FRInGE ACROSS tHE StATe
REGIONAL MAGAZINE
Wine Down Fly High, Berg Herring Wines.
Photo: JackTimberlake, 2026.
Hey Artists and Producers! Now that you’re starting to plan your registrations and mapping out your Fringe season, we’d love you to start thinking regional.
In our first regional magazine edition, we’re pulling together some handy information to help give you some insight into your planning. Just a quick disclaimer: there are so many more regional towns and venues out there still to discover! If you want to dig deeper, reach out to us directly. We can’t wait for everyone to see what’s hitting the road this season.
Contents
Welcome
The Art of Slow Touring
Things to Consider...
Venue Finder
You can use the Venue Finder to see a complete list of all venues and quickly find the right fit for your show. This is where you’ll find contact details for venue managers, check capacities and technical specifications, and filter by what is essential to deliver your show.
Bonus tip: Use the map view to see which venues are within a tourable distance. It’s the easiest way to plan a smart, connected route!
Accommodation Finder
Adelaide Fringe runs an accommodation drive in the lead up to the festival. This campaign encourages South Australian locals to welcome artists into their home for a place to stay. You can use our Accommodation Finder to see a complete list of spaces available.
Regional Schools
schools@adelaidefringe.com.au
Host an Artist. Photo: Jenny Kwok, 2026.
Schools Day Out. Photo: Razan Fakhouri, 2025.
Who is Buying Tickets? (Across All Regions)
Across the entire regional circuit, women are the primary decision-makers, making up between 59% to nearly 80% of the total audience. Depending on the specific region, the buying demographic generally falls into three main categories:
• The Mature & Engaged Crowd (45–65+): In several premium and coastal hubs, this mature demographic represents the backbone of ticket sales, often attending as couples or organising group bookings for a cultural night out with friends.
• The Multi-Generational Split: Many regions see a distinct “two-wave” audience—highly active young adults or millennials (25–34) seeking local experiences, balanced by a loyal, deeply supportive senior crowd (55+).
• Young Families & Road-Trippers: Bustling coastal and regional destinations see heavy engagement from young families looking for daytime activities, alongside a massive influx of older tourists and grey nomads.
Essential Regional Marketing Tips
No matter which region you are touring, regional audiences thrive on local connection, community pride, and direct communication. Use these strategies to fill your seats:
Town Noticeboard: In regions like Eyre Peninsula (Port Lincoln, Whyalla, Ceduna) and the Clare Valley, community Facebook groups are the digital town square. Don’t just run generic ads—post a warm, personal message directly into these groups introducing yourself and your show to get the locals talking.
Word-of-Mouth: In close-knit communities (such as Fleurieu hubs like Willunga, Aldinga, or Goolwa), word-of-mouth is your most powerful asset. If the locals love your concept, they will advocate for you. Focus on grassroots outreach, and consider offering group booking incentives to encourage friends to come together.
Low-to-Moderate Digital Zones: In areas where overall online engagement is a bit lower, a friendly, direct digital approach is even more critical. Keep your online presence straightforward, highly accessible, and deeply personal to bridge the gap and build immediate trust.
Granny Flaps - Wide Open Spaces Roadshow. Photo: Kyahm Ross, 2025.
Riverland
Set along the Murray River, the Riverland blends laidback river culture with strong community connection. Audiences respond well to comedy, music and storytelling, especially work that feels warm and personal. Expect adaptable venues, winery spaces and loyal crowds who value artists sticking around for a post-show chat.
Suggested Route:
Waikerie: 2 hours from Adelaide
Loxton: 3 hours from Adelaide, 50 minutes from Waikerie
Berri: 2 hours and 40 minutes from Adelaide, 20 minutes from Loxton
Renmark: 2 hours and 45 minutes from Adelaide, 15 minutes from Berri
“The Riverland is a vibrant hub of arts, ready to welcome performers with open arms. From rustic bare-bones venues, to professional performance facilities, there is opportunity for everyone to bring their show to Regional SA and be supported by an enthusiastic, committed community by touring to the Riverland.”
VENUES: Check out some of the great venues and locations of this region that have previously participated in Adelaide Fringe:
MARKETING & TICKETING INSIGHTS:
Loxton Fringe. Photo: Saige Prime, 2026.
Murraylands
The Murraylands balances growing commuter towns with historic regional communities. Audiences are broad and curious, making it a strong fit for comedy, cabaret and accessible theatre. Artists will find everything from polished arts centres to pubs and halls, with community engagement often just as important as the performance itself.
Suggested Route:
Mount Barker: 35 minutes from Adelaide
Strathalbyn: 1 hour from Adelaide, 20 minutes from Mount Barker
Murray Bridge: 1 hour from Adelaide, 30 minutes from Strathalbyn
“Mount Barker is one of the fastest growing areas in South Australia, and as such the community is constantly evolving. The population is increasingly diverse, with more migrant families joining the community all the time, and there is also a thriving arts community of practising artists, and people who seek out creative experiences and events.“
VENUES: Check out some of the great venues and locations of this region that have previously participated in Adelaide Fringe:
MARKETING & TICKETING INSIGHTS:
FUN FACT: In 2027, Adelaide Fringe will have been collaborating with Murray Bridge Council for over 10 years!
Clare Valley
Known for Riesling, stone cottages and rolling vineyards, the Clare Valley suits intimate, thoughtful work. Audiences often skew mature and arts-engaged, with strong support for acoustic music, spoken word and cabaret. Winery venues and heritage halls create memorable settings, particularly for shows paired with food and wine experiences.
Suggested Route:
Balaklava: 1 hour and 20 minutes from Adelaide
Auburn: 1 hour and 30 minutes from Adelaide, 20 minutes from Balaklava
Manoora: 1 hour and 30 minutes from Adelaide, 10 minutes from Auburn
Clare: 2 hours from Adelaide, 30 minutes from Manoora
Bundaleer North: 2 hours and 30 minutes from Adelaide, 45 minutes from Clare
Consider extending your route to the Flinders Ranges region. More info on page 11.
“It was a rewarding experience to be able to bring my show to the Clare Valley. Local audiences completely appreciate the effort taken to deliver a show regionally to their front doors rather than have to travel to the city. I found them most welcoming which made it one of our most enjoyable shows this year to deliver.”
VENUES: Check out some of the great venues and locations of this region that have previously participated in Adelaide Fringe:
MARKETING & TICKETING INSIGHTS:
FUN FACT: HAT’s Courthouse Cultural Centre Auburn has been one of Fringe’s longest consistently running independent regional venues with over 15 years of collaboration!
Fleurieu Peninsula
Fleurieu Peninsula boasts a massive base of nearly 20,000 local buyers. The audience is a vibrant mix of creative locals, active retirees, and weekend holidaymakers who regularly flock to the region’s stunning coastlines.
Suggested Route:
Goolwa: 1 hour and 20 minutes from Adelaide
Port Elliot: 1 hour and 20 minutes from Adelaide, 10 minutes from Goolwa
Victor Harbour: 1 hour and 20 minutes from Adelaide, 10 minutes from Port Elliot
Yankalilla: 1 hour and 15 minutes from Adelaide, 30 minutes from Victor Harbor
Kangaroo Island: 3 hours and 30 minutes from Adelaide, 2 hours from Yankalilla
“We love the idea of bringing the excitement of Fringe shows into regional areas to punters who can’t always get to the city. The city is packed with so much going on and the competition is very high, especially for live music, so expanding regionally gives better show visibility and larger interest due to this. For us, the regional shows are a no brainer.”
VENUES: Check out some of the great venues and locations of this region that have previously participated in Adelaide Fringe:
MARKETING & TICKETING INSIGHTS:
PLEASE NOTE: You’ll need to catch a ferry to reach Kangaroo Island. Don’t forget to factor this into your planning and budget!
Yorke Peninsula
The Yorke Peninsula blends copper coast history, farming towns and seaside communities with a strong appetite for live entertainment. Audiences are welcoming and community-minded, particularly in smaller towns where touring shows quickly become local events. Comedy, live music and family-friendly work tend to perform best, with venues ranging from coastal halls to pubs and community spaces full of regional character.
Suggested Route:
Kadina:
2 hours from Adelaide
Wallaroo:
2 hours from Adelaide, 10 minutes from Kadina
Maitland:
2 hours from Adelaide, 30 minutes from Wallaroo
Warooka:
2 hours and 45 minutes from Adelaide, 50 minutes from Maitland
Yorketown:
2 hours and 40 minutes from Adelaide, 15 minutes from Warooka
Consider extending your route to the Clare Valley region. Check out page 6 for more information.
Don’t forget artists and venues can apply for specific regional funding! Hear from one of our previous regional venue grant recipients... “Whilst many people travel to Adelaide to experience the wonders of Fringe, many people have in recent years struggled to accommodate the trip given the economic climate. Through the Fringe Fund and broader support of Adelaide Fringe, we have been able to provide our community with a space to access arts and culture. By providing a diverse programme of styles of arts, pricing, accessibility and demographic target audience, we have truly developed a festival where there is ‘something for everyone’.” - Adelaide Fringe Fund recipient
VENUES: Check out some of the great venues and locations of this region that have previously participated in Adelaide Fringe:
MARKETING & TICKETING INSIGHTS:
Limestone Coast
World-famous wine and strong regional pride define the Limestone Coast. Mount Gambier anchors the touring circuit, while smaller towns support festivals and community arts. Shows that feel special, polished or event-like tend to attract strong crowds across the region.
Suggested Route:
Bordertown:
3 hours from Adelaide
Naracoorte:
3 hours and 30 minutes from Adelaide, 1 hour from Bordertown
Penola:
4 hours from Adelaide, 30 minutes from Naracoorte
Coonawarra:
4 hours from Adelaide, 10 minutes from Penola
Mount Gambier:
4 hours and 40 minutes from Adelaide, 45 minutes from Coonawarra
”The Limestone Coast is a vast region with some fantastic venue options! Being AV self-sufficient makes planning much easier, and building local connections is invaluable - word of mouth goes a long way in this welcoming community.”
VENUES: Check out some of the great venues and locations of this region that have previously participated in Adelaide Fringe:
MARKETING & TICKETING INSIGHTS:
Eyre Peninsula
The Eyre Peninsula’s rugged coastline and seafood culture create audiences that value authenticity and connection. Communities are tight-knit and audiences appreciate artists making the trip. Comedy, storytelling and live music work especially well, particularly in venues that double as pubs, halls or local gathering places.
Suggested Route:
Whyalla: 4 hours from Adelaide, 1 hour from Port Augusta
Kimba: 5 hours from Adelaide, 1 hour and 30 minutes from Whyalla
Cummins: 7 hours from Adelaide, 2 hours from Kimba
Port Lincoln: 7 hours from Adelaide, 45 minutes from Cummins
“As someone who grew up on the Eyre Peninsula, I’ve seen first hand how much regional communities value live performance. Some of the most rewarding experiences can be found in the smaller towns, where communities are engaged and excited to welcome live work.”
VENUES: Check out some of the great venues and locations of this region that have previously participated in Adelaide Fringe:
MARKETING & TICKETING INSIGHTS:
Flinders Ranges And North
The Flinders Ranges and North is the biggest touring journey on this listlong drives, huge landscapes and towns separated by serious distance. But the region has built a strong relationship with Adelaide Fringe over many years, and audiences are incredibly appreciative of artists making the trip. Music, storytelling and community-minded shows thrive beneath enormous outback skies.
Suggested Route:
Beltana:
5 hours and 50 minutes from Adelaide
Hawker:
4 hours and 20 minutes from Adelaide, 1 hour and 30 minutes from Beltana
Melrose:
3 hours and 10 minutes from Adelaide, 1 hour and 30 minutes from Hawker
Quorn:
3 hours and 50 minutes from Adelaide, 45 minutes from Melrose
Port Augusta:
3 hours and 30 minutes from Adelaide, 33 minutes from Quorn Coober Pedy:
9 hours from Adelaide, 5 hours and 30 minutes from Port Augusta
“Touring here is more than a gig - it’s an outback adventure and a chance to make a genuine difference in a community that deeply values live arts and culture. Coober Pedy Together will be beside you every step of the way, helping you connect with audiences, venues and the unforgettable experiences that make this place unlike anywhere else on Earth.”
VENUES: Check out some of the great venues and locations of this region that have previously participated in Adelaide Fringe:
MARKETING & TICKETING INSIGHTS:
Adelaide Hills
The Adelaide Hills offers a blend of picturesque landscapes, creative communities, and country-town charm, all within easy reach of Adelaide. Known for its rolling vineyards, artisan food scene, and thriving arts culture, the region attracts audiences with a mix of locals, tourists and weekend visitors drawn to the region’s galleries, wineries and creative culture.
Suggested Route:
Stirling: 23 minutes from Adelaide
Hahndorf: 30 minutes from Adelaide, 10 minutes from Stirling
Lobethal: 50 minutes from Adelaide, 22 minutes from Hahndorf
“Regional touring is fantastic, the people are great and venues are lovely. The trick is putting the work in. It’s not always easy, it requires effort. And if you’re willing to put that work in, you’ll have a great time! Do your research, come prepared with your best work and give the regions the best show they absolutely deserve.”
VENUES: Check out some of the great venues and locations of this region that have previously participated in Adelaide Fringe:
MARKETING & TICKETING INSIGHTS:
What’s your next step?
If you’re ready to take the leap, you can also apply for Fringe Fund grants of up to $30,000 to support your regional touring - just make sure you get your application in before the end of August.
Check out the list of Key Regional Media Outlets you can reach out to.
Contact Our Team
Adelaide Fringe is committed to supporting venues and artists every step of the way, ensuring success and providing assistance throughout the process.
Artist and Venues 08 81002022
artists@adelaidefringe.com.au
venues@adelaidefringe.com.au
AVR support and resources, Professional Development opporunities, Networking Events & Information Sessions.
Marketing ads@adelaidefringe.co.au
marketing@adelaidefringe.com.au
Assistance in Fringe-ifying your venue, venue signage and Advertising and Digital Marketing packages.
Ticketing 08 81002012
ticketing@adelaidefringe.com.au
Ticketing support and resources, plus assistance with reporting and data collection.
Professor Flint and the Dinosaur Hunters. Photo: Kyahm Ross, 2025.