaten. It symbolizes the food is delicious, but the

DECEMBER

“The World is a book, and those who do not travel read only a page.” St.

S

M

T

W

Th

F

slurping also serves to cool them down.

Coordinates: 36 00 N, 138 00 E Languages: Japanese

Augustine

S

1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

16

17

18

19

20

21

22

23

24

25

SYMBOLS .......... Birthday

26

27

28

29

.......... Deadline .......... Event .......... Other .......... School Related

objective _ year calendar publication

pg| 32

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D e s ign O bs e r v e r

selected projects _ A d r i a n A . L o z a

project _ logo designs

objective _ creat

15-15 _ BUT I’VE LEARNED

A symbol only represents a company's reputation.

Refresh when needed. _ PROJECT

LOGOS /// Print Design _ Emblems and Symbols

pg| 33

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D es ign O bs e r v e r

selected projects _ A d r i a n A . L o z a

Mexitalia

project _ logo designs

objective _ create company symbols

pg| 34

pg| 35

D e s ign O bs e r v e r

selected projects _ A d r i a n A . L o z a

pg| 35