Digital Recruiter: Q2 2019

DIGITALRE RUITER MAY - JUL 2019

YOUR DIGITAL MARKETING NEWSLETTER INSIDE: Tips to Prepare for a Digital Marketing Interview Agency vs In-House... making the switch Catch up with GroupM Zurich's Ben Kwan Funniest reasons for NOT taking a job!

Work with Adaptive PLUS: The hottest jobs on the market

WELCOME TO THE LATEST

DIGITALRE RUITER Welcome back to DigitalRecruiter. Brought to you by Adaptive Digital. A newsletter focused on the topics of career development and recruitment in the industry, both from the employer and employee perspective.

Published quarterly, this publication is a new forum for news, issues and hot topics, straight from the sales team here at Adaptive.

David James David James CEO Adaptive Business Group

The first half of 2019 has been a busy one -Â we are starting to see many cross-platform agency relationships evolving in 2019, with social media experts and SEO agencies working hand in hand, Organic SEO agencies are leaning on PPC campaign managers, and more. It's proving to be an exciting year and we can't wait to see what the second half of it holds in store for us all.

ADAPTIVE DIGITAL'S HOT

LONDON JOBS

German Affiliate Marketing Manager - £45k + Bonus Global Account Director – Leading Digital Agency - Up to £58k Account Manager -

Digital Media - Up to

£40k DOE

Senor Account Executive - Digital Media - Up to £29k DOE SEO Manager -

Luxury Automobile Client, London,

£35,000 + Benefits

CRM Executive - Norwegian speaking - £25k - £32k

To explore job opportunities, visit our website or get in touch with our recruitment team: info@adaptive-digital.com

TIPS TO PREPARE FOR A DIGITAL MARKETING INTERVIEW

MIKE THOMPSETT GLOBAL MARKETING MANAGER ADAPTIVE BUSINESS GROUP

Okay, so you think you’re ready for your next big interview?

You’ve got a shiny new CV prepared, your best clothes are prepped and you’re ready to meet that hot new digital marketing agency you’ve had your eye on for a while.

It’s a mixture of nervous and excited energy, right?

Any kind of interview is a daunting experience, especially if you’re going for one in a field you have set your sights on,

need to show off (or learn),

as no shock that recruiters

questions you need to ask

and employers will do their

yourself – and answer! So, the

research before employment.

team at Adaptive Digital has

Data from an AdWeek survey

put together a guide to help

shows that 47% of employers

you out ahead of your big

will check a candidate’s

interview .

social media platform after receiving an application, and

Above all, the main thing is to

27% will go ahead and check

smash the preparation – you

after first interview. Overall,

can never be too prepared.

it’s estimated that more than

We’ve jotted down some of the

90% of employers use tools

most common things we advise

such as Facebook and

candidates about as we look to

Twitter to do a background

get them in front of some of the

check.

best people in the game.

Maybe think twice about that

1. BRUSH UP YOUR APPEARANCE

industries to go into in 2019, and there is a lot to learn.

You’ve got new terminology to get to grips with, skills you’ll

weekend or just improve your privacy settings that little bit

such as Digital Marketing. It’s one of the most competitive

bleary-eyed photo from the

Now, we’re not talking about

more. Avoid any awkward

getting a haircut or getting

questions, or the possibility of

your Sunday best out the

missing a golden opportunity,

wardrobe (although, it might

because of an inappropriate

help) – we mean your social

picture from University, or a

media appearance. In the

sarcastic Tweet that could

world we live in, it should come

land you in hot water.

2. DO YOUR RESEARCH A no-brainer, right?

You want to check over the company’s history, get to know the ins and outs of the hierarchy, know a bit more about who your possible new bosses could be.

Check out any press coverage (be it good, or bad) that the company has had recently.

Perhaps you are going for a job in crisis communication, knowledge on any bad press is likely to be high up on the employer’s wish list.

If it’s a big tech company, check TechCrunch for a bit of insight. Also look at Glassdoor, and other platforms, to get a feel for the company culture.

3. PRACTICE YOUR INTERVIEW It may sound daft or old fashioned, but we often find that the best way to prepare a

You could even go that one step further and watch a few videos on YouTube, or create a Google Alert so anytime they are mentioned in the news, or a

candidate for an interview is to advise them to stand in front of

So, get yourself really well versed with what you’ve done and what your experiences in the particular field are, and then say it over and over again!

the mirror and talk to themselves, reel off some of the ‘old faithful’ questions:

new product is launched, you know about it!

experiences”.

As Dua Lipa so famously sang: “Eat, sleep and breathe it, rehearse and

"Where do you see yourself in

repeat it…”

five years’ time, what’s your You can never be too informed about a company.

dream job, describe any time you’ve had to overcome a challenge” etc.

They will be more impressed if you know what happened two years ago, than what happened two hours ago… think about it!

In one way or another, you should be able to recite the speech better than singing your favourite song in the

One of the first questions asked by either a recruiter or a client is often "tell me about your

shower! If you want to think outside the box a bit more, or try looking at what hiring

managers might be looking for, check out this article – HubSpot has put together a Top 10 Digital Marketing interview questions they ask, with some cheat-sheet answers. There are tonnes of articles out there, so be sure to check a few out before the big day!

4. DEMONSTRATE EXPERIENCE If you’re speaking to one of our consultants at Adaptive Digital, they’ll know a lot about what their client is

to look for in a candidate

5. REMEMBER YOUR MANNERS!

and what experiences they’ll

When all said and done, the

expect you to have had. So

‘traditional’ interview rules still

It’s not the end of the world and,

utilise your consultant – ask

apply. Get there early, look

after all, you’re going to smash it!

them what they think!

sharp, shake hands, maintain

Have a real good look at the

eye contact, be polite, don’t

job description – if it says the

slouch (sorry, do we sound like a

client is after a candidate

parent?)

looking for, what they’re likely

Put it down to experience, learn from it and go again.

Good luck!

***

with experience in managing deadlines, think about any

Just be sure to do everything to

Adaptive Digital recruits across

time you’ve had to juggle

the best of your ability, take

Europe and the USA for digital

work and get it done on time.

pride in who you are and

marketing and ecommerce

Are they looking for someone

remember why you are there. If

professionals, filling roles with

to lead a team? Oh, but you

you’ve got this far, you’ve got

brands & agencies in more than

have no experience of doing

something they are looking for –

20 countries.

so! Instead, think of a time

shine!

you’ve had to manage

workload, expectations, or

FINALLY...

DON'T PANIC!

team-building. Anything! If

Interviews are stressful, yes, but

you can demonstrate

they can also be enjoyable.

someone. Even if it’s a

experience or draw some kind of comparison, it’s

If you maybe fluff your lines, or

better than saying nothing.

mess up a little bit, it’s okay.

To view Adaptive Digital’s full range of open jobs, click here.

***

ADAPTIVE DIGITAL'S HOT

DACH JOBS

Junior SEM Manager - Berlin - Circa €40k Advertising Specialist - based in Hamburg - salary DOE Senior Programmatic Specialist - AdTech & Programmatic - €80k Account Manager (Digital Advertising ) - Frankfurt - Circa €45k Senior Paid Search Manager - Frankfurt / Munich / Düsseldorf / Hamburg - salary DOE

To explore job opportunities, visit our website or get in touch with our recruitment team: info@adaptive-digital.com

&

HOW HAS TECHNOLOGY CHANGED DIGITAL MARKETING? Adaptive's Director of Operations, Ben Wattenbach, caught up with Ben Kwan, Managing Director - [m]Platform Services at GroupM Zurich - who has been in the industry for nearly 30 years.

WHAT'S LIFE LIKE AT THE TOP OF A

LEADING DIGITAL MARKETING AGENCY Anyone in Marketing will have heard of GroupM, one of the leading advertising agencies on the planet. Responsible for one in three ads globally, it's safe to say it is one of the most sought-after places to work at. A client of ours, we caught up with Ben Kwan, Managing Director of [m]Platform Services in Zurich about what's changed in his time in the industry, and what he thinks will happen in the coming years.

BW: Ben, great to see you again, and thanks for your time at this busy time of year! Let's start off with an easy one, how did you get into the industry?

BK: My pleasure! My entry into Digital Marketing began in the late 90’s, at the peak of the Internet boom, in the Silicon Valley. At the time, I was at Cisco Systems developing Business Intelligence solutions for Marketing.

BW: How long have you been in the game? Where did you start out?

Ben Kwan (above)

BK: For the past two decades, I have been in the

Furthermore, eCommerce platforms have also

cross-section of Marketing, Technology, and Data.

become viable alternatives to the classical

After Cisco I discovered my passion in leveraging

Search, Display, and Video channels.

technology to enhance a Marketers’ capabilities.

As an example, I developed a platform to measure

More importantly, eCommerce platforms

traffic patterns across Cisco’s online properties &

enable Marketers to promote their goods &

product ordering tools, enabling Marketing to gain

services at the lower levels of the classical

deeper understanding of their audiences and their

Marketing Funnel, thus more directly

purchase patterns. The resulting solution was the

demonstrating the relative ROI of the channel.

precursor to what the industry commonly refers to as Web Analytics and eCommerce platforms.

BW: How do you see the industry changing in the next five years?

BW: What’s been the biggest change in the industry you’ve seen?

BK: AI (Artificial Intelligence) and Automation will both be undoubtedly the key themes

BK: The biggest change in the industry is the rise of

shaping the next chapter of the industry. The

eCommerce. Beyond commerce, eCommerce

ability for Marketers to embrace this evolution

platforms have become a global gathering point for

and to learn to work along side these

consumers to exchange perspectives, ideas, and

innovations will be the area to watch for.

opinions in similar ways to Social Media.

BW: How has technology changed your line of work? What can you see it doing in the future?

Technology has enabled Marketers to more efficiently reach their desired audiences at the right place and the right time. In comparison to traditional channels, technology

panels or surveys, technology

BW: What are brands looking for

has fundamentally given

has enabled Marketer’s to

when pairing with a digital media

Marketers greater control over

scale access to insights while

agency?

their Marketing investments.

shortening the distance to

their audiences. Thus,

BK: Beyond the fundamentals

From a media buying

ultimately enabling Marketers

such as domain knowledge,

perspective, programmatic

to more readily react to

operational efficiencies, and

technologies has democratized

changing market conditions.

technology expertise, Brands are

access to media and is changing

looking for organizations that

the economics of the industry. If

Coupling these metrics with

understand the Marketer’s

we examine biddable media

advanced data visualization

business and can contribute to

types (such as Search, Social,

technology, Marketers are

new perspectives, capabilities,

Display, Video, etc.), the real-

able to more readily gauge

and ideas that help the Brand

time availability of inventory is

the performance of their

stay relevant in the marketplace.

challenging the notion of a

investments in a holistic view.

media plan as Marketers’ can

With these enhanced

BW: What would you recommend

now optimize towards their

visualization capabilities,

to someone looking to get into

intended outcomes in real-time.

Marketers can more precisely

the digital industry?

monitor, influence, and

With advances in analytics and

optimize the performance of

BK: Digital is Global. Digital is

tracking platforms, Marketers are

their Marketing investments in

Innovation. Digital is

able to capture more granular

near real-time.

Entrepreneurial.

metrics around how audiences

are responding to their creatives,

With our deep experience in

As you start your own path in this

content, sites, and stores. Using

Marketing, Technology, and

dynamic industry, I would

near real-time feedback,

Data, our organization

recommend bringing an open

Marketers can adapt their

specializes in building these

mind to the global marketplace,

messaging & communication

capabilities for Marketers.

being bold and not be afraid to

strategies to suit the demands of

We can architect, build,

share your ideas, and staying

specific audiences.

integrate, and activate the

scrappy. Most importantly, don’t

digital capabilities bespoke to

forget to have fun!

In comparison to traditional

the needs of each Marketer.

***

IN-HOUSE OR AGENCY, WHICH IS FOR YOU? MIKE THOMPSETT GLOBAL MARKETING MANAGER ADAPTIVE BUSINESS GROUP

When choosing a career in

sipping fancy lattes, wearing

there can be a similarity

marketing, often the big

ripped jeans, sitting on bean

with in-house marketing.

question is ‘in-house or agency?’

bags and throwing their ideas on post-its.

IN-HOUSE

experience placing people on

This is often not the case. Digital

On the flipside, you have

both sides of the proverbial

agencies aren’t typically

in-house marketing life.

fence and have a pretty good

specialists in any given subject,

Where you work with one

idea of what it takes to go from

often you will find yourself

brand, one product, one

being in an agency to in-house,

jumping across a range of

team on a day-to-day

or back again.

industries working on clients in

basis and know it all inside-

very different sectors – but

out.

Adaptive Digital has much

AGENCY LIFE As anyone who has worked in one will know, agency life on

focusing on projects as a whole.

The plethora of work will give you

Not having to learn too

a broader understanding of

much or get yourself on

marketing, media and advertising

board with a new client’s

as a whole.

ideologies, products, and

the surface is unlike anything else. Having to fill in timesheets, manage client expectations and jump around from project to project – it can be a bit hectic!

The perception is that they will be a melting pot of creatives,

get to grips with their There is, however, the occasion

audiences.

where you find a specialist agency – whether it be interiors

Instead, you will be

or web design, fashion to leisure

devoted to your particular

– traditionally dealing with clients

brand and know it all like

in one given field, this is where

the back of your hand

(didn’t mean to rhyme there but, it works…)

In-house marketeers will often be able to manage budgets, whereas in an agency you are guided by the client’s retainer.

You will also often have more responsibility when it comes to decision making and strategizing.

For example, working in-house at a company such as Nando’s, you will be exposed to the ins and outs of their marketing strategy, live and breathe Peri Peri chicken, know all about deals, new restaurants opening and their rewards schemes.

you are clear with what you

After all, they are paying

want. As in any line of work, be

you!

Whereas if you were managing

prepared and organised and

them as a client, you may only

you will find your right path.

In-house work is often more

touch on it for a few hours in your

Much of it comes down to you

structured and with a

week and not know quite as

and your frame of mind and

stronger support network,

much as you’d like, for example,

your personality.

you will have an operations

when you can get a free side

Some people are much more

team to surround yourself

with that half chicken.

in-line with agency work, and

with and be working

will fit in much better. Maybe

alongside people who also

But which do you prefer, and

you are the type who enjoys

live and breathe the

what do you have to do to make

spinning plates and working on

company. Again, this is not

the switch?

multiple clients, in different

the be all and end all. If you

industries. You may crave the

decide to go into agency life

versatility and fast-paced

but decide to make the

lifestyle. It’s also perceived that

switch to in-house (or vice

working at an agency can be

versa). That’s perfectly

Deciding can be tricky – but

more demanding and require

acceptable, and common

there’s no need to think once

you to dedicate longer hours to

practice. It takes a bit of

you’d chosen, that’s that.

the cause – while this is not

adjustment but there’s no

entirely the case – often a

reason you can’t make your

The main thing to do, is remain

client’s demands come before

mind up a bit further into

calm and collected and ensure

anything else.

your marketing career.

MADE YOUR MIND UP?

***

REJECT JOB OFFER

8 OF THE STRANGEST REASONS FOR REJECTING A JOB As recruiters we sometimes are faced with bizarre reasons for candidates not to accept a role, most of the time it's a push-back on the normal bits and bobs (salary, location, commute time, etc.) but every now and then we see an excuse which raises an eyebrow or two...

ADAPTIVE TOP 8 REASONS FOR REJECTING A JOB

8 "Seems too fun..."

One candidate once got to the final stages, going through two interviews in the office and meeting the team, but that's when they decided the role wasn't for them. They said the company culture was too friendly, and the team seemed like they had a bit too much fun...

7

"I thought I saw a rat"

in an interview and claimed that

6 "It's too cold"

the company had a rodent issue!

Are you one of those people who is

Fairly self explanatory, they were

ALWAYS cold? Or do you hate office politics regarding the A/C? This candidate was, they were a little chilly during the interview.

5 "The office is haunted..."

Some people see the supernatural, and a client once told us that they'd been rejected because of an alleged ghost amongst the sales floor. No further reports of spooky goings-on have been made.

4

"I had a bad dream about taking the job"

Superstitious? Apparently this potential candidate said they had a bit of a nightmare (literally) surrounding taking the job, so they thought that was reason enough to decline a second interview.

3

"My family told me not to"

The relocation was too far away from this person's family, and they said they were going to miss them too much...

2 1

"I didn't like the smell" Sometimes it can get a bit potent if everyone's using the microwave and eating at their desks!

"I saw my ex nearby, can't risk it!"

Our favourite. Apparently on the way back from the interview a candidate saw their ex-partner strolling by, and they decided that an awkward encounter was too risky.

Have you heard a better one? Perhaps you have an idea for our next Top 10!

Let us know: marketing@adaptivebusinessgroup.com

ADAPTIVE DIGITAL'S HOT

USA JOBS

Paid Social Manager Manager – Fast growing beauty company – New York

Digital Media Planner – Media Agency – Ft. Lauderdale – $60k

Associate Director, Paid Social – digital marketing agency – NYC – up to $115k

Director of Marketing – creative start up agency – LA

SEO Manager – digital marketing agency – New York

Media Planner/Buyer – performance marketing agency – LA –

$60k

To explore job opportunities, visit our website or get in touch with our recruitment team: info@adaptive-digital.com

ADAPTIVE BUSINESS GROUP

WE'RE HIRING!

Our team is growing - check out some of our exciting roles across the globe!

ADAPTIVE DIGITAL Recruitment Executive

Specialising in Digital Marketing recruitment.

1x role in Tunbridge Wells, UK & 2x in Berlin, DE

Recruitment Executive Recruitment Consultant Senior Consultant

Depending on experience: Specialising in Digital Marketing recruitment: New York, US

ADAPTIVE GLOBALIZATION Recruitment Executive

Depending on experience: Specialising in Translation & Localization recruitment New York, US

ADAPTIVE TECH Recruitment Executive

Specialising in Software Sales recruitment across different verticals in Berlin, Germany

Recruitment Executive Recruitment Consultant Senior Consultant

Depending on experience: Specialising in Software Sales recruitment across different verticals New York, US

Recruitment Executive Recruitment Consultant Senior Consultant

Depending on experience: Specialising in Software Sales recruitment across different verticals San Diego, US

If you're interested in any of these roles please contact: geraldine.persand@adaptivebusinessgroup.com (EUR) emily.schnieder@adaptivebusinessgroup.com (US)

GET IN TOUCH:

OUR OFFICES Adaptive can provide you with a range of packages, if you are interested in discussing your business needs, or for specific information, please do not hesitate to contact your Adaptive Globalization team at one of our global locations.

UK

DE

Kenwood House 1 Upper Grosvenor Road Tunbridge Wells TN1 2EL +44 (0) 208 123 0036

OberwallstraĂ&#x;e 9, 10117 Berlin +49 (0) 30 71 57 8990

NY

SD

171 Madison Ave Rm 1107 New York NY 10016 +1 (646) 583 1507

512 Via De La Valle #302 Solana Beach, CA 92075 +44 (0) 208 123 0295