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Digital marketing is a marketing approach that uses digital channels and technologies to promote products, services or brands. This can be accomplished through various mediums including search engine optimization (SEO), social media marketing (SMM), pay-per-click (PPC) advertising, content marketing, email marketing and mobile marketing

Digital marketing has become an essential part of modern business because it offers a more cost-effective way to reach a larger audience. With the rise of internet usage and the increasing number of mobile device users, digital marketing has become the go-to marketing method for businesses.

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One of the benefits of digital marketing is the ability to track and measure campaign results in real-time. This provides businesses with data-driven insights into what is working and what isn’t, enabling them to make informed decisions about how to improve their marketing efforts

Moreover, digital marketing allows for targeted marketing, meaning that businesses can reach the right people, at the right time, with the right message. By utilizing data and analytics, businesses can segment their audience and create personalized campaigns that resonate with their target market.

In conclusion, digital marketing is a powerful tool that can help businesses increase their reach, improve their brand awareness, and ultimately drive revenue. However, success in digital marketing requires a strategic and well-planned approach that takes into account the target audience, the brand’s goals and the competitive landscape

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