AND FIRST NATIONS MUA Zoë FREDA

“For a long time, First Nations peoples have been excluded from this industry and a variety of other industries too. To be real, we’ve only recently been featured more often within these spaces. For this exact reason, diversity within the beauty industry is exceptionally important to me. Not only for my own community, but for all BIPOC and LGBTQIASB+ communi-

“Since I began working directly in the beauty and fashion industry, I can recognise the extensive lack of representation of BIPOC, especially First Nations peoples. I knew this journey would come with its challenges but that’s ultimately what drove me to pursue this line of work. I’m looking forward to following the paths of First Nations HMUAs I look up to, whilst also guiding the way for the future

Central deserts. Zoë has always had a passion for makeup, especially in SFX (special effects) and Avant Garde looks. After recently completing a Diploma of Screen and Media (Specialist Makeup) at TAFE SA, Zoë founded her brand FACE BY ZOË FREDA and is currently pursuing a freelance career in makeup artistry.

“I aim to be the representation that the future generation can look up to. I take pride in knowing I now have the power to create safer spaces within this industry that haven’t existed before. It’s long overdue but the time for change is now. I’m just extremely grateful to be a part of that.”

“You must clarify what your brand stands for and what values you are dedicated to upholding. Post about it. Let your audience know that your service is more than just applying makeup. You must then follow through with what you’re preaching. Set those standards. Do your research and educate yourself on how to cater to different complexions and hair types. For non-Indigenous HMUAs, I recommend including the correct cultural awareness protocols into your research to ensure you can respectfully cater to First Nations peoples.”

Talara McHugh

As a content creator, Zoë posts her latest looks along with educational videos on how to block out your brows, master colour theory and perfect graphic liner. Inspired by the art of bringing characters to life through prosthetics and SFX makeup, Zoë aspires to channel that energy into helping others express themselves through makeup.

“I want to provide services that allow my clients to be authentic. I want makeup to feel playful and fun, whilst also making the individual feel super beautiful.”

Despite only starting her career, Zoë has already been a part of several projects and will have a creative makeup exhibition in Naarm as part of the upcoming Barring Yanabul x YIRRAMBOI Festival on May 6.

“This year has started off so deadly [and] I’m thrilled for what’s to come. My experience so far has been quite surreal. Just not long ago, I was daydreaming about being where I am now. Although I’m right at the beginning of my career, I’m still insanely proud of myself for coming so far despite the obstacles,” she says.

“To any young mob reading and also as a reminder to myself: You’re capable of all those deadly dreams you think of. The road to accomplish your goals may look a bit different to your peers, and at times a lot more difficult but despite the challenges, you can do it. Back yourself and believe in your power. You come from strong bloodlines, you were meant to shine, bubba.”

Picture:MUAZoëKopp(supplied)