Bakery Brand Identity Guide

Brand Identity Guide

Pan-tique Bakery Brand Identity Guide

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CONTENTS WHO WE ARE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 USING THIS MANUAL . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5 VISUAL IDENTITY. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 PROTECTED COLORS. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7 LOGO . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8 Logo Overview . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8 Logo Structure. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9 Logo Rules. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10 Logo Colors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11 Logo Placement. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12

TYPOGRAPHY. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13 Typography Overview . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13 Typography Rules. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14

SECONDARY GRAPHICS. . . . . . . . . . . . . . . . . . . . . . . . . 15 BRAND PRESENTATION . . . . . . . . . . . . . . . . . . . . . . . . . 16

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Pan-tique Bakery Brand Identity Guide

WHO WE ARE

Pan-tique is an international bakery that wants to bring back the taste and refinement of bakery products from the past centuries, starting with the bread enjoyed by the inhabitants of Pompeii and the the ones of Egypt and ancient Greece and reaching up to the 19th century in the elegant French bakeries.

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USING THIS MANUAL

This manual of graphic standards is

•

selected fonts and other standards

developed to improve and standard-

that are used as a starting point for

ize the visual identity of the Pan-tique

modeling new materials;

bakery. It is intended for use by professional graphic designers for the purpose of presenting visual identity and on other content and media.

The content of this manual is specific

•

using the recognizable standardized identity.

The standards presented in this book were developed on January 2023. All

and technical. It contains:

future changes that will be added to

•

can be found at:

examples of the use of visual identity elements and styles in different media;

•

protected colors;

•

sign and logotype construction;

this manual in an updated version that

www.pan-tique/rs/rs/brandidentityguide.com

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Pan-tique Bakery Brand Identity Guide

VISUAL IDENTITY

Our breads are kneaded with care by our passionate and experienced bakers and baked in wood fired oven, each Pan-tique is a bakery dedicated to

bread adopting the subtle wood flavour.

Pan-tique is a brand that puts the

bringing back the forgotten falvours

accent on the elegance and simplicity

of the ancient world’s bakery prod-

of its products.

ucts while also reminscing the traditional French breads.

Even if its purpose is to bring back

We are using traditional and simple

involved in incorporating a modern feel

ingredients for the most authentic

and look that both the youg adults and

taste and experience.

the older generations will find inspiring.

old recipes, Pan-tique is continously

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PROTECTED COLORS

Logo Colors

The colors of Pan-tique bakery are earthy colors, inspired by nature and by ancient Roman mural paintings and mosaics.

CG Blue Pantone 7705 C CMYK 99, 27, 0, 41 RGB 1, 110, 151 HEX #016E97

Steel Teal Pantone 5415 C CMYK 35, 7, 0, 41 RGB 97, 140, 150 HEX #618C96

Xanadu Pantone 5565 C CMYK 16, 0, 12, 43 RGB 122, 145, 127 HEX #7a917f

They are expressing the classical and elegant nature of Pan-tique and the origins of the fresh bakery products which are inspired by the simple yet authentic cuisine of ancient civilisations.

The blue and green colors represent the water while the browns symbolize the grains, the two essential

Cafe Au Lait Pantone 7591 C CMYK 0, 30, 51, 27 RGB 185, 130, 91 HEX #b9825b

Tan Crayola Pantone 721 C CMYK 0, 24, 46, 16 RGB 213, 161, 114 HEX #d5a172

Timberwolf Pantone Warm Gray 1 C CMYK 0, 3, 6, 9 RGB 232, 225, 217 HEX #e8e1d9

ingredients for any dough.

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Pan-tique Bakery Brand Identity Guide

Logo Overview

LOGO

The logo for the Pan-tique

for bread ‘pan’ and the word

The main font of the logo is

bakery was inspired from

‘antique’.

Calsavier which was slightly

the Art Nouveau movement by incorporating its organic shapes and nature inspired themes and colors.

It represents an acronym between the French word

The stem of the letter p is formed by a stylized wheat

vintage and elegant visuals.

modified for the letters P, a

Two colors were used for

and i.

the construction of this logo.

The main one is Steel Teal

stem which also ties the p

The sans-serif font brings a

and the secondary one is

with the letter a by a styl-

modern element to the logo

Tan Crayola.

ized turned leaf.

while still maintaining the

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Logo Structure

5x 3x

x

4.5x

font: Calsavier

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Pan-tique Bakery Brand Identity Guide

Logo Rules The space around the logo should always be equal to the

The size of the free zone should modify proportionally with

height of the small letters (x height in the figure below).

the dimension of the logo.

x x

x

free space around the logo

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Dark version (only when it is necessary)

Secondary version

Main version

Logo Colors

On-screen: 85px Print: 15mm

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Pan-tique Bakery Brand Identity Guide

Logo Placement

The logo should never be tilted at any angle. Only straight versions are allowed.

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Typography Overview

TYPOGRAPHY

The authorised fonts to be used in all forms of communications are Calstavier, Cormorant Upright and Lora.

Calstavier should be only used for:

Calstavier

abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789?!$.,;:”

• Logo • Creative Headlines Cormorant Upright should be used for: • Headlines (in capitals) • Subtitles (sentence case)

Cormorant Upright

abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789?!$.,;:”

Cormorant Upright is available in various different weights but only the Medium version should be used.

Lora should be used for: • Body Copy • Captions

Lora

abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789?!$.,;:”

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Pan-tique Bakery Brand Identity Guide

Typography Rules Headlines should follow a clear

Example

hierarchy. Too many weights and

Headline: Cormorant Upright Font size: 25pt Space After: 20px

font sizes to emphasise certain parts of a text should be avoided.

In every layout a few general typographic rules should be considered: • All text should be set flush left.

Justified text should be avoided • The number of characters per line should be no more than 80 characters (a space counts as character)

Body text: Lora Regular Font Size: 16pt Leading: 23pt Space after: 15px

ED MAIO. UT INT QUAERO BLATUR? Ipit quatemque ex et et quis evellup tiaturibus.

Tatur as est, ommodi repudit etur aci vellaborro quatus veribuscia plam culpa doluptaqui od minum rem ipsum ra sum quiae nonecuptatur maionse nime num rae veruptati reperio ilit, suntur, suntiam ressi sum im qui cusam quam utatistis commolut dolore sequi nos velias dolendae volupta eseque mincimo luptas consequis inciis dus volendia sequia descit aut ressus a nis dolorum est quia consedit autatures maximodic tempos eatia ducidem im ide plam doluptios pressit ibusam, qui blabor a dolum quate re nullabo. El mossimos andi il molupta tiant, volores equam, cuscid quo ea sitias vellumet omni ullit et faccus.

To explit lanihit atiur, ut am aut dunt esequid eleculpa plitin consed ut il molupta ipsam eosaperum qui sam, tecesed quunt.

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SECONDARY GRAPHICS

This decorative design is constructed only from basic shapes (triangles and rectangles) and is inspired by This line element is taken

the ancient Rome’s mosaics.

from the logo and it rep-

It simbolyzes both the rich

resents a stylized wheat

history of the products and

leave, symbolizing elegance.

the traditional and simple

It can be used as a decora-

nature of baked products.

tion or for accentuating a

It can be used both as a

ford, title or other elements.

separate decorative element

It can be tilted at any angle.

but also as a pattern for different packaging elements, papers, envelopes, margins etc.

pattern for the wrapping paper

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Pan-tique Bakery Brand Identity Guide

BRAND PRESENTATION

2023, Pan-tique Design and Concept by Adelina Iancu For support and queries please contact the designer Adelina Iancu Romania, Buzau Tel. 1234 567 899 adelina.iancu@mail.com www.adelinaiancu.com

January 2023