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BRAND MISUSE

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SECONDARY ASSETS

SECONDARY ASSETS

A few rules are necessary for maintaining the integrity of the brand. Don’t compromise the overall look of the logo by rotating, skewing, or distorting it in any way - that includes adding unnecessary and unattractive text decorations like drop shadows and outlines. Here are a few examples of some ways you should NEVER consider using the logo.

A. DO NOT distort or alter the proportions of the logo.

B. DO NOT outline any portion of the logo.

C. DO NOT rotate the logo.

D. DO NOT place elements in the logo clear space.

E. DO NOT resize any part of the logo.

F. DO NOT use any off brand colors or backgrounds.

G. DO NOT add drop shadows or other text styles.

H. DO NOT add unoffcialgraphicstothelogo.

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