Al Ain Convention Centre Brand Guideline

Branding Guidelines

Last Update: 2/6/2010

Branding Guidelines Master Logo (Horisontal) (Use on white)

Master Logo (Vertical) (Use on white)

Logo white out

(Use on solid backgrounds)

Protection area

Minimum size Wrong usage examples

30 mm

Branding Guidelines Fonts Heading1 Zapfino Regular Heading2 Myriad Pro Bold Sub Heading Myriad Pro Regular Body Copy Myriad Pro Light Other ( if needed) Myriad Pro Light Italic Myriad Pro Italic Myriad Pro Bold Italic Myriad Pro Black Myriad Pro Black Italic

Layout Samples

Heading1

GE MB Farasha Ligh

‫ﻣﺮﻛﺰ اﻟﻌﻴﻦ ﻟﻠﻤﺆﺗﻤﺮات‬ Heading2 AxtAdvertising Bold Sub Heading AxtAdvertising Medium Body Copy AxtAdvertising Light Other ( if needed) AxtAdvertising Medium Italic AxtAdvertising BoldCond AxtAdvertising ExtraBold

Branding Guidelines Color Palette The AL AIN CONVENTION CENTRE colour palette features a range of Brown & Yellow. Consistent use of these colours on both printed and on-screen applications will help in building distinctive brand personalities for AL AIN CONVENTION CENTRE. (CMYK), and for web and on-screen presentation (RGB and HEX). For non-traditional reproduction methods such as embroidery and

Colours

Pantone® DS 316-1 U

CMYK

Pantone® 7403 C

CMYK

Pantone ® 7534 C 60%

CMYK

Pantone® 316-1 U 50%

CMYK

Pantone® 316-1 U 20%

CMYK

70. 80. 100. 0 1. 11. 58. 2 0. 2 . 5 . 6 35. 40. 50. 0 14. 16. 20. 0

RGB 107. 72. 40 RGB

232. 206. 121

HTML E8CE79

RGB 244. 240. 234 HTML D7D3C7

RGB

181. 154. 127

RGB

225. 214. 202