Fr eedom ofSpeechorFr eedom ofChoi ce? Name-r eddi t( www. r eddi t . com) I ndust r ySect or-I nt er netMedi a Founded-23r dJ une2005 Founder s-St eveHuf f manand Al exi sOhani an User base-430Mi l l i on( 2019) Owner-AdvancePubl i cat i ons
DESN9001–DESI GN PRACTI CE AND MANAGEMENT Dat e-26/ 05/ 2020 Submi t t edby:Adi t yaSr i vas t ava|as r i 7307 as r i 7307@uni . s ydney. edu. au 490597819 Desi gnPr oj ect-Reddi t ( Domai n–Soci alMedi aPl at f or ms)
Desi gnPr oj ect( Soci alMedi aPl at f or ms)|DESN9001 r eddi t-Fr eedom ofSpeechorFr eedom ofChoi ce?|2020
So ur c e-www. r e ddi t . c o m
I NTRODUCTI ON Re ddi t–ac ommuni t ydr i ve npl a t f or mf ors ubmi t t i ng,c omme nt i nga ndr a t i ngl i nksa ndt e xtpos t s–ha sgr own e xpone nt i a l l y ,f r om as ma l lc ommuni t yofus e r si nt ooneoft hel a r ge s tonl i nec ommuni t i e sont hewe b.The s e l f pr oc l a i me d“ f r ontpa geoft heI nt e r ne t ”wi t hove r430M a c t i veus e r s ,ha sf oundi t sc ommuni t i e spl a yi nga pr omi ne ntr ol ei n or i gi na t i ng a nd pr opa ga t i ng de r oga t or y ,of f e ns i ve ,s e xi s t ,r a c i s t ,a nd ha t e f ulc ont e nta nd di s c us s i ons .Thi swor kr e pr e s e nt showRe ddi ta sawe bs i t ea nda sac ompa nyha sbe e nde a l i ngwi t ht hepr obl e ms pa c e t he y ha vei nt he i rc ommuni t yr e ga r di ng t hec e ns or s hi p ofc e r t a i n uns a vour yc ont e nta nd how be s tt o my knowl e dget he yc a ns ol vei t .Re ddi ta dmi ni s t r a t or sha vege ne r a l l ys t r uggl e dt opr e ve ntorc ont a i ns uc hdi s c our s ef or s e ve r a lr e a s onsi nc l udi ng:t hei na bi l i t yf oraha ndf ulofhuma na dmi ni s t r a t or st ot r a c ka ndr e a c tt omi l l i onsofpos t s a ndc omme nt spe rda ya ndf e a rofba c kl a s ha sac ons e que nc eofa dmi ni s t r a t i vede c i s i onst oba norqua r a nt i neha t e f ul c ommuni t i e s . Admi ni s t r a t i vea c t i ons( c ommuni t yba nsa ndqua r a nt i ne s )a r eof t e nt a ke ni nr e a c t i ont ome di apr e s s ur e f ol l owi ngof f e ns i vec ont e ntwi t hi nac ommuni t ys pi l l i ngi nt ot her e a lwor l dwi t hs e r i ousc ons e que nc e s . Mywor ke l a bor a t e supont heva r i ousde s i gna nds t r a t e gi cde c i s i onst ha tRe ddi tc a nt a ket oma ket he i rwe bs i t ea nd c ommuni t ys a f e ra ndus e rf r i e ndl ya ndi nt ur ni nvi t eawi de rr a ngeofa udi e nc et ot he i rc ha nne l si ns t e a dofonl yt he r e gul a rr e ddi tus e r swhoa r ea l r e a dya c c us t ome dt ot hes i t e .I nt hi sr e por t ,Ii nve s t i ga t et hef e a s i bi l i t yofpr oa c t i ve mode r a t i ononRe ddi t ,i . e .pr oa c t i ve l yi de nt i f yi ngs ubr e ddi t sa ndpos t st ha ta r ec ommi t t i ngof f e ns e st hr oughus e r c ol l a bor a t i onbyma ki ngr e por t i ngofs ubr e ddi t ss i mpl i f i e da nda c c e s s i bl ea ndove r ha ul i ngt he‘ Cr e a t e a Pos t ’pa get o be t t e ri nc or por a t eRe ddi t ’ sc ur r e ntc ont e ntpol i c i e s .Bya ndl a r ge ,myi nve s t i ga t i onss ugge s tt ha tRe ddi tha s a ddr e s s e dt hei s s ue sofbe t t e rc e ns or s hi pa ndc r e a t i ngahe a l t hye nvi r onme ntont hewe bs i t ebyc ons t a nt l yupda t i ng t he i rCont e ntPol i c i e sbutt he s ec ha nge sha vebe e nar e a c t i ona r yc our s ei . e .a f t e rac ont r ove r s i a ls ubr e ddi torpos tha s gonevi r a li ns t e a dofapr e e mpt i veme a s ur ea ndt ha tt he r ei ss t i l lr oom f ori mpr ove me ntt obe t t e rt a c kl et hee ve r i nc r e a s i ngc e s s poolofha t emonge r i nga ndof f e ns i vec ont e nt .Mypr obl e ms pa c ei ss ova s tt ha tf i ndi nga“ onef i ta l l ” s ol ut i onwoul dbeac ha l l e nget ha ti soutofmypur vi e w,he nc eI ’ vec omeupwi t hs t r a t e gi e sa ndde s i gnc ha nge st ha t Re ddi tc a nc ons i de ri mpl e me nt i ngma ybeons hor t t e r mt e s tba s i si ns t e a dofa c c e pt i ngi ta si ti s .Be i ngs uc hal a r ge c ommuni t yi t se xt r e me l yc ha l l e ngi ngt oc ont r olt hec ont e ntt ha tge t ss ha r e da ndpos t e dont hewe bs i t ebutde t e r r e nc e a ndmor epowe ra ndf r e e domt ovi gi l a ntus e r sc a nbeas t a r tt oma ki ngt hewe bs i t emor ewe l c omi nga nds a f e ,s ot ha t s omepe opl e ’ sf r e e domofc hoi c edoe snotge tr ompe dbyot he rpe opl e ’ sf r e e domofs pe e c h. 01
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ORGANI ZATI ONCONTEXTANDPROBL EM SPACE Re ddi t( r e ddi t )i sa nonl i nes oc i a lne ws ,me di aa ggr e ga t i on,we bc ont e ntr a t i nga nddi s c us s i onwe bs i t e .Thena me ‘ Re ddi t ’i sapl a yonwor dswi t h‘ Re a di t ’ ,e s s e nt i a l l yme a ni ngwhe r eyouf i r s tr e a ds ome t hi nga ndhe nc et hes i t ec a l l s i t s e l ft he‘ Thef r ontpa geoft hei nt e r ne t ’ .Re ddi twa sf ounde dbySt e veHuf f ma na ndAl e xi sOha ni a ni n2005a ndi s c ur r e nt l yowne dbyAdva nc ePubl i c a t i ons( Ma j or i t ySha r e hol de r )a nAme r i c a nme di ac ompa nywi t hSt e veHuf f ma n a st heChi e fExe c ut i veOf f i c e r( CEO) .I tc ompr i s e sofus e r ge ne r a t e dc ont e ntwhi c hi nc l ude sphot os ,vi de os ,l i nksa nd t e xt ba s e dpos t suponwhi c hus e r sha vedi s c us s i onsa ndt he nupvot eordownvot epos t sorc omme nt sa sawa yof l i ki ngordi s l i ki ngc ont e nt .‘ I t ’ sac ol l e c t i onoff or ums ,whe r epe opl ec a ns ha r ene wsa ndc ont e ntorc omme ntonot he r pe opl e ’ spos t s . ’[ 1] .Thes i t e ' sc ont e nti sdi vi de di nt oc a t e gor i e sorus e r c r e a t e dt hr e a dsknownont hes i t ea s ‘ s ubr e ddi t s ’ ,whi c hc ove rava r i e t yoft opi c sl i kene ws ,s c i e nc e ,movi e s ,vi de oga me s ,mus i c ,books ,f i t ne s s ,f ood,e t c . ‘ Subr e ddi t ’na me sbe gi nwi t h“ r / ” ,f ore xa mpl e“ r / s por t s ”i sac ommuni t yde vot e dt odi s c us s i ngs por t st opi c sa nd “ r / movi e s ”i sac ommuni t yde vot e dt odi s c us s i ngMovi e s .The s ee xa mpl e sa r es t r a i ght f or wa r ds ubr e ddi t s ,butt he y c a nge thi ghl ys pe c i f i c ,s uc ha s“ r / Ta l e s Fr omThe Pi z z a Guy”as ubr e ddi tde vot e dt os t or i e sf r om FoodDe l i ve r y pe r s onne lwhi l ebe i ngont hej ob.
So ur c e-www. r e ddi t . c o m
Exampl e sofSubr e ddi t swi t hof f e ns i veandobj e c t i onabl ec ont e nt
Re ddi tha sove r138Ka c t i ves ubr e ddi tc ommuni t i e swi t hove r430M a c t i veus e r s .I nr e c e ntye a r s ,t hes i t eha sbe e n s ur r ounde dbyc ont r ove r s i e sa r oundt her ol et ha ti t sc ommuni t i e spl a yi nor i gi na t i nga ndpr opa ga t i ngde r oga t or y , of f e ns i ve ,s e xi s t ,r a c i s t ,a ndge ne r a l l yha t e f ulonl i nec ont e nta nddi s c us s i ons .Re ddi tha sha dahi s t or yofgi vi nga pl a t f or mt oobj e c t i ona bl ebutl e ga lc ont e nt ,i n2011t hes ubr e ddi t“ r / j a i l ba i t ” ,de vot e dt os ugge s t i veorr e ve a l i ng phot osofunde r a gegi r l s ,wa soneoft hemos tpr omi ne nts ubr e ddi t sont hes i t ebe f or ei twa sc l os e ddowni nOc t obe r 2011f ol l owi ngar e por tbyCNN.Thi spr ompt e dt hes i t et oc ha nget he i rpol i c i e st oe xpl i c i t l yba n" s ugge s t i veor s e xua lc ont e ntf e a t ur i ngmi nor s "[ 2] .Subr e ddi t sl i ke“ r / c r e e ps hot s ”hos t e ds e xua l i z e di ma ge sofwome nwi t houtt he i r knowl e dges ur f a c e daye a ra f t e rt he“ r / j a i l ba i t ”f i a s c oi n2011whi c hha dpr ompt e dRe ddi tt oa c t ,buti tdi dnotde t e r t heus e r sf r oma ga i ns t a r t i ngane ws ubr e ddi twi t hs i mi l a rorwor s ei nt e nt .Ot he re xa mpl e si nc l ude“ r / Be a t i ngwome n” as ubr e ddi ts t a r t e di n2014whi c hf e a t ur e dgr a phi cde pi c t i onofvi ol e nc ea ga i ns twome n,I n2018“ r / de e pf a ke s ”wa s s t a r t e d whi c hs upe r i mpos e df a mousf e ma l ea c t r e s s e sont o por nogr a phi cvi de osus i ng Fa ke App wi t houta ny c ons e ntoft hea c t r e s s e s ,“ r / s hopl i f t i ng”wa sde vot e dt os t or i e s ,t i psa ndque s t i onsf ort hepur pos eofs hopl i f t i ng,i n 2015“ r / Fa t Pe opl e Ha t e ”ha da ne s t i ma t e d150Ks ubs c r i be r sa tt het i meofi t sba nni ngc i t i nga nt i ha r a s s me ntpol i c y . 02
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Af e woft her e c e ntc ont r ove r s i e sha vei nvol ve dc ommuni t i e ss uc ha s :“ r / Phys i c a l _Re mova l ”whi c hwa sba nne di n 2017,a dvoc a t e df ort hephys i c a lr e mova lofl i be r a l si nt heUni t e dSt a t e spr i ort oa nda f t e rt hemur de rofHe a t he r He ye ri nCha r l ot t e s vi l l e[ 3] ,“ r / i nc e l s ”whi c hwa sa l s oba nne di n2017,e ndor s e da ndc e l e br a t e dt hemur de rofa nd vi ol e nc ea ga i ns ts e xua l l ya c t i vewome n[ 4] ,“ r / gr e a t a wa ke ni ng”whi c hwa sba nne di n2018a nd“ r / pi z z a ga t e ”whi c h wa sba nne di n2016f a l s e l ya l l e ge dt hee xi s t e nc eofc hi l dt r a f f i c ki ngr i ngsbyt heUSDe moc r a t i cPa r t ya ndl e f t wi ng e s t a bl i s hme nt sr e s ul t i ngi nr e a l l i f ea t t a c ks ,t hr e a t s ,a ndha r r a s s me nt ,“ r / Wa t c hPe opl e Di e ”whi c hwa sba nne di n 2019,“ r / gor e ”whi c hwa sa l s oba nne di n2019di s t r i but e dvi de osoft heChr i s t c hur c hMos ques hoot i ngs[ 5] ,a nd “ r / The _Dona l d”whi c hi squa r a nt i ne da sof2020c ont i nue st ope da lwhi t ege noc i dec ons pi r a c yt he or i e s[ 6] ,f a l s e f l a g t he or i e si nt hewa keofs hoot i ngsa ndbombt hr e a t s[ 7] ,a ndvi ol e nta nt i i mmi gr a nt[ 8]a nda nt i I s l a mi ca ge nda s[ 9] .
Tabl e1-Af e we xa mpl e sofr e c e nte ve nt swhi c hpr ompt e dr e a c t i ona r ya dmi ni s t r a t i vec ha nge s t oc ont e ntpol i c ya ndba nsofs ubr e ddi t sknownt ovi ol a t et hec ont e ntpol i c y 03
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Eve na f t e runde r goi ngnume r ousc ha nge sa nda ddi t i onst ot heCont e ntPol i c y( Ta bl e1)va r i ouss ubr e ddi t ss t i l lc r e e p upwhi c hc a nbee xt r e me l ydi s t ur bi nga ndof f e ns i ve .I nr e a c t i ont oma nyoft he s ec ont r ove r s i e s ,Re ddi tha sr e s or t e d t oba nni ngorqua r a nt i ni ngs ubr e ddi t sc i t i ngvi ol a t i onsoft heRe ddi tc ont e ntpol i c y[ 10]whi c hpr ohi bi t ss pe c i f i c t ype sofc ont e nti nc l udi ngc ont e ntwhi c h“ e nc our a ge sori nc i t e svi ol e nc e ” .Howe ve r ,t hee f f e c t i ve ne s sa ndt i me l i ne s s ofs uc hba nsa ndqua r a nt i ne si sf r e que nt l yde ba t e d.Whi l es uc hba ns“ wor ke df orRe ddi t ” ,i tha sbe e npoi nt e doutt ha t t he ya r et oor e a c t i ona r ya ndoc c uronl ya f t e ras ubs t a nt i a la mountofda ma geha sa l r e a dybe e ndone .Re ddi tha sa l s o f a c e dc r i t i c i s mf ori nc ons i s t e nta nds e e mi ngl ybi a s e da ppl i c a t i onsoft hec ont e ntpol i c ybyt hos ec l a i mi ngt ha tt he pl a t f or mpr ovi de sas a f eha ve nf ore xt r e mi s ti de a sa ndot he r sc l a i mi ngt ha tt hepl a t f or mus e st hec ont e ntpol i c ya sa n i ns t r ume ntt oc e ns or“ nonma i ns t r e a m”t hought sa ndi de ol ogi e s . I ns pi t eoft he s eopi ni onsa bouthow Re ddi ts houl dbemode r a t e d,l i t t l ei sa c t ua l l yknowna bouthow s ubr e ddi t s e vol veove rt i me ,t hee vol ut i ona r ypr e di c t or sofof f e ns i veorda nge r ouss ubr e ddi t s ,a ndhow mode r a t i onde c i s i ons i mpa c tt hewi de rc ommuni t y .Thi sga pi nknowl e dgepr e s e nt sRe ddi ta dmi ni s t r a t or swi t hs e ve r a lc ha l l e ngi ng que s t i ons :howt or e c ogni z eof f e ns i veorda nge r ouss ubr e ddi t sbe f or es e r i ousda ma geha sbe e nc a us e dbyt he m,how t omode r a t et hee f f e c toft he s es ubr e ddi t sonus e r sa ndot he rs ubr e ddi t s ,a ndhow t oj us t i f yt he s emode r a t i on de c i s i ons .
Exampl e sofBanne d andQuar ant i ne d Subr e ddi t si nr e c e nt t i me sf orvi ol at i ng Re ddi t ’ sCont e nt Pol i c y So ur c e-www. r e ddi t . c o m
Unl i keot he rs oc i a la nda ggr e ga t i onpl a t f or ms ,Re ddi tr e l i e soni t sus e r sf ormor et ha nc ont e ntge ne r a t i ona nd c i r c ul a t i on.Re ddi t or sa l s opl a yt her ol eofc ont e ntc ur a t or s .Re ddi t or sma ya l s oc ur a t ec ont e ntbyup-ordownvot i ng c omme nt sa ndpos t s .Comme nt sorPos t swi t hahi ghne t vot et ot a li s ,byde f a ul t ,gi ve nve r yhi ghpr omi ne nc eont he we bs i t e .Fore xa mpl e ,t hec omme nt s( onapos t )a ndpos t s( i nas ubr e ddi t )a r e ,byde f a ul t ,or de r e dbyde c r e a s i ng ne t vot et ot a l .Thi sme c ha ni s ml e t sus e r sde c i dewhi c hc omme nt sa ndpos t sa r emos tvi s i bl et ot her e s toft he c ommuni t ya ndwhi c hc ont r i but i onsa r es i l e nc e dorhi dde n. Be s i de sl e t t i nge ve r yr e ddi t orc ur a t ec ont e ntbywa yofvot i ng,Re ddi ta l s oa l l owsi t sus e r st oc r e a t ea ndmode r a t e s ubr e ddi t s .Subr e ddi tmode r a t or st ypi c a l l yc hoos et he i rownf e l l owmode r a t or sf r om wi t hi nt hec ommuni t y ,wi t ha f e we xc e pt i onsf orne wl yc r e a t e dc ommuni t i e sa ndc a s e swhe r et he r ea r enovol unt e e r swi t hi nt hec ommuni t y . Subr e ddi tmode r a t or sa r et a s ke dwi t hs e t t i nga nda dmi ni s t e r i ngt her ul e sofe nga ge me ntwi t hi nas ubr e ddi t . Mode r a t or sma ya dmi ni s t e rr ul e svi at heus eofus e rba nsa ndc ont e ntr e mova l .Howe ve r ,t hea c t i onspe r f or me dby t hes ubr e ddi tmode r a t or sdonoti mpa c tr e ddi t or sout s i deoft ha ts ubr e ddi t ,e . g. ,as ubr e ddi tmode r a t orc a nnot a dmi ni s t e rs i t e wi deba ns . 04
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I na ddi t i ont or e l yi ngonvol unt e e r i ngc ommuni t yme mbe r st omode r a t et he i rowns ubr e ddi t s ,Re ddi ta l s oe mpl oys a dmi ni s t r a t or st os e ta nde nf or c es i t e wi depol i c i e sf orc ont e nta ndus e re nga ge me nt .The s epol i c i e sa r ema nda t or y a nda ppl i e di na ddi t i ont oas ubr e ddi t ’ sownpol i c i e s . Admi ni s t r a t or sha vet hea bi l i t yt o: •ba nus e r sf r om ma ki ngpos t sorc omme nt svi s i bl et ot her e s toft hepl a t f or m,whi c hi sr e f e r r e dt oa sas ha dow ba n, •pr e ve nts ubr e ddi t sf r oma ppe a r i ngont heRe ddi tf r ont pa gea ndi ns e a r c hr e s ul t s ,t hi si sr e f e r r e dt oa sa qua r a nt i ne ,a nd •ba ns ubr e ddi t sf r omt hepl a t f or m. Whi l et he s ea c t i onsa r ea va i l a bl ef orus ei nr e s pons et oa ppa l l i ngorr e pe a t e dvi ol a t i onsoft heRe ddi tc ont e ntpol i c y , t he ya r er a r e l ya ppl i e de xc e pti nr e a c t i ont ome di apr e s s ur eordi s a s t r ouse xt e r na le ve nt soc c ur r i nga sar e s ul tof c e r t a i nc ont e ntont hepl a t f or m.I ns t e a d,Re ddi ta dmi ni s t r a t or se nc our a geus e r sunha ppywi t hc e r t a i nc ommuni t i e st o c r e a t et he i rown c ommuni t i e swhi c he nf or c et he i rpr e f e r r e dr ul e sa nd nor ms .Thi spol i c y ofr e a c t i ona r y a dmi ni s t r a t i onha sbe e nt hes ubj e c tofmuc hc r i t i c i s mi nt hewa keofr e c e ntc ont r ove r s i e sonRe ddi t .
Tabl e2–Pr ohi bi t e dCont e nta c c or di ngt oRe ddi t ’ sCont e ntPol i c y .[ 10]
TheRe ddi tc ont e ntpol i c yde f i ne sc ont e nt ,whi c hi sa c c e pt a bl ef orpos t i ngont hepl a t f or m,f a i l i ngt oa dhe r et ot hi s pol i c yma yr e s ul ti nt hemode r a t orora dmi ni s t r a t ora c t i onsde s c r i be da bove .Pr ohi bi t e dc ont e nta c c or di ngt ot heMa y 2020c ont e ntpol i c yi ss howni nTa bl e2.I na ddi t i ont opr ohi bi t i ngc ont e nt ,Re ddi ta l s or e gul a t e sc ont e ntc ont a i ni ng nudi t y ,por nogr a phy ,orpr of a ni t ybyr e qui r i ngt he mt obet a gge da sNotSa f eForWor k( NSFW) .Addi t i onst ot he pol i c yha vebe e nma de ,i nl a r gepa r t ,i nr e a c t i ont one ga t i veme di ac ove r a geofc e r t a i ne ve nt sont hepl a t f or m. Thr ought her e s e a r c ha nds t udyc onduc t e dt hr oughonl i nee t hnogr a phya nds e c onda r ys our c e s ,t he r ea r eanumbe rof pr obl e msa ndi s s ue sa tha ndt ha tne e dt obea ddr e s s e d.Wee s t a bl i s he dt ha ti t ’ save r ydi f f i c ul tj obt oke e pc he c kon t heongoi ngoft hes i t er e l i a bl yt hr oughave r ys ma l lnumbe rofRe ddi tAdmi ni s t r a t or s ,mos toft her ul ee nf or c i ngi s donebymode r a t or sofdi f f e r e nts ubr e ddi t s ,butmode r a t or sa r epr onet obebi a s e dt owa r dst he i rownc ommuni t i e s , t husi tma ke si tdi f f i c ul tt or e c ogni z es ubr e ddi t swhoa r epr opa ga t i ngof f e ns i vea ndt hr e a t e ni ngc ont e nt .Ce r t a i n c ommuni t i e sl i ke“ r / Aga i ns t Ha t e Subr e ddi t s ”a nd“ r / Aga i ns t De ge ne r a t e Subs ”wor ka svi gi l a nt e swhos c r ounge t hr oughdi f f e r e ntRe ddi tpos t sa ndc omme nt sf orof f e ns i vea ndha t e f ulc ont e nta ndbr i ngt he mt ol i ghtf orot he r me mbe r st oa c tbyr e por t i ngt hes a i dpos t s .Butt hi si sat e di ouspr oc e s sa si tt a ke sac e r t a i nnumbe rofr e por t sf ort he a dmi ni s t r a t or st ot a kenot i c eoft heque s t i ona bl ec ont e nt ,whi c hc a na ga i nl e a dt oonl yr e a c t i ona r ys t e psi ns t e a dof pr e e mpt i veone s .
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Anot he roneoft hei s s ue sf orus e r si snotbe i nga wa r eoft hes i t e wi depol i c i e sofRe ddi t ,a l ls ubr e ddi t sha vet he i rown r ul e sofe nga ge me ntt ha tus e r sne e dt of ol l owbutt he yc a nl a r ge l ydi f f e rf r om Re ddi t ’ ss i t e wi depol i c i e sa ndma ny oft hes ubr e ddi t sdonote xpl i c i t l yme nt i ont hes i t e wi depol i c i e sa boutwha tki ndofc ont e nti sa l l owe da ndwha ti s n’ t , t hi sc r e a t e sal otofc onf us i onf orus e r s ,s i nc et he ya r enota wa r ea bouti t ,oneoft hemos tc ommonque s t i onst ha ti s a s ke donRe ddi tFAQsi s“ Ca nIpos tt hi she r e ? ”f ol l owe dbyt hede t a i l soft hec ont e nt ,whi c hs ugge s t spe opl ea r enot a wa r ea boutt hec ont e ntt ha ti sa l l owe dbe f or es ha r i ngorc r e a t i ngapos t .I ft heus e r sa r ea wa r e ,t he y’ dpr oba bl yt hi nk t wi c ebe f or ebr e a ki ngt hes e tpol i c i e s ,ma ybei gnor a nc ei snota l wa ysabl i s s . Anot he ri s s ueus e r sr e gul a r l yf a c e dwa snotha vi ngt hea bi l i t yt or e por taSubr e ddi ti t s e l f ,us e r sha vet heopt i ont o r e por tapos torc omme ntt he yf e e lvi ol a t e st hepol i c i e sora r eof f e ns i vei nna t ur e ,butt he r ei snoopt i ongi ve nt ous e r s t or e por tas ubr e ddi torc ommuni t y ,t odos oonene e dst ogot hr oughapl e t hor aofs t e psa ndr e di r e c t st of i na l l yha ve t he i rc ompl a i nt sr e gi s t e r e d,t hi sa ga i ns t e msouta ndma ke st hepr oc e s sofpr oa c t i vemode r a t i ona nda c t i ont e di ous a si tc a us e sde l a ysf r omt hepoi ntofa c t ua li nc i de ntt ot hene c e s s a r ya c t i on.Ma nyus e r sc a nbeobs e r ve da s ki ngwa ys t or e por tas ubr e ddi t ,wi t houtf i ndi ngac onc r e t eorpe r ma ne nts ol ut i ont ot hei s s uea ndt hes e ta ns we rbe i ng“ Tr yt o c ont a c tRe ddi ts uppor t ” .
Var i ousExampl e soft hei s s ue sdi s c us s e df ac e dbyt heus e r sonRe ddi t
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EXECUTI VESUMMARY Thee xa mpl e sdi s c us s e di nt hepr e vi ouss e c t i ona r eonl yas ma l lpa r tofnume r ouss i mi l a rt hr e a dswhi c hha vec a us e d wi de s pr e a dc ont r ove r s i e sa nddi s t r e s s .I na c c or da nc ewi t ht hes i t e ' spol i c i e sonf r e es pe e c h,Re ddi t ' sa dmi nss a yt ha t t he ydonotba nc ommuni t i e ss ol e l yf orf e a t ur i ngc ont r ove r s i a lc ont e nt .‘ I n2011Re ddi t ' st he nge ne r a lma na ge rEr i k Ma r t i nnot e dt ha t" ha vi ngt os t oma c hoc c a s i ona lt r ol ls ubr e ddi t sl i ker / pi c s of de a dki dsormor a l l yque s t i ona bl e s ubr e ddi t sl i ke“ r / j a i l ba i t ”a r epa r toft hepr i c eoff r e es pe e c honas i t el i ket hi s , "a ndt ha ti ti snotRe ddi t ' spl a c et o c e ns ori t sus e r s . ’[ 11]Thes i t ec l a i mst ogi vef r e e domofs pe e c ht oi t sus e r sbuti ta l s ot a ke sa wa yf r e e domofc hoi c e f r omma nype opl ewhos e ,da t aa ndi nf or ma t i ona r es ha r e dont hewe bs i t ewi t houtt he i rc ons e nt .Ma nyus e r sonRe ddi t ha vee xpr e s s e dt he i rdi s c omf or ta nddi s t r e s sont hewe bs i t et hr oughva r i ouspos t sa ndt hr e a ds ,s omege ts uppor tf r om t hec ommuni t y ,butma nyge tr i di c ul e df orque s t i oni ngt hef r e es pe e c hofRe ddi t ’ sus e r sa ndal otoft he mge tr e por t e d byt heme mbe r soft he s eha t es ubr e ddi t sf orvoi c i ngt he i rc onc e r n. Thei de aoff r e es pe e c hi sagr e a ta s s e ta sl onga si t ’ snotdi r e c t l yhur t i ngs ome onei nt e nt i ona l l y .Ta ki nga wa ys ome onee l s e ’ sf r e e domofc hoi c edoe snotj us t i f yha vi ngf r e e domofs pe e c h. TheRe ddi tc ommuni t yi sdi vi de dont hes t r i c t c e ns or s hi pofc ont e ntont hewe bs i t e ,s omef i ndi tne c e s s a r ywhi l eot he r sf e e li twoul dde s t r oye ve r yt hi ngRe ddi t s t a ndsf orwhi c hi st r uei ni t se s s e nc e .Butt hec onsofnotha vi ngs t r i c tme a s ur e sa ga i ns tpos t i ngofof f e ns i vea ndde r oga t or yc ont e ntout we i ghst hef r e e domofha vi ngt hec hoi c et odos o.Eve na f t e rt hes t r i c tgui de l i ne sa ndc ont e ntpol i c i e st ha tha vebe e nputi npl a c ebyRe ddi tt ode t e ri t sus e r sf r ompos t i ngof f e ns i veorc ont r ove r s i a lc ont e nt ,us e r ss t i l l doi t ,s omeoutofi gnor a nc ea ndot he r soutofdi s r e ga r d.I tc a nbec ont r ol l e dbyt hemode r a t or sa nda dmi ni s t r a t or sbut be i nghuma nt he ya l s oc a n’ tbee xpe c t e dt ohol dt hemor a lhi ghgr ounda ta l lt i me s .Admi ni s t r a t or sa c twhe nt he r e ha sbe e nc ons i de r a bl ea mountofr e por t i ngore xt e r na lpr e s s ur ef r omme di a ,whi l emode r a t or sa r ege ne r a l l ybi a s e dt owa r dst he i rs ubr e ddi t sa ndma nyof f e ns i ves ubr e ddi t sgot hr ought hemode r a t or swi t houta nyi s s ue ss i nc et he ya r ea pa r toft hes a mec ommuni t yofpe opl e . Wee s t a bl i s he di nt hepr e vi ouss e c t i ont ha tt he r ewe r e3unde r l yi ngi s s ue swhi c hne e dt obea ddr e s s e dt hr ougha de s i gnors t r a t e gi ci nt e r ve nt i on– •Ha vi ngi na de qua t ema npowe rt oke e pac he c kont hous a ndsofs ubr e ddi t sa ndmi l l i onsofpos t sa ndc omme nt s •Notha vi ngs i t e wi dec ont e ntpol i c i e se xpl i c i t l yvi s i bl eont hewe bs i t eorwhi l eaus e ri sc r e a t i ngapos t /c omme nt •Notha vi ngt heme a nst or e por tde r oga t or yorof f e ns i veSubr e ddi t sr e a di l ya va i l a bl el i ket he ya r ea va i l a bl ef or c omme nt sa ndpos t s I nourc ur r e ntc l i ma t ei t ’ si mpe r a t i vet ha tpe opl eke e pac he c kont he i ra c t i onsa ndc ons i de rt hec ons e que nc e s .Re ddi t a sawe bs i t ewhi c hc a t e r st os uc hal a r genumbe rofus e r sa r er e s pons i bl ef orwha tt he ys howa nddon’ ts howont he i r we bs i t e .The r ea r enumbe rofwa yst hr oughwhi c hRe ddi tc a nma kes ur et hec ont e ntt ha tge t spos t e di snots ome t hi ng t ha tmi ghtc a us eps yc hol ogi c a ldi s t r e s sori nc i t ephys i c a lha r mt os ome onee l s e . Onpos i ngt hemode r a t or sof“ r / Aga i ns t Ha t e Subr e ddi t s ”a nd“ r / Aga i ns t De ge nr a t e Subs ”wi t hque s t i onsofhow t he mode r a t i onont hewe bs i t ec a nbec a r r i e doutt ode t e rt hepos t i nga ndf or ma t i onofque s t i ona bl es ubr e ddi t sa ndpos t s , t hef ol l owi ngs ugge s t i onswe r ee xc ha nge dwi t ht he ma sapr e l i mi na r ys e tofs t r a t e gi e sa ndde s i gni nt e r ve nt i onsout ofwhi c h3i de a swe r es e l e c t e dwhi c hwe r et he nde ve l ope df ur t he ri nf ur t he rs e c t i onsa ndc a nbeputi npl a c et obe t t e r r e gul a t et heongoi ngont hewe bs i t e-
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•Ce ns or s hi pofc e r t a i nt ype sofc ont e nt ,l i kec hi l dpor nogr a phy ,pe r s ona li nf or ma t i ona ndobs c e nephot osa c qui r e dwr ongf ul l y , •Ena bl i ngus e r st or e por tas ubr e ddi te a s i l ya st he ya r ea bl et odos owhi l er e por t i ngapos t /c omme nt •Ke e pi ngar e gul a rc he c kont hea dmi ni s t r a t or sa ndmode r a t or s ,pr ope r l yve t t i ngpe opl ebe f or egi vi ngt he mt he s e pr i vi l e ge s , •I ns t a ntba nsa ndde l e t i onofque s t i ona bl epos t sa nds ubr e ddi t si ns t e a dofwa i t i ngf orc e r t a i nnumbe rofr e por t s a ndc ompl a i nt sf r omot he rus e r s , •Ha vi ngat e a mt ha tke e psac he c konwha ts ubr e ddi t sa r ebe i ngs t a r t e d,a ndr e por t i ngt he mbe f or et hi ngsge tout ofha nd •Ha vi nga na ut oma t e dr e s pons es e t upt oa ppr oveordi s a ppr ovepos t sa nds ubr e ddi t sbyf i l t e r i ngoutc e r t a i n wor dsa ndphr a s e s •Ha vi ngc ommuni t ygui de l i ne smor ec l e a r l yvi s i bl eont hewe bs i t e ,whi l ec r e a t i ngane wpos t /s ubr e ddi t •Ma ki ngs ur eus e r swhoa r es i gni ngup,got hr ought hes e tgui de l i ne sa ndpol i c i e s . Gi ve nt hec ont e xta ndr e s our c e sa va i l a bl eoutoft hea bove me nt i one di de a sa nds ugge s t i ons3we r es e l e c t e dt oi t e r a t e f ur t he ra st he ys ugge s t e dt oa ddr e s st heke ypa i npoi nt sdi s c ove r e de a r l i e r ,t hei de a st oi t e r a t ef ur t he rwe r e– •Ena bl i ngus e r st or e por tas ubr e ddi tc ommuni t y–Subr e ddi tRe por t i ng •Ha vi ngde di c a t e dvol unt e e r ss i mi l a rt owha tme mbe r sof“ r / Aga i ns t Ha t e Subr e ddi t s ”dot oke e pac he c kon va r i ousSubr e ddi t sa ndt ogi vede s i gna t e dBa dge sa ndmor ef r e e dom t or e gul a ra nda c t i veme mbe r s–Re ddi t Gua r di a ns •Ha vi ngc ommuni t ya nds i t e wi depol i c i e sc l e a r l yvi s i bl et ot heus e r swhi l ec r e a t i ngpos t s–‘ Cr e a t e a Pos t ’pa ge ove r ha ul
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DESI GNI TERATI ONPROCESSANDSOL UTI ONS Thei t e r a t i onpr oc e s sf ort hea f or e me nt i one ds ol ut i onsbe ga nwi t hi de a t i ons ke t c hi ngofanumbe rofba s i cde s i gna nd s t r a t e gi cs ol ut i onst ha ts oughtt oa ddr e s st hepr obl e ms pa c e ,f ol l owi ngwhi c hs ol ut i onsba s e dont hes t r onge s t e l e me nt sofpr e vi ousi t e r a t i onswe r et he nde ve l ope di nt oLowf i de l i t ywi r e f r a me sf ore a c hoft het hr e es ol ut i ons .The ba s i cf e a t ur e soft hel ow f i de l i t ywi r e f r a me sde pi c t e dwhe r et hec ha nge sa r egoi ngt obei mpl e me nt e dont hes i t e . Fol l owi ngt hi sHi ghf i de l i t yMoc kupswe r ec ons t r uc t e df ort hes ol ut i onst ogi vet he m amor ef i ni s he da ndr obus t l ooka ndwhi c hc a nbef ur t he rus e df orus e rt e s t i ngt hr ought hene wc ha nge s .
1.Subr e ddi tRe por t i ng Thema i nf oc usoft hi sc ha ngewa st oe na bl eus e r st or e por tas ubr e ddi tt he yf oundof f e ns i veorde r oga t or y ,wi t hout ha vi ngt he mgot hr oughmul t i pl ec ha nne l sa ndr e di r e c t swhi c ht he yc ur r e nt l yne e dt odo,t or e por tas ubr e ddi t . The i de awa st oma ker e por t i ngofas ubr e ddi ta ss i mpl i f i e da st her e por tf e a t ur et ha tr e ddi tus e soni t sPos t sa nd Comme nt ss e c t i ons .Cur r e nt l yt heus e r sr e por ti ndi vi dua lpos t sf r omaque s t i ona bl es ubr e ddi tt oge ta dmi ni s t r a t or s a t t e nt i ont owa r dsi t ,t henumbe rofr e por t sa ndt het i mei tt a ke sf orane c e s s a r ya c t i onc a nc a us eal otofde l a ya nd e ve na f t e rt he r ei snoc e r t a i nt yt ha tt heSubr e ddi ti sgoi ngt oba nne dorqua r a nt i ne d.
I nt i t i alI de at i onSke t c h
Ondi s c us s i onswi t hva r i ousmode r a t or sa ndgoi ngt hr oughnume r ouspos t sa bout‘ Howt oRe por taSubr e ddi t ? ’i t wa sde c i de dt ha ta nopt i ont or e por taSubr e ddi twoul dbeawe l c omec ha ngeont hewe bs i t e .Whi l ei de a t i on s ke t c hi nganumbe rofl oc a t i onswe r ec ons i de r e dwhe r et he‘ Re por t ’opt i onc a nbepl a c e d,a f t e rva r i ousa t t e mpt s i twa sde c i de dt ha tt he‘ Re por t ’opt i ons houl dbee a s i l yvi s i bl ea nda c c e s s i bl ea ndt ot ha te ndt hes pa c ebe s i de s ‘ J oi n’but t onwoul dbet hemos tde s i r a bl eonea si t se a s i l yvi s i bl ea ndt heus e r sc a na c c e s si twi t houtha vi ngt ol ook f ori tont hewe bpa gei nha r dt of i ndpl a c e s .Ta ki ngt hi si nt oc ons i de r a t i onl owf i de l i t ywi r e f r a me swe r e c ons t r uc t e dt ode vi s et hepl a c e me ntoft he‘ Re por t ’but t ona nda f t e r wa r dsMoc kupswe r ec r e a t e dt ogi vei tamor e f i ni s he dl ookf ort hee ndus e rt os e ea nde xpe r i e nc e . t y REDDI T r/Communi
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2.Re ddi tGuar di ans Thema i nf oc usoft hi sc ha ngewa st ogi vemor er e c ogni t i ont oa c t i ver e ddi tus e r swhor e gul a r l yr e por t e dorl ooke d outf orha t e f uls ubr e ddi t s ,pos t sa ndc omme nt s .TheRe ddi tAdmi ni s t r a t or sa r ef e wi nnumbe r sa sc ompa r e dt ot he va s tc ommuni t yofRe ddi ta ndi t ’ snotf e a s i bl eorpos s i bl ef ort he mt oke e pac he c konwha tgoe soni ne a c h Subr e ddi torPos t s .Tha tr e s pons i bi l i t yi soft hemode r a t or soft hec ommuni t y ,butmode r a t or sa r ea l s opa r toft he c ommuni t ya nda r epr onet obebi a s e dt owa r dst he i rs ubr e ddi ta ndwha tgoe soni ni t .
I ni t i alI de at i onSke t c h
Me mbe r sofvi gi l a nt es ubr e ddi t sl i ke“ r / Aga i ns t Ha t e Subr e ddi t s ”r e gul a r l ys c r ounget hr oughRe ddi tt oke e pa ne ye outf orha t e f ula ndde r oga t or ySubr e ddi t sa ndpos t swhi c ht he ys ha r eont hes ubr e ddi tf orot he rme mbe r st or e por t s ot ha tne c e s s a r ya c t i onc a nbet a ke n,butt hi sc a nbeunpr e di c t a bl ea sf orapos tors ubr e ddi tt ober e move dt he i r ne e dst obee noughnumbe rofr e por t sf r om ot he rme mbe r ss ot ha ti tc a nc omei nt onot i c eoft hea dmi ni s t r a t or s . Thi sc a nt a kef r omada yt oe ve ns ome t i meamont h,s ot hei de awa st ogi vet hea c t i vea ndr e gul a rme mbe r sane w Ba dgeofHonoura ndmor epowe rs ot ha tt he yc a ndi r e c t l yr e a c houtt ot hea dmi ni s t r a t or sa ndqui c ka c t i onc a nbe t a ke na ga i ns tgr owi ngore xi s t i ngha t es ubr e ddi t sa ndpos t s . Re ddi tGua r di a nBa dgeon pr ofil epi c t ur e dubt e e bub u/ dubt e e bub Ka r ma 1 01 5349
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Re ddi tus e sAwa r dsa ndBa dges ys t e ma l r e a dyi nt he i rf e a t ur e s ,s oa ddi ngane w‘ Re ddi tGua r di a n’ba dge woul dn’ tbeat a s ka ndc a nbei nc or por a t e de a s i l y .Theus e r swi l lbes e l e c t e df r om t he i rka r mar a t i nga ndhow a c t i vet he y’ vebe e ni nr e por t i ngque s t i ona bl es ubr e ddi t sa ndpos t s ,t heba dgec a nbepl a c e de i t he ront he i rpr of i l e a va t a rori nf r ontora tt hee ndoft he i rus e r na me .Dur i ngt hel owf i de l i t ywi r e f r a me st heba dgewa spl a c e dont he pr of i l ea va t a rbutus e r sc ha nget he i ra va t a r sr e gul a r l ys oi tmi ghtbe c omeac ha l l e nget oha vei tvi s i bl ea ta l lt i me s , he nc ei nt hemoc kupst heba dgewa spl a c e da tt hee ndoft heus e r na meoft heus e r ,t ha twa yi t se a s i l yvi s i bl ea nd doe snott a keal otofs pa c ea ndc a nbei nc or por a t e de a s i l y .Ha vi ngaRe ddi tGua r di a nba dgea t t a c he dt ot he i r na me swhe nt he yr e por torc ont a c ta dmi ni s t r a t or s ,wi l lma ket he ma wa r et ha tt hepr obl e mori s s uei sage nui neone a ndc a ne f f e c t i ve l yde vot et he i rt i met oi t ,i ns t e a dofgoi ngt hr oughmul t i pl er e por t sf r om di f f e r e ntus e r s .Thi s woul di nc r e a s et hee a s eoft a ki ngapr e e mpt i vea c t i oni ns t e a dofar e a c t i ona r ya ppr oa c ht oane wpr obl e m,a st he a dmi ni s t r a t or sc a nde c i det oke e pac he c kont hes ubr e ddi ti nque s t i ona ndt a kene c e s s a r ya c t i on. 11
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3. ‘ Cr e at e aPos t ’PageOve r haul Ma nyus e r sf a c et hei s s ueofnotknowi ngwha tt hes i t e wi depol i c i e sofRe ddi ta r es pe c i f i c a l l yt heCont e ntPol i c y whi c hde t e r mi ne swha tc ont e nti sa l l owe dt obepos t e donva r i ouss ubr e ddi t s .Thet ypeofc ont e ntc a ndi f f e rf r om s ubr e ddi tt os ubr e ddi tbutt he r ea r eas e tr ul e sa ndgui de l i ne sa boutc e r t a i nki ndofc ont e ntt ha ti snota l l owe don t hewe bs i t e( Re f e rTa bl e2) .Ma nyus e r sc a nbeobs e r ve da s ki ngque s t i onsa boutt hea ppr opr i a t e ne s soft hec ont e nt t he ywa ntt opos t ,a ndma nywhodon’ ta s ka ndj us tpos ti twi t houtknowi ng.Ha vi ngt hegui de l i ne si nt hepur vi e w oft heus e rwhi l et he ya r epos t i ngi sane c e s s a r ys t e p.Re ddi tpr ovi de st heCont e ntPol i c yoni t spa ge s ,butt he ya r e note xpl i c i t l yvi s i bl et ot heus e r ,onene e dst ona vi ga t et hr ought hewe bs i t ea ndf i ndt he mi nor de rt ogot hr ough t he ma ndmos tus e r sdon’ tdoi t .
I ni t i alI de at i onSke t c he s
Toc ha nget ha t ,di f f e r e ntopt i onswe r ec ons i de r e dt oma kei tpos s i bl ef ort heus e rt ogot hr ought heCont e nt Pol i c i e s ,ons ubr e ddi t st her ul e sofe nga ge me nta r el i s t e dont her i ghtoft hepos t sont hema i npa ge ,whi c hma ke s i tobvi ousf ort heus e r st os e ea ndf ol l owt he m,butt heCont e ntPol i c yi snota va i l a bl e ,i nt hepr e l i mi na r yi t e r a t i ons i twa sde c i de dt oputt hes i t e wi dec ont e ntpol i c i e sa l ongwi t he a c hs ubr e ddi t sr ul e sofe nga ge me nt ,butRe ddi t a l r e a dyha vi ngave r yc r a i gs l i s tl i kei nt e r f a c emi ghtove r s ha dowt hepl a c e me ntofi ta ndi tmi ghtge tl os ta mong s omuc hc ont e nta l r e a dyont hepa ge . t y REDDI T r/Communi
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The‘ Cr e a t e a Pos t ’pa geha sve r ys i mpl ea nds t r a i ght f or wa r di nt e r f a c e ,i tpr ovi de st heus e rwi t has ma l ldi a l ogue boxt oc r e a t eapos ta ndpos ti t ,butt hes pa c eont hewe bpa gei snotus e de f f i c i e nt l ya ndpr ove dt obet hepe r f e c t s pott oi ns e r tRe ddi t ’ sCont e ntPol i c yoni t .Thi swa yt heus e ra ut oma t i c a l l yge t sal ooka tt hegui de l i ne sbe f or e t he ypos ts ome t hi nga nds i nc et hes pa c ebe l ow t hedi a l ogueboxwa snotbe i ngus e d,i t ’ dbef a i r l ye a s yt o i nc or por a t ei tt he r ewi t houtmovi ngorbr e a ki nga nyt hi ngont hewe bs i t e .Thepl a c e me ntoft hepol i c i e sont he Cr e a t e a Pos tpa gewoul dde t e ra ndma keus e r sa wa r ea boutwha tki ndofc ont e nti ss t r i c t l yba nne df r om Re ddi t a ndi tc a npr ovewor t hwhi l ei na tl e a s ts l owi ngdownt her a t eofc r e a t i onofha t e f ula ndde r oga t or ypos t sa sus e r s wi l lbemor ea wa r eoft hec ons e que nc e sofpos t i ngi t . 13
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BUSI NESSCASE Thepr obl e ms pa c et ha tRe ddi tde a l swi t hi save r ys l i ppe r ys l ope ,whe r et he yne e dt oc ont r ola ndnotc ont r olt he c ont e ntt ha tge t ss ha r e dont he i rwe bs i t e ,i t ’ st r i c kys pa c ebe c a us epe opl ea r ebot hi nf a voura ndoppos e dbyc ont e nt mode r a t i on.Thede ba t eof‘ Fr e e domofSpe e c h’ha sa l wa ysbe e napr e va l e ntonei nours oc i e t ywhe r ewhe nt hought s a nde xpr e s s i onsa r ec ont r ol l e di na nywa yc r e a t e sawi de s pr e a dout c r y ,whi c hi ni t se s s e nc ea nds e ns ei sc ompl e t e l y j us t i f i e d butwhe nt he i de a sa nd t hought si nc l ude t a ki ng pl e a s ur e ove rwa t c hi ng wome na nd c hi l dr e ni n c ompr omi s i ngs i t ua t i onswi t houtt he i rknowl e dget he nwepr oba bl ymi ghtne e dt ot hi nkouri de aoff r e es pe e c ha nd e xpr e s s i ona ga i n,wes houl dn’ tbee na bl i nguns a vour ype opl ei nt hena meoff r e e domofs pe e c ha nde xpr e s s i on. Re ddi tha sbe e nde a l i ngwi t ht hi sbyc ons t a nt l yupda t i ngt he i rs i t e wi depol i c i e st oi nc l udet hene xthor r i f i ct hi ngt he y c a n’ ta l l owont he i rwe bs i t e ,mos toft hec ha nge sha vebe e nr e a c t i onst owi de s pr e a dout c r ya ndme di apr e s s ur ewhi c h s howst ha tRe ddi ti swi l l i ngt oc ha ngei t sgui de l i ne sa ndwa yofope r a t i ont oma ket he i rc ommuni t ymor es a f e r .But onl yr e a c t i ngt os i t ua t i onswhe ne ve rt he ya r i s ei snotas ol ut i on,ma nys ha dows ubr e ddi t sa r es t i l lf unc t i oni ngi nbr oa d da yl i ghta nds pr e a di ngha t ea ndof f e ns i vec ont e ntwhi l epor t r a yi ngt obes ome t hi nge l s e ,a c t i ves ubr e ddi t sl i ke “ r / Me ns Ri ght s ” ,“ r / Da nkMe me s ” ,“ r / Eur ope a n”[ 12]a r ea l lknownf ors pr e a di ngr a c i s t ,mi s ogyni s t i ca ndge ne r a l l y ha t e f ulc ont e nt ,buts i nc et he i rde s c r i pt i ona ndot he rpos t sa r enotdi r e c t l ypr opa ga t i ngi tt he yge tt oge ta wa ywi t hi t i nt hena meofj oke sa ndhumour . Myde s i gna nds t r a t e gi cs ol ut i onsdon’ tne c e s s a r i l ygoi nt opol i c i nga l lt hes ubr e ddi t s ,buti te mpowe r st heus e r st o ma kea ni nf or me dde c i s i ona nda c toni ts wi f t l yi ft he ywa ntt o,gi vi ngpe opl et heopt i ont or e por tas ubr e ddi twoul d a ut oma t i c a l l yi nc r e a s et hec ha nc e sofaha t e f uls ubr e ddi tt oc omei nt oa na dmi ni s t r a t or spur vi e wa f t e rwhi c ht he yc a n t a keane c e s s a r ya c t i onbyve t t i nga ndobs e r vi ngi tmor ec a r e f ul l y . TheRe ddi tGua r di a nba dgewoul de nc our a geus e r st ohe l pa ndma ket hec ommuni t ys a f e rf ore ve r yonei nvol ve da s t he ybr i ngt ol i ghtobj e c t i ona bl ec ont e ntf ori tt ober e por t e da ndr e move d,i ns t e a dofamone t a r yr e c our s eha vi nga honour a bl eonemi ghtpr ovemuc hmor ee f f i c i e nta smos tpe opl el i ket odogooda ndbe i ngr e c ogni z e df ori twi l lonl y e nc our a gee ve not he rpe opl et ot a kepa r ti nt hepr oc e s s . The‘ Cr e a t e a Pos t ’pa geove r ha ula i mst oma keus e r sa wa r ea boutt hes i t e wi depol i c i e sofRe ddi ta l ongwi t ht he r ul e sofe nga ge me ntofas ubr e ddi ts ot ha tt he ya r ebe t t e ri nf or me da nda r ea bl et obe t t e rs e l e c twha tc ont e ntt he ywa nt t os ha r ea ndi fi t ’ si nvi ol a t i onoft hes e tgui de l i ne sornot ,i tmi ghthe l pde t e rus e r sf r ompos t i ngs uc hc ont e nta st he r e c a nbec ons e que nc e st ot he i ra c t i onsl i kes i t e wi deba nsora c c ounts us pe ns i on,i twon’ tc ompl e t e l ys t opus e r sf r om pos t i ngde r oga t or yc ont e ntbuti t ’ dde f i ni t e l yde t e rs omeoft he ma nda sl onga st hos enumbe r sgodown,i t ’ sawi n f ort hec ommuni t ya ndRe ddi ti nge ne r a l . Thepr opos e ds ol ut i onsc a nbeputi npl a c ef ort e mpor a r yt i mepe r i odst ome a s ur et he i re f f e c t sa nds uc c e s sr a t e s ,t he s ol ut i onsa r ec os te f f e c t i vea ndc a nbei mpl e me nt e dwi t houtmuc ht r oubl ea st he ya r eonl ys ma l lt we a ksont he we bs i t ea ndnotc ompl e t eove r ha ul soft hei nt e r f a c e .Thes oc i a li mpa c tofha vi ngas a f e rc ommuni t yi sonl ygoi ngt o he l pRe ddi ta t t r a c tmor eus e r swhoa r er a t he rs c e pt i c a la ndonl yknowRe ddi tf ori t st oxi cc ommuni t i e sa ndus e r s ,t he l e s se gr e gi oust hec ont e ntt hebe t t e ri twi l lbef orRe ddi t ,a ndus i ngt he s es ol ut i onst he ya r enotc ompl e t e l yt a ki ng a wa ya nyone ’ sf r e e domofs pe e c hbutmor ei nt ur nwea r egi vi ngt heus e r st hef r e e domofc hoi c ea ndpowe rt oma ke a ni nf or me dde c i s i oni ns t e a dofa dmi ni s t r a t i ve l ypol i c i ngt hewe bs i t ea ndi t sus e r s .
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CONCL USI ONS Re ddi ti sava s tc ommuni t yofpe opl ea ndi ti se ve rgr owi ngs i nc ei t si nc e pt i ona ndi tha ss e e na ni nf l uxofe ve nmor e us e r sl a t e l y ,j oi ni ngi nont hef unofgoi ngt hr ought henume r ouss ubr e ddi t st ha tt hes i t eha st oof f e r .Be i ngs uc ha di ve r s ec ommuni t y ,i tha sa l lki ndsofpe opl e ,f r oma l ls phe r e sofl i ve sbei ts por t s ,t e c hnol ogy ,pol i t i c s ,f ood,de s i gn ore ve npe opl ewhoj us twa ntt ogo“ a ww”a tc ut epi c t ur e sofdogsa ndc a t s( r / a ww) .I tha ss ome t hi ngt oof f e rt o e ve r yonea ndRe ddi tc l a i mst ha ti fyous pe nde nought i meont hewe bs i t eyouwi l lbehooke dt oi ta ndwi l lbec omi ng ba c kt oi tf ori nf or ma t i onona nyt hi nga nde ve r yt hi nge s s e nt i a l l yma ki ngi tt he‘ TheFr ontpa geoft heI nt e r ne t ’a nd l i vi ngupt oi t sbi l l i ng.I ti sapl a t f or mwhi c ha l l owsf orbot hi nde pt hl ongf or mdi s c us s i ons ,t ypi c a lofol de rf or ums , a ndqui c kf l e e t i ngc ons umpt i onofe nt e r t a i nme ntc ont e nt ,t ypi c a lofot he rs oc i a lme di apl a t f or msl i keI ns t a gr a ma nd Twi t t e r . Ther e gul a rus e r sont hewe bs i t ea r eknownf ort he i rge ne r os i t ya nds e ns eofhumour .Butt hec ommuni t ya l s oha sa da r ks i det oi twhe r eus e r sa l s opos tpi c t ur e sofde a dc hi l dr e n,de f or me dge ni t a l i a ,wome nbe i ngbe a t e na ndr a pe d, a ndhol ddi s c us s i onsont he s euns a vour yt opi c s .Us ua l l ypos t swi t hs uc hc ont e nta r epol i c e dbyt hec ommuni t y me mbe r st he ms e l ve sbyr e por t sa nddownvot i ngbutwhe ns ubr e ddi t sa r ec r e a t e d,pe opl ewhoa r ei nt e r e s t e di ns uc h t hi ngst e ndt oonl yj oi nt he ma ndt ha t ’ swhe r et hec ommuni t yvi gi l a nc ef a i l st os omee xt e nte ve nt houghs ubr e ddi t s l i ke“ r / Aga i s nt Ha t e Subr e ddi t s ”t r yt odot he i rbi tbyr e por t i ngva r i ouspos t sa ndc omme nt sbutt he i rnumbe r sa r es t i l l qui t es ma l la sc ompa r e dt ot heva s tc ommuni t yofRe ddi t .Thes ubr e ddi t sa r eha ndl e dbymode r a t or s ,a ndr e gul a r us e r sha venoc ont r olove rt he m.Tha t ’ swhe r ei nt e r ve nt i onf r om Re ddi ti sofc r i t i c a li mpor t a nc e ,gi ve nt heva s t ne s s oft hewe bs i t ea ndi t sc ont e nt ,i t ’ se xt r e me l yha r dt oke e pc he c konwha tki ndsofs ubr e ddi t sa r ebe i ngope ne da nd whi c honeoft hos ea r eof f e ns i veora r ea ga i ns tc ommuni t ygui de l i ne s . Theva r i ousde s i gnc ha nge st ot hewe bs i t ea ndi t si nt e r f a c ea sdi s c us s e de a r l i e rc a nde t e rt hi sf r om ha ppe ni ng,wi t h r e gul a rc he c ksa ndf i l t e r i ngofs ubr e ddi t sa ndpos t s ,r e c ogni z i nga c t i vea ndr e gul a rus e r swhot r yt obr i ngt ol i ghtt he uns a vour yma t e r i a lbe i ngs ha r e di ndi f f e r e nts ubr e ddi t s ,e mpowe r i ngt her e gul a rus e r st or e por ts ubr e ddi t sa nd e xpl i c i t l yme nt i oni ngt hes i t e wi dec ont e ntpol i c i e son‘ Cr e a t e a Pos t ’pa gec a nbeas ma l ls t a r tt oc ur bi ngt hi se ve r i nc r e a s i ngpr obl e m.Wea r er e s pons i bl ef oroura c t i ons ,wha twedoonl i neorhowwebe ha vei sar e f l e c t i onofour t r ues e l f ,we bs i t e sl i keRe ddi ta r eapor t a lf orpe opl et os ha r et he i rknowl e dgea nde xpe r i e nc e swi t hot he rpe opl ebut e xpe r i e nc e sbe i ngas ubj e c t i vet e r m he r ei sbe i ngmi s us e dbyma nywhi c hc a nbec ont r ol l e dbyi mpl e me nt i ngt he ne c e s s a r ys t e psa ndma ket hewe bs i t eal ots a f e ra ndwe l c omi ngt oa l lus e r s .
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REFERENCES 1.Wi l lNi c ol( J ul y19,2018) ." Whati sRe ddi t ?Abe gi nne r ' sgui det ot hef r ontpageoft hei nt e r ne t "ht t ps : / / www. di gi t a l t r e nds . c om/ we b/ wha t i s r e ddi t / 2.Mor r i s ,Ke vi n( Fe br ua r y12,2012) ." Re ddi tbans‘ s ugge s t i v eors e x ualc ont e nt ’ofmi nor s " .TheDa i l yDot . ht t ps : / / www. da i l ydot . c om/ ne ws / r e ddi t ba ns s ugge s t i ve s e xua l c ont e nt mi nor s / 3.Be nCol l i ns( 2017) .“Re ddi tBansFor umI nc i t i ng‘ Phy s i c alRe mov al ’ofDe moc r at sFr omSoc i e t y . ”TheDa i l y Be a s t .ht t ps : / / www. t he da i l ybe a s t . c om/ r e ddi t ba ns f or umi nc i t i ngphys i c a l r e mova l of de moc r a t s f r oms oc i e t y/ 4.Be nCol l i nsa ndBr a ndyZa dr onz ny( 2018) .“Af t e rTor ont oat t ac k ,onl i nemi s ogy ni s t spr ai s es us pe c tas’ ne w s ai nt ’ . ”NBCNe ws .ht t ps : / / www. nbc ne ws . c om/ ne ws / us ne ws / a f t e r t or ont oa t t a c konl i ne mi s ogyni s t s pr a i s e s us pe c t ne ws a i nt n868821 5.Bi j a nSt e phe n( 2019) .“Re ddi tbansr / wat c hpe opl e di ei nt hewak eoft heNe wZe al andmos quemas s ac r e s . ”The Ve r ge .ht t ps : / / www. t he ve r ge . c om/ 2019/ 3/ 15/ 18267645/ r e ddi t wa t c hpe opl e di e ba nne wz e a l a ndmos que ma s s a c r e c hr i s t c hur c h 6.J us t i nWa r d( 2018) .“Dayoft het r ope :Whi t enat i onal i s tme me st hr i v eonRe ddi t ’ sr / TheDonal d. ”Sout he r nPove r t yLa wCe nt e r . ht t ps : / / www. s pl c e nt e r . or g/ ha t e wa t c h/ 2018/ 04/ 19/ da yt r ope whi t e na t i ona l i s t me me s t hr i ve r e ddi t s r t he dona l d 7.Ke vi nRos e( 2018) .“‘ Fal s eFl ag’The or yonPi peBombsZoomsFr omRi ght Wi ngFr i nget oMai ns t r e am. ”The Ne wYor kTi me s .ht t ps : / / www. nyt i me s . c om/ 2018/ 10/ 25/ bus i ne s s / f a l s e f l a gt he or ybombs c ons e r va t i ve me di a . ht ml 8.Chr i s t i neLa gor i o( 2018) .“HowRe ddi tCEOSt e v eHuf f manhandl e dThe _Donal ds ubr e ddi t . ”Fa s tCompa ny . ht t ps : / / www. f a s t c ompa ny . c om/ 90244757/ t he i ns i de s t or yof r e ddi t s s t r uggl e t ode a l wi t hi t s mos t t oxi c pr ot r umpus e r s 9. Al iBr e l a nd( 2019) .“Ant i Mus l i mHat eHasBe e nRampantonRe ddi tSi nc et heNe wZe al andShoot i ng. ”Mot he r J one s s .ht t ps : / / www. mot he r j one s . c om/ pol i t i c s / 2019/ 03/ r e ddi t ne wz e a l a nds hoot i ngi s l a mophobi a / 10.Re ddi tI nc .( 2020) .“Re ddi tCont e ntPol i c y ”.ht t ps : / / www. r e ddi t i nc . c om/ pol i c i e s / c ont e nt pol i c y 11. Al f ons o,Fe r na ndo( 11Augus t2011) .“Re ddi twr e s t l e swi t hv i ol e nc eandmi s ogy ny ”.TheDa i l yDot . ht t p: / / www. da i l ydot . c om/ s oc i e t y/ r e ddi t be a t i ngwome nmi s ogynyi ma ge s / 12.J us t i nCa f f i e r( 13Se pt e mbe r2017) .“He r eAr eRe ddi t ’ sWhi ni e s t ,Mos tLowKe yTox i cSubr e ddi t s ”.TheVi c e . ht t ps : / / www. vi c e . c om/ e n_a u/ a r t i c l e / 8xxymb/ he r e a r e r e ddi t s whi ni e s t mos t l owke yt oxi c s ubr e ddi t s
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