Presenting Mrs. Jones

| BY HELÉNE RAMACKERS PHOTOS PROVIDED BY THE BRAND

Effortlessly sophisticated, captivating, down to earth, sexy and authentic. Those are just a few choice adjectives to describe the ethereal wedding dresses fashioned by Grace Loves Lace Founder and Creative Director, Megan Ziems. Disrupting the bridal scene with the release of Jones, this stunning ivory gown has been lauded to set a new standard for the corseted wedding dress. Featuring an expertly trialed and tested design, Jones introduces a brand-first, using innovative design techniques to mimic a corset-like bodice. Her creation of the redefined concept of the traditional, restrictive bridal gown saw Megan invent structure in a dress without compromising on comfort. “Most brides almost expect that their wedding dress is going to be uncomfortable, with boning, zips and buttons cinching them into place. I wanted to design a gown that emphasizes a more structured, supportive look but stays true to our values of comfort first,” she explains. “A bride will be in the same gown for over eight hours on her wedding day; we wanted to create something that gives that defined, corset-like bodice so many brides love and set a new standard for comfort, flexibility, and freedom of movement.”

The Mrs Jones Campaign features international model sensation Gigi Paris who shot the campaign whilst visiting Australia. Launching alongside Jones is the Bo Shawl, designed to pair seamlessly with any ivory gown, this shawl oozes old Hollywood glamour which his having a major trend moment in bridal this season. Bo is 100% silk and is a versatile accessory to the Grace Loves Lace collection. www.graceloveslace.com.au