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The periodical magazine of The ADI Group
Volume 6 Rental Special
GOOD TIMES AT GOODWOOD ADI supply glorious events at historic estate
ALLEZ ALLEZ ADI ADI’s iCONICs across UK for Tour de France 2014
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CONTENTS 3
4
5
new products and services
6-7
outdoor broadcast
8 cycling
10-11
9
office and the rentals team
12-13
fanzones and beambacks
14-15
17
sport
european and winter sports
18 ireland
19
equestrian
20-21 the open
brand and experiential
24
22-23
glasgow games
DIRECTOR’S STATEMENT
16 goodwood
motorsport
I’m incredibly proud to say that ADI’s rentals department are experiencing their best year ever. We’ve managed to surpass the significant successes of 2012, a year which saw us supply historic national occasions like the Queen’s Diamond Jubilee celebrations, the entire Torch Relay and multiple events at the London Olympics. We anticipated the inevitable contraction of the market in 2013 but did not expect the same level of sales as the Olympic year until 2015 at the earliest. However, this historic target was exceeded within the first seven months of 2014; thanks to our ongoing fleet expansion, development of the sales and operational teams, and ever expanding markets, with events such as the Tour De France Grand Départ, Glasgow’s Commonwealth Festival and Coca Cola’s summer tour of France – with a combined 319 screen rental days across these alone. With continued investment in research and development, the launch of stunning new products, re-screening existing models and recruitment, we have won an amazing selection of work with both new and existing clients and secured prestigious contracts like the Goodwood Estate’s diverse events calendar. The strength of operations and expansion of the sales team has also allowed the brand to obtain contracts right across Europe, with an ever-greater presence in France, Spain, Belgium and Ireland. The LED screen rental market has, in my opinion, recently been too focused on screen resolution, rather than finding the correct solution for the venue, audience, application and budget or the ability of the provider to deliver and support the service. However, this is shifting as customer service, operational efficiency and safety become the predominant factors. There’s no doubting the strength of our award-winning iCONIC fleet, but what really underpins our success are the high levels of service and technical expertise we provide – no matter how many jobs we deliver, how big or small the client, customer satisfaction is paramount. Beyond the Rentals department, my colleagues in Production and Installations are building enviable portfolios of work, with custom projects across retail, outdoor media, leisure and stadia, showcasing our vast pool of skills and services. Some of Europe’s busiest shopping centres, largest leisure venues and modern sports stadia feature our solutions, which are helping to deliver engaging and immersive experiences while bringing wide-reaching commercial value to our clients. It’s an exciting time for the company as we grow from strength to strength, with the consistent ability to innovative and offer market-leading products and services to our ever more knowledgeable and exacting clientele.
Nick Robinson movies
music
27
26
25 seasonal events
sports installs
2
armed forces
30-31
29
Director of Screen Rentals
retail and leisure installs
28 trafalgar square
32 awards and achievements
sportsVMT
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IN WITH THE NEW We’ve made a significant investment in our iCONIC family and supporting services over the past 18 months, with exciting new products launched to the market and the enhancement of existing favourites – it’s no wonder the fleet now totals over 30 iCONICs and we can boast the largest number of high resolution mobile LED screens around!
NEW ICONIC60 STAGE
NEW iFLY25+
When ADI used their engineering knowhow to produce unique vehicles that combine both stage and large screen, the iCONIC 60 Stage was born!
The iFLY25 soars above the competition in the market, often imitated never bettered! ADI’s unique iFLY25 raised the bar when it was launched back in 2011, providing an incredibly versatile 25m² LED screen built on a hydraulic arm for incredible reach and bespoke positioning. To further improve this product we have re-screened the iFLY25, which now features 10mm SMD, delivering incredible picture and clarity. With its new display it joins our other high resolution iCONIC+ screens, and accordingly will now be known as the iFLY25+.
These all-in-one solutions are based on our ever-popular iCONIC 60, but with the added benefit of a 25m² stage that un-folds from the trailer. They are easily the largest of their kind in the UK, and since organisers don’t need to procure a stage and screen separately they offer cost savings and reduce man-power.
SOCIAL SCREENS 2 25m STAGE AREA
16mm RESOLUTION
8mm
2 60m LED SCREEN
VIRTUAL
25,000kg WEIGHT EXCLUDING TRACTOR
16:9 ASPECT RATIO
ONE
SCREEN TECH TO OPERATE
54mph
TUV CERTIFIED WIND SPEED
What better way to boost interactivity and engagement with your event audience than creating a giant tweet wall. The iCONIC+ screens provide the best digital platform to display live Twitter feeds thanks to their magazine-like image quality, with options for full screen solution or a ticker strap over-laid on live footage. At mass participation events people are eager to interact, whether it’s entering a competition, offering messages of support for participants or just to say what an amazing time they are having! On a deeper level, social media platforms are an effective way for brands and businesses to gain data capture and useful insights into their audience.
The iCONIC60 Stage in Trafalgar Square during the Tour de France
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ADI’s newest OB vehicle made its debut at Chinese New Year in Trafalgar Square
OUTSIDE BROADCAST AND PRODUCTION
One of our editors at work
ADI’s diverse client base have equally varied requirements for what is to be displayed on the iCONIC screens. We can take a feed from an on-site source, whether it be an international broadcaster or simply the client’s laptop, however an ever increasing number of events require full production facilities to engage and entertain their audiences – there is no point having the biggest and best LED screens without great content to display!
and playback facilities to ensure all modern file types can be shown with additional sources such as social media feeds, RF links and media servers. In addition ADI are regularly required to provide signal distribution around sites and own a significant stock of broadcast and fibre optic cable as well as multiple licensed RF links.
ADI operate three outside broadcast vehicles and several portable production units (PPU’s), we own full broadcast system cameras with remote engineering, tally and comms as well as stand-alone ENG camera kits. We can display and record in HD and have a range of graphics
ADI also have full pre and post production facilities in-house with eight full-time editors giving us the ability to create content to display at an event or to help generate sponsorship for future years.
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Our history of being appointed the OB and production facilities provider to the entire 2012 Olympic Torch Relay, The Glasgow Commonwealth Festival and many more national events proves our ability to operate at the highest level, but we are equally comfortable delivering smaller events such as experiential marketing campaigns.
Offering the technical and staffing solutions from 6x full broadcast cameras to a single stand-alone camera or graphics operator, our experienced engineers and project managers work alongside clients to tailor bespoke facilities that maximise production values within their budget.
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MOTORING AHEAD Mega screens are a must-have for motorsport events, keeping spectators in tune with the action on the track, whether it’s four wheels or two. From Formula 1 to supercar rallies, iCONICs deliver unmatched coverage to crowds.
iCONIC100+ at the Belgian GP
iCONIC 100+ at Gumball Rally
BELGIAN GRAND PRIX
GUMBALL RALLY 3000
The ADI team hold the long term contract for the Spa Francorchamps circuit for one of F1’s most exhilarating Grand Prixs. A trio of mammoth iCONIC 100+ screens are strategically positioned around the track to ensure spectators don’t miss a minute of the crashes, rivalry and triumphs.
Superstars, supercars and super-sized screens came to London’s Regent Street as the Gumball 3000 arrived in town. An iCONIC 100+, iCONIC 25+ and iCONIC 15+ were integral to building atmosphere and anticipation before the cars arrived on Regent Street – and kept crowds entertained when the convoy was delayed on their way from the north. Live DJ sets and Capital TV programming was broadcast across the famous-street, with ADI also delivering a 3 camera OB team and production facilities.
iCONIC 100+ at Silverstone
iCONIC 100+ at Portstewart
NORTHWEST 200
BRITISH SUPERBIKES
The largest outdoor sporting event in Ireland stretches across beautiful coastline, with bikers braving the elements in search of victory. An iCONIC 100+ and a pair of dual-sided iCONIC 15s offer BBC NI’s live coverage to crowds.
With a large and loyal following who travel to circuits across the UK to watch riders push themselves to the limit, giant video screens are a must. Silverstone, Snetterton, Knockhill and Doninghton Park are amongst the host venues that feature our iCONICs.
iCONIC 100 at Oulton Park
iCONIC 100+ at Brands Hatch
BRITISH TOURING CAR CHAMPIONSHIP
BLANCPAIN GT SERIES
A selection of iCONICs featured at the Cheshire-based Oulton Park circuit for a premier fixture in UK motorsport’s calendar.
Top class international GT racing returned to Brands Hatch for the first time since 1996, with an expensive and glamorous grid.
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SUMMER OF CYCLING 2014 has been a bumper year for cycling in the UK, with world-class events such as the Giro d’ Italia and Tour de France beginning from our shores. ADI’s large mobile LED screens have helped entertain hundreds of thousands of spectators that turned-out during the incredible summer of cycling.
TOUR DE POLOGNE
GIRO D’ITALIA
Since 2009, every leg of the Tour de Pologne has featured one of the world’s largest mobile LED screens – the iCONIC 100.
The Northern Irish capital Belfast hosted the Big Start – the official launch of one of elite cycling’s most famous races.
Thanks to its innovative mobile design it offers a dynamic way for the organiser to build atmosphere before the arrival of the peloton in every town and city along the route, and also provides an incredible promotional platform for tour sponsors and partner brands.
The opening ceremony outside Belfast’s City Hall drew huge crowds who could watch on an iCONIC 25+, while the ultra-modern Titanic Belfast hosted the start line – where a giant iCONIC 100 provided the central feature of a Fan Zone
PRUDENTIAL RIDE LONDON-SURREY 100
RED BULL HILL CHASERS
Over 20,000 cyclists took part in the race, with a pair of iCONIC 25+ screens on The Mall and an iCONIC 15+ in Green Park.
ADI travelled to Edinburgh for the Red Bull Hill Chasers, an uphill battle between the best riders in the UK.
Most spectators were concentrated on The Mall, with screens keeping them entertained with live Twitter feeds and BBC footage.
THE TOUR DE FRANCE 2014 IN NUMBERS • ADI delivered 64 screen rental days during the Grand Départ • ADI supplied official Fan Parks in Trafalgar Square, the Queen Elizabeth Olympic Park and Parker’s Piece, Cambridge • The TDF 2014 attracted around 12million spectators along the route • Spectators spent an average of 6.5 hours at the roadside • Broadcast to a global TV audience of 3.5 billion every year
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A double-sided iCONIC 15+ was positioned half-way up The Mound, with supporting ADI services including a 4 camera Outside Broadcast team and ADI’s new OB truck. Live footage was complimented by a scrolling Twitter feed across the screen.
iCONIC 100+ in Sheffield
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iCONIC 100+ at Harewood House
iCONIC 60S at Trafalgar Square
THE GRAND DÉPART
It’s safe to say Tour de Fever fever swept the country this year, with Yorkshire, God’s county, at the epicentre of activities. ADI delivered a huge 64 screen rental days for the Grand Départ and were the only screen supplier to work across all three stages. Harewood House in Leeds hosted the ceremonial start of the 2014 tour, with VIP guests the Duke and Duchess of Cambridge and Prince Harry waving the cyclists off. From Yorkshire the tour passed through the counties of Cambridgeshire and Essex, with a host of specially created spectators hubs, community events and official Fan Parks along the way – many featuring our iCONICs! Stage 3 culminated in London on The Mall, before the transfer to France for the remaining journey.
iCONIC 100+ at Green Park
iCONIC 25+ in Harrogate
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CHANGING SPACES Since 2012, ADI’s Head Office has been rapidly expanding in-line with the company’s ever evolving offering of services and products; it now boasts incredible new galleries, auditorium come studio space, open-plan office and reception area. But we aren’t stopping there! A new three-story Production wing is currently underway, which will boost our total number of galleries to over 30.
BEHIND THE SCENES IN ADI’S RENTALS DEPARTMENT You might wonder how we manage the complex logistics of delivering over 3,000 screen rental days across Europe every year – whilst also maintaining the impressive fleet and an extensive team of Screen Technicians and freelancers.
RENTALS TEAM STRUCTURE
Sales Manager - Rental
EVENT PLANNER Across sales, operations and logistics, every member of the department works from our internal event management software – a bespoke solution built in-house.
SUPPORT NETWORK
HOW WE WORK
Contingency and efficiency is built into our logistics, with technical and engineering support at multiple sites across the UK and Europe.
Once the screen rental has been sold by the Business Development Manager it will be passed to a dedicated Project Manager who will complete all the necessary paperwork, create an event pack, assign Screen Technicians and provide a point of support for the client.
Director - Screen Rental
Rental Administrator
Operations Manager
Transport Manager
Rental Coordinator
Driver Technicians
Business Development Managers - Regional Screen Technicians
Project Managers
RENTALS TEAM STATS
208
TOTAL YEARS OF EXPERIENCE ACROSS THE DEPARTMENT
8
376 HOURS OF TRAINING COMPLETED BY THE DEPARTMENT DURING 2014
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SALES TEAM MEMBERS
28
OPERATIONAL TEAM MEMBERS
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IN THE ZONE DURING GLASGOW GAMES
Modular solutions at Glasgow Green’s live zone
The eyes of the world were on Glasgow this summer as they hosted the 20th Commonwealth Games. Unprecedented crowds flocked to the Scottish city to enjoy thrilling atmosphere and sporting action, with specially created Live Zones a key part of the Games. The Live Zones hosted Festival 2014 – a programme of culture and live entertainment that featured across central venues like Glasgow Green, Merchant City and the recently refurbished Kelvingrove Bandstand. An essential part of any live zone are large viewing screens to allow for mass communication, so ADI worked with Glasgow City Council to deliver a wide variety of LED displays and OB services
across each location. The team were awarded the tender back in 2013 and applied a considerable amount of their time, technical expertise and logistical know-how to plan a truly bespoke solution for Festival 2014. Glasgow Green Live Zone was at the heart of the Games, hosting Opening and Closing ceremony celebrations, but also the marathon, cycling time trial and road race start line. In addition to live sport, the public were also treated to a selection of music, comedy, dance and hospitality in the beautiful park, which had been specially transformed. For the main stage, ADI installed three 36sqm flown LED screens and nearby one of the innovative iCONIC 60 Stage mobiles was positioned, broadcasting live programming across Glasgow Green. Inside the stunning People’s Palace and Winter Gardens, ADI also created a
semi-permanent screen featuring 6mm SMD. Across town is Kelvingrove Bandstand, one of Glasgow’s well-loved cultural venues and a natural location for a Commonwealth Live Zone. iCONIC 12s either side the re-developed bandstand enhanced the enjoyment of live music, performing arts and story-telling. ADI solutions could also be seen at the Merchant City Festival – Glasgow’s annual cultural extravaganza that was extended over 11 days and nights. A celebration of art, fashion and dance from across the Commonwealth attracted thousands, and the team built a flown LED display for the main stage area. The screen element across all 3 locations was complimented by a full ADI outside broadcast solution, incorporating cameras, production and mixing facilities, with the team creating over 12 hours of live content every day of the games.
FESTIVAL 2014 KEY FACTS
8 LED SCREENS ACROSS 3 VENUES BOTH MODULAR AND MOBILE
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WIRELESS LINKS
4
CAMERAS
65,000
20
PEOPLE AT GLASGOW GREEN LIVE ZONE DURING THE OPENING CEREMONY
3,380 ADI’S WORKING HOURS ON-SITE
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47 THOUSAND
SIZE OF ADI TEAM ON-SITE SIZE OF ADI FOR WEEKS TEAM3ON-SITE DURING THE FOR 3 WEEKS REHEARSALS AND GAMES
PEOPLE VISITED THE MERCHANT CITY FESTIVAL
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Arsenal fans were thrilled with the big screen experience
ALL EYES ON ICONICS AT EMIRATES BEAM-BACK PITCHSIDE SCREENS A great addition to the live experience, we have an iCONIC for every size of stadium.
iCONIC60 at Scotstoun Stadium
iCONIC100+ at RDS Stadium for Leinster
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A trio of iCONICs
Gunners fans were able to enjoy watching their team clinch victory in the 2014 FA Cup Final from the comfort of their home ground. The Emirates hosted 20,000 Arsenal supporters and a trio of iCONICs, which catered for all their match viewing requirements and helped create an electric atmosphere at the north London stadium. A giant branded iCONIC 100+ was flanked by pair of iCONIC 25s, which broadcast a live beam-back of the match, along with pre-match commentary and interviews from inside the ground.
The world’s largest LED screen on a non-HGV chassis is perfect for positioning pitchside. iCONIC 25+ screens are high resolution and manouverable, ideal for placing in close proximity to fans and displaying scores, stats and live match coverage. iCONIC25+ at Twickenham Stoop
iCONIC25+ at Cardiff Arms Park for the Amlin Cup Final
images The following day the iCONICs were moved to the exterior of the Emirates stadium for a celebration of the historic win for the club.
MEMORABLE MATCHDAYS Big screens are an integral element to live sports events and matchdays, offering incredible coverage pitchside or offering the focal point of fan zones. They build atmosphere, excitement and offer a channel for live communication – and are also effective for activating sponsorship and brand partnerships. Unforgettable and immersive experiences for sports fans are guaranteed!
iCONIC15+ at Leicester City
FAN ZONES SCREENS Mobile screens help venues create infotainment hubs for their supporters and visitors, encouraging them to the ground earlier and ensuring they stay longer!
iCONIC15+ at Blackburn Rovers Ewood Park
iCONIC60 at Twickenham for RBS 6 Nations
iCONIC15+ at SWALEC Stadium for an England test match
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SPORTING SUCCESSES
RED BULL AIR RACE Ascot racecourse hosted the 5th round of the Red Bull Air race 2014, where a number of iCONIC+ screens helped deliver immersive live experiences during this aviation extravaganza. ADI delivered over 300m² of high resolution LED for the occasion, with two iCONIC 60s and two iCONIC 100+ screens located along the final furlong, facing onto the grandstands. As the pilots took on the challenging course, the large mobile LED screens provided live footage and an exclusive insight from inside the cockpits. Since spectators were located in the safety zone – a distance from the course with its inflatable gates – the iCONIC screens provided an important visual element of the air race.
RED BULL HARBOUR REACH The world’s best wakeboarders descended on Liverpool’s Albert Dock for Red Bull Harbour Reach. Over 8,000 spectators watched fearless competitors test their skills, with the iFLY25 delivering a full tweet-to-screen solution, live coverage and scoreboard.
TOUGH MUDDER SCOTLAND On-screen motivational messages and interactive content kept spirits high for competitors and spectators during this hardcore obstacle race in Dalkeith County Park.
IRONMAN UK Bolton was the chosen location for Ironman UK, which saw participating athlete’s cycle, swim and run across beautiful Lancashire countryside. A dual-sided iCONIC 15+ and huge iCONIC 100+ (right) were sited in the city centre, where finishers could have their moment of glory broadcast on the big screen.
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ELECTRIC RUN ADI were on-site at the UK’s first Electric Run with a matching pair of iCONIC 25+ screens. All things LED featured at this premier night time running event, with 15,000 participants enjoying a 5k route that incorporated incredible audio, light and video to create an immersive experience. The screens helped build atmosphere as day turned to night, displaying HD music videos and colourful graphics to ensure a nightclub feel flowed throughout the event.
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SAINSBURY’S ANNIVERSARY GAMES To mark the anniversary of London 2012, a temporary stadium was created at one of London’s famous landmarks. A range of track and field events at Horse Guards Parade attracted top-class athletes, with an iCONIC 60 showing live coverage to audiences seated in the grandstands.
BRIGHTON MARATHON
NIKE WE OWN THE NIGHT 10K
The iCONIC 60 Stage made its debut at the Brighton Marathon (below), along with an iCONIC 15+ and iCONIC 25+ (above).
A matching pair of iCONIC 100+ screens got runners ready for the evening ahead at London’s Victoria Park. Positioned either side the of main stage, the screens broadcast crowd participation shots, warm-ups and live DJ sets from the likes of Radio 1’s Nick Grimshaw.
BUPA GREAT NORTH RUN BT SPORT GREAT CITY GAMES Manchester’s Deansgate was transformed into an athletics running track for a weekend of elite sport in the NorthWest with a number of iCONIC screens sited.
The world’s favourite half marathon celebrated its millionth finisher in 2014, a tremendous achievement! In addition to a variety of larger iCONICs across the start and finish lines, 6mm SMD was seamlessly integrated into the finish line arch to countdown to the millionth runner passing through, with special on-screen graphics to mark the moment.
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GOOD TIMES AT GOODWOOD ADI have secured the long term contract to deliver screen solutions for Goodwood’s thrilling calendar of events and horse racing fixtures. With the vast size of the Goodwood site, networks of screens are a musthave to provide venue-wide coverage and communications during their live events. The sheer breadth of ADI’s fleet means we can fulfil the mobile element of the contract exclusively with our iCONIC screens; delivering multiple, matching screens that share the same sleek design and 16:9 format. The contract has seen ADI deliver cost-savings to Goodwood while nearly doubling screen sizes – and it’s all higher resolution product than previously supplied. With our fleet of unique models we’ve also been able to supply mobile screens for areas of the venue that have historically proved problematic.
FESTIVAL OF SPEED The famous Hillclimb, latest concept cars and F1 stars combined to deliver the ultimate event for motor-enthusiasts at the Festival of Speed. A large screen network provided continuous live coverage for the huge number of ticketholders, with mighty iCONIC 100+ screens in the areas of highest footfall and spectator dwell-time - including the front lawn of Goodwood House where a striking Mercedes sculpture and hospitality attracted large crowds.
ADI provided an additional screen for the site at less than 24 hours notice – it was ready and working as members arrived!
72ND MEMBER’S CLUB Back in March 2014, ADI were privileged to support Goodwood at the 72nd Members’ Meeting, an event which has been rejuvenated and revitalized for the 21st Century, some 48 years after the last meet was held. A weekend of dramatic motor racing for members of the Goodwood Road & Racing Club, culminating in a firework and live music spectacular outside Goodwood House.
350m2 LED
An iCONIC60 sits beside the famous Hillclimb track facing the grandstands.
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575m2 LED
A unique double-sided iCONIC 15+ offered near 360 degree viewing at the Forest Valley Stage where many enjoyed picnic lunches.
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images GLORIOUS GOODWOOD
GOODWOOD REVIVAL
An iconic 5 day festival with the very best jockeys and horses is a highlight of the British flat racing calendar. Panamas and Pimms are the order of the day for visitors of Glorious, who can watch the racing within the beautiful West Sussex surroundings.
An action-packed weekend of vintage motor racing, style and theatre takes over the Goodwood Estate once a year, where visitors step back in time to the golden age of motoring - and are encouraged to look the part by donning fashions and props from the past.
550,000 NUMBER OF VISITORS OVER 5 DAYS
35
ACRES OF RACING SURFACE
260m2 LED
145,000 AVERAGE VISITORS PER YEAR
512m2 LED
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iCONIC SCREENS
A nice addition to the parade ring
Vintage motor racing at its best
iCONIC100+ at the finish post
iCONIC 60 offers live coverage of the circuit
The front lawn of Goodwood House: The giant 100m² screens were also located in the Formula One Paddock, Action Sports arena and Mercedes stand,
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ICONIC EVENTS ACROSS EUROPE The demand for our screens across mainland Europe continues, with the team working on a diverse mix of events and for a range of well-known brands.
MOBILE WORLD CONGRESS
FOIRE AUX FROMAGE
Over 70,000 industry insiders gathered at Barcelona’s Fira Gran Via for the annual conference-come-exhibition, where the latest developments in mobile are launched to the world. The iCONIC 100+ screens broadcast Mobile World Live TV programming, with the trailers branded specially for HTC.
The cheese festival in the beautiful town of Laruns in the Pyrenees used an iCONIC 25+ to show live sheep-shearing, traditional dancing and cheese production.
JEUX DE LA FRANCOPHONIE
HEAVENT PARIS
Athletes from over 70 French speaking nations made their way to the coastal resort of Nice for the televised games. One of the iCONIC 100+ screens featured at the famous Promenade des Anglais for the opening ceremony before it was located inside the Charles Erhmann Stadium – and with its quick set-up and de-rig times it was easily moved between the two locations.
An attention grabbing iCONIC 100+ delivered visual impact outside the Porte de Versailles exhibition centre during Heavent Paris – a trade show for the French events industry. Advertisements for exhibitors and our own promotional videos were broadcast to visitors entering the show.
ADI TAKE TO THE SLOPES! Is there anywhere the iCONICs can’t go?! Snowy terrain and European ski resorts are no challenge for the hardy, all-weather iCONICs, with an increasing number of winter sport events under our belts.
FROST GUN INVITATIONAL, VAL D’ ISERE
FIS SKI JUMPING WORLD CUP, ZAKOPANE
Top names in freeskiing and snowboarding battled it out at one of France’s most famous winter resorts, with a three day extravaganza of extreme snow sports and world-famous DJ’s making it an event to remember. One of our iCONIC 25+ screens kept spectators up to date with all the action on the slopes, including coverage of live heats and leader-boards.
The mighty slopes were adorned by one of the world’s largest, highest resolution mobile LED screens, offering live footage of the fearless competitors and results, in addition to adverts for event sponsors.
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SUCCESS IN THE EMERALD ISLE Our brand is rapidly growing in Ireland, with a number of long-term contracts secured. Famous stadia, race courses, cultural venues and outdoor events love utilising our iCONICs to engage and entertain their audiences.
NATIONAL PLOUGHING CHAMPIONSHIPS County Laois was the setting for Europe’s largest outdoor exhibition and agricultural trade show, with a record-breaking 279,000 visitors through the gates. Farm machinery specialists McHale used a dual-sided iCONIC 15+ to display brand videos and vehicle demonstrations on their stand, while across the site, an iCONIC 100 broadcast Farm TV.
BELFAST MARITIME FESTIVAL
MTV CRASHES
This popular maritime event returned for 2014 with a jam-packed programme of nautical activities and entertainment. A double-sided iCONIC 15 was positioned close to the Belfast Odyssey Arena, where it promoted council events and initiatives.
MTV’s spectacular event ‘crashed’ Derry-Londonderry, with the main stage featuring a pair of iCONIC25+ screens.
DOWN ROYAL RACECOURSE
ULSTER GRAND PRIX
This historic Irish racecourse in Lisburn uses iCONIC screens for over 10 racing fixtures throughout the year, particularly the iCONIC 100s.
Supposedly the world’s fastest road race, the Ulster GP at Dundrod circuit hosts daredevil competitors over a weekend of racing. For the crowds, iCONIC 60s offer extensive viewing opportunities and a platform for sponsors.
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GALLOPING AHEAD When it comes to equestrian events, ADI are the big screen supplier of choice. We not only dominate UK and Irish horseracing – delivering screens to a staggering 900-plus meets every year - but also supply a host of polo, equestrian trials and shows.
ROYAL ASCOT Since 2009, ADI have been contracted by Ascot for their calendar of racing fixtures, including the world-famous Royal Ascot meet. The 2014 edition featured 11 LED screens – including a 6mm SMD leaderboard in the Parade Ring, offering live odds, runners and riders.
ROYAL WINDSOR HORSE SHOW This internationally renowned horse show in the grounds of Windsor Castle used the iFLY 25 as a digital platform to advertise event partners and display live footage from around the show.
DAILY MIRROR ST PATRICK’S DAY RACE MEETING, DOWN ROYAL RACECOURSE Since the 17th Century Down Royal Racecourse has been welcoming horseracing fans, and St Patrick’s Day was no exception with crowds turning out in force. A mighty iCONIC 100+, the world’s largest, highest resolution mobile LED screen, provided race-goers with incredible coverage of every fixture.
VEUVE CLIQUOT GOLD CUP, COWDRAY PARK POLO CLUB A unique combination of style, elegance and sport can be enjoyed at Cowdray Park Polo Club in West Sussex, featuring the season’s highest scoring teams from around the world. A mammoth iCONIC100+ ensured not a single chukka was missed.
PUNCHESTOWN FESTIVAL Often considered the grand finale of the jumpracing season, Punchestown Festival welcomes top jockeys and race-horses from both sides of the Irish Sea. Beside the Parade Ring an iCONIC 100+ displayed live odds, advertising and coverage from the host broadcaster on its giant screen.
THE GRAND NATIONAL
GRAND STEEPLE CHASE DE PARIS
ADI celebrated 8 successful years at the legendry Grand National in 2014. Both the number and resolution of screens delivered has risen two fold since 2006! An incredible 8 iCONICs, in an array of sizes, were strategically positioned across Aintree during the three day festival of racing.
ADI supplied one their giant screens for the most anticipated event in the French horse racing calendar. The challenging jump course at the Hippodrome de Auteuil is 6 kilometres long and features 23 obstacles, creating plenty of tension and excitement for spectators. To further enhance the atmosphere an iCONIC 100+ was located by the finish post where it broadcast live footage of the horse racing. Thanks to its 100m² high resolution display, the screen offered a great viewing experience in a completely mobile solution.
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PAR FOR THE COURSE
The winning putt broadcast on an iCONIC25+
Giant viewing screens are an essential element of the spectator experience at The Open Championship, with ADI now in their 5th year supplying one of golf’s oldest majors. Golf enthusiasts can immerse themselves in the action and will never miss a shot thanks to the carefully positioned iCONICs. They also play an important role in event hospitality by allowing spectators to take a rest from following the action on foot, and instead take a seat in front of the big screens and enjoy the food and drink on offer.
Incredible coverage on an iCONIC 60
THE OPEN CHAMPIONSHIP 2013, MUIRFIELD
THE OPEN CHAMPIONSHIP 2014, ROYAL LIVERPOOL
One of the oldest golf clubs in the world hosted the 2013 Open, its sixteenth time. Crowds were glued to the action on the big screens as Phil Mickelson swept to victory. Every moment was covered by a selection of iCONICs on the site.
The prestigious championship returned to the North West of England for 2014. iCONIC 100+, iCONIC 60 and iCONIC 25+ screens - and modular solutions - kept golf fans well informed on the leaders and scores, while delivering live coverage across the extensive outdoor hospitality village.
Fans relaxing in the hostpitality village, watching the golf on an i100+
ADI also created high resolution modular screens for the event, including a 2.5mm SMD display for the CEO’s Office.
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BRAND BUILDING
What better way to draw attention to experiential activity, provide an interactive element to live events or create a branded digital platform that delivers stand out.
O2 AND BMW Twickenham Stadium is the home of English rugby and offers a great venue for brands to engage with fans during big tournaments. The versatility of the iCONIC fleet means there’s a mobile screen for every kind of activity on matchdays, offering a powerful channel to communicate with mass audiences via digital content and social media Fans flocked to O2 activity during RBS 6 Nations using an iCONIC60
OASIS SPIN THE BOTTLE A first for ADI and perhaps the world of LED! To launch Oasis Mango Medley one of the mammoth iCONIC 100+ screens took a trip down the Thames on a barge, before it was located beside the EDF London Eye for a game of spin the bottle like no other. Fully branded and providing a beacon of brightness across the iconic river, the screen played a pivotal role during the evening’s proceedings, with participating members of the public and celebrities inside pods on the London Eye. Live communications and coverage were displayed digitally on the screen, with 100m² of high resolution LED ensuring a great view for everyone. The event was a huge success and by playing close-attention to the tides, the iCONIC 100+ made it safely back onto dry land.
An iCONIC15+ on BMW’s stand
REEBOK ADI made their way to London’s Covent Garden for sportswear giant Reebok. The launch of a new ‘FitHub’ store saw a fully branded iCONIC 15+ provide the dynamic digital backdrop to live CrossFit demos and Body Combat classes. A digital count-down clock was incorporated into the top corner of the screen, with content including brand videos and graphics.
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images BEATS BY DRE
COCA COLA TOUR ACROSS FRANCE
One of the world’s coolest brands chose Covent Garden as the venue for experiential activity that would make a member of the public a star of their ad campaign. Participants could have their photos taken and add their own slogan, before they were displayed instantly on a dual-sided iCONIC 15+ for all to see. Thanks to the innovative design of the iCONIC 15+ it could be seamlessly integrated in the Beats by Dre pop-up.
Le Lavandou, a seaside resort town on the French Riviera, was the final destination for the Coca Cola tour, which began in May 2014 and lasted 87 days. A branded iCONIC 15 travelled across every leg of the summer roadshow – stopping at cities including Paris, Bordeaux and Marseille - where it helped the famous drinks company engage kids and grown-ups in sporty activities.
NFL INTERNATIONAL SERIES The biggest sports league in the USA makes tri-annual visits to London for the hugely popular NFL International Series, and believe us they know how to put on a party for their fans! iCONIC London landmarks are transformed into dazzling open-air parties, with cheerleaders, music, American football themed activities and star players.
Social experience - Cap brand New Era used an iCONIC 25+ to enhance the rivalry between Raiders and Vikings fans while boosting interactivity with NFL fans via Twitter
A fully branded iCONIC15+ at Wembley Stadium packs a promotional punch for the NFL and their sponsors while entertaining fans
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UP ON THE BIG SCREEN SATURDAY NIGHT AT THE MOVIES Drive-in cinemas have become increasingly popular over the past few years, bringing a slice of vintage Americana and nostalgic entertainment to the public, who can enjoy the best of film from the comfort of their own car. While roller-skating waitresses and street food are nice extras, a big screen is a must, which is why the iCONICs have featured at drive-in cinemas across the UK. LED screen technology means movies are visible day and night, and in all weather conditions – offering the opportunity for multiple daily screenings! The innovative mobile design of the iCONIC fleet and quick set-up times also delivers a cost-effective big screen solution. In addition to the screen element, the ADI team can also organise FM transmitter packages – all the client has to do is apply for the Ofcom licence. For any organiser hoping to provide a great screening experience for hundreds of cars, the daddy of all mobile LED screens, the iCONIC 100+, is the ideal choice. And with branded trailer, it looks incredible! Take a look at some of the best cinema experiences we’ve worked on.
Roman Holiday on a branded iCONIC 100 for chocolate brand Galaxy Family-friendy movies at Tattersalls in Ireland
Over 200 Mazda’s gathered in Holland for a record-breaking movie night, using an iCONIC100
Edinburgh Airport was a suitable backdrop for a Valentine’s screening of Top Gun on an iCONIC 100+
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images THE GREAT OUTDOORS People across the UK have made the most of the sultry summer weather and flocked to outdoor movie screenings – pulling up a deck chair or sitting on the grass for a picnic while enjoying classic films as part of a shared viewing experience. Whatever the location, the iCONIC fleet offers a suitable solution for every kind of outdoor screening.
ROLL-OUT THE RED CARPET Glitz, glamour and A-list stars mean that movie premieres not only capture the media’s attention but are popular events for film fans and autograph hunters. London’s Leicester Square hosts its fair share of launches, and our iCONICs often provide a high impact video screen for the event staging. The iCONICs broadcast live celebrity interviews, Twitter feeds and exclusive footage to keep crowds entertained, and also ensure everyone gets a great view of their favourite film star as they walk the red carpet!
At Sheffield DocFest up and coming film and documentary makers showcased their work on an iCONIC 15+
We’re The Millers UK premiere An open-air screening of The Great Gatsby in Ipswich
The iFLY25 is popular for premieres, and now rescreened it’s raring to go for upcoming launches
Guardians of the Galaxy UK premiere
One Direction’s One of Us world premiere
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MUSIC TO OUR EARS The appeal of mobile video screens continues to grow in the live music and festivals sector, since they offer such a great alternative to flown and modular solutions. Located either side of a stage or positioned front of house, iCONICs can help ensure everyone has a great view of live music performances wherever they’re stood. With such a huge fleet we can offer multiple matching iCONIC screens – incredibly important when they are located either side of a stage, offering continuity of aesthetics and high production values.
MTV CRASHES
CHESTER ROCKS
The second MTV Crashes event of 2014 took place in Derry – Londonderry’s Ebrington Square, where an iCONIC 25+ flanked either side of the main stage. Over 10,000 lucky spectators watched Professor Green, Afrojack and Neon Jungle perform during the evening.
Chester Racecourse became the hottest ticket in town when it hosted a 3 day mini-festival featuring an eclectic mix of UK artists from the past and present. Performances from acts including Dizzee Rascal, 5ive and Razorlight were complimented by an iCONIC 40 stage-side.
NEWHAM UNDER THE STARS
COVENTRY GODIVA FESTIVAL
Newham Council’s four night musical extravaganza caters for all tastes and ages, and local communities can fully immerse themselves in the atmosphere thanks to a full broadcast and production solution, incorporating iCONIC 25s and cameras.
The UK’s largest free family festival was enhanced by an iCONIC 60 and a 3 camera team, with supporting Portable Production Unit and OB vehicle.
NIGHT AT THE PROMS
GLASGOW
CAERPHILLY
LEEDS CASTLE PROMS
The popular BBC event returned to Glasgow Green, with a line-up including famous faces like Melanie C and Alfie Boe. An iCONIC 25 could be found either side of the open-air concert’s main stage, with crowds fully prepared for the Scottish weather!
The Owain Clyndwr Fields hosted the Welsh leg of the Proms, with an iCONIC 25 allowing classical music fans to have a great view of West End stars like Sophie Evans and John Owen Jones, supported by the BBC National Orchestra and Chorus of Wales.
iCONIC 60s were the mobile screens of choice for this classical occasion, where Leeds Castle offered a stunning backdrop to the music.
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SEASONAL SCREENS It’s not just during the warm summer months that our iCONICs feature at outdoor events; the wealth of seasonal occasions during autumn and winter mean they’re in demand throughout the year. Whether it’s Halloween, Christmas or Hogmanay, large LED screens are an important part of the seasonal celebrations that take place in towns and cities across the UK and Ireland. With such a vast selection of models onfleet, ADI can offer the ideal solution for every venue and audience size, allowing mass enjoyment of live entertainment. For busy urban areas the smaller iCONICs provide an easily manoeuvred solution for positioning in streets and squares, or where space is no restriction, the giant iCONIC 100s are a winner. The iCONICs are often supported by an outside broadcast crew and cameras to create incredible coverage for live broadcast.
OXFORD STREET CHRISTMAS LIGHTS SWITCH-ON Dual-sided iCONIC 15+ screens were positioned in the famous shopping street, ensuring great coverage of Jessie J’s live performance.
GLASGOW CHRISTMAS LIGHTS SWITCH-ON A pair of iCONIC 25+ screens added to the atmosphere during the Christmas lights switch-on in George Square.
EDINBURGH HOGMANAY A record 9 iCONICs were dotted across central Edinburgh for their worldfamous Hogmanay celebrations – which saw around 70,000 revellers descend on the Scottish capital for the biggest night of the year! The screens were predominately from our smaller urban range, including the iFLY25, iCONIC 25s and iCONIC 15s.
CARNABY STREET CHRISTMAS COUNTDOWN With its sleek design and self-contained solution it was easy to position an iCONIC 15+ on London’s trendy Carnaby Street, where it broadcast to shoppers approaching from both directions. A countdown to the switch-on, promotion of local retailers and music videos kept shoppers entertained.
BELFAST HALLOWEEN Titanic Belfast hosted a full day of festivities to celebrate Halloween, with an iCONIC 12 (above) and iCONIC 25 offering a unique viewing experience.
ST. PAUL’S CATHEDRAL CAROL SERVICES Live screenings of St.Paul’s Cathedral’s Christmas Eve Carol service were broadcast across Paternoster Square on an iCONIC 25 – with the added support of an ADI OB team.
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ADI IN ACTION FOR THE ARMED FORCES TA LIVE CAMPAIGN
REMEMBRANCE DAY AT THE CENOTAPH
The Territorial Army launched a national recruitment campaign, where groundbreaking TV adverts were supported by experiential activity at six UK cities. As part of the campaign a range of iCONIC+ screens featured at Newcastle upon Tyne, Liverpool, Cardiff, Portsmouth, Glasgow and Birmingham, with the aim of boosting public awareness and increasing recruitment. The adverts featured live footage of operations in Afghanistan, showing how the TA Reservists work alongside their Regular counterparts.
2014 will be our 3rd year supplying the national commemorations at Whitehall, which is televised on the BBC. Smaller iCONIC+ screens are integral to spectators feeling part of this national occasion, broadcasting live footage of the laying of tributes and march of war veterans past the Cenotaph.
iCONIC15+ in Liverpool
HMS QUEEN ELIZABETH LAUNCH The largest warship ever built for the Royal Navy was launched by its manufacturers BAE Systems Maritime at the Rosyth Dockyard in Fife. Weighing 72,000 tonnes and able to carry 40 aircraft, only the heavyweights of the mobile screen world would suffice for the ceremony, with Queen Elizabeth, a host of VIPs and the world’s media in attendance. Even the giant iCONIC 100+ screens were dwarfed by the colossal warship!
RM350 SOUTH WEST PROMS The Massed Bands of Her Majesty’s Royal Marines hosted an evening of music, outdoor hospitality and fireworks on Whale Island, in Portsmouth Harbour. A pair of iCONIC 25s enhance the entertainment for crowds who turned out in force.
BEATING RETREAT 2014 saw extra special instalments of Beating Retreat and South West Proms to mark the 350th anniversary of the Royal Marines. The historic military pageant incorporated celebrations to mark the Royal Marine’s historic anniversary, with Prince Philip – their Captain General and Her Majesty the Queen in attendance. ADI supplied two iCONIC 100+ screens for the occasion as part of a full event broadcast solution. The musical extravaganza - which featured The Bands of the Royal Netherlands and US Marine Corps - were captured on camera by an ADI team. Footage from five cameras, including a steadicam, were mixed in our Portable Production Unit and relayed to the giant HD screens.
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ANYTHING BUT SQUARE
One historic London landmark, multiple live events throughout the year. Trafalgar Square hosts a mix of annual and one-off occasions, with the ADI team regularly on-site to offer their services. The mobile design of our iCONICs makes them ideal for events in Trafalgar Square, where set-up and de-rig times have a super-quick turnaround!
SILENCE IN THE SQUARE Trafalgar Square hosts the two minutes silence to mark Armistice Day, remembering service personnel and giving thanks for the sacrifice made. Beside specially built staging and the Square’s famous features, an iCONIC 100+ offers a large viewing solution.
CANADA DAY
CHINESE NEW YEAR
Canadian culture was transported to London for a weekend of revelry. Food, drink, sport and music brought crowds into the square, where one of the world’s largest mobile LED screens took pride of place.
Every January, Chinese New Year Celebrations take over Trafalgar Square and the surrounding streets, regularly attracting over 300,000 spectators. In addition to iCONIC 25 mobile screens for the main stage area by Nelson’s Column, ADI deliver a full outside broadcast solution, including cameras and mixing facilities.
PRIDE IN LONDON
MASLENITSA
Over 30,000 participated in the Pride in London Parade, which culminated in the famous square for a day of live music, celebrity appearances and speeches – including a message from Prime Minister David Cameron, broadcast live to a pair of iCONIC 25+ screens.
The Russian Sun Festival celebrates the end of winter and offers salutations to springtime, with Trafalgar Square transformed into a bustling Russian bazaar and open-air concert. Londoners and tourists were encouraged to do as the Russians and enjoy a drink and a blini while watching traditional music performances on an iCONIC 100+.
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ADI HOST FIRST SPORTSVMT Back in March 2014, ADI hosted the inaugural Sports Venue and Media Technology Summit, a new industry event that brought together global names in broadcast, production and innovation with venues and clubs from across the UK and Ireland. Held at our Preston Headquarters, the event was focused around the themes of ‘Connect. Engage. Commercialise.’ Delegates were treated to a packed agenda of that included exclusive demonstrations of the Adobe Anywhere platform, the latest insights from The Cloud, behind the scenes with Sky Sports Soccer Saturday, amongst many others – in addition to
Our hospitality dome offered a breakout area for refreshments and lunch
keynote speeches from the likes of IMG Studios and YouTube. SportsVMT explored how venues can harness the latest technologies to improve fan engagement, generate additional revenue and add value to their brands, with attendance from the Premier League, Football League, Scottish Rugby Union, Manchester United FC and Wembley Stadium.
Sky Sport’s presenter Claire Tomlinson was the host of SportsVMT 2014
Global names offered exclusive insights into new technologies and digital workflows
SPORTSVMT 2014 IN NUMBERS
140 23 DELEGATES
SPEAKERS AND PARTNERS
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ELLISONS EXECUTIVE COACHES
It wasn’t all demos and seminars; an evening of relaxed networking and drinks at Preston Marriott Hotel World-firsts – a live demonstration of Adobe Anywhere. Footage is simultaneously edited in the auditorium and at Everton’s Goodison Park.
TESTIMONIALS
An amazing, impressive event full of very exciting ideas
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It’s been very entertaining and engaging
An incredibly slick event. All of ADI should be very proud
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I would like to think we can aspire to some of the things we saw and heard about
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SKY SPORTS PRESENTER
images With installations at 35 sports venues across the country, ADI are the UK’s favourite supplier of LED solutions
9
STADIA SUPPLIED WITH REMOTE MATCHDAY PRODUCTION VIA LIVE VENUE
35
STADIA AND SPORTS VENUES FEATURING ADI HARDWARE
GOOD SPORTS
57%
OF DIGITAL PERIMETER SYSTEMS ACROSS PREMIER LEAGUE AND FOOTBALL LEAGUE STADIA ARE DIGIBOARD
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STADIA WITH REMOTE DIGIBOARD DELIVERY VIA LIVE VENUE
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STADIA CONNECTED BY OUR LIVE VENUE NETWORK
ADI continue to be market leaders in stadia and sports venue solutions, creating lasting matchday experiences for fans and value for sponsors
HORSING AROUND
EYE OF THE TIGERS
ADI have taken the world of horseracing by storm with their mobile screens, and now their permanent solutions are making waves. Arena Racing Company’s all-weather tracks at Lingfield, Wolverhampton and Southwell are home to sizable outdoor LED displays, which provide racing coverage year-round.
Hull City Tigers FC took ownership of a dynamic fan engagement platform during Spring 2014, which has transformed the matchday experience at the KC Stadium. A market-leading Virtuality stadium screen and custom matchday programming combine to entertain supporters and visiting fans. A bespoke
Tigers TV channel is produced by our in-house team and broadcast to the screen via ADI’s Live Venue network. The widescreen format means live match coverage, promotions and club messages can be effectively combined on a single platform.
Southwell’s 60sqm. screen
NEW SEASON, NEW SOLUTIONS For the start of the 2014/15 season the ADI Systems team installed LED hardware at three Premier League grounds.
BURNLEY FC
LEICESTER CITY FC
SWANSEA CITY FC AND OSPREYS
Back into the Premier League for the 2014/15 season, Burnley’s Turf Moor ground received a digiBOARD system of 245 linear metres.
The King Power Stadium has been revolutionised through a full arc of market leading digiBOARD – a huge 245 linear metres in fact, which incorporates a crowd-facing strip. At 1024mm in height, the system is also one of the tallest in the Premier League, delivering incredible stand out for advertisers and commercial partners of the club. The digital perimeter system also benefits from live functionality via ADI’s digiSOFT software.
Football and rugby union fans frequent the Liberty Stadium in Swansea, and the shared ground has revamped its infrastructure over the summer off-season. The venue now features a dazzling array of ADI hardware, including a pair of 46m2 Virtuality stadium screens and 215 linear metres of digiBOARD, with crowd-facing panels to rouse supporters on a matchday. Content to every display is delivered via Live Venue connectivity, with ADI’s Production team creating unique content for Swansea City matches.
Multiple big brand advertisers can connect with audiences in the venue and at home, with digiBOARD offering exceptional reliability and picture quality.
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SHOPPING SPREE Beyond sport, our permanent installations are bringing wideranging value to a host of retail, leisure and entertainment destinations.
The Oracle, Reading 22.5m², 6mm SMD
Highcross, Leicester 22.5m², 6mm SMD
Victoria Square, Belfast 11m², 6mm SMD
Bluewater, Kent 2 x 8.30 m², 6mm SMD
Bluewater, Kent 21 m², 6mm SMD
Our domination of the shopping centre Digital Out Of Home landscape continues, with full-motion advertising screens created for some of the UK’s busiest premium malls. Our custom LED screen solutions are providing high-impact for brand advertisers and an engaging shopping experiences for the public, while importantly delivering commercial returns for the centres through the ownership model, which we fully advocate. Through this model, a centre receives considerably more revenue from media sales by procuring screen hardware themselves – which needn’t be the challenging process people sometimes imagine, with ADI providing centralised project management during installation and full localised support over the lifetime of the technology.
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Greater flexibility over usage
Greater Control
Increase value of property and portfolio
Bullring, Birmingham 22.5m², 6mm SMD
Brent Cross, London 22.5m², 6mm SMD
WestQuay, Southampton 22.5m², 6mm SMD
Performancedriven media contracts
Benefits of Ownership
Length of media agreements
Increased share of advertising revenues
images LIVERPOOL LANDMARK Liverpool’s Church Street, one of the busiest retail hubs in North West England, features one of our standout media installations. A large 26m² video screen is seamlessly incorporated into the façade of the Forever 21’s flagship store, where it promotes a range of global brands and draws the eye of shoppers in a landmark location. The giant display showcases ADI’s new 10mm outdoor front-access SMD product – chosen specifically to meet the stringent planning requirements involved in the project, whilst maximising in-store retail space and minimising long-term service disruptions. In addition to reinforcing the presence of the new store and providing impact for advertisers, the screen also brings a flavour of New York’s Times Square to Liverpool; reminiscent of Forever 21’s famous NYC flagship store which features a giant interactive display on its exterior.
The Forever 21 store is in a prime position, making it the ideal location for digital media screen
LIGHT ENTERTAINMENT
The use of digital signage and LED screen technology is steadily increasing across the leisure and entertainment sector as venues realise the potential for driving footfall, creating unique visitor experiences and upselling products and services.
SHOW-STOPPER We’ve helped Birmingham Hippodrome digitize their exterior by converting existing signage to a high impact LED solution. A 20m² LED display, back-lit lettering and light strips combine to bring greater flexibility and promotional impact to one of the UK’s largest touring venues. With their ability to show high quality video clips and exclusive previews, Birmingham Hippodrome are attracting increased interest from the passing public, which ultimately drives footfall and ticket sales for the range of world-class productions, shows and performances they host throughout the year. By incorporating a digital screen the Hippodrome can communicate their extensive programme in a single signage solution, taking external marketing to a whole new level and achieving greater standout for the venue itself. Our specialism in LED and ability to oversee the entire project were key reasons we were chosen for the installation.
ADI’s 10mm outdoor SMD product was specified for the 20m² portrait screen.
The venue’s name has been created in back-lit lettering with adjustable colours, while changeable LED lights strips run from the top to bottom edge of the signage.
PARK LIFE ADI worked closely with Thorpe Park management to design and install a venue-wide solution that features over 30 LED displays of varying size. Digital touch-points are visible from the moment visitors enter the park, with a sizeable 17m² display offering a unique welcome with incredible content and footage of the rides. Inside the park and across the different rides, a selection of LED totems and scrollers offer up to the minute queuing times and visitor information, all centrally managed via a dedicated network. Thanks to a wireless control system linking each screen, park staff can instantly and easily update content to every display via iPad.
Thorpe Park’s entrance welcomes visitors and offers a tantalising previews of the thrilling rides and things to see inside the venue.
Three 3.5m² LED totems provide visitor information and queuing times at prominent park locations, helping visitors plan their day and journey around the venue.
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AWARDS AND ACHIEVEMENTS With all the incredible events the Rentals Department have supplied in the past year, and the high quality of service delivered, it’s no wonder we have yet again been short-listed for a range of UK and Irish industry awards – and have won one already! ADI came home triumphant from The Scottish Event Awards, held in association with EventScotland and organised by The Drum. We picked up a gong in the category of Best Technical Services/Production Company. It was a great award to win following a successful array of Scottish events like Edinburgh’s Hogmanay Street Party, Glasgow Commonwealth Festival 2014 and Red Bull Hill Chasers. ADI were also one of four companies nominated in the Event Services Grand Prix.
ICONIC FACTS AND FIGURES
555,000kg COMBINED WEIGHT OF FLEET
17,578,800 NO. OF LEDS ACROSS THE FLEET
91.9%
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AVG. CUSTOMER SATISFACTION RATING 2014
16
BUSIEST RENTAL DAY 2014
6th July
COUNTRIES VISITED IN 2014
28
OPERATIONAL TEAM MEMBERS
87days
WEEKEND OF THE YORKSHIRE GRAND DEPART
ACROSS
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LOCATIONS
2014’S LONGEST SCREEN RENTAL (COCA-COLA)
LARGEST AMOUNT OF SCREEN RENTALS FOR ONE EVENT (ROYAL ASCOT)
OVER
3000
815,940
NO. km TRAVELLED IN 2014
NO. SCREEN RENTAL DAYS DELIVERED IN 2014
NEW WEBSITE We’ve given our website a re-vamp – it’s more user-friendly than ever, bursting with case studies and photos of our iCONICs in action. Check it out here: www.adi.tv
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RENTALS
images 0800 592 346 | info@adi.tv | www.adi.tv
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NO. OF RACECOURSES SUPPLIED IN 2014