Upscale Living Press - Adriana Hoyos. Born with a passion for design and architecture

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How vital is input from the client?

It’s very important to understand what the client needs and dreams, however, the challenge is to always be ahead of what the client might expect.

If your vision differs from the client, do you try to persuade them to see things your way without coming across as forceful?

It depends. There are always those clients that are more into the artistic expression of me as designer.

You’ve completed some amazing projects in both the commercial and residential spheres.

Is there a favorite / are there favorites and why?

I am very much enjoying doing thematic hotels and VVIP airport lounges at this time.

Have there been projects that you have declined? If yes, why?

Yes, when I see that we are not a fit for any reason to the client or the client is not a fit for our studio. It is very important to connect with the client in terms of style and look.

And the most challenging ones?

The hardest challenges come when the execution by third parties is not as efficient as expected or even more when the client does not make the decisions.

How do you steer the demands of this high-pressure environment (hopefully there’s a fun aspect too)?

One by one and always being positive and finding the best solutions for everyone.

What do your designs reflect?

Always should add aesthetic value to a lifestyle.

Convert spaces into places for people to elevate the lifestyle.

On a global scale, more and more emphasis is placed on sustainability. How important is that in your designs?

It is very important, and we are sustainable in all three. For social sustainability, we employ about 400 families and create equal opportunities for men and woman. For economic sustainability, we export from Ecuador about one to two containers per day therefore bringing resources to Ecuador. We select materials in our furniture manufacturing with intention.

We even grow our own trees and use harvested SEIKE wood.

How do you feel about being called a trailblazer in your field?

Extremely excited and proud.

Is your home as stunning as those of your clients? I’m thinking of the old proverb of the shoemaker’s children that have no shoes …. hopefully, that’s not the case with your abode.

No, I have the challenge to make it as warm and beautiful as expected for my family and to be a fit for our lifestyle. My husband is the most critical of my work in both a good and positive sense. I recently remodeled my house in Quito that I love, and it was quite a large project because once I started, I saw so many opportunities with new spaces.

What are your favorite rooms in your own home and why?

I love my pergola outside. We spend a lot of quality time with my family. Being outdoors and connected with nature, but at the same time having the ability to host big family events is great.

What key pieces in your home can you not live without?

My favorite pieces are my new Lua and Gem sofas because they are both sculptural and comfortable and my Galapagos swivel chair.

Talk us through a timeless interior design style.

Transitional is a good way to describe it.

Is there a right and wrong when it comes to decorating?

There is. First, the areas need to flow for good design. Decorating is very personal, like the way you dress. For me, the colors should blend and there has to be a theme behind it.

How does one keep things modern / timeless without having to break the bank?

Good taste and flair do not necessarily come with spending huge amounts of money. I like smart design. I constantly work with restrictive budgets. The challenge is to not overspend and still have a luxurious and timeless look.

Do you believe in repurposing dated pieces or should one just shop for new ones?

It depends. There are some pieces that blend easily with new ones for a more eclectic design while others do not.

You travel for business, and hopefully pleasure too. Which have been your favorite places to travel to that have left a lasting impression?

I certainly enjoy traveling and try to get the best experience of each place I visit by understanding the culture. Depending on the purpose of the trip, I have my favorites. I love going to Spain and Italy as they are synonymous with a passion for living and enjoying a glamorous lifestyle as well as great food and wine.

What do you do for fun?

My hobby is golf.

What is a catchphrase that best describes you?

Converting spaces to places.

Exciting projects on the horizon?

Since I wear two hats, interior design, and furniture designer, it keeps me busy. Our ultimate goal is keep making our brand luxurious and exquisite to last for generations. I deeply enjoy working with my family, who are equally as talented and passionate, and I will keep dreaming with my life partner Eduardo. We will never stop. https://adrianahoyos.com/

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