PET VET is an animal clinic based in Jakar ta , providing examination ser vices, home visits, pet hotel facilities, and surgic al procedures
Founded in 2009, PET VET specializes in Veterinar y Dentistr y, DERMVET™, Emergency Care, Exotic Pet Care, EYEVET™, Feline Medicine, Geriatric Care, and Rehabilitation, with the goal of becoming a leading specialized veterinar y clinic
With more than 160 employees, PET VET operates across three branches loc ated in Karet, PIK , and Alam Sutera
Client
Healthcare Innovation Strategy
Sector
Project Title Adi Wiratama Banjarnahor
Healthcare
Product Strategist
Dicipline
Customer Research
Ser vice Design
Business Model Design
Vision
To provide animal welfare ser vices with cutting-edge science and technology, suppor ted with dedic ated and experienced veterinar y team Mission
Saving as many lives as possible, by saving one animal’s life at a time and treating them with love
Creating as many job oppor tunities as possible and improving the quality of human resources in the industr y through continuous educ ation
Problem Mapping & Innovation
Typography
Branding Inconsistency
Branding Guidelines
Problem
Based on the brand analysis and precedent study conducted previously, it can be concluded that PETVET possesses comparable assets to other premium veterinary brands within its market segment However, in terms of branding execution, PETVET remains less consistent and falls behind its competitors in delivering a cohesive and distinctive brand identity
Primary Logo
Innovation
The purpose of this project is to develop comprehensive brand guidelines for PETVET, which can be implemented in the future to establish a stronger, more professional, and more recognizable brand image that resonates with a broader audience
This report is organized into several key sections, including Logo, Color, Typography, Visual Identity, UI/UX Design, and Physical Collateral Each section provides direction and recommendations to help ensure visual and tonal consistency across all brand touchpoints
Primary Logo Construction
The foundation of this logo is the horizontal arrangement of the capitalized 'Pet Vet' lettering, designed to convey a formal and sophisticated brand image
The medical '+' symbol is used to signify care, health, and the presence of medical professionals
The second logo, featuring the dog silhouette, is embedded within the first alphabetical letter logo
The medical logo is positioned above the letter symbol to highlight that medical services are a core part of the brand
This is the final design of Pet Vet's primary logo
Color #88C195
Logogram
Logogram Construction
This logo design consists of circular patterns combined into one to form the silhouette of a dalmatian dog's head, which is the mascot of the Pet Vet brand
This logo design uses circular patterns to form the silhouette of a dog
The iconic “dog silhouette” on the Pet Vet new logo embodies that the brand is intended for pets
The silhouette design of a dog wearing a collar depicts a brand that always protects and provides a sense of security and comfort to pets and pet owners
The circular patterns are positioned in the center of the letter 'P,' forming PETVET's secondary logo The 'P' also represents the brand's initials, 'Pet Vet '
The use of two color tones, white in the dog silhouette and green in the letter 'P', creates a contrast that highlights the letter 'P '
The love silhouette design above the dog's nose depicts a brand that always provides service with love and affection
This is the final design of PETVET's secondary logo
