Behind the Scenes with Sam Cutting IV

"Behind the Scenes" features an interview with a leader in our community, designed to provide readers a glimpse into his/her interests and passions inside and outside of the workplace.

This month, "Behind the Scenes" sat down with Sam Cutting IV of Dakin Farm

Where did you grow up?

I have lived in Ferrisburgh, Vermont for most of my life.

Where did you go to school?

I attended Vergennes High School and transferred to Rice Memorial High School for my senior year, graduating in 1976. I graduated with a BA from the University of Vermont in Business Marketing.

First ever job?

My first job was working construction in Vail, Colorado. After some time out West, I moved back to Ferrisburgh, Vermont to join my father, Sam Cutting III in running Dakin Farm. Mail order was new at the time but I was interested in expanding our company and learning how to ship Dakin Farm Products nationwide. I developed our mail order business, and then later on a website and eCommerce platform.

Who was your greatest inspiration growing up?

My father has always been my greatest inspiration. He was in the US Air Force and devoted to his family, business, and the community. He taught me the values of hard work, good friends, and love for the outdoors. My favorite vacation spot would be skiing with my family in Whistler, British Columbia. I also enjoy fishing down in Costa Rica and boating in the Florida Keys.

Favorite vacation spot?

My favorite recent movie would have to be Top Gun. I enjoy this movie as it offers me a glimpse into my father’s career as a pilot in the US Air Force.

Favorite type of music?

I enjoy a broad selection of music but I would say my favorite music to listen to is Classic Rock.

Typical work week?

We are a very seasonal business and conduct a large amount of our sales during the months of October through December. During the peak holiday period, I work 80-100 hours a week. During the off season as I have grown older, I am now able to work around 30 hours a week. I feel fortunate that I am able to step down a bit and enjoy the pleasures of exploring the United States in my camper.

Biggest career challenge?

One of the biggest career challenges I have taken on is shipping perishable food products. There are several extra expenses and systems that go into shipping perishable products successfully nationwide.

Greatest risk taken in your career?

One of the biggest risks I have taken in my career was borrowing a significant amount of money from SBA to start up our mail order facility. Fortunately, we have loyal customers and employees that have worked with us over the years that have helped build Dakin Farm’s success.

What's the one thing you would change about your industry/mission?

One thing I would change about the eCommerce industry is to bring further education about the costs and expenses that go into shipping charges, especially for perishable products. As a small family business, it’s difficult to compete against big brands who are able to offer free shipping.