3 minute read
Business for Veterans
By Barbara Eldridge www.mindmasters.com
How Do You Stay Flexible in a Changing Business Climate
All of us know how terrific it feels to dream of what we want to achieve in the next twelve months, and to precipitate those dreams into the top goals that we choose for our 2022 plan. We also know the joy of taking action on a monthly and weekly basis to bring those dreams and desires to fruition, watching our goals come to life before our very eyes.
But what do we do when we get stuck, when we aren’t taking any action on a goal? Where do we turn when the fulfillment of the dream isn’t unfolding as we had envisioned?
Flexibility is the single most important quality you can develop to survive and thrive in the 21st Century. What do you think flexibility is? It is being able to adapt yourself quickly to changing circumstances and emergencies without panic or loosing you temper. It takes being open, receptive and willing to try new methods and techniques as well as getting EGO out of the way.
It means you must be like a chameleon, quick to harmonize with your environment. You don’t shed principles or alter your goals, but recognize that your Mental Attitude determines the effect of what’s going on around you.
FLEXIBILITY demands clarity, you can’t be wishy, washy, maybe or sometimes about the GOALS you are pursuing.
Apply these Essential Elements to keep things more focused:
SIMPLIFY: reduce and eliminate activities that contribute little to your goals. LEVERAGE: others Knowledge, Energy, Money, Success, Failures, Ideas, Contacts. ACCELERATE: move quickly to understand and satisfy your clients’ needs and demands so you can better serve them. MULTIPLY: create a team to work with (strategic alliances, mentors, joint venture partners).
CARRY OUT YOUR VISION
It is also important to know where you are in all areas of the business so you can review and plan each area of Business for Flexibility and Change. To be effective your business needs to have a clear structure, well defined authority, specific responsibilities, written duties (job descriptions) defined standards for attaining results and objectives all aimed at operating for measured results.
Your success comes from how well you are able to gauge your customer in the course of distributing your products and services to them. Your Marketing is a long term process of managing relationships with customers whose wants and needs you truly want to satisfy. To keep the business profitable, be aware of difference between Strategic Costs that bring in business and improve the bottom line – sales, advertising, promotion and R&D, (These are Business Building Costs) and NonStrategic Costs which are necessary for running the business but do not bring in business.
The underlying aspect for business success is the personal growth and development of you the owner, founder, and entrepreneur. Yours is the privilege of having the responsibility of directing the actions and carrying out the vision of the company. Your goals, your attitude, and commitment will allow employees, sub contractors, suppliers and the bank to place their trust
Barbara Eldridge has built a solid reputation as a Results strategies specialist, within industry and business over the past 40 years. Her unique message, since starting Mind Masters 30 years ago for entrepreneurs and small business owners, continually stresses vision, purpose and values as the key elements of business philosophy. Her undying compassion for the entrepreneur’s journey, her tireless capacity to listen, and her sincere enthusiasm for other’s success have insured her growing influence and her own mastery with MIND MASTERS.
