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//LabFiles

#01 MAR/APR/2009

//LabFiles

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With these Labfiles, I wanted to honour the creative talent of some of your fellow human beings.

People who create thoughtprovoking and inspiring art work. No matter what creative field, no matter what origin, no matter what culture.

With these Labfiles, I also wanted to explain more about the Addictlab concept: about discovering that talent, and accelerating it.

Yet it’s also about getting to know you, so that we can bring you together in dedicated research programs to come up with innovative and sustainable ideas. When a third party or client is involved, like our ‘broom lab’ or ‘chocolate lab’ activities, those sessions are remunerated.

Of course, we can not print as much books and magazines as I would like, like our normal Ad!dict books. But I do believe in the power of leaving traces, hence this magazine concept.

Free downloadable, free to dispatch, free to share.

What to do to be in the next edition?

Join addictlab, register and upload new work on your labfiles regularly. jan@addictlab.com

LABMEMBERS

// LabFiles

#01 M A / A P R / 2 0 0 9

PHOTOGRAPHY LucyandBart//12-13

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Soki//8-9 Doro-t//14 Gili Bar-Shay//16

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generating innovation // lab research project linked to certain industries or brands // Addictlab brings labmembers together to generate new ideas out of the box.

Richard Becker//10 Ballyhoo//11

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discovering creative talent // labmember = creative mind, from any possible country or origin, from any possible discipline, registered on addictlab.com & uploaded work.

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addictlab.com global creative think tank

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LABWORK 8575

Username First name Last name E-mail City Country

Cabracega Pedro Alegria pedro.alegria@cabracega. org Lisboa Portugal

ATM hotel Check in According to recent news, there are around 900 homeless in Lisbon. On winter’s coldest days, to sleep on the streets is to take the chance of suffering of hypothermia. Several entities seek to re-enforce the distribution of blankets and clothes, hot food and drinks, an effort that reveals to be insufficient. But, in the city, there are indoor spaces likely to be used by the homeless on the cold nights. Those spaces are the ATM booths. These money containers, during the night, have hardly any movement, are constantly warm and can represent an almost luxurious shelter for the homeless. Consequently, we’ve created a golden ATM Hotel to be developed in partnership with banks, allowing homeless to access the ATM indoor spaces. The main goal of this project is to rise multiple questions regarding the homeless conditions and needs, the way we share space with these people evoking public and private space, and also the possibility to have institutional spaces playing more active social roles, even if only temporarily.

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dedicated research // ATM Hotel was selected for the addictlab.com research project ‘Business Travel Lab’

LABWORK 8634 DESIGN BAR Username E-mail City Country

Campsite lundmarkmalin74@hotmail.com Hägersten Sweden

Design like you give a damn You are here for a reason. The Design Bar at Stockholm Furniture Fair 2009 has been created by Camp Site. “This is not just a temporary designed bar at Stockholm Furniture Fair. This is also an up-coming cafe and meeting point in one of Stockholm ’s suburbs, run by the Red Cross. When the fair is over, this room will revive as the brand new and much longed for interior in a meeting point for people of different ages and with different backgrounds. Chairs and tables, benches and carpets, lightening and textiles - they are all designed with a purpose more long lasting than being a decoration in a bar for a couple of days. And just by being here, taking a break with a cup of coffee and a sandwich, you as well contribute to the project”.

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Soki Sofie Deboutte Christine Loos concept@soki.be Ghent Belgium

discovering creative talent // Soki is selected to feature on www.fashionweek.be

LABMEMBER 2645

Username First name Last name E-mail City Country

crudely chiseled Richard Becker richard0001@gmail.com Johannesburg South Africa

Crudely chiseled City

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illustration

LABMEMBER 155 Username First name Last name E-mail

Ballyhoo Leen de Smedt info@ballyhoo.be

Ballyhoo work

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LABMEMBER 3045 Username First name Last name E-mail City Country

lucyandbart lucyandbart McRae_and_Hess info@lucyandbart.com Eindhoven Netherlands

“Grow on you” 1

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effervescent volumes that drip from the crevices of our body 13

LABMEMBER 3436

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doro-t Doro Brode&Roll pietdoro@yahoo.fr Jemelle Belgium

I’m a textile creator, I work the numerical embroidery to create composition, sculpture & accessories..

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LABMEMBER 127 Username First name Last name E-mail City Country

gilibar Bar-Shay Gili gili@notfromhere.net BROOKLYN United States

For the last 7 years i have been working in New York City as a designer and art director, in total I have 9 years of design experience. During these years I’ve worked on many freelance projects for national and international firms. I’ve created brand identities, packaging designs, interactive user interfaces, web sites, and marketing collateral such as brochures and other promotional material. My work had won awards in design competitions, including The Great Design Show, The 2006 Davey Awards, and NewWebPick.com and has been included in design books published

by Rockport and Addict. online portfolio here: http://www. notfromhere.net

Materials: Stretch cotton with wooden buttons for the pocket Product includes 2 loops and can produce as S M L Product specs: Loop :25”x42” - extension - 35” In this modern translation of the traditional Indian infant carry sling, rather than using the usual one long, cumbersome piece of fabric I worked with two loops of soft stretchy cotton that are easily adjusted to provide a soothing and secure way to carry an infant. GoBaby can be worn in four different ways, ensuring baby and parent are always comfortable and providing just the right level of sup-

port as the infant grows. The soft fabric keeps baby snuggled close and doesn’t constrict the baby’s body while also supporting the head and limbs. GoBaby can be safely used to carry newborn infants, then as baby gets older the waist wrap creates an exceptionally comfortable transport solution for both child and adult. The pocket on the wrap, made from the same material, provides the perfect place to stash essentials such as keys, money, cell phone, and etc.

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labinput.

Register via addictlab.com or contact a local Labambassador. (check addictlab.com for full list)

LABAMBASSADOR

NEW YORK First name Last name E-mail City Country

Bar-Shay Gili gili@notfromhere.net BROOKLYN United States

LABAMBASSADOR

ANTWERP First name Last name E-mail City Country

Silke Fleischer richard0001@gmail.com Antwerp Belgium

LABAMBASSADOR

NEW ZEALAND First name Last name E-mail City Country

antony nevin antony@percolator.co.nz Wellington New Zealand (Aotearoa)

LABAMBASSADOR

JOBURG First name Last name E-mail City Country

Marike Hechter marike@addictlab.com Johannesburg South Africa

Sayaka Yamamoto “When I was little I lived in the countryside, very close to the world of insects. I always enjoyed watching their many different shapes, colors and behavior. Sometimes they made me scared and sometimes fascinated me. After I moved away from my parents house to the big city, I was seeing less insects and I almost started forgetting the great times I spent with them. In Little Wonders I evoke the same feeling as I had in my childhood and express those feelings in four different ways” Sayaka Yamamoto was born in 1984 in Japan. After graduating from the Hiko Mizuno Jewelry Collage in Tokyo in 2005, Sayaka has moved to the Netherlands where she studied at the Design Academy Eindhoven and graduated in 2008. Sayaka’s work is characterized by a good feeling of color and materiality, often combined with a unique sense of humor.

Sayaka Yamamoto Finissage 28-02-09 - 15:00 - 18:00 Silke & the gallery

Boganvilla

Percolator Illustration : Antony Nevin : 0210 222 8927 : antony@percolator.co.nz : www.percolator.co.nz

labspace.

Open Lab 3.0 Joburg

A showcase of South African talent, a lab for brainstorming sessions, a platform for discussions, a source of inspiration, a tool for innovation for companies. where: dates:

selection:

sessions/lectures:

Addictlab@Design Quarter, Joburg check www.addictlab.com, March-April Want your work to be shown?

Register and upload your work Mail info@addictlab.com for a Inspiration Shower

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Join Addictlab today*

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Have ideas?

Register on addictlab.com, upload your work, and follow the different projects we are working on.

Need ideas?

Companies and organisations can contact us for our different offerings Order your Inspiration ShowerŠ or Creative X-RayŠ today. info@addictlab.com // www.addictlab.com

labresearch.

Pine Cone Light

by Michaella Janse Van Vuuren, Jan Van Mol status:

prototype produced

next:

.MGX to produce it in their 2009 BOUQUET collection

contact: look for Michaella

Booth E22 at the

Design Indaba Expo

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collaborative forces for an eco-aware world // The pine Cone Light will be shown in the March/April issue of I.D. magazine.

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LABRESEARCH

BUSINESS TRAVEL

If you would like to help out, here is a survey on business travel. Please answer all questions, and drop your form at the Addictlab box. You can also mail at travellab@addictlab.com or fiill in the online form : www.addictlab.com>travel research

Age:

............................................................

Male / Female:

............................................................

Type of business: ............................................................

Type of Job:

............................................................

City:

............................................................

Country:

............................................................

Number of business travels per year: Destination(s):

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1. Give us your 5 Likes related to business travel

2. Give us your 5 Dislikes related to business travel

3. What issues would you like Addictlab to do research on or solve?

4. What ideas do you have that might make the life of a business traveler easier?

5. When we say business travel, which brand(s) come(s) to your mind?

The WSJE Future Leadership Institute is a Wall Street Journal Europe platform designed to bridge the gap between universities and industry.

Building on the Wall Street Journal Europe’s long established Future Leadership Program, the Institute organizes an on-

THE/FUTURE LEADERSHIP/INSTITUTE/

going series of seminars and networking opportunities structured to bring together industry leaders and university students.

For more information, contact gert.vanmol@ dowjones.com or call +32 478 882 506

twitter

You can follow Addictlab on facebook, but here are some other people worth following on twitter.

http://twitter.com/MyBrandedLifeTM http://twitter.com/EveD http://twitter.com/grapplica http://twitter.com/JanVanMol

labfriends.

Contact your local Labambassador or mail info@addictlab.com if you represent an organisation, school, etc that would like to collaborate.

PEDESTRIAN POETRY: SOMETHING / 2007 / Photograph by Maja Marx Pigment Print on Cotton Rag / 702 x 532 mm / Painted Zebra Crossing De Villiers and Twist Street, Johannesburg, South Africa Featured in Open The City: Joburg Edition #2 www.openjohannesburg.com

OTC_jan_190209.indd 1

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Wanted: ideas that matter.

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Gezocht: ideeën met het hart addictlab.com op de juiste plaats.

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global creative think tank

Bij Addictlab.com geloven we dat écht goeie ideeën de wereld kunnen veranderen. Naief? Misschien.

ideas?

Maar als groeiend internationaal creatief labo zijn we het ons verplicht om het te proberen. Goeie ideeën Companies A P van wie ook krijgen and organisations can een platform, worden gepubliceerd, tentoongesteld en waar mogelijk voorgesteld A I contactaan us organisaties for our die die ideeën nodig hebben.

N different E Hebofferings je zelf ideeën over eco-design, recycling, sustainability en social awareness?

T M Order your Inspiration Shower© Registreer dan vandaag nog op Addictlab.com en laad je ideeën © or Creative X-Ray op. Meer info? Gatoday. naar addictlab.com en lees onze 6

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travel

10 stappen voor een betere wereld. Ontdek uitmuntend creatief talent, zoals Flore de Crombrugghe die in een Addictlab-workshop een bad bedacht mét maataanduiding om te laten zien hoeveel flessen drinkbaar water je verspilt. Of wat dacht je van het impact van dit hart uit gerecycleerd materiaal, door Labmembers Up Studio (#2341 - Parijs, FR).

Registreer je en laad je werken op. Geef door welke ideeën vertrouwelijk zijn en tussen ons blijven, en welke we online kunnen zetten. Omdat goeie ideeën de wereld kunnen veranderen.

info@addictlab.com // www.addictlab.com

addictlab.com

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