Digital training india
Basics of digital marketing
A beginner's guide to channels, SEO, the customer journey and key metrics
What is digital marketing? Promoting a brand, product or service using online channels and digital devices to reach and convert the right audience.
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Reach
Find people where they already spend time online
Engage
Give them useful content and conversations
Convert
Turn attention into leads, sales or sign-ups
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Traditional vs digital marketing Traditional • TV, radio, print, hoardings • Hard to measure results • Higher cost, fixed reach • Slow to change once live
Digital • Websites, search, social, email • Trackable in real time • Flexible budgets, any size • Easy to test and improve
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Main digital marketing channels SEO
SEM / PPC
Social Media
Rank higher in Google search results organically
Paid ads on search engines, pay per click
Build audience on Instagram, LinkedIn, YouTube
Content
Affiliate
Blogs, videos and guides that attract and teach
Nurture leads and customers directly
Partners promote you and earn commission
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SEO basics: three pillars 1
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On-page
Off-page
Technical
Keywords, titles, meta descriptions, headings, quality content
Backlinks, social bookmarking, guest posts, brand mentions
Site speed, mobilefriendly design, sitemap, secure HTTPS
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The customer journey (funnel) Awareness They discover you via search, social or ads
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Interest They read, watch and compare
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Decision They consider and evaluate your offer
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Action They buy, enquire or sign up
Match each channel and message to the stage your audience is in.
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