global LED solutions
iCONIC H
CALL US NOW TO FIND OUT MORE
0800 592 346 www.adi.tv
info@adi.tv 0800 592 346
iCONIC H offers a premium ‘pop-up’ platform for brands and events. A powerful tool for activation and an innovative space solution, it’s been created with hospitality, experiential, exhibition and retail use in mind.
KEY FEATURES DYNAMIC DIGITAL PLATFORM
FLEXIBLE FLOOR SPACE TO SUIT YOUR NEEDS
Create maximum impact for your brand through a range of cutting-edge LED and plasma screens. Branding is effortless and at minimal cost, while attracting attention is guaranteed.
The iCONIC H delivers over 700 square feet of versatile space across 3 floors. Its innovative design can be configured as a 2 or 3 tier unit, with each level providing a blank canvas for your requirements.
SUPER QUICK SET-UP
SELF-CONTAINED SOLUTION
With build time taking less than an hour, rapid deployment of the iCONIC H across multiple sites is easily achieved. Install in a single location for a long-term rental or site in a new city every day, the choice is yours.
The iCONIC H comes equipped with all the essentials, including on-board generator, AC system, AV system, WiFi hotspots and plenty of power points. It’s ready to go when you are.
ADI.TV_iCONIC H
ALL IN THE DETAIL
MODERN STYLING
AV EXCELLENCE
A monochrome palette with metal and glass elements combine to create a sleek solution that’s easily adapted to a variety of uses and events. It’s a contemporary space that brands can truly make their own.
We’ve incorporated a stunning range of screens to create a vast digital platform. ADI’s market-leading Virtuality LED screens and multiple plasma displays help you showcase your brand’s video, social and interactive content with impact and ease.
5
iCONIC H IN ACTION HOSPITALITY The ultimate event viewing platform Create a premium, contemporary and comfortable environment for event VIPs and enhance the live experience. An open-air top-floor provides 360 degree views, while floor to ceiling glass on the mid-level allows guests to enjoy external events. Integrated screens allow you to share event relevant information and broadcast live coverage to keep guests engaged.
CASE STUDY: FORMULA E BERLIN EPRIX 2017 Located track-side, the iCONIC H served as a hospitality hub that hosted VIPs and race drivers, while offering an essential meeting space for Formula E management. The iCONIC H’s height provided a great vantage point to view the race, while the screens offered live coverage and leaderboards.
EXPERIENTIAL Augment your activation Experiential activity is enhanced with ADI’s versatile ‘pop-up’ solution, offering the perfect showcase for brands. Its extensive digital screens attract footfall and boost engagement with your target audience.
ADI.TV_iCONIC H
A compact footprint and swift set-up make the iCONIC H ideal for city centre activity or events in busy locations, offering a superior space in which to entertain, demonstrate products or offer sampling.
CASE STUDY: JAGUAR LAND ROVER AT GOODWOOD FESTIVAL OF SPEED In order to promote their Global Apprentice Programme, Jaguar Land Rover used the iCONIC H as a platform for brand recruitment at the famous Goodwood Festival of Speed. The lower level had the feel of a car showroom, while the middle level hosted Xbox gaming thanks to the integrated plasma screens. The open-air top level hosted VIPs and senior members of the Jaguar Land Rover family, who could enjoy incredible views across the busy Goodwood Festival of Speed event site. 7
EXHIBITIONS AND ROADSHOWS Delivering impact with ease While the iCONIC H offers a stunning stand design it also delivers considerable time and cost-savings in comparison to traditional exhibition builds. It’s incredibly versatile in its use, with the mid-level providing the perfect space for presentations, meetings and demonstrations, while the innovative integration of screen technology ensures effective communication of key marketing messages. Rapid deployment for roadshows - With a swift setup and easy handling the iCONIC H is the ideal multi-site mobile solution.
CASE STUDY: ADI AND SUPPONOR EUROPEAN ROADSHOW In order to launch their new Virtual Hybrid digiBOARD solution, ADI and Supponor took the iCONIC H to over 15 German football clubs over 3 weeks. With the ground floor turned into a studio, the middle floor was used for
presentations and the top floor housed a broadcast camera operator to enable live product demostrations. The side wing LED screens provided event branding opportunities, while the main screen showcased the new product.
SITE SERVICES Versatile space for site services Flexible configuration and extensive branding opportunities make the iCONIC H easy to incorporate into any event staging.
CASE STUDY: LYTHAM PROMS With flexible floor space and configuration, the iCONIC H housed the BBC Radio Lancashire team, who broadcast live from Lytham Proms. The external LED screens also allowed the promotion of upcoming programmes and music events.
ADI.TV_iCONIC H
It offers a cutting-edge solution for housing a variety of on-site services, with swift set-up and on-board features providing added-value for organisers.
9
RETAIL The perfect solution for rapid retail The iCONIC H creates a premium retail environment in a mobile unit. The ground floor has the look and feel of a high spec store-front or showroom, while the vast LED screens add impact to branding and offer an effective channel for communicating key messages and promotional offers.
SUPER QUICK SETUP (<1hour build time)
2
3
4
5
6
ADI.TV_iCONIC H
1
11
BRANDING OPPORTUNITIES
4560mm x 2640mm LED screen
External Speakers
Internal Speakers
1920mm x 1920mm hinged LED screen
55” LCD panel 1229mm x 715mm 1920mm x 1920mm hinged LED screen
6x (46”) LCD panels 1024mm x 576mm Ultra-thin bezel
ADI.TV_iCONIC H
Exterior Vinyl Branding Space Exterior Digital Branding Space Interior Digital Branding Space
13
B
7482
2431
B
Ground Floor
2235
1960
677
230
650
317
1591 1323
2419
780
G
3,500mm
2419
400 1164 1574
936
750
Lift 1300x700 for upper floor
1350
G
27
1564
3072
403
2648
airco 11
255 0
A 11,458mm
3423
11458
First Floor
7740
2900
Hatch to ground floor
A 3072
403
iCONIC H Weights and Dimensions
A-A
400 1164 1574
2252
Lift 1300x700 for upper floor
1350
750
1564
2648
airco
Weight (transport) 780
7482
11
7,482mm
2431
317
230
Weight
G
27
21,520kg 12,100kg
1960
Length (transport/with tractor B unit)
9,957mm
Length (operational/without side screens extended)
7,740mm
Length (operational/with side screens extended)
11,458mm
Width (transport)
2,900mm
Width (operational/with steps)
3,500mm
Height (transport)
2,950mm
Height (two tier)
5,280mm
Height (three tier)
7,482mm
2419
2259
936
Need for access airco 1591 1323
650 677
Side View
3423
A 11458 7740
B
15
ADI.TV_iCONIC H
www.adi.tv info@adi.tv 0800 592 346