The periodical magazine of The ADI Group
Volume 7 Rental Special
ADI deliver record number of screens to famous circuit
IN THE ZONE iCONIC screens for Rugby World Cup fan zones across the UK
images SCREEN SUCCESS AT SILVERSTONE
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CONTENTS
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4-5 general sport
fleet expansion
6-7
DIRECTOR’S STATEMENT
8 silverstone
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motorsport
10 sport modular
red bull events 2015 has been an astonishing year for the Screen Rentals Department; we’ve delivered an incredible volume of events, built on the financial achievements of 2014 and strengthened both the iCONIC fleet and our operational teams. While we have placed significant investment in existing products to ensure we continue offering unmatched quality and choice to our clients, a number of exciting new concepts are on the horizon which promise to deliver the next generation of mobile LED screen solutions. We believe these revolutionary products will make waves in the industry and shape the way LED technology is used at live events and experiential activation. 2015 has also witnessed the team secure a number of prestigious contracts, most notably Silverstone Circuit. This not only sees ADI supply world-class sports occasions like the F1 British Grand Prix and MotoGP, but we’ve worked closely with the client to help them achieve new levels of spectator experience by playing to our strengths in the size of our fleet, operational expertise and supporting services – and have done this to a level other suppliers cannot compete with. The F1 British Grand Prix 2015 saw ADI achieve an incredible feat; delivering the most LED ever seen at a UK live event, with a colossal 28 screens sited around the circuit to the delight of over 300,000 spectators. Other firsts include the unique and revolutionary digital solution we devised for the Qatar Goodwood Festival. With a significant sponsorship deal in place, this famous equestrian fixture witnessed the very first use of digiBOARD digital signage in UK horse racing to activate their headline sponsorship and bring a new aesthetic to the sport. This was universally well received and will continue to be utilised in the future.
10-11 rugby world cup
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qatar goodwood festival
15 music and festivals
goodwood
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17 irish events
paris landmark events
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We have also continued to develop our presence in Europe, where the team have worked on national occasions, large-scale sports events and global conferences in key cities and locations including Paris, Barcelona, Dublin and Berlin. Company-wide, ADI are experiencing both success and expansion. Our Installations department continue to be the supplier of choice for UK shopping centres and stadia, and we’ve worked on some distinctive, one-off projects for iconic global brands which you can read more about in this issue.
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european work
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Our in-house R&D skills have also been put to work on a new range of permanent LED screen solutions which feature ground-breaking design and offer wideranging opportunities to a variety of venues.
civic events
brand activation
The Live Venue network is also going from strength to strength, connecting every ground in the Football League and Premier League. Broadcasters, rights-holders, leagues and fans are experiencing new value from the speed and reliability that the network delivers. It’s also played a pivotal role in bringing Football League highlights to a new prime-time Saturday TV slot and allows our Production department to supply their fresh, creative content services to an ever expanding range of clients.
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Nick Robinson Director of Screen Rentals
24-25
movie premieres
23 epoch revolve
shopping centres
26 jaguar land rover
images global LED solutions
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0800 592 346 info@adi.tv | www.adi.tv
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live venue
28 stadium installs
key stats and awards
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ICONIC INVESTMENT AND EXPANSION In the past year our award-winning iCONIC fleet of mobile LED screens has received an upgrade to keep it looking the best on the market and a few new additions have joined the family – with more planned for 2016! Installing the digiBOARD
A DIGITAL ADDITION One of our colossal iCONIC 100s was specially chosen to receive a brand new feature; a 10,240mm strip of our market leading digiBOARD digital signage has been incorporated into the body of the trailer. The addition of digiBOARD provides endless opportunities for content that enriches the live audience experience and helps maximise commercialisation. Live social media feeds, news, stats and scores can scroll across the digital signage and compliment programming on the big screen above.
FOR YOUR VIEWING PLEASURE In order to stay ahead of the game we continually invest in our iCONIC fleet to ensure clients have access to the highest resolution mobile LED screens. During 2015, we have re-screened 9 members of the iCONIC fleet, with the average resolution across the range now standing at 12mm. Every iCONIC 12, 15 and 25 in the fleet has been upgraded to a high resolution “+” version, and we can boast matching pairs of re-screened iCONIC 60s and i100s.
Plans for super high-resolution iCONIC 100+ screens are also in the pipeline due to the increasingly innovative way in which our clients are choosing to utilise the vast digital canvas the iCONIC 100s provide. As part of our busy winter build schedule, half of the fleet’s iCONIC 100s will have 12mm product installed ready for the 2016 summer event season.
REACHING NEW HEIGHTS Based on the world’s largest mobile LED screen on a non-HGV platform, ADI launched a new-look iCONIC 25+ at the start of the summer. Featuring an increased screen height of 3.4metre, they are designed to provide enhanced versatility and functionality for organisers.
PREMIUM POP-UP
An upgraded iCONIC 60 inside the Emirates Stadium
In 2016, ADI will reveal a brand new mobile LED screen concept to the market, which offers new opportunities for event hospitality and experiential brand experiences. We’ve combined a premium ‘pop-up’ event space with cuttingedge AV, LED display technologies and sleek design and finishes. Event organisers, brands and agencies will be able to create high-end and immersive encounters for the public via our fully self-contained and exclusive solution.
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SPORTING CHANCE
WOLF RUN
REEBOK SPARTAN RACE
A branded iCONIC 12+ helped create ‘spectator hubs’ at Wolf Run events across the UK. Broadcasting live footage, promotional messages and social media feeds, the screens are a popular point of the course for those cheering on loved ones and friends.
Allianz Park, home of Saracens Rugby, hosted the first UK stadium race in the Reebok Spartan Series. A 5K route featuring 15 obstacles was specially created within the ground, along with a warm-up zone outside the stadium featuring a dual-sided iCONIC 15+. The screen broadcast a mix of promotional content and Reebok brand videos – and also offered an effective communication platform for the organiser.
CRABBIE’S GRAND NATIONAL
LONDON MARATHON
Over 140,000 spectators enjoyed the famous three day festival at Aintree where the ‘Race of Heroes’ is the main event, featuring 40 top-class jockeys and horses line-up . A global TV audience of 600 million tune in for the spectacle, where ADI supply 11 LED screens, including a trio of iCONIC 100s along the home straight (above), an iCONIC 15+ in Tattersalls Food Court and an iCONIC 12+ by Winner’s Enclosure (below).
The London Marathon not only celebrated its 35th anniversary in 2015 but also enjoyed the largest participation and number of finishers in its history - along with 3 new world records thrown in for good measure! ADI delivered innovative solutions at the start and finish of this technically challenging event, with a vast site and huge scale of occasion. Over 38,000 runners congregated across three assembly areas in Blackheath, with separate Red, Green and Blue start lines. ADI supplied an iCONIC mobile screen and single camera OB at each assembly area, along with the creation of dedicated live programming for broadcast pre-start. ADI’s solution delivered an essential communication platform for the race organisers and served to link the three separate start lines - offering insight into what’s going on at each location. Song requests from the crowds, celebrity VT’s and messages of support were combined with important race information and timings. A separate ADI team could be found on The Mall (above) which hosted the finish. An iCONIC 25+ was located outside the gates of Buckingham Palace with the iFLY 25 sited further up the famous tree-lined avenue. Broadcasting live BBC feeds, the iCONIC screens helped build excitement and anticipation for spectators before the arrival of the elite runners and wheelchair racers, followed by the masses - with a record total of 37,500 finishers.
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TOUR DE YORKSHIRE
ARSENAL FC FA CUP FINAL SCREENING
Following the immense success of the Tour de France Grand Depart, the first ever Tour de Yorkshire was organised for the summer of 2015, with a route that passed through locations including Leeds, Scarborough and York.
Arsenal made history on 30th May 2015 - not only did they win a record twelfth FA Cup Final but, the club hosted the UK’s biggest ever live football beam-back. An estimated 40,000 fans enjoyed the spectacle within the comfort of their home ground; soaking up the incredible atmosphere as their club beat Aston Villa, and watching every second on over 300m² of LED screens!
ADI supplied mobile LED screens across the tour route, helping build excitement and audience engagement in anticipation of the peloton. The screen element at each start and finish line was supported by an ADI Cameraman and Director at every location, allowing live footage to be broadcast direct to the screens.
Continuing the celebrations, ADI provided a gigantic iCONIC 100 screen for Arsenal’s trophy parade, which took place the day following the Wembley victory.
THE OPEN, ST ANDREWS
ARCHERY GB NATIONAL SERIES FINAL, NOTTINGHAM
Changeable and dramatic weather conditions may have hampered teeing off, but the best players in the world and fans from across the globe still descended on the home of British golf for the prestigious tournament.
Wollaton Hall’s grounds were transformed into a head to head archery competition, complete with an ICONIC screen and digiBOARD solution for the delivery of live scoring and coverage to spectators.
The outdoor hospitality village provided relaxation and refreshment for golf fans, along with incredible live coverage on an iCONIC 100+. Trailer branding also offered an effective platform for The Open’s event sponsors.
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SCREEN SUCCESS AT SILVERSTONE Always looking at ways we can help venues enhance the live experience for their visitors while delivering incredible value, we’ve provided a 45% up-lift in the amount of LED screen product featuring at Silverstone Circuit. A mixture of cutting edge mobile and modular LED products combine to ensure the best ever coverage to spectators of Silverstone events.
2014 1334M2
28
LED SCREENS IN TOTAL
25
ICONIC SCREENS
OVER 1400M2 OF LED SCREEN SUPPLIED BY ADI
MOST LED EVER SEEN AT A UK LIVE EVENT
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OF THE WORLD’S LARGEST, HIGHEST RESOLUTION MOBILE LED SCREENS
ADI TEAM OF
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F1 BRITISH GRAND PRIX Record crowds were received at Silverstone circuit for the oldest race in the Formula One Championship. 350,000 spectators over the three day occasion were provided with an incredible viewing experience through ADI’s screen solution, which featured the most LED ever seen at a UK live event. The British GP certainly bucked the recent trend for falling attendance at Formula 1 Grand Prix’s, welcoming 140,000 ticket-holders for race day alone. Those also in attendance during practice and qualifying were able to enjoy live footage on our large viewing screens strategically located across Silverstone circuit. Working with Creative Technology, we delivered 28 LED displays which varied in size from 12m² to a colossal 100m². The sheer range of screens in the iCONIC fleet ensured we could provide an ideal solution for each area of the venue, with many of the largest displays facing onto the grandstands and smaller screens within hospitality zones and outdoor spectators hubs. Modular screens were flown from the pit lane and were visible by the main stage area that hosted live music performances. On race day there was plenty of drama on the track, and every second was broadcast live on all 28 mobile and modular screens. Additionally, the majority of screens were fed HD quality feeds for the first time resulting in greater clarity and richer colour. No doubt bolstered by the home crowds Lewis Hamilton took the race, signalling the perfect end of UK motorsport’s most iconic and popular event, and a successful weekend for the ADI team.
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2015 1977M2
The solution ADI delivered for the Formula 1 British Grand Prix was incredible, with the most LED ever seen at a live UK event and an upgrade of the fibre network at the circuit. This translated into memorable live experiences for fans and spectators, who could enjoy enhanced coverage during the most popular weekend in UK motorsport. - Alex Lacey, Head of Events, Silverstone
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As the historic home of British motorsport, Silverstone enjoys a rich heritage and features a famous circuit that’s one of the most popular stops in the Formula 1 calendar. At the beginning of 2015, ADI secured the contract to become exclusive screen supplier to the venue, which sees our renowned mobile solutions feature across a variety of their events, including the FIA World Endurance Championship, Silverstone Classic and MotoGP, in addition to the world-renowned British Grand Prix.
images MOTO GP
FIA WORLD ENDURANCE CHAMPIONSHIPS
A significant number of screens were specified for the popular MotoGP, which always delivers intense rivalry and expectation. Five of the world’s largest mobile LED screens offered a new level of live experience for bike fans, joined by other members of our famous fleet including the unique iFLY 25.
Embodying the spirit of the 24 hour Le Mans race, the FIA World Endurance Championships at Silverstone see contenders battle it out over six hours on the track – with ADI supplying over 150m² of LED for the occasion.
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MOTORHEAD ADI’s iCONIC screens are regularly seen at circuits and famous tracks across the UK and Europe
BRITISH SUPERBIKE CHAMPIONSHIP
BELGIAN GRAND PRIX, SPA-FRANCORCHAMPS
ADI are contracted to supply the British Superbike Championship with a range of iCONIC screens for their full calendar of fixtures, which take place at a number of circuits across the country, including Oulton Park, Knockhill, Silverstone and Brands Hatch.
Always full of drama and excitement, the Belgian Grand Prix witnessed another victory for Lewis Hamilton during his winning season. Three supersized screens helped thrill Formula 1 fans at the Spa circuit, strategically located to maximise coverage of the on-track action.
FORMULA E CHAMPIONSHIP, BATTERSEA PARK Hoping to one day rival Formula 1, the first ever Formula E Championship was hosted at one of London’s famous parks, drawing interest from motorsport fans with its eco-friendly concept. A selection of smaller iCONICs offered live coverage of the 29 lap race to spectators trackside – in addition to those enjoying the summer weather around Battersea Park.
Being green - An iCONIC 15+ powered by solar panels
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The iFLY25 added a digital element to the winner’s podium, showcasing its versatility to go where no other LED screen can!
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BEING BULLISH ADI have delivered more LED and supporting services than ever to Red Bull events during 2015. Still known for hosting thrilling, unique and crowd-pleasing occasions, here are our favourites from the year Ascot Racecourse
WACKY RACES AT ALLY PALLY With its own unique mix of bonkers creativity, showmanship and speed, the Red Bull Soapbox Race offers an extremely enjoyable day out for the public. ADI supplied 4 screens to the event at Alexandra Palace, which were located around the hay-bale lined track to maximise viewing opportunities.
RED BULL HAS WINGS AT ASCOT AND SPIELBERG
RIDING THE WAVE AT RED BULL UNLEASHED
The world’s most daring and talented pilots descended on Ascot Racecourse and the Spielberg Ring in Austria as part of the Red Bull Air Race World Championship. Some of the giants in the iCONIC fleet faced onto the main grandstands to provide live coverage to spectators, including exclusive insight inside the cockpits as the pilots tackled the daring courses.
The World’s first Wavegarden lagoon – located at the foot of Snowdonia – was the setting for Red Bull Unleashed. 24 creative surfers went head to head on the site of the disused reservoir, with ADI delivering a full event broadcast solution incorporating a pair of identical iCONIC 100+ screens, 4 camera team and Director.
Spielberg Ring
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MODULAR MOMENTS While we are best known for our iCONIC screens, modular LED solutions also have a place in our Rental offering. SHOOTING HOOPS AT THE O2 ARENA A four-sided LED structure could be viewed high-above the court during the British Basketball League’s PlayOff finals at the O2 Arena.
NEWCASTLE CITY CENTRE SCREEN
GLASGOW WORLD CUP GYMNASTICS, EMIRATES ARENA
For 17 weeks - from September through to December - a 25m² giant screen has been entertaining the people of Newcastle – and providing live coverage of every Rugby World cup fixture. ADI have previously supplied a similar solution for public screenings on the toon, located on one of the busiest shopping streets in the city and close to local landmark Grey’s Monument.
The best gymnasts on the international circuit battled it out at the Emirates Arena in Glasgow. A spectator audience of 10,000 were provided with live footage, scoring and replays through a modular solution that hung centrally above the main competition floor. To maximise viewing opportunities inside the Arena, two 30m² LED screens were hung back to back from the venue’s ceiling truss, featuring 10mm SMD. For the upcoming World Gymnastics Championships in Glasgow, ADI will be creating what we class in the industry as a mega screen, which will hang in the SSE Hydro arena. At a gigantic 230m² in 32:9 aspect ratio, the display will create a digital backdrop to the main competition floor at this globally televised sports event. Content will be managed through a spyder video processor, allowing the manipulation of up to 16 inputs to the screen at once, along with the overlay of different feeds, graphics and digital play-back. An ADI Director will also co-ordinate the mixing of live feeds which will be coming from the likes of the BBC and Longines timings.
ZONING IN ON THE RUGBY WORLD CUP It’s always extra special to work on a global sporting event that’s hosted here in the UK, and the Rugby World Cup has seen ADI deliver a large volume of screen rentals over the duration of the tournament. More people than ever have been able to enjoy Rugby World Cup 2015 fixtures at specially created fan zones in host cities around the country, allowing the nation to really get involved and show support for their team. A variety of entertainment, rugby related activities and live screenings were provided for the public, with ADI supplying the giant viewing screen element for the majority of the official fan zones, in addition to a number of independent viewing events.
Building excitement at Wembley Stadium before kick-off
An i60+ at Newcastle Science Central
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images RWC FAN ZONES IN NUMBERS
>1M
PEOPLE EXPECTED TO ATTEND OFFICIAL RUGBY WORLD CUP FAN ZONES
£13M WILL BE GENERATED BY THE OFFICIAL RUGBY WORLD CUP FAN ZONES (APPROX)
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OFFICIAL FAN ZONE LOCATIONS SUPPLIED
i60 Stage at Twickenham
>25 SCREEN RENTAL PROJECTS
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FIXTURES AT TWICKENHAM FEATURING I60 STAGE
IN THE SCRUM RBS SIX NATIONS SCOTLAND V IRELAND, MURRAYFIELD Rugby fans soaked up the pre-match atmosphere outside Murrayfield stadium and closely watched the Italy v Wales game on iCONIC 15s, with three supplied in total. In a dramatic climax to the RBS Six Nations, Ireland got the points they needed to secure victory in the tournament, eclipsing the wins of the English and Welsh teams. In 2015, ADI also secured a long-term supplier contract with the SRU.
i60 Stage at Victoria Park, Leicester
AVIVA PREMIERSHIP FINAL, TWICKENHAM Bath and Saracens met in the showpiece of the Premiership, which was held at Twickenham Stadium. An iCONIC 60 Stage formed a key part of BT Sport’s coverage of the occasion, hosting their pre-match show from the main stage area. Featuring commentary from former players and presenters, fans gathering outside the stadium were kept entertained before kick-off.
i100 at Eastside Central Park, Birmingham
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FIRST FOR FESTIVAL GOODWOOD ACTIVATES QATAR SPONSORSHIP WITH FIRST USE OF DIGIBOARD IN UK HORSE RACING
UNIQUE USE OF DIGIBOARD
The newly launched Qatar Goodwood Festival witnessed a first in UK horse racing, with over 180 linear metres of high resolution digital signage featuring along the final furlong and finish post. Headline partner Qatar, along with companies including Jaguar Land Rover, Neptune Funds and Natwest, activated their sponsorship with full motion advertising on the cutting-edge solution. Following the largest single sponsorship deal ever done for the benefit of UK horse racing, an exciting and unique platform for brand activation was required for the occasion. Our digiBOARD digital signage surpassed the impact and engagement that traditional static boards can generate, while also delivering the flexibility to change content and sponsor advertising depending on the race taking place and time of day; allowing maximisation of commercial opportunities and for spectators to enjoy live information like race winners
We’ve taken one of our proven technologies and created a bespoke digital platform that met the unique requirements of the event sponsor and the venue. The result is visually spectacular, creating outstanding brand exposure that engages racegoers at the Festival and TV audiences. - Nick Robinson, ADI Screen Rental Director
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More commonly seen at Premier League football grounds, rugby stadiums and arenas, LED perimeter and digital signage systems deliver exposure for multiple brands, which in turn drives revenues for venues and rights-holders. Our market-leading digiBOARD product features at 13 of 20 Premier League grounds and delivers incredible picture quality, clear bright playback and exceptional reliability. The system installed at Goodwood featured 8 staggered 8 metre digiBOARD panels along the final furlong and a 60 metre long digiBOARD strip at the finish post – all featuring outdoor10mm SMD. *Watch the event video on our Youtube channel
The digiBOARD solution was complimented by some of ADI’s other popular products; including the giant iCONIC 100+ screens.
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QATAR GOODWOOD FESTIVAL KEY STATS:
2
OF THE WORLD’S LARGEST MOBILE LED SCREENS
180
480M2
LINEAR METRES OF DIGIBOARD
OF LED SUPPLIED
ADI provided full content management as part of the project, repurposing and re-sizing digital adverts for the digiBOARD along the final furlong and the finish post.
ADI were able to employ their cutting-edge products and expertise to deliver a visually stunning platform for our sponsors and offer something completely new and exciting to UK horse racing. The digiBOARD solution enriched brand activation and spectator engagement during the festival, while reflecting the prestige of the occasion through an enhanced aesthetic. - Alex Eade, Racecourse General Manager
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FLAT OUT AT GOODWOOD
We’ve enjoyed a second successful year at the Goodwood Estate, delivering custom screen projects for their famous and much-loved events. Each and every occasion requires its own mixture of iCONIC products and supporting services.
FESTIVAL OF SPEED ‘Flat-Out and Fearless – Racing on the Edge’ was the theme for this year’s Festival of Speed, a favourite fixture in the UK events calendar. FOS always delights and excites motoring enthusiasts, but 2015 was also an occasion for bike fans, with MotoGP superstar Valentino Rossi making his Goodwood debut.
26 Miles >580M2
WALKED DURING EACH DAY OF FOS BY ADI’S PROJECT MANAGERS
LED SUPPLIED
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NO OF THE WORLD’S LARGEST MOBILE LED SCREENS
GOODWOOD 73RD MEMBERS’ MEETING Goodwood’s Road and Racing Club held their annual event that celebrates vintage vehicles and puts them to the test on the track. Six iCONICs were strategically located across the Goodwood Circuit to enhance the live experience for motor enthusiasts.
ADI IMPROVEMENTS For 2015, ADI upgraded the signal distribution and RF System across the event site, which served to provide significantly better picture quality, reliability and faster installation.
GOODWOOD EVENTS KEY STATS:
3,664
ADI MAN HOURS WORKED ON-SITE DURING 2015
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2,080,000M2 AREA COVERED BY UPGRADED RF SYSTEM
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NO OF ADI CREW WHO WORKED AT GOODWOOD DURING 2015
29
TOTAL NO OF DAYS ON-SITE AT GOODWOOD IN 2015 (EXCLUDING HORSE RACING)
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TAKING THE STAGE Across the year we work on hundreds of live music events, concerts and festivals, where big screens are an essential element of the spectator experience.
UNDER THE STARS, EAST HAM
JOOLS HOLLAND, LINCOLN CASTLE
Four nights of free outdoor concerts were organised by Newham Council in Central Park, East Ham. ADI have supplied the event for a number of years, providing an iCONIC 25+ for either side of the main stage and full production with camera team and OB.
The one and only iFLY 25 helped wow music fans during an outdoor concert featuring Jools Holland and his Rhythm and Blues Orchestra, with a stunning backdrop of Lincoln Castle.
BIG CHURCH DAY OUT
THE COURTEENERS, HEATON PARK Our new-look iCONIC 25+ screens made their debut at The Courteeners Heaton Park concert. Increased audience visibility was delivered through the enhanced screen height, catering for the sell-out crowds.
Matching iCONIC 60s were supplied for the largest Christian festival in the UK. A two day celebration of music, fun and fellowship takes places at Wiston House and hosts over 20,000 people. The recently re-screened iCONIC 60s – which now feature 12mm outdoor LED – provided an amazing viewing experience for festival-goers, with song lyrics overlaid on live footage so the crowd could sing along to the performances. ADI managed the screen mix and provided supporting production and outside broadcast facilities for the occasion.
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EIRE FORCE During 2015 our iCONIC fleet have featured at more than 80 live events across Ireland, working with existing clients and securing new contracts.
SAMSUNG NIGHT RUN
LEINSTER RUGBY
iCONIC 12s popped up around Dublin for the 10km evening run. Thanks to the sheer brightness of LED technology event information, Samsung brand videos and other digital content was visible during the night-time activity.
The pitch of the RDS Stadium has been adorned with iCONIC screens for all Leinster’s home fixtures since 2014. These have included the unique and versatile iFLY 25+ which could be positioned exactly as required to maximise fan coverage
CRICKET IRELAND TOURNAMENT Ireland booked a place at next year’s World Twenty20 during the match at Malahide Cricket Club outside Dublin. A fully branded iCONIC 12 was located beside the pitch to show live coverage from the host broadcaster as Ireland took a convincing victory against Jersey.
NEW CONTRACTS SECURED
LEINSTER RUGBY
ULSTER GP
NW200
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GAELIC ATHLETIC ASSOCIATION ADI supplied an iCONIC 100 to the Gaelic Athletic Association - Ireland’s largest sporting organisation – for a gaelic football fixture at Dr. Hyde Park in Roscommon.
NATIONAL PLOUGHING Over a quarter of a million people attended this year’s record-breaking National Ploughing Championships, where an iCONIC 12 was used to promote agricultural machinery brand Malone and an iCONIC 100 to broadcast Farm TV.
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SIGHTS IN THE CITY OF LIGHTS The most famous Parisian landmarks have played host to our iCONIC screens during a variety of national events and occasions.
VICTORY IN EUROPE REMEMBERED To mark the 70th anniversary of VE Day, a gigantic iCONIC 100+ could be seen either side of the Arc d’ Triomphe during a national ceremony of remembrance.
Even the giant iCONIC 100s were dwarfed by the Arc d’ Triomphe!
BESIDE THE TOWER
PARIS PANTHÉON
The famous tower provided an iconic backdrop to a military ceremony to commemorate the end of the war with Algeria. Live broadcasts took place on an identical pair of iCONIC 25+ screens, which offered an elegant viewing solution.
The new height iCONIC 25+ screens made their debut at a prestigious occasion to honour figures who fought in the Resistance, held at the stunning Pantheon in Central Paris and attended by President Hollande.
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CONTINENTAL RENTAL CONCERT IN LE PARC
SUPER-SIZED SCREENING
Located in southeast France, popular theme park ‘Parc Saint Paul’ hosted Kendji Giarc in concert during the summer. A double screen solution, incorporating an iCONIC 100 and iCONIC 25, displayed live music performances and promoted upcoming events at the park.
Over 20,000 Clermont Auvergne fans flocked to the Place de Jaude to watch their team play French rival Toulon in the European Champions Cup Final 2015. Matchday excitement was guaranteed with a giant iCONIC 100+ in the centre of Clermont Ferrand. The all-French final took place at Twickenham Stadium, but Clermont Auvergne supporters could enjoy amazing shared viewing experiences much closer to home. Crowds began to congregate in the square in the hours before kick-off, allowing plenty of time to soak up the incredible atmosphere that was created by so many fans.
ON TOUR Since 2010, the Tour de Pologne has featured one of the largest mobile LED screens in the world. An iCONIC 100 travels on every stage of the tour, located at a different city each day for the finish line and broadcasting live footage of the peleton as it travels along the route.
MOBILES FOR WORLD CONGRESS The Mobile World Congress is a truly global event, receiving more than 93,000 attendees from over 200 countries, with cutting-edge mobile technology and communications firmly on the agenda. The Fira Gran Via venue featured a pair of iCONIC 100s which broadcast Mobile World Live programming for the duration of the Congress.
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EVENTS FOR THE PEOPLE When mass audiences are gathering for an important occasion, our screens are used to promote audience participation and involvement
CHINESE NEW YEAR ADI returned to Trafalgar Square for the annual Chinese New Year celebrations in London, offering a matching pair of mobile LED screens for the main stage area of this ever-popular event.
VJ DAY The Queen led events to mark the 70th Anniversary of the Victory over Japan Day in Central London. A memorial parade in Horse Guards Parade, RAF ply-past and remembrance service at St Martins-in-the-Fields Church were screened live on a trio of iCONIC 15s.
FIT FOR A KING Although he only reigned for two years, King Richard III is an infamous character in English History who still sparks interest across the world. Thousands of people lined the streets of Leicester to witness his final journey, with the city’s Cathedral the location for his reburial. Live coverage was provided on iCONIC 25+ screens in the city centre, which were also in use during the reinternment service.
CATWALK ON CARNABY STREET One of London’s trendiest shopping streets became a catwalk in its own right when 30 London Fashion Week shows were streamed live as they happened across town. The latest looks from the catwalk could be viewed by shoppers at both ends of the famous street thanks to the iCONIC 15’s unique dual-sided design that fit perfectly in the busy urban location.
GALLIPOLI DAY Whitehall hosted a national commemoration ceremony marking a century since the Gallipoli Campaign in WWI. The Queen, dignitaries, veterans and servicemen attended, along with members of the public. Working with EC Harris, ADI delivered viewing screens around the City of Westminster, including an iCONIC 25+ and dual-sided iCONIC 15+
SUMMER STREETS During every Sunday in July, Regent Street was transformed into a traffic-free leisure destination with pop-up entertainment to compliment the incredible dining and shopping that’s on offer. Events included a fashion festival, complete with catwalk show promoting local retailers – all screened live on an iCONIC 100 positioned in the centre of the street.
REGENT STREET CHRISTMAS LIGHTS SWITCH-ON ADI supplied an innovative range of iCONIC screens for the Christmas Lights Switch-On, including the super-versatile iFLY 25 and a super-sized iCONIC 100+. In anticipation of the light switch-on, music videos and live footage of celebrity guests were shown to keep crowds entertained, with ADI delivering a 2 camera team and wireless links as part of the solution.
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BIG BRANDING World-famous brands rely on iCONIC screens to engage and interact with audiences.
NFL TOUCH-DOWN IN LONDON When the NFL comes to London with its legions of fans, ADI’s screens also spring up across the capital. iCONIC screens are an essential part of the Fan Rally and Block Party events that entertain NFL supporters who travel in from across the world. They also offer a great platform for their partners and sponsors to engage supporters on game day.
PUMA’S ARSENAL HOME KIT LAUNCH Puma and Arsenal pulled-out all the stops when they launched the new home kit for the 2015/16 season. Outside the Emirates Stadium a sophisticated staging area was specially created, incorporating a pair of iCONIC 25+ screens and the iFLY 25+. Supporters that gathered outside the ground were treated to a live show presented by Thierry Henry and could glimpse their other Arsenal heroes including Danny Welbeck and Santi Cazorla, who modelled the new season kit.
BAILEYS SWEET TREAT As part of Bailey’s ‘Here’s to Us’ campaign, ADI provided a fully branded iCONIC 15 for their experiential pop-up at Covent Garden. The public had the opportunity for a moment of fame, with selfies taken in the Bailey’s photo booth sent straight to the 15m² LED screens for broadcast.
KUBOTA AND VADERSTAD AT CEREALS Agricultural brands Kubota and Vaderstad created impact at the Cereals outdoor exhibition through the use of mobile LED screens on their stand. With restrictions on the movement of their incredible machinery, the iCONICs provide the ideal platform to demonstrate the products in action while creating stand-out through digital content.
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MOVIE NIGHTS From UK premieres in Leicester Square to outdoor film screenings for the public, ADI offer the perfect solution for creating movie magic
SAN ANDREAS UK PREMIERE
MINIONS UK PREMIERE
The launch of an action-packed thriller starring ‘The Rock’ Wayne Johnson took place outside the ODEON Leicester Square. The iFLY 25+ could be seen on the red carpet, seamlessly incorporated into a branded stage area used for live interviews with the stars.
Making over 1 billion dollars worldwide at the box office, the Minions franchise has proved incredibly popular with a young fan base. The iFLY 25+ was again a feature of the red carpet live event broadcast.
FILM PREMIERES IN 2015
OLD COLLEGE QUAD SCREENING
CINDERELLA UK PREMIERE
The University of Edinburgh’s Old College Quadrangle was once again transformed into an outdoor cinema during the famous Fringe for a series of screenings. In addition to enjoying the atmospheric surroundings of the university, festivalgoers were treated to classic films on an iCONIC 25+, including Blade Runner, Fight Club and Thelma & Louise.
London’s Leicester Square was madeover into an atmospheric fairytale scene complete with iFLY25+ for Disney’s new take on the classic story.
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RETAIL THERAPY
Our enviable portfolio of shopping centre and retail installations has continued to grow in 2015
Wimbledon screened live
SECOND SCREEN FOR THE BULLRING
THE PLACE TO BE
Birmingham’s most popular shopping destination enhanced its digital media portfolio with investment in a second LED screen. The financial and experiential value derived from their initial media screen – installed by ADI in December 2012 – encouraged the centre to procure an identical large format display for the Upper Mall East. Brand advertisers in JC Decaux’s M-Vision network can now target shoppers passing through the main thoroughfares of Bullring’s Upper Level and engage them when they are in the ideal mind-set to purchase.
As part of an extensive re-development, Bolton Market Place Shopping Centre took ownership of a 25m² indoor screen which is designed to deliver an enhanced experience for visitors with engaging and interactive content. While many shopping centres use large-format LED screens purely as a platform for Out of Home Media, Bolton Market Place have bucked the trend and realised its potential for creating more immersive and enjoyable experiences for their visitors. The screen also helps to support retail tenants, drive repeat visits and establish a hub for live events and social activities inside the centre.
23M2
SIZE OF SCREENS
“
6mm SMD
LED PRODUCT USED
40,000,000 ANNUAL FOOTFALL
1855
YEAR THAT BOLTON MARKET PLACE OPENED
6mm SMD
LED PRODUCT USED
30,000SQ.FT RESTAURANT SPACE TO BE UNVEILED
ADI have been hugely impressive. The quality of the screen speaks for itself, but their ongoing support and service & maintenance has made ownership a pleasure and also meant that ADI were the natural choice of supplier when we looked to add a further screen to our centre’s digital portfolio.
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- Nita Chambers, Head of Commercialisation at Bullring, Birmingham
We engineered an elegant solution that integrates seamlessly within River Island’s contemporary storefront
RIVER ISLAND, ROTTERDAM Global fashion retailer River Island choose ADI when investing in LED technology for the first time. The brand’s flagship Rotterdam store – located in the busy Lijnbaan shopping district – features an outdoor LED screen above the entrance to communicate their latest fashion campaigns and in-store offering in an innovative and attractive way, while providing opportunities to broadcast interactive and live content.
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WELCOME TO THE REVOLUTION
BEHOLD THE EPOCH REVOLVE; THE WORLD’S FIRST PORTRAIT/LANDSCAPE LED SCREEN.
We’ve redefined large screens by taking inspiration from the latest smart-phones and tablets on the market – replicating the mobile experience with a screen that rotates to suit the content. Designed and developed in-house, the Epoch Revolve was created with a number of different venues, environments and events in mind, where delivering unique and amazing experiences is essential. With the ability to seamlessly switch between portrait and landscape formats, the boundaries between promotional, entertainment, informational and experiential programming are merged.
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PUBLIC ART PIECE FOR MOTOR GIANT It’s not often you get to work on such a creative project for one of the most iconic car brands in the world! Jaguar Land Rover’s state-of-the-art Castle Bromwich facility has been transformed through the creation of a dynamic media wall. A project conceptualised by Wash Design and installed by ADI has turned the otherwise industrial façade into a striking public art piece incorporating multiple LED screen and lighting elements.
ABOUT CASTLE BROMWICH At Castle Bromwich Jaguar Land Rover manufacture some of the world’s most technically advanced cars; the powerful Jaguar X type and innovative XJ, with plans for the next generation XF to also be built on-site. Jaguar Land Rover has made a significant investment in the plant, demonstrating not just their commitment to motor manufacturing in the UK, but also to the local area. In addition to cutting-edge machinery and engineering processes inside, the facility has become a digital public art piece in its own right, providing the public with an insight into the innovative manufacturing that goes on within its walls, as well as displaying an ever-changing series of creative and visually engaging content.
Content will change throughout the year to represent the seasonality of nature and the brand’s products
UNIQUE PROJECT
CREATIVE CONTENT
Preston-based agency Wash Design proposed an initial concept that ADI turned into a workable installation, aiming to meet the global brand’s vision of creating a ‘window into the factory’. This allows the public to have a rare glimpse inside the inner workings of one of the world’s most iconic car manufacturers, while establishing a new local landmark.
Content is an essential part of the project, with specially shot footage and edited programming created through a collaboration between Wash Design and ADI’s in-house Production team. Initial themes include environmental and landscape cinematography, footage shot on the production lines and 3D animations of Jaguar car parts.
In order to maximise visual impact, ADI aimed to cover as much of the 200m² side of the building, which was achieved through the combination of multiple AV elements. LED wall wash lighting, 2,500 individual LED nodes and a uniquely shaped 62m² LED screen.
ADI’s Production department have also created a custom Content Management System for the project, allowing co-ordination of content across the entire installation.
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Enabling and preparatory works
2,500 LED NODES WERE USED
LED wall wash and node installation
18
NO. OF WEEKS ADI WORKED ON THE PROJECT
LED screen installation
178
£450M
NO. OF COUNTRIES JAGUAR LAND ROVER EXPORT TO
16.5M
JAGUAR LAND ROVER PLANNED SPEND ON CASTLE BROMWICH PLANT
COLOURS AVAILABLE WITH LED NODES
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LIVE VENUE LEADS THE WAY Europe’s fastest growing broadcast network has reached new heights during 2015. Already connected to every Premier League and Championship club, each League One and Two ground are also now part of the network, while Live Venue is also proving more valuable than ever to broadcasters and rights-holders – and also the fans!
• In the opening weekend of the 2015/16 season ADI were responsible for distributing an incredible 250 live video feeds to broadcasters and stakeholders in the UK and around the world • ADI’s Live Venue Operations centre is the only place in the world to receive every live match feed from every league stadium in the country
LIVE VENUE HELPS DRIVE THE FOOTBALL LEAGUE FORWARD The connection of all 72 Football League clubs to the Live Venue network is playing a pivotal role in transforming the way the league’s match content is televised. In combination with ground-breaking new deals with Channel 5 and ITN Productions, for the first time ever highlights of the Sky Bet Football League are being broadcast in a prime-time Saturday night slot – with every goal from matches across all three divisions.
Dedicated feeds per match
8
250
km of fibre-optic cable installed
12
250 million Global Audience
Clubs receiving matchday production services over LiveVenue
In previous seasons, match footage could only be accessed by broadcasters many hours after a match.
4K
26
Connected Stadia
28,000
The biggest change this season has seen the Football League’s TV highlights move from a late night slot on BBC1 to reach a new prime time Saturday night audience on Channel 5 – airing just 4 hours after the final whistle has blown.
Live Venue makes it possible for Channel 5 and other broadcasters to receive simultaneous live HD match feeds from every Football League game for the first time. Production teams can now edit high quality highlights whilst the match is still being played – slashing the time it takes to get the highlights programme to air.
92
up to
Ready Network
80
Live video feeds delivered each match week over Live Venue
Powering Football League on Prime Time TV
9,000
live video feeds delivered annually
Premier League broadcasters served globally
UEFA Champions League
SkyBet Football League
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Delivering content for:
Barclays Premier League
Territories
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IN A DIFFERENT LEAGUE ADI are continuing to build more partnerships in the stadia sector; helping well-loved clubs deliver more immersive fan experiences and drive commercial value through a combination of LED display hardware, content creation services and connectivity.
CHARLTON CHANGE-UP TO ADI
OWLS ENHANCE HOME GROUND
The Valley stadium was the 35th major UK sports venue to take ownership of ADI display technology. After the failure of a previous competitor system, Charlton Athletic FC choose ADI to install a reliable and high impact LED stadium screen, while receiving the added benefit of full project management and lifetime support from our in-house teams.
Sheffield Wednesday FC unveiled a new addition to Hillsborough for the start of the 2015/16 season; a super-sized new 60m² LED stadium screen. The largest of its kind in the Football League, the giant display is connected to ADI’s Live Venue network, which provides the club with incredible opportunities to deliver exciting matchday programming for fans and unique content that provides value for commercial partners.
FOOTBALL FIRSTS FOR BOLTON WANDERERS AND MIDDLESBROUGH
Amount of kit installed at football stadia in 2015
>530m2
>350
Bolton Wanderers The Macron Stadium’s digital ‘makeover’ has seen the launch of a new fan engagement and commercial platform, including the installation of Europe’s first portrait LED stadia screen. An innovative and untraditional format, the vertical screen provides a new take on the matchday experience and enhanced creativity for programming – which is delivered by ADI’s Production team via Live Venue. The new LED screen formed part of a wider content-delivery platform within the stadium, which also included the installation of a new Stadium TV and StatZone network by Eleven Sports Media; one of the ADI group of companies. Completing the transformation, ADI installed a new perimeter LED system, featuring a crowd-facing display capable of delivering in-play match stats and social media content.
live matchday productions every season
60 20
65%
of UK Football Perimeter LED Displays are by ADI
16
20
Perimeter LED Systems by ADI
50 30
8
20
0
Major LED Displays Installed in UK Sports Venues
40
12 4
59
4
Next Leading Supplier
10 0
5
Next Leading Supplier
The new digital assets inside Macron Stadium created a new commercial platform for the club - creating opportunities for brands and regional advertisers to ensure a strong financial return within the initial season.
Middlesbrough Football Club Middlesbrough FC’s Riverside Stadium has also witnessed a first in football; the installation of a revolutionary 360° digital perimeter display. Over 400 metres of ADI’s digiBOARD system – the UK’s leading brand – extends to all four sides of the Boro pitch. Not only does this deliver a hugely powerful stadium advertising platform, but the option for crowd facing displays offers new opportunities for fan interaction during the game.
Having worked with ADI we know first-hand that they deliver the highest quality solutions and are leaders in their field. In addition to transforming the appearance of the stadium, the digital platform will offer incredible value for our sponsors whilst improving the experience for fans.
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- Mark Ellis, Chief Operating Officer, Middlesbrough Football Club
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SIMPLY REMARKABLE! 17
685,000kg COMBINED WEIGHT OF FLEET
112
32
92.6%
OPERATIONAL TEAM MEMBERS
AVG. CUSTOMER SATISFACTION RATING 2015
BUSIEST RENTAL MONTH 2015
COUNTRIES VISITED IN 2015
JULY 119days
EVENTS
922,618 NO. km TRAVELLED IN 2015
2015’S LONGEST SCREEN RENTAL
3,456
LARGEST AMOUNT OF SCREEN RENTALS FOR A SINGLE EVENT
123
NO. SCREEN RENTAL DAYS DELIVERED IN 2015
59
NO. OF RACECOURSES SUPPLIED IN 2015
BACK-TO- BACK WINNERS For the second year running, ADI were awarded Best Technical Services provider at the Scottish Event Awards. The 2015 win was based on our work for the Glasgow Commonwealth Games and the launch of HMS Queen Elizabeth. We have also been shortlisted in the Irish Event Awards and Event Awards 2015.
Members of the team collect the trophy
GETTING SOCIAL
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