2021 Adelaide Fringe Fringe On Tour

Fringe in Mount Gambier. Photo, Trentino Priori.

FRINGE ON TOUR Supported by

Slack Taxi. Kangaroo Island Fringe. Photo, Trentino Priori.

Have your event join our calendar of free, family friendly fun for 2021.

Your event is listed in our official Fringe on Tour program and includes a marketing campaign to our database of over half a million Fringe lovers, plus you have access to Adelaide Fringe programming and production support to assist your event run smoothly.

SHOUT OUT $6,000+gst

The Shout Out package is a perfect way for us to help support your locally led community event. Amplify your message and align with the most FUN brand in the Southern Hemisphere!

MARKETING SUPPORT: Free event registration Your event featured in the Fringe on Tour page within the Official Fringe Guide.

Your event listed in a half page advertisement for Fringe on Tour within both the School Guide & Matinee Guide.

Programming support – We connect you with Adelaide Fringe registered artists including local, national and internationals.

Our FringeTIX team can sell tickets to additional events via our website, call centre and box offices.

WHAT WE NEED FROM YOU: Organise and deliver a family friendly, free event in your region. Please consider: Programming, contracting, and paying artists Production needs such as marquees, PA/Tech, staffing etc.

Street party, market stalls, food trucks or local stalls

Your event listed on the Fringe on Tour webpage.

Licenses/permits required.

Fringe on Tour branded EDM Banner.

Event photographer/videographer

1x Facebook post advertising the Fringe on Tour program – linking to the official Fringe on Tour webpage.

1 x Fringe Membership EDM Banner post advertising the Fringe on Tour program.

Your event featured in Fringe on Tour announcement EDM. Dedicated Fringe Lists created for Fringe On Tour events.

20% off rack rate of all digital advertising & 10% off the rack rate of print when purchasing for your Fringe on Tour event.

Branding package for your graphics team to blend with your designs.

30 min phone consultation with marketing team member to discuss your objectives and give advice on your broader marketing campaign.

Photo, Trentino Priori.

PROGRAMMING/PRODUCTION SUPPORT:

Register your event and venues with Adelaide Fringe using our online platform AVR. Develop your own marketing campaign focusing on your specific objectives to compliment the wider Adelaide Fringe campaign. (i.e. Engaging your community, attracting tourists to your region).

Ensure your budget accounts for all your event production, delivery, staffing and additional marketing costs.

SHOUT OUT CASE STUDY: MARION CULTURAL CENTRE

State of Emergency. Photo, Jo O’Callaghan.

THE GOAL

THE EXECUTION

THE OUTCOME

The Marion Cultural Centre previously hosted Fringe events at their venue but were seeking to increase their attendance and get further marketing support in positioning themselves as a local arts and cultural hub.

Marion Cultural Centre programmed a variety of quality performances and joined as an official Fringe on Tour event. As a part of this, they received additional support and their event was included in Fringe on Tour marketing campaign across print, social and digital advertising.

The Marion Cultural Centre saw a 224% increase in ticket sales in the first year of becoming an official Fringe on Tour event. The growth of the Marion Cultural Centre through the Fringe on Tour program made the Adelaide Fringe accessible to the local community and surrounds without travelling into the CBD.

MARKETING SUPPORT: All the benefits of the Shout Out package PLUS… 1 x Additional branded EDM banner specific to your Fringe on Tour event and URL click through to your unique website listing.

PRODUCTION/PROGRAMMING SUPPORT: The Fringe on Tour caravan lighting and sound all set up and including staffing such as stage managers, sound operators etc.

Production and Programming Coordinators to program, transport and support the artists and roving entertainment prior to, during and post event, inclusive of fee’s, contracting, onsite riders/meals, super and artist insurance.

Provision for 5-6 Fringe artists.

Artist and venues support to program independent ticketed events as part of our full program alongside yours.

Our FringeTIX team can sell tickets to additional events via our website, call centre and box offices.

WOW ON WHEELS $17,000+gst

Please note locations outside of 80km radius is POA

The Wow on Wheels package is perfect for those wanting us to roll in and deliver Fringe magic.

Our famous caravan comes to you complete with an exciting mix of artists and roving performers, for two hours plus all the marketing benefits of being an official Fringe on Tour event.

It’s perfect for street parties, community markets, Fringe pop up events, shopping centre activations or your workplace.

WHAT WE NEED FROM YOU: A location with power.

Add additional activities.

Please consider: Street party, market stalls, food trucks or local stalls Licenses/permits Photographer/videographer Register your event and venues with Adelaide Fringe using our online platform AVR. Develop your own marketing campaign focusing on your specific objectives to compliment the wider Adelaide Fringe campaign.

(i.e. Engaging your community, attracting tourists to your region).

Quality Novelty. Photo, Tony Virgo.

WOW ON WHEELS CASE STUDY: MURRAY BRIDGE

Splash Test Dummies. Photo, Kate Cooper.

THE GOAL

THE EXECUTION

THE OUTCOME

Murray Bridge wanted to transform their main street into a family friendly Fringe experience for the local community and surrounds.

Adelaide Fringe provided 4 hours of programmed entertainment including local acts and connected Murray Bridge Council with local producer Jolly Productions to book an additional 12 ticketed events within the Murray Bridge Town Hall.

The Murray Bridge Street Party had attendance of over 2000 people and over 1400 tickets sold to the additional Fringe events in the Town Hall.

FRINGE TAKEOVER POA

A completely customized event.

Fringe-ify your region with a Fringe Takeover.

Chat to our team about promoting your region, engaging the community and with activating vibrant spaces.

MARKETING SUPPORT: All the marketing benefits of the WOW ON WHEELS package PLUS‌ Fringe social media coverage via Instagram stories including artist and event coverage. Option for Fringe on Tour host to be tagged/mentioned.

PRODUCTION/PROGRAMMING SUPPORT: A bespoke package to suit your needs, event objectives and outcomes.

Including programming, marketing and production support.

WHAT WE NEED FROM YOU: Starting $30,000 (+gst) depending on the location, programming, support and duration requested.

If you are looking to achieve specific engagement, community or arts objectives get in touch and together we can create something to suit your needs.

Goolwa Fringe on Tour. Photo, Trentino Priori.

TAKEOVER CASE STUDY: DESERT FRINGE

Clara Cupcakes & Dusty Feet Mob. Photo, Kevin Godfry.

THE GOAL

THE EXECUTION

THE OUTCOME

To bring Adelaide Fringe to Port Augusta with a two day event which engages and inspires community involvement and experience.

Adelaide Fringe in consultation with the Port Augusta City Council developed a customised program of performing artists, street artists, stage design, marketing support and production assistance. Offering the local community and surrounds a mix of free and ticketed arts events in their region.

Working with a range of collaborators Desert Fringe was successful in engaging the community and saw attendance of over 2,000 across the two-day event.

Local venues and vendors were engaged and unique opportunities for local groups to perform and participate in public art were offered, further enriching the communities experience.