Vernon County
Welcome to Vernon County—where the Driftless landscape shapes daily life and community wellbeing. Here, natural beauty, rural character, and genuine care for the land and one another create a truly great place to grow.
Whether you’re visiting or considering making Vernon County home, you’ll find strong schools, quality healthcare, thriving local businesses, and abundant outdoor recreation. Our communities value fresh food, clean water, safe neighborhoods, and the simple joy of living close to nature.
We hope you experience the warmth, resilience, and beauty that make Vernon County special.
Vernon County Guide designed by Vector & Ink, Wisconsin Dells, Wisconsin
vernon county by season
Vernon County shines in every season, offering year-round beauty and authentic Driftless experiences. From spring wildflowers celebrations and peaceful winter getaways, each season invites you to slow down, explore, and connect with nature and something authentic, welcoming, and uniquely Vernon County.
Spring (APRIL–MID JUNE)
As the Driftless awakens, hillsides burst with wildflowers and spring ephemerals. Enjoy trout fishing, fresh farmers markets, gravel biking, birdwatching, and the Winding Roads Art Tour. Spring is refreshing, scenic, and full of new beginnings.
Summer (MID JUNE–MID SEPTEMBER)
Summer brings live music, festivals, paddling the Kickapoo, boating on the Mississippi, scenic biking routes, and warm nights under the incredible stars. Enjoy farm-to-table dining, berry picking, campgrounds, trail rides, and endless family-friendly adventures across the ridges and valleys.
Fall (LATE SEPTEMBER–NOVEMBER)
Autumn transforms the hills with brilliant color and Vernon County is filled with the bounty of the harvest season. Visit orchards, pumpkin patches, and markets; enjoy farm tours and fall festivals as the season transitions toward winter magic.
winter (DECEMBER–MARCH)
Winter invites a slower, cozier pace with candlelight hikes, skiing, snowshoeing, ice fishing and maple syrup making. Enjoy holiday markets, cabin retreats, saunas, and self-care weekends while taking in the quiet beauty of snowy valleys and peaceful Driftless landscapes. Winter is the Driftless’ best-kept secret.
PHOTO CHAD BERGER
Photo courtesy of Brandie Myhre
events & festivals
JANUARY
• KICKAPOO VALLEY RESERVE WINTER FESTIVAL La Farge
• CHASEBURG TRAIL DAYS Chaseburg
FEBRUARY
• SNOWFLAKE INTERNATIONAL SKI JUMP TOURNAMENT Westby
• KID’S ICE FISHING DAY Genoa
• SONGS AND STORIES CONCERT Hillsboro Brewing Company
MARCH
• CANDLELIGHT HIKE Norskedalen, Coon Valley
APRIL
• SPRING CRAFT FAIR Pedretti Party Barn
• THE GREAT BIG EASTER EGG HUNT Hillsboro
• SPRING CITY-WIDE RUMMAGE SALES Viroqua
• RIDGES & RIVERS BOOK FESTIVAL Viroqua
• DAIRY ROUBAIX GRAVEL RACE Viroqua Area
• KARVE IN 9 Westby
• BIG WALLEYE TOURNAMENT & SMELT FRY Stoddard
MAY
• DRAGAWAY RACES BEGIN Every Saturday through October, Hillsboro
• CHASEBURG AREA CANCER WALK PANCAKE BREAKFAST Chaseburg
• SPRING MARKET IN THE VALLEY Coon Valley
• GRAND OPENING OF VIROQUA FARMERS MARKET Viroqua
• KICK-OFF - PIZZA & MUSIC AT SITTIN’ PRETTY FARM Viroqua
• GRAND OPENING OF ONTARIO FARMERS MARKET Ontario
• GRAND OPENING OF THIRD THURSDAY MARKET Readstown
• WESTBY SYTTENDE MAI Westby
• KID’S FISHING DAY Genoa
• KICK-OFF - LIVE IN VIROQUA Music every other weekend, summer
• STODDARD MEMORIAL DAY PARADE Stoddard
Photo courtesy of Brandie Myhre
LIVE IN VIROQUA
VERNON COUNTY FAIR
OF EVENTS & HAPPENINGS IN VERNON COUNTY
JUNE
• KICK-OFF - MUSIC IN THE PARK Esofea & Sidie Hollow Parks
• GRAND OPENING OF HILLSBORO FARMERS MARKET Hillsboro
• WINDING ROADS ARTS TOUR Viroqua Area
• BONFIRE MUSIC AND ART FESTIVAL Yuba
• KICK-OFF - MUSIC IN THE VALLEY Norskedalen, Coon Valley
• FISHABILITY Genoa
• VERNON COUNTY DAIRY BREAKFAST Fleming Farms, Westby
• MIDSUMMER FEST Norskedalen, Coon Valley
• TROUTFEST Coon Valley
• VIROQUA AREA PRIDE Viroqua
• SIDEWALK SALES Viroqua
• VIROQUA SHAKESPEARE FESTIVAL Viroqua
• RISE & SHINE BALLOON RALLY Viroqua
JULY
• LA FARGE AND ONTARIO 4TH OF JULY CELEBRATION
• OLD HWY 131 VEHICLE TOUR Kickapoo Valley Reserve, La Farge
• DRIFTLESS FOLK SCHOOL & THOREAU COLLEGE COMMUNITY CELEBRATION Viroqua
• NEVI FEST Pedretti Party Barn
• DRIFTLESS MUSIC FESTIVAL Viroqua
• HOT ROD SUNDAY La Farge
• SWEET RIDES & SWEET PIES Westby
• STODDARD MUSIC & MARKET Stoddard
AUGUST
• COULEE ANTIQUE ENGINE CLUB SHOW Westby
• PEOPLE FEST Yuba
• HILLSBORO CHARITY TRACTOR PULL Hillsboro
• LARRYFEST La Farge
• WILD WEST DAYS Viroqua
• HISTORICAL SOCIETY FALL FESTIVAL Coon Valley
• STODDARD, READSTOWN, HILLSBORO LABOR DAY CELEBRATIONS
• FIRE IN THE HILLS CAR SHOW Yuba
SEPTEMBER
• TWILIGHT TOUR Norskedalen, Coon Valley
• VERNON COUNTY FAIR Viroqua
• BOOGIEDOWN FESTIVAL Yuba
• VIOLA HORSE AND COLT SHOW Viola
• CHASEBURG AREA CANCER WALK Chaseburg
• RETREAT WORLD’S FAIR Retreat
OCTOBER
• FALL CITY-WIDE RUMMAGE SALES Viroqua
• FALL MARKET IN THE VALLEY Coon Valley
• DRIFTLESS REGION DIA DE MUERTOS Viola
• DAM CHALLENGE, KICKAPOO VALLEY RESERVE La Farge
• ST JOE’S 5K/10K RUN/WALK
• NORSKEDALEN CIVIL WAR EXPERIENCE Norskedalen, Coon Valley
• PUMPKIN CARVING Norskedalen, Coon Valley
• GHOULEES IN THE COULEES Norskedalen, Coon Valley NOVEMBER
• BEAVER MOON MARKET Stoddard
• TWINKLEFEST PARADE Viroqua
• SMALL BUSINESS SATURDAY
DECEMBER
• GUNDERSEN ST. JOSEPH’S HOLIDAY BAKE SALE & CRAFT FAIR Hillsboro
• OLD FASHIONED CHRISTMAS Norskedalen, Coon Valley
• HOLIDAY CRAFT FAIR Vernon Vineyards, near Viroqua
• PLEASANT RIDGE HOLIDAY FAIRE Viroqua
• WINTER SOLSTICE CELEBRATION Viola
Explore the Arts & culture
art
Vernon County’s creative spirit runs deep. From long-held folk traditions to nationally recognized fine artists, makers here draw inspiration from the land, the people, and the quiet beauty of the Driftless Region
MURALS & BARN QUILTS
Across the county, vibrant murals reflect local history, community values, and the natural landscape we all share. In downtown Viroqua, you’ll find eight largescale murals, while Westby and Coon Valley feature playful 3D-style pieces filled with hidden “Easter eggs” waiting to be discovered. Start at Viroqua’s McIntosh Memorial Library to learn more about the downtown Viroqua mural tour.
Out on the back roads, bright barn quilts and barn art add color to the landscape. Their geometric patterns celebrate agricultural heritage and modern creativity— making a drive through Vernon County’s countryside a meaningful way to explore both art and place.
FOLK ART
Creative expression shows up everywhere here— sometimes in long-standing roadside landmarks like the Romance Chicken, other times in temporary hay bale or snow sculptures shaped by a neighbor’s imagination. Folk art thrives in both our towns and rural communities.
MUST-SEE ART GALLERIES
To see the work of local and regional artists, visit VIVA Gallery in Viroqua, an artist-owned cooperative showcasing a wide range of mediums. In Coon Valley, stop by the Central Park Gallery after grabbing a photo with the Angel Wings mural outside.
CULTURAL HERITAGE & HISTORY MUSEUMS
Learn about Vernon County’s stories, traditions, and the landscape that continues to inspire creatives at:
• Vernon County Museum
• Readstown Museum
• Westby Historical Society Museum
• Hillsboro History Museum
• Great River Road Interpretive Center
• Norskedalen Nature and Heritage Center
• Kickapoo Valley Reserve Visitor Center
Arts Events
RIDGES & RIVERS BOOK FESTIVAL
A celebration of reading, writing, and creativity in Viroqua the last weekend of April.
WINDING ROADS ART TOUR
A self-guided tour the first full weekend of June, inviting you into artists’ studios to meet makers and see their work up close.
ENGAGE WITH THE ARTS
Learn folk skills, connect with nature, or explore new creative practices through classes and workshops offered by the Driftless Folk School in Viroqua or Driftless Curiosity near Viola.
culture Scene
music & theater
Vernon County may be known for its scenic landscapes, but it also has a rich and varied live music and theater scene that rivals much larger communities. From outdoor summer concerts to local theater productions and seasonal festivals, the arts come to life here all year long.
UNIQUE VENUES IN VERNON COUNTY
The county is home to several hidden gems for music and theater lovers. Whether it’s a century-old theater or a repurposed tobacco warehouse, these venues show how creativity and rural heritage grow side by side here. Catch an intimate show at Driftless Books and Music or an avant-garde performance at The Commons. Enjoy a production at the beautifully restored Historic Temple Theatre or a cozy evening at the Landmark Center Theater.
Experience local and national performers at the Westby Area Performing Arts Center, or take in a performance in the acoustically rich barn at Pierce Hill Performing Arts on a ridge just outside Viroqua. You’ll also find shows across the county in coffee shops, bars, wineries—and even the occasional DJ dance party at the new Moonlighter Lab.
free music series
MUSIC IN THE PARKS
Wednesdays, June–August
Sidie Hollow & Esofea County Parks | 6:00–8:00 pm
Food vendors available; bring a chair or picnic blanket.
LIVE IN VIROQUA
Every other Saturday, end of May–end of Aug Court St, Viroqua
Food trucks at 5:00 pm; music 6:00–9:00 pm.
NORSKEDALEN MUSIC IN THE VALLEY
Wednesdays, late June–mid Aug | 5:30–7:30 pm
Carry-ins welcome.
SITTIN’ PRETTY FARM FRIDAYS
Fridays, May–November | 5:00 pm–dusk
Just outside Viroqua | Wood-fired pizza & drinks for sale (Limited number of pizzas; consider pre-ordering.)
THIRD THURSDAYS AT SECOND NATURE AT READS CREEK
3rd Thursday, May–September | 5:00–8:00 pm
Live music, local vendors, food trucks, and kids’ activities.
VERNON VINEYARDS SUNDAYS
Sundays, March–October | 2:00–5:00 pm
Food trucks and wine for sale.
LA FARGE MUSIC IN THE PARK
Twice a month on Mondays, June–August
Food at 5:00 pm; music 6:00–7:00 pm (Concerts move to the community center in case of rain.)
HILLSBORO MUSIC SERIES
Occasional Tuesdays in summer | 6:00–8:00 pm
Food vendors available; bring a chair or picnic blanket
COON VALLEY MUSIC IN THE PARK SERIES
Monthly, June–August
Coon Valley Veterans Memorial Park Times and days TBD.
ANNUAL FESTIVALS
These annual festivals showcase local talent, strengthen community traditions, and welcome friends and neighbors back each year.
JUNE
• Bonfire Music and Art Festival – Yuba
• Viroqua Shakespeare Festival – Viroqua
JULY
• Driftless Music Festival – Viroqua
• Stoddard Music and Market – Stoddard
AUGUST
• People Fest – Yuba
• Larryfest – La Farge
SEPTEMBER
• Boogiedown Festival – Yuba
WHAT’S FRESH in VERNON COUNTY
Farmers Markets
Vernon County’s farmers markets are a weekly tradition and a reflection of what makes this place a great place to grow—fresh food, strong community ties, and neighbors supporting one another. With more than 200 organic farms and a deep culture of stewardship, you’ll find foods grown with care and sold by the people who tended the land.
Beyond the produce, each market offers a welcoming atmosphere where families, farmers, makers, and musicians come together. It’s one of the easiest ways to experience the county’s rural character, community creativity, and everyday Driftless life.
Farmers Market schedules
VIROQUA | Saturdays | May - October 8:00 am - 12:30 pm
ONTARIO | 2nd & 4th Fridays | May - September 3:00 pm - 8:00 pm
LA FARGE | Saturdays | mid May - mid October 9:00 am - 1:00 pm
HILLSBORO | 1st & 3rd Saturdays | June - September 8:00 am - 12:30 pm
CHASEBURG | Wednesdays | May - October 3:00 pm - 6:00 pm
Farm Stands
Beyond the markets, Vernon County’s backroads are dotted with farm stands offering produce, eggs, honey, maple syrup, cut flowers, baked goods, and handmade items. These stands are a simple, honest way to support local families and experience the rhythms of rural life.
LOOK FOR ROADSIDE STANDS ALONG:
• County Road NN, outside Viroqua
• County Road O, near Chaseburg
• Irish Ridge Road, between Ontario and Hillsboro
• And many other scenic routes throughout the county
COUNTY seasonAL GUIDE
Eating with the seasons is part of life in Vernon County. Here’s what you’ll find at farm stands and markets throughout the year in our Driftless climate.
EARLY SEASON — MAY & JUNE
Fresh Greens • Spinach • Lettuce Mixes • Radishes
Green Onions • Rhubarb • Asparagus • Snap Peas
Early Herbs (Chives, Mint, Cilantro)
HIGH SUMMER — JULY & AUGUST
Sweet Corn • Tomatoes • Cucumbers • Zucchini
Summer Squash • Green Beans • Blueberries
Raspberries • Early Apples • Peppers • Broccoli
Cauliflower • Kohlrabi • Sweet Peppers • Hot Peppers
Fresh-Cut Flowers in Full Bloom
LATE SEASON — SEPTEMBER & OCTOBER
Apples (multiple varieties) • Pears • Winter Squash
Pumpkins • Gourds • Carrots • Potatoes • Beets
Onions • Cabbage • Garlic • Leeks • Sweet Peppers
Hot Peppers
LOCAL FAVORITES YOU’LL SEE ALL SEASON
Eggs • Pastured Meats • Jams • Mushrooms • Honey & Maple Products • Bread & Baked Goods • Herbal
Products • Pickles • Handcrafted Goods from Local Makers
Tip: Seasonality shifts slightly with weather, but talking directly with farmers is the best way to learn what’s fresh and what’s coming next—they’re always happy to share.
along the mighty mississippi STODDARD, GENOA, D e SOTO
LOCAL FEATURE:
A PARK WITH A VIEW — OLD SETTLERS OVERLOOK
Perched high above the Mississippi River, Old Settlers Overlook offers 30 acres of Driftless beauty. Established in 1972, the park includes wooded trails, an old quarry, and sweeping river vistas. Locals affectionately call it “Wing Dam Park,” named for the stone quarried here to build wing dams along the river.
In the late 2010s, community members rallied to extend fall hours so families could enjoy peak foliage. Their efforts, supported by Vernon County, the Stoddard Lions Club, and the Wisconsin DOT, led to new signage, refreshed trails, and accessible public restrooms. The park is now open Memorial Day through early November— an unforgettable stop for leafpeeping, photography, or a quiet picnic with a world-class view.
Drive the Great River Road
The Wisconsin Great River Road National Scenic Byway stretches through Vernon County’s river towns, offering stunning river views, wildlife sightings, and easy access to local attractions. Along the way, stop for eagle spotting, wander small-town Main Streets, and enjoy unique eateries, parks, and trails. The route connects Stoddard, Genoa, and De Soto, making it the perfect way to explore culture, history, and natural beauty all in one day.
highlighted event
RUMMAGE ALONG THE RIVER MID-MAY
A multi-community treasure hunt stretching through the Mississippi River towns and villages. Spend a day discovering antiques, seasonal goodies, and local flavor along one of the prettiest stretches of the Great River Road.
spend the day.... Along the River
Start by spotting eagles soaring over the Mississippi as you cruise the Wisconsin Great River Road National Scenic Byway. Stroll Stoddard’s quaint Main Street for boutique shopping and local bites, then soak in the views at Old Settlers Overlook. Continue to the Genoa Fish Hatchery & Interpretive Center to explore trails and river ecology. Wrap up with fishing, hiking, or sunset watching before enjoying a hearty dinner in De Soto overlooking the Mighty Mississippi.
STODDARD MUST-DO EXPERIENCES
• Shop Stoddard, and check out the DIY hat bar at Moon Child Collective
• Savor the legendary handbattered cheese curds at Rocky’s Supper Club
• Cool off at the new community splash pad
• Enjoy a drink and snack at Thirsty Turtle
• Explore family-friendly fun at Hidden Hills Farm
• Grab a sweet treat at Hood Scoops
FEATURED EVENTS
• April: Walleye Tournament & Smelt Fry
• July: Stoddard Music & Market
• September: Stoddard Labor Day Celebration
• November: Beaver Moon Market
GENOA MUST-DO EXPERIENCES
• Visit Clements Fishing Barge— the largest fishing float on the river
• Explore trails and learn local history at the Genoa Fish Hatchery & Interpretive Center
• Watch towboats and barges work the river at Lock & Dam No. 8
• Enjoy a burger, pizza, or cold drink at Tuna’s or Rudy’s FEATURED EVENTS
• February: Kid’s Ice Fishing Day
• May: Kid’s Fishing Day
• June: John Cina Pumpkin Ball Tournament & Fishability Day
De SOTO MUST-DO EXPERIENCES
• Experience world-class birding along the Mississippi flyway
• Hike Battle Bluff and Rush Creek State Natural Areas
• Enjoy a great dinner and drinks at the Great River Roadhouse
• Stop in for a drink at Pike’s Den or the Brightspot
• Catch live performances at Aendre Arthouse
• Camp, swim, or launch a boat at Blackhawk Park
FEATURED EVENTS
• Monthly: VFW Steak Fry — 3rd Thursday
Soul of the driftless COON VALLEY & CHASEBURG
LOCAL FEATUREs:
coon valley
Coon Valley is home to Norskedalen Nature & Heritage Center, where history, culture, and the Driftless landscape come alive. Explore historic buildings, trails, and native prairie gardens, learn about early Norwegian settlers, and enjoy seasonal events celebrating local arts and traditions. It’s a hands-on way to connect with the land and the stories that shaped this corner of the Driftless.
chaseburg
Chaseburg is Vernon County’s winter playground. The Chaseburg Snowtrailers, active since the 1970s, maintain miles of snowmobile trails through the ridges and valleys. Every January, Trail Days brings a poker run, dance, parade, and Chicken Q, turning a snowy town into a hub of community celebration. Beyond winter, the Snowtrailers support local events year-round, keeping the community connected and active.
Highlighted event
TROUTFEST
JUNE
Family focused celebration in Coon Valley’s Veterans Memorial Park where kids can win prizes and learn to fish.
COON VALLEY
CHASEBURG
Photo courtesy of Travel Wisconsin
spend the day....
SPEND THE DAY… IN COON VALLEY
Start with a stroll through the many artisan stalls at Sweet Valley Artisans, and don’t miss the town’s famous fudge at Valley Fudge & Candy. Shop flowers, gifts, or bulk goods at Valley Market and Chances Are, or enjoy local drinks and tavern classics at Rudy’s Pour Choices (new and dog friendly!), Stockyard, South Ridge Inn, and the Taqueria. Snap a photo at the downtown Angel Mural, then head to Coon Valley Veterans Park for accessible fishing pads, a scenic swimming hole, gazebo, ball field, and pickleball courts. The new Venue in the Valley offers a stunning setting for weddings, celebrations, and community gatherings.
COON VALLEY MUST-DO EXPERIENCES
• Catch a local ball game at Veterans Park
• Try trout fishing in Coon Valley or Timber Coulee
• Enjoy live music in the park during summer
• Join the legendary 2nd Thursday Community Bingo
• Take part in a Community Chicken Q (June, July, & November)
FEATURED EVENTS
• April: Pancake Breakfast
• May: Coon Creek Confluence & Spring Market in the Valley
• June: Troutfest
• August: Coon Valley Heritage Day
• October: Fall Market in the Valley
SPEND THE DAY… IN CHASEBURG
Fuel up with breakfast at the Tippy Toe Inn or grab a mid-day burger before heading outdoors. Chaseburg offers incredible trout fishing, hunting, snowmobiling, and a chance to explore the Chaseburg Nature Trail along Coon Creek. Stop by Harry’s Barbershop for a haircut from a local legend who’s been serving the community for nearly 70 years.
CHASEBURG MUST-DO EXPERIENCES
• Explore the Chaseburg Nature Trail along Coon Creek
• Visit the Old Pioneer Cemetery
• Stop in at Codger’s for drinks, bingo, and a Packer game
• Canoe or kayak down Coon Creek
• Enjoy Chaseburg’s nearly monthly Chicken Q events
FEATURED EVENTS
• January: Chaseburg Trail Days
• May: Pancake Breakfast
• June: Family Fun Days
• September: Chaseburg Area Cancer Walk
Velkommen! WESTBY
LOCAL FEATURE:
CELEBRATING NORWEGIAN HERITAGE
Westby’s roots run deep in Norwegian culture, settled in the 1840s by immigrants who found the hills reminiscent of their homeland. Visitors can experience this heritage through food, creameries, traditions, and community events.
Savor Scandinavian culture of coziness and community at local eateries, find classic Norwegian treats at the local shops including Krumkake and lefse, or sample fresh cheese curds at the Westby Co-op Creamery and Nordic Creamery. Traditions thrive year-round.
The 103-year-old Snowflake Ski Jump is an award-winning, completely volunteer-run event that brings the community and visitors together every winter. The Syttende Mai Festival celebrates Norwegian traditions with music, food, and fun for all ages. Between creameries, festivals, scenic trails, and the cozy downtown, Westby offers a hands-on way to connect with the culture, history, and natural beauty of the Driftless Region—a place where heritage and hospitality go hand in hand.
Highlighted events
LATE JANUARY/EARLY
FEBRUARY
Snowflake International Ski Jump
MAY
Syttende Mai Festival & City Wide Rummage Sale
SUMMER
Norse Market
JULY
Sweet Rides & Sweet Pies
SCAN TO LEARN
MORE
WESTBY
Start with coffee and breakfast at Milk & Honey espresso bar, Borgens, or Daily Brew, then explore boutique shops and salons throughout downtown. Stop by Westby Coop Creamery and Nordic Creamery for fresh curds and other local treats. Grab lunch and a scoop of ice cream at Beanie’s Diner, or enjoy a flight at Branches Winery or Vernon Vineyards.
Catch a performance at the Westby Area Performing Arts Center, bowl a few frames at Nordic Lanes, or unwind with a cozy dinner at KOS or the Old Towne Inn Supper Club—known for authentic Supper Club cuisine and classic cocktails.
MUST-DO EXPERIENCES
• Explore Davidson “Rock Park” for unique rock formations tucked in a quiet part of town
• Visit Nordic Creamery in summer for fresh curds, a petting zoo, and vibrant murals
• Bike or stroll the Coon Prairie Trail between Westby and Viroqua
• Sample craft spirits at Birch Point Distillery
• Shop and pamper yourself at Backstage Beauty, Blush Roots, or the upcoming Friluftsliv - an outdoor gear & Scandinavian gift store (opening 2026)
• Experience local history at the History Hus, Stabbur, or Thoreson House Museum
• Enjoy a scenic round of golf at the Snowflake Golf Course
Gateway to the Driftless HILLSBORO
Local Feature
Vernon County is home to more round barns than any other county in Wisconsin. Built mainly between 1890 and 1930, these barns were designed for efficient dairy farming before electrification changed agricultural practices. Many of the county’s barns were designed and constructed by Algie Shivers, a local carpenter and African American settler whose work has become a unique part of the region’s architectural heritage.
The Cheyenne Valley near Hillsboro was Wisconsin’s largest rural African American settlement in the 19th century, and visitors can explore the area along scenic drives through this historic landscape, rolling farmland, and Amish Country. These drives offer the chance to see the remaining round barns while connecting with the county’s layered history.
The countryside around Hillsboro is home to a large Amish community, offering a glimpse into a quieter way of life. Known for their craftsmanship as carpenters, bakers, and farmers, farmstands and markets offer fresh produce, baked goods, and handcrafted items. Don’t miss the greenhouses in spring, a perfect spot for plants, flowers, and a memorable local stop.
HILLSBORO
SCAN TO LEARN MORE ABOUT HILLSBORO
spend the day...
After a peaceful night at the charming Blue Highway Lodge, start your morning with coffee at Let’s Shine Coffee and explore downtown’s vintage shops, boutique stores, and gift shops. Enjoy lunch and a drink at Hillsboro Brewing Company, then pedal along the Hillsboro State Trail, a scenic rails-to-trails route. Spend the afternoon on the lake with a canoe or kayak, a perfect spot for fishing or relaxing. End the day with dinner at Hillsboro Roadhouse, an ice cream at Hillsboro Drive-In, and a few rounds of classic bowling at Township Bowl.
MUST-DO EXPERIENCES
• Tour Vernon County’s historic round barns along scenic drives through the Cheyenne Valley and Amish Country
• Sample meats at Mr. B’s Smokehouse
• Take a brewery tour at Hillsboro Brewing Company
• Enjoy live music at Lakeside Music in the Park or explore the Farmers Market
• Learn about local history at the Historical Society Museum
• Watch a race or burnout at the Sanford Airfield, home to the Hillsboro Drag-Away
• Explore Amish shops, bakeries, and local stores surrounding town
• Toss a disc at the Hillsboro Centennial Disc Golf Course in Albert Field Memorial Park
• Attend a festival at the nearby Driftless Music Garden
FEATURED EVENTS
• FEBRUARY: Concert at Hillsboro Brewing Company
• APRIL: The Great Big Easter Egg Hunt
• MAY: Hillsboro Dragaway Races Begin (every Saturday through October)
• JUNE: Lions Club Dairy Breakfast | Farmers Market Opens | Music in the Park Begins | Bonfire Music and Art Festival at Driftless Music Garden
• JULY: Showdown at Sanford Field Drag Race Musicale | Peoplefest at Driftless Music Garden
• AUGUST: Charity Tractor Pull | City-Wide Rummage Sale | Boogiedown Festival at Driftless Music Garden
• SEPTEMBER: Hillsboro Fireman’s Labor Day Celebration | Fire in the Hills Car Show (Yuba)
• OCTOBER: St. Joseph’s 5K & 10K Run/Walk
• NOVEMBER: Holiday Market at Hillsboro Brewing Company
• DECEMBER: Gundersen St. Joseph’s Holiday Bake Sale | Hillsboro Tree Lighting
Kickapoo River Communities ONTARIO & LA FARGE
LOCAL FEATURE
DRIFTLESS WATERWAYS: PADDLING THE KICKAPOO
The Kickapoo River is one of Wisconsin’s most scenic and winding rivers, offering paddlers unforgettable views of sandstone bluffs, rolling hills, and the Driftless landscape. Stretching nearly 130 miles along the riverbed but only 60 miles “as the crow flies,” it threads through Wildcat Mountain State Park, Kickapoo Valley Reserve, and the charming communities of Ontario, Rockton, La Farge, Viola, and Readstown. With a gentle current ideal for beginners and a constantly changing riverscape, the Kickapoo welcomes paddlers of all skill levels. Twenty public landings and shuttle services from local outfitters make it easy to float for a few hours or several days, with ample camping, lodging, and riverside spots along the way.
SCAN TO LEARN MORE ABOUT KICKAPOO RIVER CANOEING & KAYAKING
spend the day... in ontario & la Farge
Start your morning with coffee and ice cream at Saddle Up Coffee & Ice Cream in Ontario, followed by breakfast at Riversend Bar & Grill. Explore local Amish greenhouses and farm stores along Irish Ridge Road, and don’t miss Trail’s End, a one-of-a-kind general store with antiques, preserves, and unique finds. Spend the afternoon hiking, biking, or paddling through Kickapoo Valley Reserve or Wildcat Mountain State Park, then stock up on treats at La Farge’s Organic Valley Retail Store. End the day with drinks at Twisted Raven and dinner at Deb & Phil’s or the legendary Rockton Bar.
ONTARIO MUST-DO EXPERIENCES
• Paddle or float the Kickapoo River with a local outfitter
• Watch the sunset from Wildcat Mountain’s overlook
• Explore Amish greenhouses and seasonal farm stands along Irish Ridge Road
• Sample baked goods and more at Echo Valley Bakery
• Camp under the stars or catch the Perseid Meteor
Shower in the dark skies over Kickapoo Valley Reserve and Wildcat Mountain
• Skate at the Ontario Pavilion for a local hallmark experience
FEATURED EVENTS
• JULY: Annual 4th of July Parade and Celebration
• SUMMER: Farmers Markets
• DECEMBER: Old Fashioned Christmas
LA FARGE MUST-DO EXPERIENCES
• Soak in summer vibes at La Farge Music in the Park and the La Farge Farmers Market
• Hike, bike, paddle, or explore on horseback at Kickapoo Valley Reserve
• Enjoy a drink at Rockton Bar after a day on the river
• Shop handmade fur items at Wildthings
• Explore Kickapoo Hardware & Mercantile, Wisconsin’s most historic hardware store
• Play 18 holes of disc golf at Sandmire Park
FEATURED EVENTS
• JANUARY: Winterfest
• JUNE: Village-Wide Rummage Sale
• JULY: 4th of July Celebration | Old 131 Vehicle Tour
Hot Rod Sunday
• AUGUST: LarryFest Music Festival
• OCTOBER: Dam Challenge
• DECEMBER: Small Town Christmas
Kickapoo river communities READSTOWN & VIOLA
spend the day.... in readstown & Viola
Start your morning on the banks of the Kickapoo River at Banker Park in Viola. Explore this small town, home to GoMacro and S&S Cycles, and treat yourself to a massage at one of the town’s two great local studios. Experience farm life at Farmersown Market before heading to Readstown. There, browse Secondhand Boutique or Crazy Frank’s indoor flea markets for vintage finds and handmade treasures, or pick up fireworks at Joe Blow’s. Wrap up your day with a classic supper club meal at Kickapoo Corners or a drink at Kickapoo Creekside, then enjoy ice cream from Ice Cream on 14 and a round of disc golf along the river.
READSTOWN MUST-DO EXPERIENCES
• Shop, relax, or swim at Second Nature at Reads Creek, and enjoy their Third Thursday Markets featuring local vendors, food trucks, and live music
• Take a sleigh ride, riding lesson, or attend an event at Three Witches Stable
• Browse treasures at Crazy Frank’s indoor flea markets
• Visit the Community Garden behind the Readstown Public Library to see local collaboration and innovation in action
FEATURED EVENT:
• AUGUST: Readstown Labor Day Celebration
VIOLA MUST-DO EXPERIENCES
• Camp and fish at Banker Park
• Take a workshop at Driftless Curiosity to connect with the land and nature
• Paddle or float down the Kickapoo River from the local canoe landing
• Explore the S&S Motorcycle History Museum to see vintage bikes, land speed record breakers, trophies, and more
• Enjoy drinks and live music at Buckshot’s or Liberty Bar
• Attend the Viola Horse and Colt Show, featuring rodeo events, horse pulls, tractor pulls, and more
FEATURED EVENTS:
• SEPTEMBER: Viola Horse and Colt Show
• OCTOBER: Dia de Muertos Celebration
Caring for Generations
At Vernon Health, we provide care that spans generations, from prenatal support to lifelong wellness.
Westby | Viroqua | Soldiers Grove | La Farge
the hub of it all VIROQUA
local feature...Walk, Shop, Discover Downtown Viroqua
Viroqua’s downtown is a lively blend of historic buildings, vibrant murals, and one-of-a-kind shops, offering visitors a chance to stroll, explore, and engage with the community. From stunning downtown murals to vintage stores and boutiques, every corner tells a story of the Driftless heritage, local artistry, and creative entrepreneurship. Stop to admire the art, enjoy a coffee, and discover unique treasures while connecting with the friendly, neighborly spirit that makes Viroqua a hub for culture and community.
spend the day...
Start your morning with a walk through downtown Viroqua, pick up a drink at Wonderstate or Magpie, then visit Bluedog Cycles to rent a bike or pick up some local gear before heading out to explore the parks and trails. Enjoy the natural beauty at Hubbard Hills, Eckhart Park, Prairie Wind, or Veteran’s Hills, then treat yourself to a farm-to-table meal at Driftless Cafe. Catch world-class entertainment at the Historic Temple Theatre or enjoy live music at Live in Viroqua on Court Street. Cap off your day with drinks at the Historic Fortney Lounge, Woolly Bear Taphouse, or Tangled Hickory.
Must-Do Experiences
• Browse shelves at Driftless Books and Music, the Midwest’s largest bookstore, located in an old tobacco warehouse
• Hunt for murals around town — how many can you find?
• Catch a show at the Historic Temple Theatre
• Experience the Viroqua Farmers Market for fresh food, local goods, and community connection
• Take a guided fishing tour with Driftless Angler
• Dance in the streets to live music every other Saturday with Live in Viroqua
VIROQUA
Featured Events
• APRIL
Ridges & Rivers Book Festival Spring City-Wide Rummage Sales
• MAY Grand Opening of the Viroqua Farmers Market Start of Live in Viroqua music series
• JUNE
Winding Roads Arts Tour | Viroqua Pride Viroqua Shakespeare Festival Rise & Shine Balloon Rally
• JULY
Driftless Music Festival Sidewalk Sales
• AUGUST Wild West Days
• SEPTEMBER
Vernon County Fair Harvest Fest Parade
• NOVEMBER Twinklefest
small town, big experiences
Nestled in the rolling hills of Wisconsin’s Driftless Region, Viroqua blends natural beauty with a vibrant small-town spirit. From a lively music scene and diverse dining to unique shops and local art, there’s something to discover around every corner. Spend the day fly fishing a quiet stream, cycling scenic country roads, or exploring downtown before settling in for live music and great food. It’s easy to see why Viroqua has become a year-round destination—and a sweet taste of small-town living.
Viroqua
Unplug, Explore, & Enjoy
VERNON COUNTY... FOR FREE!
1. EXPLORE THE GREAT OUTDOORS with abundant county and state parks and public land, over one hundred miles of public access and multi-use trails, and more than two hundred and fifty miles of streams. In Vernon County, you can hike, bike, and paddle to your heart’s content.
2. ENJOY LIVE MUSIC in Vernon County. Whether attending music in the parks, Live in Viroqua, or one of the seven other community music events, there are countless opportunities to get the whole family moving and grooving in Viroqua.
3. GEOCACHING in Vernon County is a fun way to have the whole family explore together. Whether looking
for new finds, or off-the-beaten-path treasures, it is a great way to see the county.
4. FREE FESTIVALS AND EVENTS are plentiful in Vernon County, and engage the family in the history, traditions, and culture of the area. From the Kid’s Ice Fishing Festival in the winter to Labor Day celebrations in the fall, there is always something unique to do in Vernon County.
5. LOCAL LIBRARIES have an abundance of activities, events, and spaces for families to gather, play, and learn together. Check online for up-to-date schedules of programming, or drop in to share a story and relax.
H O T E L F O R T N E Y
cool weather adventures
Vernon County is a winter lover’s paradise! Winter’s stark hilly terrain offers something for everyone—from fat biking routes and scenic cross-country trails to expansive snowmobile routes, ice fishing, and stunning ice caves, making it the ultimate winter recreation destination in Wisconsin’s Driftless Region.
fun at kickapoo valley reserve (KVR) & WildCat Mountain
CROSS-COUNTRY SKIING & SNOWSHOEING
The Driftless offers incredible winter terrain for skiers and snowshoers. The Kickapoo Valley Reserve has 10 miles of groomed ski trails, and Wildcat Mountain State Park features 17.5 miles of dedicated snowshoe routes. Rentals are available at Bluedog Cycles in Viroqua, so you’re ready to hit the trails.
ICE CAVE TOURS
The KVR also hosts remarkable ice formations that develop from winter springs. These postglacial remnants are a stunning natural and historical wonder—perfect for exploration and photography.
SCAN FOR KICKAPOO VALLEY RESERVE WINTER TRAILS
more cool fun to be had in vernon county...
FAT BIKING
Vernon Trails volunteers groom fat bike loops at Veteran Hills Trails in Viroqua, including a scenic 4-mile loop through the 50+ acre disc golf course. Bluedog Cycles offers rentals and gear for all skill levels.
ICE FISHING
Vernon County’s lakes and stretches along the Mississippi River are ideal for ice fishing. Try Blackhawk Island or Goose Island, or head to Sidie Hollow and Runge Hollow Parks for lake fishing.
ICE SKATING
Family-friendly rinks include Viroqua Park Bowl and the Ontario Pavilion. For indoor skating, the Viroqua Area Community Hockey Arena offers open skate times and locker rooms.
SNOWMOBILING
When snow blankets the Driftless, snowmobiling is a thrilling way to explore. Trails wind through forests, ridges, and valleys thanks to local snowmobile clubs. Don’t miss Chaseburg Trail Days in January, celebrating trails, snowmobilers, and winter community spirit.
SCAN FOR SNOWMOBILE TRAILS
Photo courtesy of Travel Wisconsin
embrace the great outddors
Vernon County Fishing Guide
OUR GUIDE TO WHERE & WHEN Vernon County is a world-class trout fishing destination, with 65 pristine streams stretching nearly 250 miles across the Driftless Region. Known for its crystal-clear waters and abundant trout, the area provides exceptional fishing opportunities in beautiful, peaceful landscapes. For expert advice and quality gear, Driftless Angler in Viroqua is a great resource for anglers, whether you’re just starting out or have years of experience. Additionally, Vernon County has lakes and streams that are great for catching largemouth bass, bluegill, perch, and more!
Where
KEY TROUT & STREAM FISHING
Timber Coulee, the West Fork of the Kickapoo, Esofea Park, Coon Creek, and Banker’s Park.
LAKE FISHING
Runge Hollow, Sidie Hollow, and Veterans Memorial Lake in Hillsboro
MISSISSIPPI RIVER
US Lock and Dam # 8, Blackhawk Park, Clements Fishing Barge, and spots all along Highway 35
When
2026-2027 FISHING SEASON DATES
EARLY INLAND TROUT (catch and release)
Jan. 3, 2026 (5 a.m.) - April 3, 2026
GENERAL INLAND TROUT (inland streams, springs and spring ponds)
April 4, 2026 (5 a.m.) - Oct. 15, 2026
GENERAL INLAND TROUT (inland lakes and ponds)
May 2, 2026 (5 a.m.) - Oct. 15, 2026
GENERAL INLAND FISHING
May 2, 2026 - March 7, 2027
FREE FISHING WEEKENDS
June 6-7, 2026
Jan. 16-17, 2027
Fishing Licenses are required for fishers ages 16+ and can be purchased online from the Wisconsin DNR or call 888-9367463 to find licensed local agents.
Photo courtesy of Travel Wisconsin
vernon county’s
PARKS & OUTDOOR RECREATION
LEGEND
HIKING
BIKING PADDLING FISHING CAMPING
RV CAMPING
HORESBACK RIDING
BEACH
Vernon County Parks & Natural Areas
BOATING/BOAT LAUNCH
PLAYGROUND
SWIMMING
CROSS COUNTRY/ SNOW SHOE
Vernon County is home to an exceptional array of parks, forests, and natural areas where hiking, biking, fishing, and exploring come alive. From large lakes and river bluffs to quiet prairies and trout streams, each park offers something unique for families, outdoor enthusiasts, and nature lovers.
County Parks
SIDIE HOLLOW COUNTY PARK
10+ miles of hiking & mountain bike trails, 38-acre lake, fishing, boating, picnic areas, campsites, playgrounds.
ESOFEA / RENTZ COUNTY PARK
Vernon County’s oldest park: 3 miles of hiking, trout pond, rustic & RV camping, open fields, North Fork Bad Axe River frontage.
DUCK EGG COUNTY FOREST
707 acres of multi-use trails for hiking & horseback riding through scenic valleys and ridges.
KOOYUMJIAN LOST CREEK FOREST
120-acre forest with hiking, fishing, and a trout stream; explore prairie grasslands and abundant wildlife.
RUNGE HOLLOW RECREATION AREA
44-acre fishing spot with accessible fishing platform, boating, and ice fishing.
BLACKHAWK COUNTY PARK
Mississippi River views, hiking trails, beach, camping, and boat launch.
JERSEY VALLEY PARK
371 acres of hiking and mountain biking; currently under improvements, but features unique terrain for adventurous explorers.
Reserves & Natural Areas
FOR EXPANSIVE LANDSCAPES AND IMMERSIVE NATURE:
• Kickapoo Valley Reserve Paddling, hiking, camping
• Wildcat Mountain State Park Trails, overlooks, scenic ridges
• Mississippi River SNA sites: Battle Bluff Prairie, Bergen Bluffs, Romance Prairie
• Inland SNA sites: Eagle Eye, Tunnelville Cliffs, Coon Creek Cliffs
Support Our Parks!
SCAN TO LEARN MORE ABOUT OUR PARKS
The Friends of Vernon County Parks & Forests help preserve and enhance our parks. Join guided hikes, live music, and community events. Stay updated via their website or Facebook page.
embrace the great outddors
Four-Legged Friends
Vernon County is an excellent spot to bring your four-legged pals to experience nature with you.
DOGS
Fido can explore to his heart’s content in the county and state parks and reserves, and at many establishments throughout the county that are dog-friendly. Well mannered pups on leashes are allowed on trails and at campsites, plus at many of the outdoor markets and patio dining / drinking spots. Always do your research to find out the specific policies before heading out.
HORSES
Experience the rolling hills of Vernon County on horseback! Kickapoo Valley Reserve offers 37 miles of riding trails and are considered some of the best in the Midwest. Wildcat Mountain State Park, Duck Egg County Forest, and Three Witches Farm & Stable also feature scenic trails for horse lovers, and there are plenty of options for horse camping in and around the parks.
Nature Engagement Programs
Vernon County is an exceptional destination for exploring and learning about the natural world. Classes and workshops about the land, nature, and folk skills are offered by Driftless Curiosity, the Driftless Folk School, Thoreau College, Valley Stewardship Network, Coon Creek Community Watershed Council, Norskedalen Nature Center and more.
HUNTING
The diverse landscape of Vernon County provides excellent opportunities for hunting of all kinds. Whether you’re after white-tailed deer, wild turkey, or pheasant, the Kickapoo Valley Reserve and Coon Creek Fishery Area are prime locations, offering a mix of woodlands and grasslands, while the Reserve also serves as a pheasant release site.
BIRDWATCHING
Vernon County is a prime spot for birdwatching. With over 40% of North America’s migrating birds passing through this area, you can spot everything from bald eagles to rare species like the cerulean warbler. Top spots include the Genoa National Fish Hatchery, Duck Egg County Forest, and the Kickapoo Valley Reserve.
GOLFING
Vernon County’s scenic golf courses offer a peaceful escape and memorable experiences. Viroqua Hills Golf Course and Snowflake Ski and Golf Club are popular choices, each offering beautiful views and a fun challenge.
DISC GOLF
In Vernon County, disc golf is a four-season sport. With courses in towns and communities across the county, you won’t have to travel far to find a spot to toss a disc. Visit the renowned course at Veteran Hills in Viroqua, and complete the set by doing the courses in Readstown, Hillsboro, La Farge, and Esofea. Don’t miss the Shoot the Moon Classic, a B-Tier sanctioned disc golf tournament hosted by Vernon Trails at Veteran Hills each September.
ROAD TRIPS – CAR, MOTORCYCLE & ATV
For a truly stunning experience, take a scenic road trip through Vernon County. Motorcycle routes wind through the Driftless, offering sweeping views of the Mississippi River, Kickapoo River Valley, and bluffs. ATV enthusiasts will find plenty of county roads and trails to explore, with maps available online for easy navigation.
hit the trails HIKING, BIKING & WATERWAYS
MOUNTAIN & ROAD BIKING
Vernon County is home to some of the best mountain biking trails in the Driftless, made possible by the dedicated work of the nonprofit Vernon Trails. Gravel and road cyclists will also find no shortage of routes, with everything from dirt trails to scenic road routes. Annual events like the Dairy Roubaix and PertNear hosted by Bluedog Cycles celebrate the unique Driftless terrain and biking culture in Vernon County.
CANOEING & KAYAKING
Whether you’re seeking a relaxing afternoon or an adventure-filled weekend, the waterways of Vernon County provide endless opportunities. The Kickapoo River offers a 22-mile route with multiple landings, ideal for paddlers of all skill levels to spend a few hours or a few days on the winding river. Other local favorites include the Bad Axe River, Pine River, and Coon Creek. For something different, paddle around Sidie Hollow Lake or explore the Mississippi’s backwaters near Blackhawk Park and Stoddard.
HIKING
The Driftless is a hiker’s dream. With dramatic ridgelines and stunning valleys, Vernon County features a wide variety of trails for all levels, and incredible beauty in all four seasons. For an unforgettable hike, explore Wildcat Mountain State Park or the Kickapoo Valley Reserve. If you’re seeking solitude, consider trails at Tunnelville Cliffs or Duck Egg Park.
Vernon Trails:
BUILDING AND MAINTAINING OUR TRAIL SYSTEM
Thanks to the dedication of local nonprofit Vernon Trails, Vernon County boasts a growing network of sustainable trails and roadways that offer exceptional outdoor opportunities for hikers, bikers, and explorers of all sorts. Learn how to support their great work and explore their trails!
Whether you’re looking for a quiet park, a family-friendly campsite, or a scenic spot by the Mississippi River, you’ll find countless camping options in Vernon County. There are many excellent campgrounds in the county, so you can find the perfect spot to enjoy starry skies, quiet mornings, and outdoor adventures.
Parks & Nature Reserves
These are great options for visitors who want to be surrounded by lush landscapes, wildlife, and the beauty of the Driftless Area.
• SIDIE HOLLOW COUNTY PARK (Viroqua)
• KICKAPOO VALLEY RESERVE (La Farge)
• WILDCAT MOUNTAIN STATE PARK (Ontario/Hillsboro)
• ESOFEA / RENTZ COUNTY PARK (Westby/Coon Valley)
• END OF TRAIL HORSE CAMP (just outside Wildcat Mountain)
Riverside & Scenic Views
• BLACKHAWK PARK (along the Mississippi River)
• GOOSE ISLAND CAMPGROUND (Stoddard)
• SUNSET WATERS RIVER CAMPGROUND (Stoddard)
• BLAKELY HOBBIT (Viola)
• WESTFORK SPORTS CLUB CAMPGROUND (Avalanche)
Family-Friendly & Accessible
Options in Town
Ideal for families or visitors looking for accessible amenities such as restrooms, playgrounds, and easy access to activities.
• VERNON COUNTY FAIRGROUNDS (Viroqua)
• LA FARGE VILLAGE PARK
• VIOLA BANKER’S PARK
• ALBERT FIELD MEMORIAL PARK (Hillsboro)
For those who love being near water, these campgrounds are located close to rivers or have incredible water views.
Night under the Stars CAMPING
Made in
A GREAT PLACE TO GROW
Vernon County is known as a hub of creativity, innovation, and entrepreneurship. Rooted in a history of agriculture and a strong food culture, the county has cultivated a unique environment where businesses—large and small—can grow and flourish. From groundbreaking organic food companies to locally crafted artisanal goods, Vernon County is a place where tradition meets innovation, and makers are continuing to shape the future. Meet a few of the businesses that are a testament to the entrepreneurial spirit that thrives in Vernon County:
GOMACRO: GoMacro in Viola got started in a farmhouse kitchen as a mother and daughter team has grown into a top-selling, plant-based nutrition bar company. Known for 100% plantbased, clean ingredients, 100% renewable energy powered facility, and commitment to sustainability, GoMacro bars can be found at hundreds of retailers nationwide.
county
HILLSBORO BREWING: Fifth-generation Hillsboro resident Snapper Verbsky and his family set out to bring something new to town while creating local jobs, and they’ve clearly succeeded. What began as a small pizzeria and pub has grown into a 28,000-square-foot brewery, pub, and event space, making HBC a destination for great drinks and memorable events.
ORGANIC VALLEY: Founded in the 1980s in La Farge, Organic Valley is the nation’s largest cooperative of organic farmers, now with members across the U.S. The company began in Vernon County, where farmers embraced sustainable, organic farming practices, and it has grown to become a leader in organic dairy production, helping to shape the organic food movement nationwide.
WONDERSTATE COFFEE: Based in Viroqua, Wonderstate Coffee has earned a reputation for its carefully sourced, organic coffee beans, 100% solar powered roastery, and environmental stewardship. Their roastery has become a cornerstone of the regional coffee scene, providing high-quality beans for cafes and coffee lovers across the region, and was Roast Magazine’s 2025 macro roaster of the year.
VERNONCOM: Founded in 1951, VernonCom in Westby is a standout cooperative that brought telephone service to rural Vernon County, aiming to match urban standards. Now, 70 years later, VernonCom has 1,300 miles of fiber optic infrastructure, providing top-tier broadband and other services to local residents.
WHERE TO FIND IT!
Many of our local makers and artisans don’t have their can be found at Viroqua Food Co-op and locally made local giftables can be found at Let’s Shine Coffee in Hillsboro. more.
The Food Enterprise Center NURTURING VERNON COUNTY’S FOOD-BASED ENTREPRENEURS
The Food Enterprise Center, owned and managed by Vernon Economic Development Association, provides infrastructure for innovative food and wellness related businesses in the Vernon County region to start up and expand.
Businesses benefit from custom built tenant spaces and share common areas, coolers, warehouse and dock infrastructure, business support services, peer mentoring and the synergy of co-locating with like-minded people. Through the Food Enterprise Center, businesses like Embark Maple, LuSa Organics, Wonderstate Coffee, Driftless Provisions, Wisco Pop, and Fizzeology have been able to scale their operations, creating jobs and bringing unique and high-quality products to larger markets.
their own storefronts, but their wares can be found throughout Vernon County. Many locally produced foods and goods made gifts and more at Viroqua Public Market. Sweet Valley Artisans in Coon Valley is a hub for locally made goods, and Hillsboro. Wehling Farms and Country Store’s two locations both feature an abundance of local goods, farm products and
Amish Artisans: A TIMELESS CRAFTSMANSHIP
The Amish community in Vernon County is renowned for its exceptional craftsmanship, producing beautiful, hand-made furniture, quilts, textiles, and other goods. Their focus on quality, attention to detail, and use of traditional techniques make Amish-made items highly sought after. Be sure to be on the lookout for the following:
• GREENHOUSES: Amish greenhouses in Vernon County produce vibrant flower baskets and vegetable starts, offering high-quality plants for gardeners.
• FURNITURE: Handcrafted wooden furniture pieces, such as dining tables, cabinets, and rocking chairs, are known for their durability and timeless style.
• HANDMADE QUILTS & RUGS: The fine craftsmanship of Amish quilts and rugs make them prized collectibles and beautiful additions to the home.
• WOVEN BASKETS: Beautifully crafted wicker baskets, often used for storage or as decorative pieces, are a hallmark of Amish craftsmanship, and can often be found at farmers markets alongside canned goods, jams, and fresh vegetables.
OF VERNON COUNTY
Taste the flavors
Drink & eat local: BEER, WINE, SPIRITS & MORE
Vernon County is home to several local breweries, wineries, and distilleries, where artisans create distinctive beverages with locally sourced ingredients. For spirits, seek out the new Birch Point Distillery in Westby–the region’s first sheep’s milk distillery. Another local distiller, Round River Distilling, can be found on the shelves at the Viroqua Food Co-op and other local retailers, and in cocktails at the Fortney Lounge until their taproom opens this summer. To experience local wines and a great atmosphere, visit Branches Winery and Vernon Vineyards. To learn more about the best beer around, catch a Friday brewery tour at Hillsboro Brewing Company. For those looking to indulge in non-alcoholic treats, make sure to check local retailers for locally made
Gist and juice from Viroqua Aronia Co. and sample some of the great N/A cocktails at spots like Tangled Hickory in Viroqua.
LOCAL DAIRY & CHEESE
Vernon County’s rich agricultural heritage includes a thriving dairy industry, and is home to award winning cheeses and butters. Go directly to the source by visiting the Westby Co-op Creamery’s Retail Store and Nordic Creamery’s Shop in Westby, or the Organic Valley Retail Store in La Farge. For a curated selection, get recommendations from local cheesemongers at The Cheese Store & More in Hillsboro, Viroqua’s Noble Rind or Viroqua Food Co-op.
Photo courtesy of Travel Wisconsin
Vernon County has a well earned reputation for food– real, local, genuine, delicious food. Often grown, harvested, prepared and shared all within Vernon County and our neighboring communities, there are many exciting ways to taste the flavors of Vernon County.
DINE & DRINK VERnON COUNTY: FARM-TO-TABLE DINING
One of the best ways to experience the local flavors of Vernon County is to dine at a farm-to-table restaurant. Famed in the area is the Driftless Cafe, home to James Beard Finalist and Wisconsin Foodie Host Luke Zahm. Known for an ever-changing menu based on local ingredients, the cafe has received national acclaim for the food and ethos behind the cafe. KOS Gastropub in Westby is named for the Norwegian “koselig” to denote coziness and connection, and also emphasizes local and organic ingredients.
FRIDAY FISH FRYS
A Wisconsin classic, Vernon County offers plenty of great spots to enjoy a Friday fish fry. From wellknown local favorites like the Norwegian Hollow, Old Towne Inn, and Kickapoo Creekside to tuckedaway country spots like Rockton Bar or Tippy Toe Inn you’ll find a variety of places serving up this timeless meal. There are more hidden pubs and gems than can be listed, so your best bet is to come and explore on a Friday—follow your nose and let the winding back roads lead you to your next favorite spot.
POP-UP & UNIQUE DINING
For a unique dining experience, visit the Rustic Table (reservations required) outside Bud for Saturday night dinner, or travel just over the county line to the St Francis Hermitage to have dinner grown, prepared, and served by French nuns. Keep an eye on Wonderstate Coffee for occasional pop-up wine and dining nights, or learn more about the Owl Farm dining club near Avalanche.
BREADS & SWEET TREATS
Please your sweet tooth with local treats, including frozen treats at Ice Cream on 14, Hood Scoops, Saddle Up, and Chillax or local gelato at Magpie. Order from Cowboy David’s Bakery or Cakes By Kolbo for a sweet pastry, and visit the local farmers markets to sample many great cookies and other baked goods. Drive through Amish Country to find many home bakeries known for breads and pies, or stop by Rhythm Bakery in downtown Viroqua for freshly baked sourdough.
