Cultural Experience Innovation

Client

Cultural Experience

Innovation

Sector

Project Title Adi Wiratama Banjarnahor

Culture

Product Strategist

Dicipline

Customer Research

Ser vice Design

Information Architecture

UX/UI Design

Brand

The National Galler y of Indonesia is an ar t museum and cultural institution in the field of visual ar ts, established on May 8, 1999 This institution plays an impor tant role in raising public awareness of ar t through the preser vation and development of visual ar ts in Indonesia The building, loc ated in Central Jakar ta , has undergone changes with the addition of other functional spaces

Problem Mapping & Innovation

Problem

The institution struggles to attract and engage visitors Its digital footprint is underdeveloped, relying solely on social media and inconvenient Google Forms for ticketing This lack of a professional, dedicated online presence severely limits public awareness, erodes trust, and prevents the gallery from realizing its full commercial and educational potential

Market Research

Innovation

This project focuses on developing a dedicated website to boost public awareness and support the gallery’s commercial potential

Market research on National Gallery of Indonesia visitors indicates a need for the following digital information:

Clear and detailed ticket pricing

Easy access to the latest event updates

Comprehensive information on exhibition zones and permanent collections

Streamlined ticketing and venue reservations for general visitors and special groups

Elements

This report is organized into several key sections, including Logo, Color, Typography, UI/UX Design both in dekstop and mobile version, and Physical Collateral Each section provides direction and recommendations to help ensure visual and tonal consistency across all brand touchpoints

(Dekstop)

(Mobile) Physic al Collateral Typography

Color Palette

Mahogany

Body Text

Suisse Int’l Bold

abcdefghijklmnopqrstuvwxyz

ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789

Suisse Int’l Light

abcdefghijklmnopqrstuvwxyz

ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789

Grid System

Design System

Footer

Hero

Highlight

Highlight

Artist’s Works

Artist’s Profile

Artists

Mobile Prototype Dekstop Prototype