SHOPPING CENTRE AND RETAIL SCREEN SOLUTIONS
MANAGED PROJECT Engagement Screens global LED solutions 1
CALL US NOW TO FIND OUT MORE
0800 592 346 www.adi.tv/install
info@adi.tv 0800 592 346 2
OVER 25 YEARS OF INNOVATION ADI boast a long and rich history of delivering high-impact solutions to some of the world’s leading venues, brands and live events. We’re relied on to develop and deliver innovative technologies that shape experience and support commercial strategy.
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BULLRING, BIRMINGHAM 4
TRIED AND BY CENTRES THE RETAIL INDUSTRY UKTRUSTED SHOPPING INSTALLED ADI SCREENS ADI create incredible screen installations for the largest and best-loved shopping centres in the UK.
We’re tried and trusted by venues, owners and asset managers to create exceptional, reliable installations that drive experiential and commercial value forLED thescreens long-term. 17 ADI across 12 shopping centres ADI have built an enviable position in the market by developing specialised products, services and installation techniques that are delivered by skilled teams with expertise in the retail sector.
intu Braehead - Q4 2017 Epoch 400
intu Metrocentre
1 x Epoch 230
Victoria Square Belfast 1 x 14m2
Bolton Market Place 1 x 27m2
Forever 21 Liverpool
Princes Quay Hull- Q4 2017 1 x 15m2
1 x 30m2
Leicester Highcross
intu Merry Hill - Q4 2017
Bullring Birmingham
Epoch 230
2 x 22m
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1 x 22m2 The Beacons public art 45m 2
Westgate Oxford - Q4 2017 1 x 25m2 2 1 x 12m
intu Lakeside
Epoch 330 and Epoch 230
St Davids Cardi 1 x 22m
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Brent Cross
Cabot Circus
1 x 22m2
1 x 22m 2
The Oracle Reading 1 x 22m2
Southampton Westquay
Bluewater Southside Wandsworth
2 x 8m2 1 x 20m2
1 x 30m 2
1 x 22m2 1 x 15m2
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A UNIQUE POSITION AND APPROACH
DESIGN
ADI don’t just offer customers with simple hardware solutions – we are the only LED screen supplier to take a true ‘conception to completion’ approach. Our experience in the design and delivery of screens is enhanced by full end to end project management. Every element of design engineering, manufacture and installation are encapsulated within our solution, with ADI’s involvement from initial visualisation through to the finished product. ADI’s approach is designed to achieve greater accountability and continuity for clients, with a seamless experience that’s underpinned by ADI’s proven innovation and expertise.
CONSULT CREATING THE RIGHT SOLUTION Engineering & creative perspective 25 years of experience Innovation driven Core technology understanding
VISUALISE CREATIVE & TECHNICAL Creative and technical understanding Modelling and mechanical engineering
Utilising skilled in-house teams we also offer lifetime support and maintenance to maximise your screen investment and our production, content and network services to optimise it.
ENGINEER EXPERTLY DESIGNED Value engineered solutions Collaborative process Principal Designer responsibility
ADI PRINCIPAL DESIGNER ROLE
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MANAGE
DELIVER PROJECT MANAGEMENT SINGLE SUPPLIER RESPONSIBILITY Centralised management Single point of contact - smooth and seamless delivery Coordinated project management Handover documentation - supply O&M manuals
MANUFACTURE
INSTALL
CONTENT PRODUCTION VALUE Experience beyond installation Help maximise the value of the asset High quality, professional content Creation of commercial opportunities
SERVICE & MAINTENANCE
EXPERT PRODUCT KNOWLEDGE
EXPERIENCED TEAM
LIFE TIME CARE
Manufacturer for 20 years
Experienced, in house, team
Supported by over 100 full time staff
Expert engineering team
Core understanding of the product
364 day a year operation
Shared knowledge
Principal Contractor responsibility
Remote monitoring provides rapid response
Servicing expertise - extended product life
Multiple H&S accreditations
Undertaken by experienced in house team
Commercial combined insurance cover
ADI PRINCIPAL CONTRACTOR ROLE
ADI LIFETIME SUPPPORT ROLE
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IN SAFE HANDS: PRINCIPAL DESIGNER AND CONTRACTOR ADI can take the lead on planning, managing and monitoring the entire preconstruction and construction phase of an installation. We have extensive experience in fulfilling the roles of Principal Designer and Principal Contractor in order to streamline the process for the client and deliver overall accountability for health and safety.
CDM 2015 - WHAT DO YOU NEED TO KNOW? Since the implementation of CDM 2015 (Construction Design and Management Regulations 2015), it is the client’s responsibility to appoint a Principle Designer or, by default, the client adopts this role themselves. This leaves both the client and the health and safety of the project exposed to risk. We can eliminate that risk by fulfilling the roles of both Principal Designer and Principal Contractor - providing a single turnkey solution from concept to completion. ADI take responsibility for the design decisions made during the pre-construction phase and ensure that the project is delivered in a way that secures the health and safety of everyone affected by the work. As Principal Contractor we’ll manage and control the entire construction phase of the project, providing and implementing a written construction phase plan, managing safety of the project, and liaising with clients and other contractors to ensure the smooth delivery of the project.
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ADI WERE THE NATURAL CHOICE TO DELIVER THIS PROJECT – OUR PREVIOUS EXPERIENCES WITH THE SCREEN THEY HAD INSTALLED AND MAINTAINED IN THE CENTRE HAD BEEN HUGELY POSITIVE. THEY WERE ABLE TO PROVIDE FULL MANAGEMENT OF THIS PROJECT, CONTROLLING EVERY ASPECT OF THE INSTALLATION AND SITE, AS WELL AS ALL OF THE SUBCONTRACTORS INVOLVED - AND SUCCESSFULLY DELIVERED THE BEACONS ON TIME AND WITHIN BUDGET. JACK PAYNE, TECHNICAL SERVICES MANAGER, HIGHCROSS LEICESTER
Help and advise the client in bringing together the pre-construction phase plan Manage, control and reduce health and safety risks Ensure that everyone involved in the preconstruction and construction phases communicate and co-operate, co-ordinating their work wherever required Consult and engage with workers about their health, safety and welfare Ensure that those appointed to the project have the necessary skills, knowledge and experience to carry out their work safely
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LIFETIME SUPPORT Our unique position in the LED market means we not only design and deliver the solution but provide technical support for your investment with the aim of optimising lifespan. ADI don’t sub-contract client support but offer a dedicated, UK-based service and maintenance team who specialise in our LED screen products. They fulfil servicing programmes and rectify technical faults through pre-agreed Service Level Agreements with defined response times. ADI also have the ability to remotely monitor each screen which means diagnosing technical issues can often be achieved without attending site – and in most cases also resolved.
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CONTENT SERVICES AND PRODUCTION ADI have the in-house expertise to create compelling screen content and unique brand programming. From our state of the art galleries we produce broadcast quality content that engages audiences across a large range of venues and sports stadia every week of the year.
SOCIAL MEDIA INTEGRATION It’s easy to bring social media conversations to your LED screens with ADI’s fully customisable and flexible solution. Incorporate the social channels that matter to your consumers, broadcasting up to the minute, moderated posts and interactive sponsored content. To drive dwell time integrate feeds from popular lifestyle, showbiz and news platforms, delivering the latest information and updates direct to shoppers.
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EPOCH SCREENS Welcome to the Revolution Epoch offers a completely revolutionary viewing experience, delivering unrivalled opportunites for commercial partners and fresh, unique experiences to your customers. In an era where smartphones and tablets are king, Epoch brings the consumer experience to the giant screen, providing a platform that can easily switch between landscape and portrait for incredible flexibility and impact.
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ENGAGE Captivate and delight audiences with a screen that can switch between landscape and portrait to suit the content being delivered. The dynamic movement of the Epoch range brings unique shopper engagement and interaction, while venues can enjoy the flexibility to show a wider range of programming and broadcast compelling content shoppers will love.
ACTIVATE Discover new commercial opportunities and offer a high impact promotional platform for advertisers. Brands and media owners can be more creative with their campaigns, producing multi-format advertising that fully utilises the screen revolve to surprise and delight customers.
TARGET Revitalise spaces and places, driving footfall and dwell time in specific areas of the venue. Full 360 degree programmable rotation also allows targetting of different customer flows at different times of the day.
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PROJECT FOCUS: INTU LAKESIDE In the latest example of helping brands flourish and making customers smile, intu have partnered with ADI to install a network of Epoch screens across key regional sites. Intu Lakeside launched a triple Epoch solution in summer 2017 which delivers an engaging schedule of intu’s social, interactive and editorial-led content for customers in the central atrium and food court. ADI provided a fully customised solution, with bespoke design-engineering to create a dual-sided Epoch 230 that’s installed from the glass-domed roof above the food court, in addition to an Epoch 330 on the central lift-shaft. Further Epoch screens have been launched at intu Metrocentre and planned for intu Braehead and intu Merry Hill.
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AT INTU WE’RE FOCUSED ON DELIVERING COMPELLING EXPERIENCES FOR OUR CUSTOMERS AND THE ADDITION OF EPOCH SCREENS ALLOWS BRANDS TO HAVE FRESH CHANNELS FOR INTERACTION WITH SHOPPERS AND TO CREATE CONVERSATIONS, ADDING A NEW ELEMENT TO THE CUSTOMER EXPERIENCE. ROGER BINKS, CUSTOMER EXPERIENCE DIRECTOR, INTU
INTU METROCENTRE
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SOUTHSIDE WANDSWORTH 16
COMMERCIAL SCREENS Large-format LED screens are a vital piece of the Digital Out of Home landscape. They offer a flexible, digital platform to bring brands to life and connect advertisers with consumers in the ideal mind-set to purchase. There are a number of options open to venues wishing to install an LED screen; many of ADI’s retail clients have chosen the model of screen ownership.
SCREEN OWNERSHIP
ADVERTISING REVENUE - AGENCY OWNED SCREEN
ADVERTISING REVENUE - SCREEN OWNERSHIP MODEL
Screen ownership provides a compelling case for long-term financial benefit and places retail venues and their owners in a strong commercial position where media agreements and advertising revenue are concerned. While screen hardware costs are not insignificant, the benefits enjoyed by centres and owners when they specify and purchase their own LED media screen are wide-reaching. Many have re-couped the cost of the screen within a 12-18 month period.
WHEN DECIDING TO CREATE A NEW DIGITAL
Screen investment returned
SCREEN OWNERSHIP WOULD BRING MOST BENEFITS. OWNING THE PHYSICAL ASSET ALLOWS US TO ADD VALUE TO THE CENTRE AND DRIVE THE GREATEST COMMERCIAL RETURN WHILE BEING PART OF OUR MEDIA PARTNER’S NATIONAL PORTFOLIO.
Screen ownership model
Annual Income
ADVERTISING SITE IT BECAME CLEAR THAT
Agency owned screen
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5 6 7 Time (years)
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SUZIE WOOD, COMMERCIALISATION MANAGER, CABOT CIRCUS
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COMMERCIAL SCREENS FOREVER 21, LIVERPOOL
26m² LED screen - Outdoor 10mm SMD
BLUEWATER, KENT
2 x 8.30m² LED Screens - Indoor 6mm SMD
BLUEWATER, KENT
21m² LED Screen - Indoor 6mm SMD
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BULLRING, BIRMINGHAM
2 X 22.5m² LED Screen - Indoor 6mm SMD
ADI HAVE BEEN HUGELY IMPRESSIVE. THE QUALITY OF THE SCREEN SPEAKS FOR ITSELF, BUT THEIR ONGOING SUPPORT AND SERVICE & MAINTENANCE HAS MADE OWNERSHIP A PLEASURE AND ALSO MEANT THAT ADI WERE THE NATURAL CHOICE OF SUPPLIER WHEN WE LOOKED TO ADD A FURTHER SCREEN TO OUR CENTRE’S DIGITAL PORTFOLIO NITA CHAMBERS, COMMERCIALISATION MANAGER, BULLRING
CABOT CIRCUS, BRISTOL
22.5m² LED Screen - Indoor 6mm SMD
ST DAVID’S, CARDIFF
22.5m² LED Screen - Indoor 6mm SMD
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COMMERCIAL SCREENS BRENT CROSS, LONDON
22.5m² LED Screen - Indoor 6mm SMD
THE SCREEN OFFERS A VIBRANT, EYE-CATCHING FOCAL POINT WHICH HELPS CREATE A MORE IMMERSIVE SHOPPING EXPERIENCE FOR OUR VISITORS, WITH ADI SUPPLYING BOTH A TAILORED SERVICE AND SOLUTION THAT WILL DELIVER LONG-TERM BENEFITS TO BRENT CROSS SHOPPING CENTRE TEREESA WALDEN, COMMERCIALISATION MANAGER, BRENT CROSS
THE ORACLE, READING
22.5m² LED Screen - Indoor 6mm SMD
VICTORIA SQUARE, BELFAST
11m² LED Screen - Indoor 6mm SMD
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HIGHCROSS LEICESTER
22.5m² LED Screen - Indoor 6mm SMD
WESTQUAY, SOUTHAMPTON
22.5m² LED Screen - Indoor 6mm SMD
SOUTHSIDE WANDSWORTH
30m² LED Screen - Outdoor 10mm SMD
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PUBLIC ART AND BESPOKE SCREEN INSTALLATIONS LED is an incredibly creative technology with endless opportunities for application. It’s possible to transform spaces and places through immersive, interactive digital installations and create public art pieces that excite and astound. By offering a full creative service ADI have the ability to take initial concepts and propose innovative, design-led solutions, which are then delivered and supported by our Installations Team.
IN-HOUSE CREATIVE SERVICE
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PROJECT FOCUS: JAGUAR LAND ROVER, CASTLE BROMWICH ADI were tasked with transforming Jaguar Land Rover’s new state of the art facility at Castle Bromwich into a dynamic media wall. Designed to offer a ‘window into the factory’ and create an exciting focal point for the local community to enjoy, ADI combined LED screen and lighting elements to create a striking digital installation for the global automotive brand. CUSTOM CREATIVE SOLUTION In order to achieve maximum visual impact, ADI manufactured a uniquelyshaped 62m² LED screen and combined it with an LED wall wash and over 2,500 LED nodes to produce a vast digital art piece on the otherwise industrial façade. ADI’s in-house designers carefully mapped-out the location of every node, with each one receiving an individual co-ordinate on the building to ensure the desired effect. CENTRALISED PROJECT MANAGEMENT ADI project managed every stage of this extensive and complex installation process at a busy, highly regulated manufacturing site. In addition to manufacture, preparatory works and installation, ADI designed a custom CMS that would allow the coordination of content across the entire installation, and allow ease of management by either Jaguar Land Rover’s team on-site or ADI staff remotely.
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HIGHCROSS ALREADY PLAYS AN IMPORTANT ROLE IN THE LOCAL COMMUNITY AND THE BEACONS REAFFIRM THE CENTRE’S POSITION BY CREATING A NEW FOCAL POINT NOT JUST FOR HIGHCROSS, BUT ALSO FOR THE WHOLE OF THE CITY TO ENJOY AND INTERACT WITH. JO TALLACK, GENERAL MANAGER, HIGHCROSS LEICESTER
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PROJECT FOCUS: THE BEACONS, HIGHCROSS LEICESTER The Beacons are a specially commissioned public art piece outside Highcross Shopping Centre incorporating seven towering LED totems. With a brief to create something playful, engaging and interactive for an urban space, the project delivers on every level and has quickly become a popular landmark in the centre of the city. Offering a digital canvas to showcase local arts and creative campaigns, The Beacons use different modes of moving imagery to instantly change the ambience within St. Peter’s Square. MANAGED PROJECT DELUVERY ADI were selected to turn initial designs concepts into a reality, delivering a full ‘concept to completion’ approach. ADI engineered, manufactured and installed the seven individual totems, each seven metres in height and featuring a bespoke design with three faces of LED and chamfered edges. Integrated movement sensors are also incorporated in every totem, triggering content changes depending on the proximity of people and creating an immersive, ever-evolving experience for those viewing the art piece - which secured Best Retail/DOOH Project at the 2017 Install Awards.
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> 700 square feet of floor space over three levels 1 hour build time 3 x 10mm Outdoor LED screens In-built generator and air-conditioning
THE ICONIC H ADI’s iCONIC H offers a premium ‘pop-up’ solution for brand events and rapid retail. Available for rental or purchase, this mobile unit provides a powerful tool for a variety of activations and venue solutions. What makes the iCONIC H unique is the integration of large outdoor LED screens and plasma displays, creating a high impact digital branding platform that’s achieved with ease. The iCONIC H delivers over 700 square feet of flexible floor space and the ability to configure over two of three floors. High quality, contemporary finishes are combined with essential on-board features; and it offers the added benefit of super-quick set-up and ease of deployment across multiple sites.
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LEICESTER BEACONS
www.adi.tv info@adi.tv 0800 592 346 28