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MARCH 2013

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#2 EggsPress YOUR COMMUNICATION NEST NEWSPAPER

THE EGG. UP & RUNNING. The Egg is based on the site of a huge 1930's post-industrial building of more than 14.000m2 strategically located close to the TGV Midi Railway Station, its parking and its hotels.

building free to use; a large patio with an indoor waterway called the Riverside, meeting rooms, one recording studio, one auditorium, a wide exhibition hall, a projection room, a unique place for lunch debates and soon a hip caféOn the ground floor of around 10.000m2 restaurant. there is an open reception area with cloakroom facilities, visitor's parking and audiovisual support within the

FUTURE EVENTS / March 19:

ECF Princess Margriet Award European artists, intellectuals and activists whose work shows the power of culture in constructing a democratic and inclusive Europe.

This year, the ECF (European Fondation Centre) Princess Margriet Award will be presented at an official ceremony at The Egg on 19 March 2013. The Princess Margriet Award is an annual award given to

It was initiated in 2008 by the ECF named after the foundation’s former President Princess Margriet who has shown enormous dedication to culture as a means of understanding and valuing Europe’s diversity. It was established in partnership with the Dutch Ministry of Education, Culture and Science and the Dutch Ministry of Foreign Affairs. Princess Margriet Francisca of the Netherlands is the third daughter of Queen Juliana and Prince Bernhard of the Netherlands and a younger sister of the current monarch, Queen Beatrix.

PAST EVENTS:

The Egg welcomes Barroso, Van Rompuy, Hooverphonic & many more. Some of the interesting events that took place @ The Egg Brussels brought us some special visitors. The Egg is well known with the European Commission and at various occasions President Barroso and the President of the European Council Herman Van Rompuy visited The Egg Brussels. Other politicians from Open VLD as well as Groen attended happenings at The Egg. More artistic were concerts of Hooverphonic and the ever presence of La Comédie de Bruxelles.


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Meet The Egg at the ITB Travel Show in Berlin From 6 to 8 march 2013, The Egg Brussels will be present at the ITB Berlin. This World’s Leading Travel Trade Show is the best opportunity to meet sector partners. We will be part of the stand of « Visit Brussels » which will be located hall 10.2, stand 101 (next to « Toerisme Vlaanderen » and in front of « WallonieBruxelles Tourisme »). You want to meet The Egg and to know more about our venues ? Fix an appointment with us ! virginie@eggbrussels.eu wouter@eggbrussels.eu www.itb-berlin.de

THE EGG SERVICES

TOURISTLAB: How to innovate the tourism market.

Touristlab @ The Egg : brainstorming sessions with groups from 5 to 200 people

Addictlab, one of The Egg’s partners, has set up a dedicated research project to help innovate the tourist industry. Supported by Toerisme Vlaanderen, the Tourism department of the Flemish government, Addictlab has set up brainstorming sessions and idea generating projects in Brussels at The Egg, in Milan during the Salone del Mobile & Geneva. A selection of the apx. 4500 creative thinkers from Addictlab’s database together with people from the industry were invited to come over, think & generate ideas for new products, offerings and services.

This out-of-the-box methodology results in a database of concepts, some confidential, others published in books & presented in so called Inspiration Showers. www.touristlab.org CREATIV

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ERIC EVRARD CEO Artexis Group Manager de l’année 2013 par le Magazine Trends

Interview: Alain Heureux

Question 1 : Thème l’INNOVATION : un guide ou un soucis dans ta carrière professionnelle ? Quels sont les ingrédients qui mènent à l’innovation au sein d’une entreprise ?   C’est plus qu’une orientation, c’est un credo. Quand on est dans un secteur concurrentiel, avec des acteurs internationaux de poids, comme la meeting industry, on se doit d’innover... en permanence. C’est plus qu’un ingrédient du succès, c’est une question de survie!

secteur, de connaître ceux qui compteront demain. S’ils sont satisfaits de ce point de vue, ils viennent en nombre et en qualité... C’est ce qui fait la différence pour les exposants. Nous avons un indicateur de performance: le ‘on site rebooking´ (réservation de stands pour la prochaine édition avant la clôture du salon). S’il est de l’ordre de 50%, c’est que nous avons fait du très bon travail. Question 3 : Thème BXL : Bruxelles évoque quoi pour toi ?  Si la ville devait avoir un USP (unique selling proposition), quel serait-il ?   Aucun secteur n’a autant de valeur ajoutée en termes d’emploi et de retombées économiques pour les villes que la ‘meeting industry’. Bruxelles est la capitale de l’Europe, un carrefour international par essence, plus neutre industriellement, économiquement et politiquement que les villes de grands pays comme la France, l’Allemagne ou le Royaume-Uni. C’est un atout considérable dans notre secteur sans parler de son accessibilité, de ses infrastructures (horeca, hotels, meeting venues) et surtout, de sa légendaire hospitalité! Il y a trop peu d’événements internationaux importants à Bruxelles aujourd’hui. Il faut exploiter cet important potentiel de croissance dans nos métiers et dans tous les services qui y sont liés (accueil, horeca, logistique...). Alain Heureux

Les principaux ingrédients qui mènent à l’innovation, outre la créativité, sont l’humilité et l’ouverture d’esprit. Il faut constamment remettre en question ce qui semble établi et réinventer ses modèles. Chez Artexis, chaque événement est suivi d’un débriefing complet. Nous analysons ce qui a été fait, capitalisons sur ce qui a été un succès et tirons les leçons des revers que nous avons pu rencontrer. Favoriser la prise de risques, tolérer l’échec et accepter - voire susciter - la contradiction sont des valeurs que nous cultivons au quotidien...   Question 2 : Thème l’EVENT : c’est quoi un event professionnel ou une exposition réussie pour toi ?   Notre baseline c’est “Visit the Future”. Ce que les visiteurs des foires et salons attendent, avant les opportunités de business, c’est de voir de quoi sera fait leur futur, d’intégrer les tendances de leur www.artexis.be

FUTURE EVENTS / March 20: START UP KIDS

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The outcome: 2 books, in Dutch and in English with inspiration & concrete tips on how to innovate the tourist industry.

As a a meeting point dedicated to creativity and innovation, The Egg will show the documentary « The Startup Kids » on 20 march 2013 (date to be confirmed). The Startup Kids is a documentary about young web entrepreneurs in the U.S. and Europe. It contains interviews with the founders of Vimeo, Soundcloud, Kiip, InDinero, Dropbox, Foodspotting and many others who talk about how they started their

company and their lives as an entrepreneur. The movie is made by two Icelandic entrepreneurs, Vala Halldorsdottir and Sesselja Vilhjalmsdottir, who founded their first company shortly after the economic collapse of Iceland and wanted to motivate other young people to become entrepreneurs. www.thestartupkids.com


THE EGG.

UP & RUNNING.


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THE EGG SERVICES

THE EGG SHOP

BRUSSELSLAB: Ideas on/by/from/for Brussels The Egg is about facilitating small and large events in a very inspiring surrounding. But it’s also about inspiration and creating a breeding ground for innovation and new ways of thinking. If you are looking for outof-the-box brainstorming sessions, innovative cross-cultural and crossdisciplinary thinking, you should get in contact.

THE EGG, COMMUNICATION NEST

Bara street 175 - 1070 Brussels Belgium / tel +32 560 21 60 The Egg@Facebook : The Egg Brussels The Egg@Foursquare : http://fr.foursquare.com/venue/10418669

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Alain Heureux alain@eggbrussels.eu +32 495 22 51 35 Wouter Liekens wouter@eggbrussels.eu +32 491 34 08 97 Isabelle Heureux isabelle@eggbrussels.eu +32 492 31 63 96 Virginie Marsigny virginie@eggbrussels.eu +32 489 24 42 41 Yves Hauwaert yves@eggbrussels.eu +32 495 12 94 52

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WWW.EGGBRUSSELS.EU THE EGG PARTNERS

The Brusselslab, for instance, is a research project dedicated to accelerate local talent, give them a stage, and bring them together to find ideas on/by/ from/for Brussels. The Brusselslab is promoting Brussels as an international creative hub. Interested in The Egg’s services? Contact Alain Heureux. www.brusselslab.com

Never be lost wandering fashionably through Brussels. From the Touristlab research: Addictlab’s citywear for sale at The Egg. Mail shop@addictlab.com for more info.

The Eggspress 2  

A irregular tabloid on the events in The Egg, Communication Nest.

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