2015 Adelaide Fringe How to be a Fringe Venue

Gluttony 2014 – Photo by Trentino Priori

HOW TO BE A FRINGE VENUE

13 FEBRUARY – 15 MARCH

2015

BECOME A FRINGE VENUE Adelaide Fringe is one of the biggest and most popular arts events in Australia featuring over 900 events, 4000 artists and audiences of over 1.9 million.

It is a festival that anyone can participate in, from registering their show or special event to running a Fringe venue.

The Fringe organisation does not run venues, but instead supports people to set up their own.

This guide outlines how you can be a Fringe venue.

The Popeye; Gluttony; Garden of Unearthly Delights; Live From Channel 9 – Photos by Trentino Priori & Tony Virgo.

BEING A FRINGE VENUE GETS YOU: Listed in 300,000 Adelaide Fringe Guides distributed through The Advertiser and outlets.

Promoted on adelaidefringe.com.au through a dedicated venues page (over 1 million visitors).

Support and advice from the Fringe team from licensing and council approvals through to venue programming and marketing.

Exclusive product and promotional offers from Adelaide Fringe partners.

All your ticketing requirements managed and marketed via FringeTIX. Access to the Fringe Club for you and your staff.

Gravity & Other Myths, Fringe Club; The Naked Magicians, Gluttony – Photos by Trentino Priori.

STEP 1 CONTACT THE ADELAIDE FRINGE ARTISTS & VENUES TEAM Call us to chat through your plans and ideas.

If your venue is temporary or expanding its current operations we can also guide you through meeting council, government, safety and accessibility requirements. venues@adelaidefringe.com.au (08) 8100 2022

STEP 2 DEVELOP YOUR FRINGE PROJECT PLAN To be a successful Fringe venue you will need to develop a project plan. We can assist in developing a plan to suit your business and goals. You should consider: What you hope to achieve.

What art-forms and artists will suit your venue.

What technical support, facilities and marketing you can offer artists.

What performance days and times will best complement your existing business.

What you need to budget to cover things like marketing and staffing of your Fringe venue and program.

Holden Street Theatre

STEP 3 REGISTER YOUR VENUE Go to fers.adelaidefringe.com.au, and complete your venue details – it’s free.

Registering your venue does come with a few conditions that you’ll need to agree to

As BankSA is the Principal Partner of Adelaide Fringe, you must agree to not seek or accept sponsorship from any other financial service provider for the duration of Adelaide Fringe.

Other than sales at your venue’s on-site box office, all ticket sales for Fringe registered events at your venue must be made through FringeTIX. All shows publicised as a Fringe event must be registered with Adelaide Fringe.

Registering will enable Fringe artists and promoters to see what your venue is like and decide if they would like to perform or exhibit there.

Paul McDermott, The Dark Garden, Adelaide Town Hall – Photo by Trentino Priori

STEP 4 PROGRAM YOUR VENUE Once registered, artists may start to contact you and you can start negotiating with those artists.

Be proactive: Contact artists and promoters that may suit your space – be on the lookout. If you go to a show or exhibition and like what you see, introduce yourself and your venue to the artist.

Advertise on your website, social media and within your venue that you plan to be a Fringe venue and are now taking applications.

Give us a call to explore other ideas.

All final artist bookings are to be made in an agreement between yourself and the artist(s).

Congratulations you’re on your way to becoming an official Adelaide Fringe venue!

We’re here for support via email, phone, and in person.

Get in touch!

Paul McDermott, The Dark Garden, Tuxedo Cat – Photo by Tony Virgo

KEY DATES Venue registrations open 1 July 2014 Artist registrations open 1 August 2014 All registrations close 8 October 2014 Fringe Program Launch and tickets on sale 28 November 2014 Fringe Guide distributed in The Advertiser 3 January 2015 Fringe Parade and opening night 13 February 2015 Fringe Awards Ceremony and closing night party 15 March 2015

CONTACT US For further information on registering, programming, marketing and budgeting for your Fringe season contact the Adelaide Fringe Artists & Venues team: venues@adelaidefringe.com.au (08) 8100 2022 Facebook /adelaidefringeartists

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Coopers. Proud partner of the Adelaide Fringe.