DigitalRecruiter Q4 2018

DIGITALRE RUITER Q4: 2018

YOUR DIGITAL MARKETING NEWSLETTER

INSIDE: Six game-changing questions to ask after an interview We get inside the mind of a candidate making a jump in the industry Amazon vs. Google - things search marketers need to know PLUS: The hottest jobs on the market

WELCOME TO THE NEWEST EDITION OF

DIGITALRE RUITER Welcome back to DigitalRecruiter, brought to you by Adaptive Digital. A newsletter focused on the topics of career development and recruitment in the industry, both from the employer and employee perspective.

Published quarterly, this publication aims to be a forum in which Adaptive Digital's network of business owners, leaders and professionals can share their expertise to discuss a range of issues and hot topics.

Within the coming pages you'll find industry insights, interviews with some of the biggest names in the business - and a few highlights from the Adaptive consulting team - not to mention some of our hottest jobs within the field at the moment.

We hope you enjoy our latest edition and gain some valuable intel from this publication.

David James - CEO Adaptive Business Group

es David Jam

ADAPTIVE DIGITAL'S HOT

EUROPEAN JOBS

SEA Manager- eCommerce- near Frankfurt am Main - up to €65k Director Marketing Operations – Global eCommerce – Berlin – €100-120k Digital Content Global Lead – Digital – Berlin & Zürich – €120k SEA Lead – Amsterdam – eCommerce – €70k SEO Manager - Berlin Agency €40-55K SEA Manager Marketplaces - Berlin €40-45K eCommerce Company Product Data Manager- Berlin €40-45k eCommerce Company Senior Digital Specialist - Stockholm - up to €50k To explore job opportunities, visit our website or get in touch with our recruitment team: info@adaptive-digital.com

SIX GAME-CHANGING INTERVIEW QUESTIONS TO ASK

The questions you ask during an interview play a key role in the impression you make on a prospective employer – choose wisely...

If you produce the same questions as everyone else (“What do you like most about your job?”, “What does your ideal candidate look like?”), you might learn some Even at the most innovative valuable information, but you companies, interviews can can’t expect to stand out for follow a predictable pattern. your innovation or make When the interviewer is yourself memorable to the comfortable that they’ve interviewer. completed their assessment of you, a familiar question If you ask something more rolls around: thought-provoking, however, “Do you have any questions for us?”

What you choose to ask can have a greater impact than you might suspect.

you not only set yourself apart from the competition but also take the conversation into unexplored territory which the interviewer has not talked about with other applicants.

Your conversation becomes memorable, and you have a chance to score points not available to other candidates by discussing things they don’t discuss.

Having a selection of insightful, businessfocused questions ready can help you distinguish yourself from the crowd and create a unique exchange with the interviewer.

Here are 6 examples and why they work...

1. What short-term and resources, opportunities do you see for understanding that team the team to improve results? results are shaped by the resources at their Asking this shows that you’re disposition. focused on coming into the role to make an impact.

Linking work outcomes to the investment and You move away from typical platform provided by the interview generalities company reveals an ability (candidate experience, to think about team desired skills etc.) to focus on performance from a more tangible results and what strategic angle, showing the actions can be taken to interviewer that you have deliver better outcomes. At the capacity to think the end of the day, this is beyond the immediate what the interviewer needs confines of your personal most on their team – no role. amount of experience or ability matters unless it’s It also gives the interviewer applied to make a difference. an opportunity to talk about positive aspects of the team Making the question about you’ll be joining - if they are team rather than the the hiring manager then individual role can also they may well have been reassure the interviewer that responsible for the you understand your function investment they choose as as being part of a wider their answer. collaborative effort.

2. What’s the best investment the team has made?

This question demonstrates an appreciation of budget

3. How do you see the team in 3 years time?

Asking questions with a time horizon creates confidence that you are thinking about your position in the long term, and expect to be part of that team after 3 years.

The question implies a level of ambition, probing on opportunities that may be created as the team expands.

It also invites the interviewer to talk about their own growth goals, and to share the plans they have for developing the group. You then have the opportunity to ensure that your interview performance and responses synch with these objectives.

"WHAT SHORT-TERM OPPORTUNITIES DO YOU SEE FOR THE TEAM TO IMPROVE RESULTS?"

4. Are there trends you’re worried you’re not keeping pace with?

This shows that you view your role in a commercial context, and don’t expect anything outside your job description to be someone else’s problem.

Rather than be a passive member of the team, you are aware of threats and challenges in business and assume shared responsibility for overcoming these together with your manager and colleagues.

Raising the issue of trends also takes the conversation into a wider reflection on industry news and developments, where you can have a chance to showcase your expertise and share your opinions of where things are headed.

illustrates a potential to think big as well as small.

In addition to joining the team to excel in your assigned function, you’re also interested in the roadmap for the team’s evolution.

Are there any big changes coming up?

What tools, infrastructure or additional talent would help the team’s performance move to the next level?

You demonstrate a collaborative mindset, focus on team success and excitement for the future.

6. What are you most proud of about the team?

5. What will be the next big investment the team will make?

By inviting the interviewer to talk about what they’re proud of, you switch the conversation onto their own career and contribution, which inevitably generates a positive vibe in the discussion.

Probing around future change to the team

Putting them and what they’re proud of in the

spotlight helps show that you’re aware of your manager’s own career, and creates an opportunity for you to make clear that you will be an asset to their personal development and ambitions – joining the team to give, to support and not simply to follow instructions. *** Ready to explore new digital marketing career opportunities?

Adaptive Digital recruits across Europe and the USA for digital marketing and ecommerce professionals, filling roles with brands & agencies in more than 20 countries.

To view Adaptive Digital’s full range of open jobs, click here.

ADAPTIVE DIGITAL'S HOT

EUROPEAN JOBS

Senior/Team Lead Ad Ops – Zurich - Digital Consultancy – Circa 100k CHF Digital Account Manager – London - Global Agency – Up to £34k Senior Sales Manager PAID Search - Digital Marketing Agency - Berlin - up to €50k + Bonus without CAP Senior SEA Manager – London - SaaS Company - Circa £65k + Bonus Head of SEA and Social – Frankfurt - Agency - €80k Head of Programmatic – Frankfurt - Agency - €80k Frankfurt Senior CRM Manager - London - B2B & Global - £60k plus bonus Digital Director - London - Global Agency - £60k To explore job opportunities, visit our website or get in touch with our recruitment team: info@adaptive-digital.com

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WHAT GOES THROUGH THE MIND OF A CANDIDATE SWITCHING AGENCIES IN THE INDUSTRY?

WHAT TO CONSIDER WHEN

CHOOSING A NEW COMPANY At Adaptive Digital it's not uncommon for our candidates to be switching companies in the industry, and crossing paths with people they have already once worked with. Recruitment Consultant from our London office, Dana Penzkofer, caught up with one of her recent placements to find out just what goes through the mind of someone taking this leap in the industry, providing some truly valuable insights.

What are the 5 things you look for when changing to a new agency?

1. Role 2. Culture 3. People 4. Clients 5. Benefits Salary aside, what would you say is the most important factor that will make you want to change to a new agency and why?

That would be if I were in a role where I wouldn't see any further development in my work experience and be surrounded by people that don't necessarily enable me to become better. I would then not feel motivated and find it harder to progress in my career.

What would you ideally like to see in terms of progression opportunities from a new employer/ agency?

I think training opportunities should always be regularly available and tailored to one's needs.

How important is culture to you, how do you try and gain insight about it?

Culture is very important to me when changing to a new agency. To gain insight I would first go on Glassdoor to have a quick look on reviews from other employees although I would take this with a pinch of salt, then would try to find people who worked in the company and ask about their time there, but again this would also

 be client and team specific. I think the ultimate factor to make me form an impression about the agency's culture would be the feedback I get from the people who interview me as we would usually be part of the same team.

"Culture is very important to me when changing to a new agency"

How important is the agencies client base to you? Would you trade an agency for a dream client and what would that perfect client be? Yes, agency client base is quite an important factor when changing agencies. I've always been passionate about branding so working for a big brand would always excite me while it's always a good addition on someone's CV. A dream client would be one that everyone recognises, an iconic and prestigious brand.

How important are working hours for you? What would you chose between personal development opportunity and work life balance?

From my experience agency side, so far, I'd always work a bit more than my contract hours when I need to or if I feel that would make a difference to the outcome of my work. Working hours are important to be set from your employer however, to give you the sentiment of flexibility whenever you need to.

I'm quite driven so in the past I've always chosen personal development over work life balance. This absolutely doesn't mean that one cannot be achieved without the other though, and even if it did this is something you can't maintain forever.

The line here is quite blur though so remaining focused to your goal and giving your best is the only thing you need to do really. *** Interested in a job in Digital Marketing?

Check out what hot jobs are available on the Adaptive Digital website: www.adaptivedigital.com/jobsÂ

ADAPTIVE TOP 10: WEIRD & WONDERFUL JOB TITLES

Here at Adaptive Digital, we spend our days and weeks searching for perfect candidates and it leads us to look in some of the dark corners of the job-seekers section of the internet.

As we search through many webpages, job boards and speak with a lot of our clients and candidates, we come across some fantastic job titles – from Mischief Maker to Wizard of Lightbulb moments. We recently discovered that there’s a market for an Emoji Translator – what a job that would be, especially as Adweek reported in 2017 that

more than 60 million emojis are used daily on Facebook, with a further 5 billion (plus!) on its Messenger platform.

So, after a few laughs in the office, we thought we’d share our top 10 picks of the weird and wonderful we’ve discovered across a range of industries and have translated them for you… do you fancy doing any of these?

TOP 10: WEIRD & WONDERFUL JOB TITLES 1 Wizard of Lightbulb Moments

Marketing Director

2 Emoji Translator

Not sure where to begin…

3 Mischief Maker

Content Creator

4 Chief Evangelist

Brand Ambassador

5 Sales Ninja

Sales Executive

6 Disruptor in Chief

Head of Daily Business Operations

7 Problem Wrangler

Counsellor

8 Talent Delivery Specialist

Recruitment Consultant

9 Digital Overlord

Website Manager

10 Great Service Agent

Receptionist

We're sure all of you have seen some weird and wonderful job titles in your time, why not share with us your favourite ones?

Better still, find out if we can get you a new job with an even better title. Get in touch at info@adaptive-digital.com or check out what we've got on offer over at our jobs section.

GOOGLE VS AMAZON – 4 DIFFERENCES SEARCH MARKETERS NEED TO KNOW

Amazon is closing the gap on Google’s paid ad dominance – what should marketers understand about differences between the two platforms?

WPP’s Martin Sorrell famously described Amazon’s rise to prominence in the paid advertising arena as a challenge that keeps him awake at night – and with good reason.

With an estimated 40%+ of product searches now beginning on the Amazon platform, the sway the company holds over the ecommerce sector is

without parallel, and it’s no wonder that the retail giant has made improving its offering to paid advertisers a top priority in recent years.

Helmed by the richest man in modern history, Amazon certainly isn’t short of resources to take the fight to established paid search heavyweight Google and their flagship Ads product.

Amazon vs Google – how do the platforms differ, and how does this impact ROAS? We highlight 4 key differences between the reigning champion and the intimidating challenger…

1. Funnel stage

Amazon’s in-built advantage over Google is that users on the ecommerce platform are typically lower in the sales So where is the opportunity funnel, closer to making a for marketers, building purchase decision and often strategies to achieve in buying mode. maximum return on brand and client ad investment Google users are more likely across an evolving to be conducting research or landscape? exploring options.

This foundational difference is reflected in click-through and conversion rates, with studies such as Marin’s benchmarking report showing a clear lead for Amazon ads in basic metrics.

users to leave positive product comments), many retailers still exploit the power of a 5-star heavy review page to ‘game’ the system wherever possible.

Both an opportunity and an Amazon’s ecommerce obstacle for marketers, the infrastructure is also a key importance and balance-tipper – many users prominence of the user browse the platform with review feature needs to be billing and shipping details factored into any overall pre-registered, Prime Amazon marketing strategy. delivery accounts and even 1-click ordering.

Just as Google’s algorithm changes have fought to For advertisers paying provide users with premium rates to drive users genuinely helpful content to product pages, the and eliminate out-dated additional ease of purchase SEO link-building shortcuts, feeds back into delivering so Amazon will continue to maximum ROI. focus on promoting products their user base 2. Reviews endorses.

A complexity of the Amazon platform is the inclusion of user reviews in its core algorithm.

Although many new security measures have been introduced to crack down on review manipulation (in the form of discounted products or even paid incentives for

3. Redirection Where Google Ads typically redirect users to other sites, a fundamental platform difference is that Amazon advertising keeps users within the Amazon site.

This gives Amazon marketers multiple opportunities to impact buyer behavior, with a range of tools and products available to deploy at different moments (brand ads, sponsored products, display ads, video ads, stores etc.).

Amazon’s own suggestion engine also feeds into the

"FOR ADVERTISERS PAYING PREMIUM RATES TO DRIVE USERS TO PRODUCT PAGES, THE ADDITIONAL EASE OF PURCHASE FEEDS BACK INTO DELIVERING MAXIMUM ROI."

mix, with “customers also bought” and “compare with similar items” features offering further product promotion opportunities.

Where a Google ad can ultimately end in a terminated session if the user decides not to purchase a product, Amazon retains shoppers within the core platform, where marketers can use a comprehensive strategy to have a second (or even third) shot at securing a sale.

4. Data Although much has been made of the dizzying array of data held by Google on

its product users, Amazon’s user information is more uniquely concentrated in the e-commerce field.

well as understanding which products are returned, re-purchased or bought as gifts.

Via its maps, search, mail and other products, Google may well know more about general human behaviour than any company past or present.

The sheer volume of pure purchase-related information gives Amazon a current and future advantage to refine its offering to marketers and continue targeting greater ROAS for its growing user s.

Amazon, however, possesses a treasure trove of data exclusive to online shopping.

Not only monitoring which products have been viewed and bought, Amazon also knows what has been added to wishlists, which reviews are read, how those reviews impact purchasing decisions… as

*** Adaptive Digital recruits across Europe and the USA for digital marketing and ecommerce professionals, filling roles with brands & agencies in more than 20 countries. *** To view Adaptive Digital’s full range of open jobs, click here.

ADAPTIVE DIGITAL'S HOT

USA JOBS

Paid Search Manager – Digital Agency – Denver – $75k + quarterly bonuses Paid Social Manager – Digital Agency – San Francisco – $120k SEO Manager – Global Agency – NYC – $85k Digital Media Planner – Digital Agency – San Francisco – $55k Paid Search Specialist – Agency – NYC – $75k Director of Analytics – eCommerce – NYC – $150k To explore job opportunities, visit our website or get in touch with our recruitment team: info@adaptive-digital.com