bRANDING ACROSS AusTRALIA

Adelaide Fringe collaborates with our Partners to amplify the Fringe brand in South Australia and across the border.

240,000 Official Fringe

Guides were distributed through all 94 stores. 50 cents from every Fringe Foodland bag sold in-store was donated to Arts Unlimited (the philanthropic arm of Adelaide Fringe).

The Adelaide Fringe TVC was featured in Virgin Australia Lounges across Australia for the month of Fringe.

Jarvis Subaru celebrated 10 years of partnership with Adelaide Fringe with four branded Fringe cars transporting artists and staff across the state.

Lane Communications printed more than 300,000 copies of the Official Fringe Guide for distribution across suburban and regional South Australia, as well as a special interstate version that was distributed widely across Victoria and New South Wales.

Visualcom once again delivered high quality production and fabrication of banners and signage which featured in abundance across the City of Adelaide

Crowne Plaza Adelaide was the official home of our Honey Pot delegates and the many visitors who descended upon Adelaide during Fringe.

JCDecaux were instrumental in rolling out Fringe collateral across street furniture, transport and billboard advertising.