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ADVERTISE AS AN ARTIST OR VENUE

2027

Lassu: Cosmic Cabaret. Photo: Dinuka Liyanawatte, 2026.

AUDIENCE STATS Demographics

Website & Social Stats

18-24 10%

24 m+

66.93%

Views during the season 25-34 28%

35-44 24%

Average Site Engagement

3.2 m+ Users per season

204 k+

55-64 13%

Social Traffic

65+ 8%

170k+ EDM Subscribers

Kids & Schools Guide

Fringe Website

Avid News Readers

Entertainment News Enthusiasts

Travel Buffs

Movie Lovers

Arts Lovers

Food & Dining

76.5% Mobile Traffic

45-54 17%

Fringe Guide

Audience Profile

3-5%

Average Engagement

EDMs

Social Media

Identifies as Female

Identifies as Male

61.7%

38.3%

Pricing Index

Print Requirements

OFFICIAL FRInGE GUIDE

280k+

1 pm

3:1

202

11/

13/

pdf

01.

er_

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Gui

24_

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427

483

850

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C M Y

CM MY

2027 PRINT RUN

CMY K

For many, the release of 'The Fringe Guide' is the start of the Adelaide summer festival season, with a new and unique front cover to celebrate the theme for that year. Guides are distributed across South Australian venues and high traffic locations, as well as a limited release for Sydney and Melbourne audiences.

2026 Adelaide Fringe Guide

kEy DAtES

Your ad appears in both:

W The Official Fringe Guide (OFG) 280k+ copies

distributed SA-wide, plus selected Melbourne/ Sydney outlets

Ad Booking Deadline 5 November 2026

W Digital Print Guide – Available to thousands online via adelaidefringe.com.au

Ad Artwork Deadline 16 November 2026

Print Guide Published January 2027

Plus:

W Dedicated support from our Ad Sales Team

Fringe Guide

Kids & Schools Guide

BOOK YOUR ADVERTISING WITH US

Fringe Website

EDMs

Social Media

Pricing Index

Print Requirements

OFFICIAL FRInGE GUIDE ADvERTISInG

Contact Ad Sales

ADVERTISING 2027

*prices exclude GST.

Premium Placements Contents

Centrefold

$ 21,600*

Index Page

Back Cover

RHS

Inside Front Cover

$ 21,600*

Inside Back Cover

RHS OR LHS OR Double Spread

from $ 19,600*

from $ 17,850*

2 3

4 5 6 7

8 9

10 11 12 3

Full Page

RHS OR LHS from $ 9,700*

Right hand placement incurs 10% surcharge

Half Page

Third Page Vertical

Quarter Page

Medium Artist Ad

from $ 5,400*

from $ 3,800*

from $ 3,250*

from $ 1,410*

Lumen eye-tracking events that readers’ viewing is biased towards right hand pages of a spread and adverts on the right are seen and recalled more than left hand pages.

Small Artist Ad Shared Page

from $ 710*

Official Fringe Guide Pricing List

All prices exclude GST. It is the advertiser’s responsibility to supply finished artwork by the deadline. Ads without artwork will still be charged in full. Bookings can be made directly through AVR. For more information, email ads@adelaidefringe.com.au. All Artwork must only reference adelaidefringe.com.au for ticket bookings. No external URLs or QR codes will be accepted. Advertising may only promote Adelaide Fringe events. General venue advertising is permitted, but external (non-Fringe) events will not be accepted during the on-sale period — unless promoted through Fringe Membership channels. Click here for full Terms and Conditions.

Fringe Guide

Kids & Schools Guide

Fringe Website

EDMs

Social Media

Pricing Index

Print Requirements

*prices exclude GST.

kIDs & SChools Guide

Centrefold (Either side of Index Pull Out) RHS OR LHS OR Double Spread from $ 1,900*

Index Pull Out

Adelaide Fringe distributes the Kids & Schools Guide directly to schools and teachers, sending PRINT GUIDE INCLUSIONS them via the Department of Education schools and email. This guide is an ideal opportunity to be placed in front of the person responsible for organising school excursions throughout the year.

Inside Cover Schools

kEy DAtES Booking Deadline 19 November 2026

RHS OR LHS OR Double Spread

from $ 2,300*

Artwork Deadline 30 November 2026

10k

2027 PRINT RUN

Full Page

Half Page

Quarter Page

from $ 1,100*

from $ 650*

from $ 360 *

2026 Kids & Schools Guide

Fringe Guide

Inside Cover Families

RHS OR LHS OR Double Spread

Kids & Schools Guide

Kids & Schools Pricing List Fringe Website

EDMs

Social Media

Pricing Index

Print Requirements

OFFICIAL FRInGE WEBSITE

20 Feb to 22 Mar

Billboard Billboard

20 Feb to 22 Mar

Billboard

Fringe Event Page Digital Ads

Button

Don't miss out at the point of purchase.

Banner

With over 5.7 million sessions in 2025, the Adelaide Fringe website is the primary destination for audiences to search, browse, and buy tickets. From program launch on 5 December through to the end of the season, your brand can feature across key ad placements including Billboards, Banners, and Buttons. Seamlessly integrated across desktop, tablet, mobile & App.

20 Feb to 22 Mar

Banner

Fringe Website Homepage Listing Premium visibility where the Fringe journey begins.

Browse Events

First Listing

With over 580,000 sessions landing on the adelaidefringe.com.au homepage during the season, this placement offers high-impact exposure to audiences from the moment they arrive. Your event will appear in a carousel-style listing, featured alongside 7 other events. A limited number of Priority Listings are also available, fixed in the first position of the carousel for maximum exposure. All listings are automatically pulled from your AVR, so there’s no need to supply extra copy or artwork — just book, and we’ll take care of the rest.

20 Feb to 22 Mar

See all

Listing

Browse Events

First Listing

See all

Listing

Title

Tas ipsam latium eossima gnatur, sit, cuptaesed experfe rrumquist officil molor reptae eni dolum, saperspic totatur maximintem vero optiatem evenectet, net dollese eritio.

Fringe Website Pricing List *approximate visual representation only. subject to change.

Fringe Guide

Kids & Schools Guide

Fringe Website

EDMs

Social Media

Pricing Index

Print Requirements

EDMs

(ElEctronic DirEct Mail) In 2026 our eNews Subscribers had an average 45% Open Rate and 3.9% Click Through Rate. INDUSTRY BENCHMARK: Open rate of 30-40%, and CTR of 1.5-3%

Top Banner Your favourite events are just a click away

EDM Marketing Funnel Choose the product best suited to your marketing needs.

Awareness

Amazônia. Photo: Razan Fakhouri, 2025.

The most galmorous time of the year is fast approaching, and we sure hope you're prepared to be blown away with the serious line-up we've got. Sip on some tropical cocktails while you enjoy the sounds of Latin rhythms, dance in your chair to your favourite hits, or treat yourself to a night of frivolity at a Shrek themed burlesque. 'There's something for everyone' has never been more true. Book your tickets now to avoid missing out!

Reach a broad audience and introduce your event Best products: Top Banner, Page Banner and Mid Page Button

Book now

Reach Fringe fans directly in their inbox. Your chance to connect directly with our 140,000 engaged subscribers.

Consideration

Fringe EDMs are a powerful tool to reach our audience, who are eager for updates, announcements, and recommendations throughout the festival season. These emails are sent regularly from program launch through to closing weekend, with bi-weekly communications during the Fringe to keep audiences active and excited. Each EDM features limited ad placements to ensure high visibility, with opportunities to start building hype early and drive traffic directly to your Adelaide Fringe Ticketing Page.

Build interest and highlight the value of your event

Content Block

Best products: Dedicated Newsletter, Content Block, Featured Offer (Lead Content), Event Highlight and Giveaways.

Conversion

Page Banner

Turn interest into action and drive sales Best Products: Genre Specific (Limited Inventory, 1 per season)

Top Banners, Mid Page Buttons and Page Banners Mid Page Button

Mid Page Button

EDM Pricing List

Page Banner

Fringe Guide

Kids & Schools Guide

Fringe Website

EDMs

Social Media

Pricing Index

Print Requirements

SOCIAL MEDIA PACkaGES

Social Media Marketing Funnel Choose the package best suited to your marketing needs.

Awareness Reach a broad audience and introduce your event Best packages: Entry, Standard and Silver

Targeted reach beyond the Fringe feed. Promote your event through paid social media ads delivered via Adelaide Fringe’s Meta account (Facebook & Instagram), targeting genre-specific audiences and past ticket buyers. Each campaign is custom-built and optimised by our digital marketing partner, to drive traffic directly to Adelaide Fringe Event Listing Page.

Consideration Build interest and highlight the value of your event

Platinum package

Best packages: Gold, Multi-Event Silver, and Multi-Event Gold

Accommodates the entire process

Conversion Turn interest into action and drive sales

Note: These are paid ads, not organic posts, and will not appear on the Fringe social media pages

Best packages: Retargeting Add On

Social Media Pricing List

Fringe Guide

Kids & Schools Guide

Fringe Website

EDMs

Social Media

Pricing Index

Print Requirements

PRICING INDEX

Contact Ad Sales

ADVERTISING 2027

2027 Official Fringe Guide Pricing: *excluding GST Item

Placement

Inside Cover Double Page Spread* *First ad placement inside the Guide

Centrefold

RHS & LHS

$ 37,500*

RHS & LHS

$ 21,600* $ 21,600*

Back Cover LHS

$ 19,600*

RHS

$ 21,600*

Inside Front Cover

Index Page

A&V RRP

RHS

$ 21,600*

LHS

$ 17,850*

RHS

$ 19,600*

LHS

$ 9,700*

RHS

$ 10,700*

Inside Back Cover

Full Page

Specs

Item

420mm (w) x 297mm (h) + 3mm bleed no marks

Placement

A&V RRP

LHS

$ 5,400*

RHS

$ 5,950*

LHS

$ 3,800*

RHS

$ 4,150*

LHS

$ 3,250*

RHS

$ 3,570*

LHS

$ 1,410*

RHS

$ 1,550*

LHS

$ 710*

RHS

$ 780*

Half Page

(please account for safe zones with standard binding at centre)

420mm (w) x 297mm (h) + 3mm bleed no marks

Third Page Vertical

210mm (w) x 297mm (h) + 3mm bleed no marks

Quarter Page 210mm (w) x 297mm (h) + 3mm bleed no marks

Medium Artist Ad

210mm (w) x 297mm (h) + 3mm bleed no marks

Small Artist Ad*

210mm (w) x 297mm (h) + 3mm bleed no marks

*Shared page, before Circus

210mm (w) x 297mm (h) + 3mm bleed no marks

Specs 187mm (w) x 139mm (h) No Bleed, No Marks

60mm (w) x 278mm (h) No Bleed, No Marks

187mm (w) x 69.5mm (h) No Bleed, No Marks

60mm (w) x 139mm (h) No Bleed, No Marks

60mm (w) x 65mm (h) No Bleed, No Marks

Booking Deadline: 5 November 2026 Artwork Deadline: 16 November 2026

Fringe Guide

Kids & Schools Guide

Fringe Website

EDMs

Social Media

Pricing Index

Print Requirements

PRICING INDEX

Contact Ad Sales

ADVERTISING 2027

2027 Kids & Schools Guide Pricing: *excluding GST Item

Placement

A&V RRP

Centrefold*

LHS

$ 1,900*

*Either side of index pull out

RHS

$ 2,100*

LHS

$ 2,300*

Inside Cover Schools Section

Inside Cover Families Section

RHS

$ 2,550*

LHS

$ 2,300*

RHS

$ 2,550*

Specs

Item

210mm (w) x 297mm (h) + 3mm bleed no marks

Placement

A&V RRP

LHS

$ 1,100*

RHS

$ 1,200*

LHS

$ 650*

RHS

$ 720*

LHS

$ 360*

RHS

$ 400*

Full Page

210mm (w) x 297mm (h) + 3mm bleed no marks

Half Page

210mm (w) x 297mm (h) + 3mm bleed no marks

Quarter Page

Specs 210mm (w) x 297mm (h) + 3mm bleed no marks

187mm (w) x 139mm (h) No Bleed, No Marks

93.5mm (w) x 139mm (h) No Bleed, No Marks

Booking Deadline: 19 November 2026 Artwork Deadline: 30 November 2026

Fringe Guide

Kids & Schools Guide

Fringe Website

EDMs

Social Media

Pricing Index

Print Requirements

PRICING INDEX

Contact Ad Sales

2027 Adelaide Fringe Official Website Pricing: *excluding GST

ARTWORK DEADLINE: 10 days prior to publication

Pre-Season Adelaide Fringe cannot guarantee website traffic.

In Season

PERIOD 1

PERIOD 2

PERIOD 3

OPENING

WEEK 2

WEEK 3

WEEK 4

DEC/JAN

JAN/FEB

FEB

FEB/MAR

MAR

4 Dec - 3 Jan

4 Jan - 31 Jan

1 Feb - 18 Feb

19 Feb - 28 Feb

1 Mar - 7 Mar

8 Mar - 14 Mar

15 Mar - 21 Mar

30 Days

Billboard Button Banner

27 Days

$ 550* $ 500* $ 210*

Home Page Listing First Placement Carousel Placement

$ 550* $ 500* $ 210*

17 Days $ 550* $ 500* $ 210*

10 Days

7 Days

$ 790* $ 660* $ 300*

$ 550* $ 500* $ 210*

7 Days

ALL SEASON 4 Dec - 21 March

108 Days

Individual

Packaged Deal Billboard, Button & Banner

$ 550* $ 500* $ 210*

$ 3,100* $ 2,700* $ 1,200*

4 Dec - 3 Jan

4 Jan - 31 Jan

1 Feb - 18 Feb

19 Feb - 28 Feb

1 Mar - 7 Mar

8 Mar - 14 Mar

15 Mar - 21 Mar

All Season

$ 550* $ 400*

$ 750* $ 550*

$ 550* $ 400*

$ 2,950* $ 2,100*

Specifications Web Billboard Desktop: 970px (w) x 250px (h) Mobile: 320px (w) x 100px (h)

ADVERTISING 2027

72dpi RGB colour Dynamic GIF Content Accepted Max File Size 1MB

Web Banner Desktop: 970px (w) x 250px (h) Mobile: 320px (w) x 100px (h)

Web Button Desktop: 250px (w) x 400px (h) Mobile: 320px (w) x 100px (h)

72dpi RGB colour

$4,400

No website ads will be displayed beyond the start time of your final session regardless of remaining time in your advertising period.

Please Note: Files will not be scaled to fit in the system, they must be submitted exactly to specifications. All prices exclude GST. It is the advertiser’s responsibility to supply finished artwork by the deadline. Ads without artwork will still be charged in full. Bookings can be made directly through AVR. For more information, email ads@adelaidefringe.com.au. All Artwork must only reference adelaidefringe.com.au for ticket bookings. No external URLs or QR codes will be accepted. Advertising may only promote Adelaide Fringe events. General venue advertising is permitted, but external (non-Fringe) events will not be accepted during the on-sale period — unless promoted through Fringe Membership channels. Click here for full Terms and Conditions.

Fringe Guide

Kids & Schools Guide

Fringe Website

EDMs

Social Media

Pricing Index

Print Requirements

PRICING INDEX

Contact Ad Sales

ADVERTISING 2027

2027 Electronic Direct Mail Pricing: *excluding GST Item

A&V RRP

Dedicated Newsletter

$ 3,000*

ARTWORK DEADLINE: 15 days prior to publication

Specs EDM Feature Image:

Genre Specific Audience

600px (w) x 400px (h)* Image: 600px (w) x 400px (h)*

$ 2,000*

Featured Offer (Lead Content)

M Kids & Family

120 words of copy Details of Member offer

M Music & Dance

For any video content please provide the YouTube Link on the word document

M Cabaret & Variety

Content Block* *Content Blocks between WC 20 Jan - WC 17 Mar are limited to 1 purchase per registered event. From 15 January any remaining inventory will be released for purchase.

$ 1,000*

600px (w) x 370px (h)*

M Circus

150 words of copy, URL

M Magic

Event Highlight

$ 400*

Image: 500px (w) x 500px (h)* Copy: At least 20 words

M Theatre

Giveaway

$ 300*

EDM Image: 500px (w) x 500px (h)*

M Comedy

Top Banner

$ 750*

600px (w) x 120px (h)*

General and Genre Specific

Events and Visual Arts

Page Banner

$ 600*

600px (w) x 120px (h)*

Mid Page Button

$ 400*

500px (w) x 500px (h)*

General and Genre Specific

M Eat & Drink, Workshops, M Interactive and Film

All images to be supplied with following specs: JPEG • 72dpi • RGB Colour All prices exclude GST. It is the advertiser’s responsibility to supply finished artwork by the deadline. Ads without artwork will still be charged in full. Bookings can be made directly through AVR. For more information, email ads@adelaidefringe.com.au. All Artwork must only reference adelaidefringe.com.au for ticket bookings. No external URLs or QR codes will be accepted. Advertising may only promote Adelaide Fringe events. General venue advertising is permitted, but external (non-Fringe) events will not be accepted during the on-sale period — unless promoted through Fringe Membership channels. Click here for full Terms and Conditions.

Fringe Guide

Kids & Schools Guide

Fringe Website

EDMs

Social Media

Pricing Index

Print Requirements

PRICING INDEX

Contact Ad Sales

Entry

Social Media Facebook & Instagram (Meta) Paid Media Packages

$625 (+GST) Target Inclusions

Traffic campaign Fringe lists targeting +lookalike audiences

ADVERTISING 2027

Multi-Event Silver Multi-Event Bookings

$1,500 (+GST)

Target Inclusions

Traffic campaign Fringe lists targeting +lookalike audiences.

Only 3 to 10 images required

Requires Static images above + option to include 1 of each video specification below:

50,000

Estimated Impressions

Silver

Standard

20 Days

Gold

$2,000 (+GST)

$3,000 (+GST)

Traffic campaign Target Inclusions Fringe lists targeting

+lookalike audiences

Estimated Impressions

200,000

30 Days

Estimated Impressions

300,000

30 Days

Estimated Impressions

30-45 Days

$2,000 (+GST) Target Inclusions

Traffic campaign Fringe lists targeting +lookalike audiences.

Video Included Optional: 10+ photos Optional: 1 Video

200,000

Estimated Impressions

ADD ONS

$500 (+GST)

Please note: Add Ons require an existing Social Media package purchase.

Days

Multi-Event Gold

$1,000 (+GST)

100,000

125,000

Estimated Impressions

Days

Audience ADD ON

Partnership ADD ON

Pixel ADD ON

$100 (+GST)

Retargeting Add On*

40,000

Estimated Impressions

14 Days

Advanced advertisers who have a strong database/purchase history

Audience size must be larger than 1,000

Artistic shows with strong organic presence

Min 3,000 organic followers

GOLD PACKAGES ONLY

Packages include a 20% admin fee. Excluding Platinum packages, which are limited to a maximum value of $3,000. Please read the terms and conditions before purchasing so you can consider whether this advertising product is right for you. Bookings subject to availability with On My Mind and may close without notice. Fringe Guide

Kids & Schools Guide

Fringe Website

EDMs

Social Media

Pricing Index

Print Requirements

PRICING INDEX

Contact Ad Sales

ADVERTISING 2027

Social Media Facebook & Instagram (Meta) Paid Media Packages Platinum

$5,000

Platinum (+GST)

$10,000

Platinum (+GST)

$15,000

Platinum (+GST)

$20,000

Bespoke Platinum (+GST)

$25,000+

Goal

Return on Ad Spend

Goal

Return on Ad Spend

Goal

Return on Ad Spend

Goal

Return on Ad Spend

Goal

Return on Ad Spend

Fee

20%

Fee

20%

Fee

15%

Fee

13%

Fee

$3,000

Format: Multiple Images + Video

30+ Days

Format: Multiple Images + Video

30+ Days

Format: Multiple Images + Video

30+ Days

Format: Multiple Images + Video

30+ Days

Format: Multiple Images + Video

(+GST)

Elevate your Adelaide Fringe campaign with On My Mind, and fill those seats by utilizing the core strengths of the platinum packages. Weekly reports Live campaign dashboard A B Content Testing

30+ Days

More Targeting Options Platinum packages are designed for larger productions, with large seating inventory to generate ticket sales across the season to generate profitable Return on Ad Spend (ROAS). While we can optimise the campaign and make recommendations to improve your campaign, we cannot guarantee sales due to the factors out of our control like, price, time, location and content of your performance. These packages are delivered through the Adelaide Fringe account, and therefore will need to fit within our terms & conditions and tone of voice for audience facing content. If you want full control over your content delivery and budget, please consider hiring a marketing agency and following our guides in AVR for connecting your Pixel and Google tracking codes to self manage your campaign.

Kids & Schools Guide

Fringe Website

EDMs

Social Media

Pricing Index

Print Requirements

PRICING INDEX TikTok Paid Ads Package Silver

Traffic campaign Fringe lists targeting +lookalike audiences

275,000 Estimated Impressions

30 Days

Format: Video Only

ADVERTISING 2027

NEW! Gold

$3,000 (+GST) Goal

Contact Ad Sales

$5,000 (+GST) Traffic campaign Target Inclusions Fringe lists targeting +lookalike audiences

450,000 Estimated Impressions

30 Days

Reach Adelaide Fringe's engaged TikTok audience and past ticket buyers with targeted short-form video campaigns. These ads are designed to direct high-intent, genre-specific audiences straight to your FringeTIX page. Every campaign is published through the Adelaide Fringe TikTok Ads handle as a dedicated, video-led package, crafted and optimised by digital marketing agency On My Mind. Ads will not appear as public posts on the Adelaide Fringe TikTok profile grid, but are instead delivered seamlessly as In-Feed Ads directly to your target audience's 'For You' page.

Format: Video Only

Fringe Guide

Kids & Schools Guide

Fringe Website

EDMs

Social Media

Pricing Index

Print Requirements

PRICING INDEX

Contact Ad Sales

ADVERTISING 2027

2027 Social Media Packages Tap into Fringe's extensive social media audience across Facebook and Instagram, as well as Fringe's past ticket buyers database, with targeted social ads designed to drive traffic to your Adelaide Fringe page from genre specific audiences. All campaigns are delivered via the Adelaide Fringe META account, as a dedicated advertising campaign built and optimised by the digital marketing agency, On My Mind. Campaigns do not appear on the Fringe account page, but are delivered directly to the target audience.

Square Vertical 4:5 Landscape Portrait Square Vertical 4:5 Landscape Portrait

Static Images Videos

Entry

Standard

Silver

Gold

Platinum

1 0-1

0-1

0-1 0-1 0-1 0-1

2-4 1-4 1-4 1-4 1-4 1-4 1-4 1-4

0-1 0-1

Image Specifications Tile 1:1 1080px (w) x 1080px (h) JPEG or PNG, 72dpi, RBG colour. Max file size 30MB Minimum 800px (w) x 800px (h)

Multi-Event Silver

Multi-Event Gold

3-10

10+

0-1

Video Specifications Vertical 4:5 1440px (w) x 1800px (h) JPEG or PNG, 72dpi, RBG colour. Max file size 30MB Optional asset for Feed Placements that would be used in place of the square asset

Landscape 16:9 1920px (w) x 1080px (h) JPEG or PNG, 72dpi, RBG colour. Max file size 30MB

Portrait 9:16 1080px (w) x 1920px (h) JPEG or PNG, 72dpi, RBG colour. Max file size 30MB

Tile 1:1 1080px x 1080px Max file size 4GB 72dpi, RBG colour. File Type MP4 or MOV

Vertical 4:5 1440px (w) x 1800px (h) JPEG or PNG, 72dpi, RBG colour.

Portrait 16:9

Landscape 9:16

1080px (w) x 1920px (h),

1920px (w) x 1080px (h)

Max file size 4GB

Max file size 4GB Optional asset for Feed Placements that would be used in place of the square asset

72dpi, RBG colour.

File Type MP4 or MOV

Fringe Guide

Kids & Schools Guide

Fringe Website

EDMs

Social Media

Pricing Index

Print Requirements

print Requirements Official Fringe Guide

Kids & Schools Guide

Booking Deadline:

5 November 2026

19 November 2026

Artwork Deadline:

16 November 2026

30 November 2026

SPECS FOR PRINT ADVERTISING Ensure your advertising artwork meets the following criteria:

M CMYK M Text to outlines M 300 DPI minimum M Correct physical dimensions M If purchasing a full page or centrefold ad... Export with 3mm bleed without printer's marks

CONTENT REQUIREMENTS

What is "text to outlines"?

Artwork must only refer to adelaidefringe. com.au or the 1300 621 255 booking line in regards to booking tickets. No other URLs or QR code destinations will be published.

Text to outlines is a process that removes editing capabilities. The text will be turned into an object, so the printer does not swap fonts. Printers will outright reject non-converted text for this reason.

This year you can include your event's sponsor's logos in your print artwork as long as it meets certain criteria.

M It is not a competitor of the Westpac Group (i.e. in the banking and/or financial services industry).

M The logo must not exceed a maximum width of 12.5mm and a maximum height of 9mm.

M It must be clear that it is a venue or

event sponsor, not a sponsor or partner of the Adelaide Fringe.

M If purchasing other products...

Export without bleed and without printer's marks

Contact Ad Sales

If you’re not sure, please contact ads@adelaidefringe.com.au before progressing your artwork to ensure it will be accepted

ADVERTISING 2027

What are printer marks? Printer marks are added to the final document upon export. As the guide is exported as one complete file, Fringe requires artwork without printer's marks to export a cohesive document without overlapping marks. These include colour registers, crop and bleed marks, and date and time stamps.

ai1699850483427_2024_Guide_ Cover_01.pdf

13/11/2023

What is 300 DPI? DPI stands for dots per inch and refers to resolution of a document. 300 DPI is standard for print publications.

What is a bleed?

A bleed is the safety guard between the final cut of the edge of the page and content. This ensures no white strips occur at edge of page if the crop is off by a hair. 3mm is our standard bleed necessary for full page ads.

CMY

Adobe Colour Contrast Checker Fringe Guide

Kids & Schools Guide

Fringe Website

EDMs

Social Media

Pricing Index

Print Requirements

soCial media info

Contact Ad Sales

ADVERTISING 2027

BEST PRACTICES FOR SOCIAL MEDIA ADS Ensure the important elements are within the asset Safe Zone as Meta may crop the asset in certain placements. What to Include

What NOT to Include

(include as much as you can fit without overcrowding the asset)

B Nudity or sexually suggestive content B Images/Video featuring cigarettes, firearms

P Your Show Name (Early in the video or on your image asset)

P Optional: Dates & Location P Past Awards/Reviews/Start Ratings where relevant

P Showcase what your show has to offer P Include Adelaide Fringe Logo P Captions & Sound/Music -

P Note licensed music can get

disapproved, it is safer to use original music where possible

or knives

B Poor quality video or an entire recording of the show.

P Video Length - Aim for a short,

attention grabbing video 15-30 seconds long.

P The first 3–5 seconds are critical - use bold visuals, movement, or text to grab attention.