Well Made Vintage Identity Manual

IDENTITY MANUAL & GUIDELINES

Well Made Vintage is a locally owned sustainable secondhand clothing retail store located in Muncie, Indiana. The business focuses on appeal and memorabilia from the 70s, 80s, 90s, and the early 00s.

The purpose of this manual is to explain the components of the Science Art Cinema visual identity system, to define its graphic design standards, and to illustrate how these standards are applied. These standards depend on relative size, proportion, and position of individual elements. They have been developed through careful consideration of many factors, both functional and aesthetic.

This manual is to act as a rulebook for those within the business to express this brand identity effectively and clearly. This way, the personality of the brand can be seen in various media and mediums.

MASCOT EXPLAINED

MASCOT EXPLAINED

The Well Made Vintage lockmark is a mascot for the business named Vinny.

Vinny is designed to be a friendly and approachable face for the business due to thrifting being imitating if the customer is not used buying items used or second-hand.

Vinny can be broken down to into basic concepts and imagery that ties to the type of retail Well Made Vintage is trying to provide.

The smiley face is an popular visual thoughout the decades but was inspired by Harvey Ross Ball's yellow and black smiley face design in the 60s.

The shoes are to look similar to Converse Chucks which was popular in the 60s and then regained popularity in the 80s - 90s.

The bucket hat was a popular piece of apparel in the 60s – 70s and then made a comeback in the 80s – 90s in the hip-hip fashion scene.

COMPONENTS OF THE IDENTITY SYSTEM

COMPONENTS OF THE IDENTITY SYSTEM

The Well Made Vintage identity system contains:

The Logomark

The Monogram

The Signature

The logomark and monogram can be combined with the signature in various ways and can be seen on page 9 – 13.

The combination of a logomark or a monogram with the signatures are called "lock-ups" and can be seen on page 14 – 19.

SIGNATURE

IDENTITY SYSTEM COMBINATIONS

WELL MADE VINTAGE LOGOMARK

The Well Made Vintage logomark has two categories: Not textured Colored Solid

The textured versions are intended for use on applications where the width of the logomark is more than or equal to 0.75" inch wide Textured Black White

The not textured versions are intended for use on applications where the width of the logomark is more than or equal to 0.5" inch wide

Black Textured Logomark (To Scale)

Black Textured Logomark

Width)

Colored Logomark (To Scale)

Colored Logomark

WELL

The Well Made Vintage monogram has two categories:

Not textured

Colored Solid

Textured Black White

The not textured versions are intended for use on applications where the width of the monogram is more than or equal to 0.5" inch wide of the monogram is more than or equal.

The textured versions are intended for use on applications where the width of the monogram is more than or equal to 0.75" inch wide of the monogram is more than or equal.

LOGOMARK & MONOGRAM CLEARSPACE

There needs to be a specific measurement of space around the logomark and monogram to provide breathing room for the design.

The measurement for Well Made Vintage's logomark and monogram clearspace is by using the height of Vinny's shoe.

Monogram Clearspace

Logomark Clearspace

WELL MADE VINTAGE SIGNATURE

The Well Made Vintage signature has two categories:

Not textured

Colored Solid

The not textured versions are intended for use on applications where the width of the signature is more than or equal to 1.5" inch wide of the signature is more than or equal.

The textured versions are intended for use on applications where the width of the signature is more than or equal to 2" inch wide of the signature is more than or equal.

SIGNATURE CLEARSPACE

There needs to be a specific measurement of space around the signature to provide breathing room for the design.

The measurement for Well Made Vintage's signature clearspace is by using the height of signature's W. Signature Clearspace

WELL MADE VINTAGE PRIMARY LOCK-UP

The Well Made Vintage primary lock-up has two categories:

Not textured

Colored Solid

The not textured versions are intended for use on applications where the width of the primary lock-up is more than or equal to 1.5" inch wide of the primary lock-up is more than or equal.

The textured versions are intended for use on applications where the width of the primary lock-up is more than or equal to 2.5" inch wide of the primary lock-up is more than or equal.

Colored Lock-up

Colored Lock-up

Textured Lock-up

PRIMARY LOCK-UP CLEARSPACE

There needs to be a specific measurement of space around the primary lock-up to provide breathing room for the design.

The measurement for Well Made Vintage's primary lock-up clearspace is by using the height of the signature's W.

Primary Lock-up Clearspace

WELL MADE VINTAGE SECONDARY LOCK-UP

The Well Made Vintage secondary lock-up has two categories:

Not textured Colored Solid

Textured Black White

The not textured versions are intended for use on applications where the width of the secondary lock-up is more than or equal to 1.25" inch wide of the secondary is more than or equal.

The textured versions are intended for use on applications where the width of the secondary lock-up is more than or equal to 1.5" inch wide of the secondary lock-up is more than or equal.

Textured Lock-up (To Scale)

SECONDARY LOCK-UP CLEARSPACE

There needs to be a specific measurement of space around the secondary lock-up to provide breathing room for the design.

The measurement for Well Made Vintage's secondary lock-up clearspace is by using a part of Vinny's bucket hat.

Secondary Lock-up Clearspace

WELL MADE VINTAGE TERTIARY LOCK-UP

The Well Made Vintage tertiary lock-up has two categories:

Not textured Colored Solid

Textured Black White

The not textured versions are intended for use on applications where the width of the tertiary lock-up is more than or equal to 1" inch wide of the tertiary is more than or equal.

The textured versions are intended for use on applications where the width of the tertiary lockup is more than or equal to 2" inch wide of the tertiary lock-up is more than or equal.

Colored Lock-up

Lock-up

Textured Lock-up (To Scale) 1" (Min.

Colored Lock-up (To Scale)

TERTIARY LOCK-UP CLEARSPACE

There needs to be a specific measurement of space around the tertiary lock-up to provide breathing room for the design.

The measurement for Well Made Vintage's tertiary lock-up clearspace is by using the M from Vinny's bucket hat.

Tertiary Lock-up Clearspace

COLOR PALETTE

COLOR PALETTE

PRIMARY COLOR PALETTE

The Well Made Vintage system should not be recreated in any color besides the primary color palette In contexts where the use of core colors is not an option, or when core colors conflict with the application, the identity system may be recreated in black and white.

SECONDARY COLOR PALETTE

The secondary color palette anticipates the need for a fuller range of colors that works in conjunction with the core colors of the Well Made Vintage identity system. Not all color combinations will W ork together, so this palette should be considered as an indication of the palette, but not an endorsement of all potential combinations possible within it. Please use this sampled color at your discretion.

VINNY ACCENT PALETTE

The Vinny accent color palette is also to be used on the Well Made Vintage mascot, These colors are to add emphasis and depth to his design by providing shadows and dimension.

PRIMARY COLORS

CMYK 0/27/95/0

RGB 255/191/33

HEX# FFBF21

CMYK 81/76/59/79

RGB 7/3/25

HEX# 070319

CMYK 73/3/43/0

RGB 36/181/166

HEX# 24B5A6

CMYK 0/0/0/0

RGB 255/255/255

HEX# FFFFFF

CMYK 8/99/97/1

RGB 216/33/41

HEX# DB2129

SECONDARY COLORS

CMYK 68/72/7/0

RGB 106/92/158

HEX# 6A5C9E

CMYK 91/58/1/0

RGB 0/106/178

HEX# 006AB2

CMYK 2/73/99/0

RGB 236/104/36

HEX# EC6824

CMYK 0/3/18/0

RGB 255/243/212

HEX# FFF3D4

VINNY ACCENT COLORS

CMYK 87/99/4/0

RGB 77/48/140

HEX# 4D308C

CMYK 0/27/95/0

RGB 255/191/33

HEX# FFBF21

CMYK 19/100/98/9

RGB 186/33/38

HEX# BA2126

CMYK 51/42/42/7

RGB 130/130/130

HEX# 828282

TYPOGRAPHY

TYPOGRAPHY

SIGNATURE

The Well Made Vintage signature uses the typeface Erica One Regular. This typeface should not be considered an everyday typeface, but should be reserved for the Well Made Vintage signature. Erica One Regular should only be used in uppercase letters, and never be set as running copy.

Erica One Regular is designed by Miguel Hernandez and is free for commercial use. The typeface can be downloaded from: https://fonts.google.com/specimen/Erica+One For more information on the rights and licenses, please visit: https://fonts.google.com/specimen/Erica+One/about

Note: The Well Made Vintage may never be manipulated or created directly from the typeface. The elements in the signature have been arranged to work at different scales. To ensure that the correct scale relationships and spacing are maintained, these elements must always be used as provided in this style guide.

SECONDARY INFORMATION

The Well Made Vintage secondary information uses the typeface Raleway. This typeface should not be considered an everyday typeface, but should be reserved for the Well Made Vintage secondary information and other such uses. Raleway should only be used in uppercase letters, and never be set as running copy.

Raleway is designed by Matt McInerney, Pablo Impallari, and Rodrigo Fuenzalida. The typeface can be downloaded from: https://fonts.google.com/specimen/Raleway

ERICA ONE - REGULAR RALEWAY - BLACK

SECONDARY GRAPHICS

SECONDARY GRAPHICS

The use of graphic elements that reflect a brand's style allows the audience to easily recognize the brand.

Well Made Vintage that graphic elements come in the forms of stickers, a pattern, and signage that is to be placed in their business.

The colors of these elements are not to be changed for any reason.

INTEGRITY OF THE IDENTITY

INTEGRITY OF THE IDENTITY

The Well Made Vintage identity is the official mark of the organization and should be rendered with utmost consistency and dignity. It should never be tweaked, stretched, or otherwise manipulated.

This page shows typical mistakes to be avoided.

DO NOT OUTLINE ANY ELEMENT OF THE IDENTITY SYSTEM

DO NOT PUT ON ANY ELEMENT OF THE IDENTITY SYSTEM

DO NOT STRETCH OR WARP ANY OF THE IDENTITY SYSTEM

DO NOT REMOVE THE STROKE ANY OF THE IDENTITY SYSTEM

DO NOT SWAP THE COLORS OF ANY PREVIOUS COLORED ELEMENTS OF THE IDENTITY SYSTEM

DO NOT ROTATE OR FLIP ANY ELEMENT OF THE IDENTITY SYSTEM

DO NOT MOVE ANY PIECE OF THE IDENTITY SYSTEM

DO NOT CHANGE THE OPACITY OF ANY OF THE IDENTITY SYSTEM

DO NOT CROP PHOTOS OR PATTERNS INTO ANY OF THE IDENTITY SYSTEM

IDENTITY FILES INDEX

IDENTITY FILES INDEX

Included on pages 27–23 are the following versions of Science Art Cinema identity files:

-WMV Logomark

-WMV Monogram

-WMV Signature

-WMV Primary Lock-up

-WMV Secondary Lock-up

-WMV Tertiary Lock-up

Each of these versions is provided in a color and a black & white option. All the files are provided in the following formats: PDF, EPS, PNG and JPG.

Notes for file format usage:

-PDF and EPS files are intended for use with print. They are a scalable vector format, which doesn’t lose quality when printed in large or small sizes.

-PNG is intended for your website. It is a transparent graphic, which means that it’s not attached to any background color or flattened.

-JPG is also intended mostly for online use, but they have been saved at the highest quality, providing you flexibility in its use. JPG is a flattened graphic and contains a white background.

Depending on your use, you may need to scale the JPG or PNG formats down to the size you need and optimize them for your specific use

WMV_Logomark_Color.ai

WMV_Logomark_Color.pdf

WMV_Logomark_Color.png

WMV_Logomark_Color.jpg

WMV_Logomark_Black.ai

WMV_Logomark_Black.pdf

WMV_Logomark_Black.png

WMV_Logomark_Black.jpg

WMV_Logomark_Textured_Black.ai

WMV_Logomark_Textured_Black.pdf

WMV_Logomark_Textured_Black.png

WMV_Logomark_Textured_Black.jpg

WMV_Logomark_Textured_Black.ai

WMV_Logomark_Textured_Black.pdf

WMV_Logomark_Textured_Black.png

WMV_Logomark_Textured_Black.jpg

WMV_Signature_Color.ai

WMV_Signature_Color.pdf

WMV_Signature_Color.png WMV_Signature_Color.jpg

WMV_Monogram_Color.ai

WMV_Monogram_Color.pdf

WMV_Monogram_Color.png

WMV_Monogram_Color.jpg

WMV_Monogram_Black.ai

WMV_Monogram_Black.pdf

WMV_Monogram_Black.png

WMV_Monogram_Black.jpg

WMV_Signature_Black.ai

WMV_Signature_Black.pdf

WMV_Signature_Black.png WMV_Signature_Black.jpg

WMV_Monogram_Textured_Black.ai

WMV_Monogram_Textured_Black.pdf

WMV_Monogram_Textured_Black.png

WMV_Monogram_Textured_Black.jpg

WMV_Monogram_Textured_Black.ai

WMV_Monogram_Textured_Black.pdf

WMV_Monogram_Textured_Black.png

WMV_Monogram_Textured_Black.jpg

WMV_Signature_Textured_Black.ai

WMV_Signature_Textured_Black.pdf

WMV_Signature_Textured_Black.png

WMV_Signature_Textured_Black.jpg

WMV_Signature_Textured_White.ai

WMV_Signature_Textured_White.pdf

WMV_Signature_Textured_White.png

WMV_Signature_Textured_White.jpg

WMV_PrimaryLockup_Color.ai

WMV_PrimaryLockup_Color.png

WMV_PrimaryLockup_Color.pdf

WMV_PrimaryLockup_Color.jpg

WMV_PrimaryLockup_Black.ai

WMV_PrimaryLockup_Black.png

WMV_PrimaryLockup_Black.pdf

WMV_PrimaryLockup_Black.jpg

WMV_PrimaryLockup_Textured_Black.ai WMV_PrimaryLockup_Textured_Black.pdf

WMV_PrimaryLockup_Textured_Black.png WMV_PrimaryLockup_Textured_Black.jpg

WMV_PrimaryLockup_Textured_White.ai WMV_PrimaryLockup_Textured_White.pdf

WMV_PrimaryLockup_Textured_White.png WMV_PrimaryLockup_Textured_White.jpg

WMV_SecondaryLockup_Color.ai

WMV_SecondaryLockup_Color.pdf

WMV_SecondaryLockup_Color.png

WMV_SecondaryLockup_Color.jpg

WMV_SecondaryLockup_Black.ai

WMV_SecondaryLockup_Black.pdf

WMV_SecondaryLockup_Black.png

WMV_SecondaryLockup_Black.jpg

WMV_SecondaryLockup_Textured_Black.ai

WMV_SecondaryLockup_Textured_Black.pdf

WMV_SecondaryLockup_Textured_Black.png

WMV_SecondaryLockup_Textured_Black.jpg

WMV_SecondaryLockup_Textured_White.ai

WMV_SecondaryLockup_Textured_White.pdf

WMV_SecondaryLockup_Textured_White.png

WMV_SecondaryLockup_Textured_White.jpg

WMV_TertiaryLockup_Color.ai

WMV_TertiaryLockup_Color.pdf

WMV_TertiaryLockup_Color.png

WMV_TertiaryLockup_Color.jpg

WMV_TertiaryLockup_Black.ai

WMV_TertiaryLockup_Black.pdf

WMV_TertiaryLockup_Black.png

WMV_TertiaryLockup_Black.jpg

WMV_TertiaryLockup_Textured_Black.ai

WMV_TertiaryLockup_Textured_Black.pdf

WMV_TertiaryLockup_Textured_Black.png

WMV_TertiaryLockup_Textured_Black.jpg

WMV_TertiaryLockup_Textured_White.ai

WMV_TertiaryLockup_Textured_White.pdf

WMV_TertiaryLockup_Textured_White.png

WMV_TertiaryLockup_Textured_White.jpg