M&A Digital Marketing

CONNECTING BUSINESS OPPORTUNITY

CONTACT +44 (0) 208 123 0295 info@adaptivebusinessgroup.com

HQ ADDRESS Kenwood House 1Upper Grosvenor Road Tunbridge Wells TN1 2EL

BACKGROUND AND TRACK-RECORD

ENTRY INTO M&A Adaptive’s Entry into the M&A advisory space began organically with Digital and Language Service owners seeking retirement or exit proactively approaching the company to leverage our business network to find suitable buyers.

COMPLETED $150+ MILLION OF INVESTMENT FOR DIGITAL AND LANGUAGE SERVICE COMPANIES

In 2015, Adaptive decided to convert this organic introduction offering into a full business service via our offices in London, New York, San Diego, Berlin and Singapore, and a full-time staff of 60 consultants.

Since this date, Adaptive has been proactive in connecting with over 750 global digital agencies and 1,000 Language Service agencies to open dialogue and better understand their M&A ambitions and positions. We have found our unique specialisms of Language Service and Digital agencies to complement each other excellently, as we have seen with the Publicis acquisition of Translate Plus, and THG acquisition of Language Connect. This focus has resulted in Adaptive completing $150m plus worth of acquisitions.

+1000 GLOBAL LSPs

+750 GLOBAL DIGITAL MARKETING AGENCIES

A FEW OF OUR PUBLISHED INTRODUCTIONS Adaptive has been involved in multiple recent successful buy-side engagements with deals ranging from $0.5m to$40m.

INDUSTRY PROFILING Under NDA, Adaptive connects with potential LSP sellers/buyers and builds a profile of: • Year founded • Shareholder structure • Current and recent revenue, GM and EBIDTA data (3+ years) • Revenue breakdown by serviceoffering • Revenue division by vertical, geography and % spend of top 5 clients • Significant multi-year contracts and longstanding client accounts • Debt levels and structure • Number, distribution, function and tenure of full-timeemployees • Technology infrastructure (proprietary and commercial) • Potential M&A time-frame • Desired level and duration of owner post-acquisition involvement • Target sale price

BUY-SIDE WORKFLOW

SELL-SIDE WORKFLOW

BRIEFING

CROSS REFERENCE

SEARCH

INITIAL BRIEFING

IM CREATION

PROSPECT TARGETING

INTRODUCTION

QUALIFICATION

ENGAGEMENT

INTRODUCTION

BUYER QUALIFICATION

BUYER ENGAGEMENT

SUPPORT Adaptive’s involvement does not end with the introduction, and our team remains fully engaged throughout subsequent phases of the acquisition process.

As well as continuing to provide a conduit for efficient information exchange (financial documentation, meeting scheduling), Adaptive serves as a valuable mediator throughout the process. Our team ensures that the buyer is kept informed of all developments in the seller’s business, attitudes and circumstances, and ultimately works to enable a successful close.

CONTACT If you require any assistance in the M&A space, please feel free to contact us at: info@adaptive-ma.com Or explore our services on our website: www.adaptive-ma.com

UK

Kenwood House 1Upper Grosvenor Road Tunbridge Well s TN1 2EL +44 (0) 208 123 0036

DE

Charlottenstraße 18, 10117 Berlin +49 (0) 30 71 57 8990

NY

171 Madison Ave Rm 1107 New York NY 10016 +1(646) 583 1507

SD

512 Via De La Valle #303 Solana Beach, CA 92075 +44 (0) 208 123 0295

SP

16 RafflesQuay, #32-03 Hong Leong Building Singapore, 048581

THANK YOU