Acuity Design Group Project Sheets

SHIPYARDS WEST PUBLIC PARK DESIGN City of Jacksonville

Project Name: Shipyards West Public Park Design Location: Northeast Florida Owner/Client: City of Jacksonville , Downtown Investment Authority, Jacksonville Transportation Authority Prime: Agency Landscape + Planning LLC

ADG Services: Marketing Material Development, Planning, Public Involvement, Stakeholder Engagement, Government Relations/Agency Coordination, Public Workshops/Hearings, Charette Coordination, Branding

Project Summary: Shipyards West Park, a 10-acre waterfront park, is designed to reconnect Jacksonville to its riverfront through nature exploration, historical education, and community gathering spaces. Acuity Design Group (ADG) plays a pivotal role in the development and execution of the Shipyards West Park project. Central to their responsibilities is community outreach. ADG organizes and facilitates community meetings, ensuring that the voices of the surrounding neighborhoods are heard and incorporated into the park’s design. By engaging with residents through pop-up activities and surveys, ADG collects valuable feedback, allowing the community to directly influence the park’s future. In addition to their outreach efforts, ADG collaborates closely with city stakeholders to understand and build upon previous planning efforts. This collaboration ensures that the park’s design aligns with the broader vision for Jacksonville’s waterfront, while also addressing the specific needs and aspirations of the community. Continuous communication with stakeholders is maintained throughout the project to keep it on track and to ensure transparency.

Creative design is another crucial aspect of ADG’s involvement. The team develops innovative design concepts that reflect the park’s shipbuilding history, creating spaces that are not only functional but also rich in historical significance. These designs are intended to accommodate a wide range of activities, enhancing the overall waterfront experience and making the park a versatile and engaging space for all visitors. Furthermore, ADG is tasked with developing a strong and recognizable brand for Shipyards West Park. This includes creating a cohesive visual identity and ensuring that all communication about the project is clear and consistent. Effective messaging is crucial for building excitement and support within the community, helping to convey the park’s goals and the progress being made towards its completion.

ADG’s role extends to ensuring the community stays informed and involved throughout the planning and development process. ADG helps build a sense of ownership and pride among Jacksonville residents, ensuring that Shipyards West Park truly reflects the needs and desires of the community.

TOWN OF ORANGE PARK VISION PLAN Town of Orange Park

Project Name: Town of Orange Park Vision Plan Location: Northeast Florida Owner/Client: Town of Orange Park Prime: Haskell

ADG Services: Urban Planning, Brand Development, Community Charettes, Public Involvement, Stakeholder Engagement, Government Relations, Surveys, Webinar Public Workshop’s/Hearings, Public Hearing, Marketing Material Development, Pandemic Communications

Project Summary: Acuity Design Group (ADG), in partnership with the Haskell Company, is collaborating with the Town of Orange Park on their Vision 2040 plan. This initiative follows the successful completion of numerous longstanding town projects and addresses the Town Council’s recognition of the need for a cohesive 20-year vision to guide future development. Despite being fiscally healthy and making significant infrastructure improvements, Orange Park struggled with an identity crisis, lacking a unified vision for its future. The Vision 2040 plan aims to solidify Orange Park’s reputation as a highly desirable community in Florida by providing strategic direction and outlining quantifiable benchmarks and measurable goals.

The strategic plan is essential for the town as it provides direction and outlines both quantifiable benchmarks and measurable goals. It serves as a tool to guide day-to-day as well as long-term decisions, evaluate progress, and identify necessary modifications to guiding documents as the town reevaluates operations throughout its legislative cycles. The Vision 2040 plan will investigate the potential development of residential and commercial properties with the goal of optimizing development, renovations, and expansions to meet the future needs of an active population. This population is located between one of the largest cities in Florida to the north and a high-growth area to the south, creating extensive pass-through traffic concerns that the plan aims to address.

The Vision 2040 plan includes innovative planning and development strategies to promote a diverse economy, vibrant rural and suburban areas, historic preservation, and facilities that promote healthy recreation. These strategies aim to meet the requirements of the Community Planning Act while protecting environmentally sensitive areas. By focusing on these key areas, ADG and Haskell Company are helping Orange Park develop a comprehensive and forward-thinking vision that will guide the town’s growth and development over the next two decades, ensuring it remains a highly desirable and thriving community in Florida.

“REVITALIZING METROPOLITAN PARK” City of Jacksonville

Project Name: Metropolitan Public Park Design Location: Northeast Florida Owner/Client: City of Jacksonville, Civitas, Halff, Hanson

ADG Services: Marketing Material Development, Planning, Public Involvement, Stakeholder Engagement, Government Relations/Agency Coordination, Public Workshops/Hearings, Charette Coordination, Branding

Project Summary: As part of the larger Jacksonville Riverfront Vision, the city is currently exploring the re-design and revitalization of the 15-acre Metropolitan Park. The current 6-month effort will explore the future of the park through a community-based design approach. With numerous planned community engagements, and pop-up events, the design team will develop a conceptual design through the voices of all who participate.

Since its completion in the early 1980’s, Metropolitan Park has been well-loved, and well-used. With many of its original amenities and features nearing the end of their usable life, many are asking what is next for Metropolitan Park?

Through an 8-month community based conceptual design process the community will have multiple opportunities to engage with the Design Team to create a shared future vision for Metropolitan Park. The engagement process lead by Acuity Design Group includes a variety of community open house events, pop-ups, and online surveys and video presentation that will empower all community members to share their thoughts and guide the future revitalization of Metropolitan Park. Acuity Design Group is well-versed in the act of public space and knows the design is a process of listening, interpreting, listening more, and then beginning to turn purpose and program into design. As the team responsible for developing and implementing a vision for the revitalization of Metropolitan Park, ADG is responsible for listening to the community and stakeholders, interpret what we learn from them, and form ideas about the purposes and programs that will bring new life to the park. To be successful in building a relationship with the community based on understanding and trust.

GAINESVILLE REGIONAL UTILITIES, INTEGRATED RESOURCE PLAN

Gainesville Regional Utilities (GRU)

Project Name: Gainesville Regional Utilities, Integrated Resource Plan Location: Gainesville Owner/Client: Gainesville Regional Utilities (GRU)

ADG Services: Marketing Material Development, Planning, Public Involvement, Stakeholder Engagement, Government Relations/Agency Coordination, Public Workshops/Hearings, Charette Coordination, Branding

Project Summary: Acuity Design Group provided specialized engagement consulting for the development of Gainesville Regional Utilities’ (GRU) Integrated Resource Plan (IRP). Expertise in stakeholder engagement ensured a comprehensive and inclusive planning process by effectively organizing workshops, public meetings, and surveys to gather diverse input from residents, businesses, and stakeholders. This input was critical in shaping a well-rounded IRP that addressed the community’s needs and concerns.

A key strength was demonstrated in distilling complex technical information into accessible and understandable formats for public consumption. Data and projections regarding future electric needs, conservation opportunities, and potential energy sources were adeptly translated, facilitating informed and meaningful community feedback. This clarity helped stakeholders comprehend the intricacies of balancing demand-side and supply-side resources.

The strategic approach ensured that the IRP aligned with GRU’s goals of reliability, affordability, and environmental responsibility. The thorough engagement process identified cost-effective and sustainable options for future energy needs. By leveraging expertise in community engagement and clear communication, Acuity Design Group aided GRU in developing a robust and forward-looking blueprint for Gainesville’s energy future.

KID’S HOPE ALLIANCE City of Jacksonville

Project Name: Kids Hope Alliance Location: Northeast Florida Owner/Client: City of Jacksonville

ADG Services: Marketing Material Development, Planning, Public Involvement, Stakeholder Engagement, Government Relations/Agency Coordination, Public Workshops/Hearings, Charette Coordination, Branding

Project Summary: In partnership with Kids Hope Alliance (KHA), Acuity Design Group (ADG) takes on a multifaceted role that is pivotal to the organization’s strategic communication and marketing initiatives. ADG’s duties involve crafting numerous newsletters, which are essential communication tools that disseminate critical information about KHA’s investments, programs, and outcomes to key stakeholders. These newsletters help keep stakeholders well-informed and engaged, fostering a sense of community and transparency around KHA’s activities.

Beyond newsletters, ADG employs a range of marketing tactics to elevate KHA’s visibility and public profile. This includes the development of comprehensive branding guidelines that ensure KHA can cohesively and consistently promote its mission and vision. These branding efforts are vital for establishing a strong and recognizable identity for KHA, which helps to build trust and recognition among the communities they serve and potential partners.

Through strategic planning, content creation, and targeted marketing efforts, Acuity Design Group supports Kids Hope Alliance in effectively communicating its goals and successes. This partnership not only enhances KHA’s ability to engage with its audience but also ensures that its mission to serve the youth of Duval County is clearly articulated and widely recognized. By leveraging ADG’s expertise, KHA can maintain a robust presence in the community, attract support, and achieve its objectives of empowering and uplifting young people in the region.

PROJECT OPIOID

Northeast Florida/ State of Florida

Project Name: Project Opioid Location: Northeast Florida Owner/Client: City of Jacksonville

ADG Services: Marketing Material Development, Planning, Public Involvement, Stakeholder Engagement, Government Relations/Agency Coordination, Public Workshops/Hearings, Charette Coordination, Branding

Project Summary: Acuity Design Group (ADG) spearheaded a comprehensive statewide digital campaign for Project Opioid Jacksonville, specifically targeting Generation Z to raise awareness about the opioid crisis. This initiative aimed to educate young people on the dangers of opioid use and provide essential resources for prevention and treatment.

Leveraging its expertise in graphic design, advertising, community outreach, marketing, and project management, ADG played a pivotal role in the campaign’s successful execution. To complement their digital efforts, ADG also implemented community outreach programs by partnering with local schools and youth organizations. Through events, workshops, and seminars, they effectively disseminated critical information directly to young people.

ADG’s marketing strategy was multifaceted, incorporating various mediums such as blogs, vlogs, podcasts, email campaigns, influencer partnerships, and educational materials to maximize reach and impact. Their robust project management ensured seamless execution of the campaign, coordinating teams, managing timelines, and making strategic adjustments based on real-time feedback. This comprehensive approach not only increased opioid crisis awareness among Generation Z in Jacksonville but also provided valuable resources to combat opioid abuse, demonstrating ADG’s capability in managing large-scale, impactful campaigns.

Central to the campaign’s success was ADG’s development of visually engaging graphics tailored specifically for Generation Z, which were disseminated across popular social media platforms such as Instagram, TikTok, and Snapchat. Their advertising strategy included targeted ads that effectively highlighted the risks associated with opioid use while promoting messages of prevention and recovery. By utilizing a combination of digital and community outreach strategies, ADG significantly increased the visibility of the opioid crisis and facilitated a broader conversation on prevention and recovery among young people in Jacksonville.

VISION ZERO

City of Jacksonville

Project Name: Vision Zero Location: Northeast Florida Owner/Client: City of Jacksonville

ADG Services: Community Engagement, Awareness Campaigns, Stakeholder Partnerships, Increased User Engagement, Public Involvement,Event Coordination, Social Media Management, Content Creation, Community Outreach, Marketing Campaigns, Analytics and Reporting, Effective Communication, Comprehensive Reporting, Goal Alignment

Project Summary: The U.S. Department of Transportation granted $280,000 to support the development of Jacksonville’s “Vision Zero Action Plan,” an initiative aimed at eliminating bicycle and pedestrian deaths by 2030. This grant is part of a broader effort, with Jacksonville being one of 510 projects nationwide awarded a total of $800 million through the new Safe Streets and Roads for All program. The initiative underscores the federal government’s commitment to enhancing safety and reducing fatalities on the nation’s roadways.

Acuity Design Group (ADG) will play a pivotal role in the successful implementation of Jacksonville’s Vision Zero Action Plan through Marketing and Communications Consulting services. With a wealth of experience in public involvement and strategic communication, ADG ensures that the community is well-informed and actively engaged in the process. Expertise in creating impactful marketing campaigns helps raise awareness about the plan’s goals, safety measures, and progress, fostering a sense of community ownership and support for the initiative. Additionally, proficiency in coordinating events and community outreach facilitates meaningful dialogues and partnerships with local stakeholders, enhancing the plan’s reach and effectiveness.

Leveraging social media management capabilities, ADG amplifies the Vision Zero message across various platforms.

By crafting compelling content and facilitating meaningful interactions with the public, ADG helps drive home the importance of road safety and the collective effort required to achieve zero fatalities by 2030. Analytical skills are crucial in monitoring the effectiveness of the communication strategies, providing insights and adjustments to ensure maximum outreach and impact. Comprehensive reporting and feedback mechanisms ensure that the project stays aligned with its objectives, adapting to any challenges and continuously improving the approach. Through these concerted efforts, Acuity Design Group contributes significantly to making Jacksonville’s streets safer for all, setting a precedent for other communities nationwide.

MAYPORT DOCK PROJECT City of Jacksonville

Project Name: Mayport Dock Project Location: Northeast Florida Owner/Client: City of Jacksonville

ADG Services: Team Collaboration, Strategic Planning,

Creative Problem-Solving, Analytical Thinking, Project Management, Critical Thinking, Technical Expertise, Adaptability and Flexibility, Decision-Making, Conflict Resolution, Attention to Detail, Financial Management

Project Summary: Acuity Design Group is transforming the approach to the Mayport Dock Project by fostering a sense of community ownership and embracing the demographic evolution of the area. Historically, Mayport’s community was cautious about change, valuing its rich history and local character. This mindset has started to shift, with new demographics bringing fresh perspectives and a willingness to embrace development and tourism. Acuity Design Group is at the forefront of this transformation, working to reshape the community’s vision while ensuring that the heritage and values of Mayport are not only preserved but also celebrated. The firm’s strategy involves engaging with local stakeholders to create a shared vision that balances respect for the past with innovative growth for the future.

Recognizing the deep-rooted culture and historical significance of Mayport, Acuity Design Group is incorporating elements of ocean ecology, climate change, and sea-level rise into the project’s planning. They are facilitating government communications to ensure transparency and align the project with public interests and regulatory requirements. Through community workshops, Acuity Design Group is actively involving residents, local businesses, and environmental experts in the planning process. These workshops serve as a platform for dialogue, where community members can voice their concerns, suggest ideas, and collaborate on sustainable solutions. This participatory approach not only builds trust but also ensures that the project reflects the values and aspirations of the Mayport community.

In addition to community engagement, Acuity Design Group is enhancing construction communications to keep all stakeholders informed and engaged throughout the development process. This includes regular updates, stakeholder meetings, and progress reports that detail construction timelines, safety measures, and environmental considerations. By maintaining open lines of communication, Acuity Design Group ensures that the project progresses smoothly, with minimal disruption to the community. Their comprehensive approach to government communications, community workshops, and stakeholder engagement underscores their commitment to creating a development that honors Mayport’s legacy while paving the way for a sustainable and vibrant future.

NORTHWEST JACKSONVILLE TRANSIT ENHANCEMENTS Jacksonville Transportation Authority (JTA)

Project Name: Northwest Jacksonville Transit Enhancements Location: Northeast Florida Owner/Client: Jacksonville Transportation Authority

ADG Services: Marketing Material Development, Planning, Public Involvement, Stakeholder Engagement, Government Relations/Agency Coordination, Public Workshops/Hearings, Charette Coordination, Branding

Project Summary: Acuity Design Group’s marketing and communications consulting for the Jacksonville Transportation Authority (JTA) focuses on enhancing public transit amenities across Northwest Jacksonville through a phased bus stop upgrade project. The initiative includes improvements such as upgraded shelters, enhanced lighting, bike racks, real-time messaging systems, and neighborhood-themed art installations at key stops along Soutel Drive and throughout the region. These enhancements not only aim to improve safety and convenience for patrons but also celebrate the unique identity of each neighborhood.

The consulting effort emphasizes community engagement and local economic impact, with plans to involve local small businesses and create new job opportunities in Jacksonville. Partnering with certified Local Small Business Enterprise (LSBE) Elton Alan, the project is expected to generate significant local economic benefits, estimated at $23.6 million according to a UNF planning study. This collaborative approach underscores Acuity Design Group’s commitment to fostering community involvement and supporting sustainable, inclusive growth within Northeast Florida.

As part of the larger MobilityWorks 2.0 program, funded by the Local Option Gas Tax II (LOGTII), these enhancements represent a long-term investment in the region’s mobility infrastructure. Acuity Design Group’s strategic communications efforts ensure transparency and public awareness of the project’s progress, leveraging platforms like the JTA’s dedicated MobilityWorks 2.0 website to provide updates, job opportunities, and interactive project maps. This comprehensive approach aims to build community support and engagement while advancing the JTA’s mission to enhance mobility and connectivity across Northeast Florida.

VISION ZERO

Jacksonville Transportation Authority

Project Name: Vision Zero Location: Northeast Florida Owner/Client: Jacksonville Transportation Authority (JTA)

ADG Services: Community Engagement, Awareness Campaigns, Stakeholder Partnerships, Increased User Engagement, Public Involvement,Event Coordination, Social Media Management, Content Creation, Community Outreach, Marketing Campaigns, Analytics and Reporting, Effective Communication, Comprehensive Reporting, Goal Alignment

Project Summary: The U.S. Department of Transportation granted $280,000 to support the development of Jacksonville’s “Vision Zero Action Plan,” an initiative aimed at eliminating bicycle and pedestrian deaths by 2030. This grant is part of a broader effort, with Jacksonville being one of 510 projects nationwide awarded a total of $800 million through the new Safe Streets and Roads for All program. The initiative underscores the federal government’s commitment to enhancing safety and reducing fatalities on the nation’s roadways.

The Jacksonville Transportation Authority (JTA) has introduced the Creating Safe Spaces Action Plan (CSSAP), which underscores a strategic approach to enhancing road safety. This plan emphasizes a community-centric approach, where residents play a critical role in addressing and improving current trends and deficiencies in road safety.

Rooted in a holistic “Safe Systems Approach,” CSSAP acknowledges the shared responsibility of enacting changes across policy, infrastructure, technology, behavior, and emergency services. JTA, an independent public authority serving Jacksonville and Northeast Florida, is dedicated to making the transportation system safe for everyone.

By identifying safety hot spots, partnering to implement infrastructure improvements, and investing around JTA facilities and bus stops, JTA actively works to improve traffic safety.

Acuity Design Group (ADG) will play a pivotal role in the successful implementation of Jacksonville’s Vision Zero Action Plan through Marketing and Communications Consulting services. With extensive experience in public involvement and strategic communication, ADG ensures community awareness and active participation in the process. Expertise in creating impactful marketing campaigns will raise awareness about the plan’s goals, safety measures, and progress, fostering community ownership and support. Leveraging social media management capabilities, ADG amplifies the Vision Zero message across various platforms, driving home the importance of road safety and the collective effort required to achieve zero fatalities by 2030. Analytical skills will monitor the effectiveness of communication strategies, providing insights and adjustments to ensure maximum outreach and impact. Through these concerted efforts, Acuity Design Group significantly contributes to making Jacksonville’s streets safer for all, setting a precedent for other communities nationwide.

CONSTRUCTION COMMUNICATIONS Duval County Public Schools (DCPS)

Project Name: Vision Zero Location: Northeast Florida Owner/Client: Jacksonville Transportation Authority (JTA)

ADG Services: Community Engagement, Awareness Campaigns, Stakeholder Partnerships, Increased User Engagement, Public Involvement,Event Coordination, Social Media Management, Content Creation, Community Outreach, Marketing Campaigns, Analytics and Reporting, Effective Communication, Comprehensive Reporting, Goal Alignment

Project Summary: Gilbane, in partnership with the architecture and engineering firm Zyscovich, LLC, and Duval County Public Schools, constructed the new Chaffee Trail Middle School to support the growth of Duval County and the surrounding community. The $50 million project was part of a $1.7 billion capital improvement program, funded by a half-cent sales tax approved by voters in 2020. Located adjacent to Chaffee Trail Elementary School, the new facility included a 124,259-square-foot middle school on a 32.3-acre site, with new athletic fields and various sports courts, all constructed with sustainability as a priority following the Green Globes’ high-performance rating system. The school opened for the 2024 school year.

Acuity Design Group (ADG) provided comprehensive Construction Communications services for the Chaffee Trail Middle School project. ADG’s role included managing public relations, ensuring community engagement, and fostering transparency throughout the construction process. With expertise in strategic communication, ADG created and disseminated impactful messaging to keep the community informed about project milestones and developments. Additionally, ADG organized and coordinated events, such as groundbreaking ceremonies, to highlight significant project achievements and engage local stakeholders. Through these efforts, ADG built strong community support and maintained positive public perception throughout the project’s duration.

Throughout its involvement, ADG focused on enhancing public awareness and understanding of the project’s benefits and progress. By effectively communicating updates and milestones, ADG ensured that the community remained informed and engaged. ADG’s strategic approach included leveraging various communication channels to reach a broad audience and solicit feedback, facilitating a collaborative atmosphere between project stakeholders and the public. This proactive communication strategy contributed to the successful completion of the Chaffee Trail Middle School, reinforcing ADG’s role as a trusted partner in construction communications and community engagement initiatives.

GREEN LINE TRANSIT ORIENTED DEVELOPMENT (TOD) Jacksonville Transportation Authority (JTA)

Project Name: Green Line Transit Oriented Development (TOD) Location: Northeast Florida Owner/Client: Jacksonville Transportation Authority

ADG Services: Marketing Material Development, Planning, Public Involvement, Stakeholder Engagement, Government Relations/Agency Coordination, Public Workshops/Hearings, Charette Coordination, Branding

Project Summary: Acuity Design Group (ADG) plays a crucial role in the Green Line Transit Oriented Development (TOD) Study, focusing on ensuring effective public outreach and community engagement. ADG is responsible for crafting a comprehensive strategy to involve local residents, businesses, and stakeholders in the planning process, ensuring their voices and visions shape the development of each station area along the corridor.

ADG’s responsibilities include designing and facilitating community meetings, workshops, and interactive events that encourage active participation and feedback. They develop and disseminate informational materials, such as brochures, flyers, and digital content, to educate the community about the benefits and opportunities of TOD. Additionally, ADG leverages various communication channels, including social media, newsletters, and a dedicated project website, to keep the public informed and engaged throughout the project.

Moreover, ADG ensures that all engagement activities are inclusive and accessible, addressing the diverse needs of the community. They implement feedback mechanisms, such as surveys and suggestion boxes, to gather insights and incorporate them into the planning process. By fostering transparent and continuous communication, ADG helps build trust and collaboration between the community, the City of Jacksonville, and other stakeholders, paving the way for a successful and sustainable TOD along the Green Line corridor.

UNIVERSITY OF FLORIDA HEALTH CAMPAIGN University of Florida Health

Project Name: UF Health “Toxic Stress” Campaign Location: Northeast Florida Owner/Client: University of Florida Health/ Urban Health Alliance

ADG Services: Marketing Material Development, Planning, Public Involvement, Stakeholder Engagement, Social Media Development and Planning, Graphic Design, Event Coordination, Radio Advertising, Branding

Project Summary: Acuity Design Group serves as the community engagement consultant and program manager for the Life’s Course initiative, a collaborative effort between Northeast Florida Healthy Start Coalition, Inc. and UF Health Jacksonville. This initiative focuses on expanding knowledge and understanding of the impact of stress on maternal health, targeting pre-conception and maternal health across Duval County.

As the community engagement consultant, Acuity Design Group is tasked with organizing and facilitating community involvement activities, including workshops, public forums, and educational campaigns. These efforts aim to create and increase awareness of the impact of toxic stress on women in the community, introduce trends in infant and maternal mortality, and identify effective coping mechanisms to reduce stress and improve health outcomes. By engaging various community stakeholders, Acuity Design Group ensures diverse perspectives are considered in shaping the initiative’s strategies and interventions.

In their role as program manager, Acuity Design Group oversees the coordination and implementation of program activities. This includes collaborating with Northeast Florida Healthy Start Coalition’s Magnolia Project and UF Health Jacksonville’s maternal health team, who have been pivotal in addressing maternal mortality rates through various programs and data-driven initiatives. Acuity Design Group ensures that the Life’s Course initiative builds on these existing efforts, using past successes and data to drive progress. The goal is to leverage the strengths of all participating agencies to make a significant impact on maternal and infant health in the community. Through strategic planning, meticulous coordination, and effective community engagement, Acuity Design Group contributes to a robust and forward-looking approach to improving maternal health outcomes in Duval County.

VENTURE OUT JAX City of Jacksonville

Project Name: Venture Out Jax Location: Northeast Florida Owner/Client: City of Jacksonville

ADG Services: Marketing Material Development, Planning, Public Involvement, Stakeholder Engagement, Government Relations/Agency Coordination, Public Workshops/Hearings, Charette Coordination, Branding, Database Development, Emergency & Crisis Communications

Project Summary: Acuity Design Group (ADG) served as a marketing consultant for Venture Out JAX 2025, focusing on identifying transportation infrastructure and safety issues across Jacksonville and proposing strategies for improving the city’s transportation network. ADG’s responsibilities included conducting market research to analyze current transportation challenges, gathering data on traffic patterns, road conditions, and safety concerns. They utilized this data to develop comprehensive reports and presentations that outlined potential improvements and their anticipated impacts. ADG collaborated closely with stakeholders such as city officials, transportation authorities, and community organizations to gather input and ensure alignment with the city’s strategic goals. They facilitated workshops and meetings to engage stakeholders, present findings, and solicit feedback on proposed transportation initiatives. ADG’s objective approach involved analyzing cost-benefit analyses, assessing feasibility, and identifying funding sources for proposed projects.

ADG’s contributions also included developing marketing materials and communication strategies to effectively convey project objectives, benefits, and timelines to the public. They utilized various channels such as digital platforms, newsletters, and public forums to disseminate information and gather community input. ADG’s efforts aimed to enhance transparency, build public support, and ensure that the proposed transportation improvements aligned with community needs and expectations.

Overall, ADG played a critical role in facilitating data-driven decision-making and strategic planning for Venture Out JAX 2025, leveraging their expertise in marketing consulting to support comprehensive transportation infrastructure and safety enhancements across Jacksonville. Their responsibilities underscored their commitment to fostering informed dialogue, promoting community engagement, and advancing sustainable transportation solutions for the city’s future growth and development.

WILLOW BRANCH CANAL STABILIZATION OUTREACH City of Jacksonville

Project Name: Willow Branch Canal Stabilization Location: Northeast Florida Owner/Client: City of Jacksonville

ADG Services: Marketing Material Development, Planning, Public Involvement, Stakeholder Engagement, Government Relations/Agency Coordination, Public Workshops/Hearings, Charette Coordination, Branding

Project Summary: Acuity Design Group (ADG) plays a pivotal role in leading community outreach and facilitating meetings for the Willow Branch Canal Stabilization Project, aimed at enhancing environmental stability and addressing sedimentation issues. ADG initiates comprehensive engagement efforts to inform and involve local residents, businesses, and stakeholders. They utilize various communication channels such as public meetings, newsletters, and informational sessions to educate the community about project goals, scope, and anticipated outcomes, ensuring transparency and fostering early understanding among stakeholders.

As meeting facilitators, ADG emphasizes creating a conducive environment for meaningful dialogue and collaboration. Structuring public meetings to encourage open discussion, providing platforms for community members to voice concerns, ask questions, and offer insights into the canal rehabilitation plans. Actively listening to stakeholder feedback, addressing queries regarding technical aspects such as the installation of stabilized construction entrances, silt fences, synthetic swales, and sediment removal processes. By clarifying these technical details, ADG enhances community comprehension and involvement in decision-making processes critical to the project’s success.

Additionally, ADG ensures that outreach efforts highlight environmental stewardship and sustainability throughout the project. Emphasizing measures to minimize ecological impacts during construction, including sediment control techniques and ecological restoration practices. Through proactive engagement strategies and a commitment to transparency and environmental stewardship, ADG effectively guides community outreach and meeting facilitation efforts for the Willow Branch Canal Stabilization Project.

Their approach ensures informed decision-making and fosters collaborative partnerships that contribute to sustainable infrastructure improvements benefiting the local community and ecosystem alike.

RIVIERA BEACH WATER TREATMENT PLANT

City of Riviera Beach

Project Name: Riviera Beach Location: Southeast Florida Owner/Client: City of Riviera Beach

ADG Services: Marketing Material Development, Planning, Public Involvement, Stakeholder Engagement, Government Relations/Agency Coordination, Public Workshops/Hearings, Charette Coordination, Branding

Project Summary: Acuity Design Group is deeply involved in advancing Riviera Beach’s infrastructure through their pivotal role in the development of a new Water Treatment Plant. Tasked with community engagement, they orchestrate public meetings and forums to ensure residents are informed and have a voice in the project.

This approach fosters transparency and builds local support crucial for successful implementation. The Haskell Company and CDM Smith were chosen to replace the aging 63-year-old water treatment plant with a modern facility. This new plant will incorporate cutting-edge filtration technology selected by the Board in the future. The selection process included consideration of three firms, with The Haskell Company and CDM Smith standing out for their track record in constructing significant water treatment plants, including projects in Venice, Houston, and Boynton Beach. Their approach emphasizes local subcontractor engagement, educational outreach to city youth about the plant’s technology, and fostering community awareness through public meetings.

Economically, Acuity Design Group prioritizes local impact by engaging area subcontractors and businesses in the construction process. This strategy not only supports the local economy but also strengthens community bonds and creates lasting opportunities for growth and development. Technologically, they advocate for cutting-edge filtration technologies to replace outdated systems, addressing longstanding water quality issues like discoloration and odor. This upgrade not only improves water quality but also aligns with modern environmental standards, ensuring Riviera Beach meets its sustainability goals.

As project managers, Acuity Design Group oversees the entire lifecycle of the new Water Treatment Plant, from initial design through to construction and implementation. Their expertise in project management ensures timelines are met and budgets adhered to, facilitating a smooth and efficient transition to the new facility. Through these concerted efforts in community engagement, economic development, and technological advancement, Acuity Design Group plays a crucial role in reimagining Riviera Beach’s water infrastructure, paving the way for a more sustainable and prosperous future for the entire community.

RIVERFRONT PLAZA City of Jacksonville

Project Name: Riverfront Plaza Location: Northeast Florida Owner/Client: City of Jacksonville

ADG Services: Marketing Material Development, Planning, Public Involvement, Stakeholder Engagement, Government Relations/Agency Coordination, Public Workshops/Hearings, Charette Coordination, Branding

Project Summary: The Riverfront Plaza project, supported by Acuity Design Group (ADG), is strategically designed to engage the community and ensure transparent development processes. ADG plans to utilize a range of strategies to achieve these goals. Firstly, extensive public awareness campaigns will leverage various media platforms such as local TV, radio, print media, and online channels. These efforts will focus on communicating the park’s development plans, features, and the broader benefits it will bring to the community. ADG will develop cohesive promotional materials like brochures, posters, and flyers to maintain a consistent brand image for Riverfront Plaza.

Community engagement will be a cornerstone of the project, with ADG organizing public forums, workshops, and interactive events. These activities are aimed at fostering direct involvement from residents throughout the planning and development stages of the park. Events like town hall meetings and family-friendly activities at the park site will encourage community input and build excitement about the project. A robust digital presence will complement these efforts, featuring a dedicated website, active social media channels, and regular updates. This online platform will serve as a hub for project information, progress updates, event announcements, and opportunities for community feedback. ADG will also implement targeted messaging strategies tailored to different demographic groups and stakeholders, ensuring relevance and maximizing engagement. Stakeholder engagement remains central, with ADG conducting regular meetings with key stakeholders including city officials, businesses, environmental groups, educational institutions, cultural organizations, and media outlets. These meetings will facilitate ongoing feedback collection, alignment of project goals with community needs, and dissemination of project updates through press releases and media engagements.

Methodologically, ADG will employ feedback mechanisms such as online surveys, suggestion boxes, and community meetings to gather insights and gauge community sentiment. Consistent updates via various communication channels, coupled with visual storytelling techniques like renderings and infographics, will vividly illustrate the park’s development progress and future amenities. Overall, ADG’s approach emphasizes inclusivity, transparency, cultural sensitivity, and sustainability, aiming to create a vibrant public space that reflects and enriches Jacksonville’s diverse community fabric.

2045 LONG RANGE TRANSPORTATION PLAN (LRTP)

North Florida TPO

Project Name: Long Range Transportation Plan 2045 Location: Northeast Florida

Owner/Client: North Florida Transportation Planning Organization (NFTPO)

ADG Services: Brand Development, Community Charettes, Public Involvement, Stakeholder Engagement, Government Relations, Surveys, Telephone Townhall, Website Design & Maintenance, Public Workshop’s/Hearings, Public Hearing, Marketing Material Development, Social Media

Project Summary: Acuity Design Group (ADG), in collaboration with Atkins Global, is pivotal in developing the 2045 Long Range Transportation Plan (LRTP) for the North Florida Transportation Planning Organization (TPO). Their responsibilities encompass rigorous community engagement and strategic communication efforts aimed at gathering comprehensive input and fostering broad stakeholder support.

ADG orchestrates a series of public meetings, workshops, and forums strategically located across the region to solicit feedback from residents, businesses, and advocacy groups. Utilizing innovative tools such as online surveys and virtual platforms, ADG ensures inclusive participation, capturing diverse perspectives on transportation priorities, challenges, and aspirations for the next 25 years.

In crafting communication strategies, ADG focuses on delivering clear and informative messages about the LRTP’s goals and benefits. Through channels like newsletters, fact sheets, and social media updates, they emphasize the plan’s commitment to long-term sustainability and the community-wide advantages of modernized transportation infrastructure. By tailoring communication to resonate with various stakeholder interests and concerns, ADG aims to inform and engage the public effectively, cultivating understanding and support for the LRTP’s objectives.

Furthermore, ADG collaborates closely with local organizations, community leaders, and advocacy groups to enhance outreach effectiveness. By leveraging existing networks and partnerships, they broaden engagement with underserved communities and facilitate meaningful dialogues on transportation needs and solutions. ADG integrates stakeholder feedback into the LRTP development process, ensuring that community perspectives shape decisions on policy frameworks, funding allocations, and project priorities. Their proactive and adaptable approach ensures the LRTP reflects the evolving transportation landscape of North Florida, promoting enhanced connectivity and sustainable growth across the region.

CLIMATE POLLUTION REDUCTION GRANT (CPRG) City of Jacksonville

Project Name: Climate Pollution Reduction Grant (CPRG) Prime: Hanson Location: Northeast Florida Owner/Client: City of Jacksonville

ADG Services: Marketing Material Development, Planning, Public Involvement, Stakeholder Engagement, Government Relations/Agency Coordination, Public Workshops/Hearings, Charette Coordination, Branding

Project Summary: The EPA’s Climate Pollution Reduction Grant (CPRG) Program in Jacksonville is a significant initiative aimed at addressing climate change and improving environmental quality across Northeast Florida. Spearheaded by the City of Jacksonville, the program focuses on reducing greenhouse gas emissions, enhancing air quality, and fostering sustainable practices within the community. The program’s overarching goal is to develop and implement strategies that reduce climate pollution and promote environmental sustainability, ultimately creating a cleaner and healthier environment for all residents.

A cornerstone of the CPRG Program is robust community engagement. The program seeks to involve local residents, businesses, and organizations in the planning and implementation of environmental initiatives. By fostering open dialogue and collaboration, the program ensures that community needs and perspectives are integral to its success. This engagement is complemented by comprehensive communication strategies that utilize various channels, including a dedicated website, newsletters, and social media platforms, to disseminate information, gather feedback, and keep the community informed about ongoing projects and initiatives.

Environmental education and outreach are also key components of the CPRG Program. Through workshops, seminars, and public events, the program educates the community about climate change, pollution reduction strategies, and sustainable practices. This educational outreach helps build a knowledgeable and engaged citizenry committed to environmental stewardship. Additionally, the CPRG Program collaborates with a wide range of stakeholders, including local government agencies, non-profit organizations, educational institutions, and the private sector. These partnerships are essential for leveraging resources, sharing expertise, and achieving the program’s environmental goals.

RESILIENCE STRATEGY “RESILIENT JACKSONVILLE” City of Jacksonville

Project Name: Resilience Strategy Prime: The Water Institute Location: Northeast Florida Owner/Client: City of Jacksonville

ADG Services: Marketing Material Development, Planning, Public Involvement, Stakeholder Engagement, Government Relations/Agency Coordination, Public Workshops/Hearings, Charette Coordination, Branding

Project Summary: The Water Institute, in collaboration with partners SCAPE, Halff, Fernleaf, and Acuity Design Group, Inc. (ADG), developed a comprehensive resilience strategy for the City of Jacksonville. This initiative, known as Resilient Jacksonville, aimed to address the evolving challenges posed by climate change, accommodate a growing population, and guide new urban development over the next 50 years. Jacksonville’s dynamic growth, coupled with its diverse industries and significant infrastructure, necessitated innovative approaches to future challenges, particularly those arising from climate change.

The planning process, spearheaded by the Water Institute, utilized a science-based approach, incorporating local expertise and assessments of current and future conditions. This methodology led to the identification of 45 Adaptation Actions and 90 Sub-Actions, each detailing specific, implementable policies, projects, and programs.

These actions were designed to address various shocks and stresses, outline relative costs, potential funding sources, and necessary implementation partners and timeframes. By tailoring these actions to the unique conditions of different Jacksonville neighborhoods, the strategy provided a targeted and scalable framework for enhancing citywide resilience.

Acuity Design Group played a critical role in this initiative by managing community engagement and communication strategies. Their responsibilities included designing and maintaining the project’s website, crafting surveys to gather community feedback, and creating informative newsletters to keep stakeholders informed. Additionally, ADG managed event coordination through platforms like Eventbrite and produced high-quality print materials to effectively convey project information. Through these efforts, ADG ensured that the CPRG Program fostered regional collaboration, empowering Northeast Florida to achieve cleaner, healthier, and more vibrant communities.

Their contributions were essential in disseminating information, engaging the community, and supporting the implementation of the resilience strategy.

JACKSONVILLE PARKS MASTER PLAN UPDATE City of Jacksonville

Project Name: Jacksonville Parks Master Plan Update Location: Northeast Florida Owner/Client: City of Jacksonville ADG Services: Public Engagement Plans, Public Relations, Construction Communications, Government Relations, Agency Coordination (FDOT, City of Jacksonville, North Florida TPO, JEA), Stakeholder identification and engagement, Public Meeting Facilitation, Graphic Design Support, Report Preparation, Project Management

Project Summary: The City of Jacksonville has launched the Parks, Recreation, and Community Services Parks Master Plan Update, inviting public input. The objective is to formulate a 10-year vision for the city’s parks, trails, and recreation facilities, enhancing, expanding, and maintaining the system. Citizens are encouraged to participate via an online survey on imaginejaxparks.com, as well as through public workshops, meetings with Community Planning Advisory Committees (CPACs), and engagement with City Council members and parks and recreation communities. Mayor Donna Deegan emphasized the importance of collaborative efforts in creating a resilient, inclusive parks system promoting health and wellness.

Acuity Design Group is instrumental in this initiative, providing services such as public engagement plans, public relations, construction communications, government relations, agency coordination, stakeholder engagement, public meeting facilitation, graphic design support, report preparation, and project management for all individual park projects as well as the “Master Plan” entirely. Their involvement ensures a comprehensive approach to gathering input, fostering communication, and managing the Master Plan Update effectively.

MOBILITYWORKS 1.0 & MOBILITYWORKS 2.0 Jacksonville Transportation Authority (JTA) Project Name: MobilityWorks 1.0 & 2.0 Location: Northeast Florida Owner/Client: Jacksonville Transportation Authority (JTA) ADG Services: Community Engagement, Awareness Campaigns, Stakeholder Partnerships User Engagement, Public Involvement, Event Coordination, Social Media, Content Creation Community Outreach, Marketing Campaigns, Analytics Reporting, Effective Communication, Comprehensive Reporting, Brand Development, Marketing Strategy, Workforce Development, Transportation Engagement, Government Relations

Project Summary: Acuity Design Group (ADG) plays a pivotal role in the branding, marketing, and community outreach efforts of both MobilityWorks 1.0 and MobilityWorks 2.0—two transformative initiatives lead by the Jacksonville Transportation Authority —to enhance Jacksonville’s transportation infrastructure, promote safety, and improve accessibility. the MobilityWorks 1.0 & MobilityWorks 2.0 projects. With over 16 years of experience in community engagement and strategic communication, ADG is responsible for: • Public Engagement: Designing and executing impactful marketing campaigns, facilitating community outreach events, and promoting stakeholder collaboration to foster widespread participation.

• Social Media and Content Creation: Managing social media platforms to amplify the MobilityWorks 2.0 message, creating compelling content, and driving meaningful engagement with the community.

• Strategic Communication: Communicating the program’s progress, goals, and benefits through clear, consistent messaging, building trust and ownership within the community.

• Marketing Analytics: Monitoring and assessing the performance of communication strategies, providing datadriven insights to optimize outreach and ensure alignment with project goals.

MobilityWorks 1.0 | Prime: Micheal Baker A transformative $170 million investment in Jacksonville’s transportation network, completed ahead of schedule.

The program upgraded 14 mobility corridors through 13 comprehensive roadway projects, enhancing safety and accessibility with raised medians, new sidewalks, and bike lanes. Infrastructure improvements, including utility relocations, increased road capacity and efficiency, while the initiative generated over 1,000 jobs, contributing to local economic growth. Including: • Installation of raised medians, new sidewalks, and bike lanes, improving safety and accessibility for pedestrians and cyclists.

• Infrastructure upgrades, such as utility relocations, increased road capacity and efficiency.

• Creation of over 1,000 jobs, boosting the local economy.

• Enhanced community connectivity, improving mobility and quality of life for Jacksonville residents.

MobilityWorks 2.0| Prime: JACOBS In addition, The Jacksonville Transportation Authority (JTA) most recently launched MobilityWorks 2.0, a comprehensive program aimed at enhancing Jacksonville’s transportation infrastructure over the next 30 years building on the foundations set by MobilityWorks 1.0. Funded by the Local Option Gas Tax, this $490 million initiative focuses on improving mobility, safety, and accessibility for all residents, with project completion anticipated by 2052.

• Designing roadways to accommodate all users—pedestrians, cyclists, and motorists—to improve safety and traffic flow.

• Enhancing public transportation by upgrading bus stops and pedestrian connections to ensure safer and more accessible transit options.

• Developing significant infrastructure projects like the Emerald Trail, a 30-mile multi-use trail system connecting neighborhoods and green spaces, and the U2C (Ultimate Urban Circulator), a driverless shuttle network serving downtown Jacksonville.

• Creating local employment opportunities and supporting workforce growth as part of the program’s implementation.

• Actively involving the public to ensure infrastructure projects meet the needs of Duval County citizens and maximize community benefits.

VISION ZERO

City of Jacksonville

CREATING SAFE SPACES ACTION PLAN Jacksonville Transportation Authority (JTA)

Project Name: Vision Zero | Creating Safe Spaces Action Plan Location: Northeast Florida Owner/Client: City of Jacksonville (COJ) & Jacksonville Transportation Authority (JTA) ADG Services: Community Engagement, Awareness Campaigns, Stakeholder Partnerships, Increased User Engagement, Public Involvement,Event Coordination, Social Media Management, Content Creation, Community Outreach, Marketing Campaigns, Analytics and Reporting, Effective Communication, Comprehensive Reporting, Goal Alignment, Brand Development and Marketing Strategy

Project Summary: The City of Jacksonville’s Vision Zero Action Plan and the Jacksonville Transportation Authority’s (JTA) Creating Safe Spaces Action Plan (CSSAP) work hand-in-hand to address road safety and eliminate traffic fatalities, particularly for bicyclists and pedestrians. These initiatives are supported by a $280,000 grant from the U.S. Department of Transportation’s Safe Streets and Roads for All program, demonstrating a federal commitment to reducing roadway fatalities.

The Vision Zero Action Plan, led by the City of Jacksonville, aims to eliminate all traffic deaths by 2030. Utilizing the Safe Systems Approach, it integrates improvements in policies, infrastructure, technology, behavior, and emergency response. The CSSAP, launched by JTA, focuses on a community-centric approach that empowers residents to address local safety concerns. The plan emphasizes identifying safety hot spots, implementing targeted infrastructure improvements, and enhancing safety around JTA transit facilities and bus stops.

Acuity Design Group (ADG) plays a critical role in the branding, marketing, and implementation of both initiatives through its comprehensive Marketing and Communications Consulting services. Highlights of ADG’s contributions include: • Branding and Awareness: Developing cohesive branding strategies to reinforce the identity and objectives of both Vision Zero and CSSAP, ensuring public understanding of their significance.

• Public Engagement: Designing and executing impactful marketing campaigns, facilitating community outreach events, and promoting stakeholder collaboration to foster widespread participation.

• Social Media and Content Creation: Managing social media platforms to amplify the Vision Zero message, creating compelling content, and driving meaningful engagement with the community.

• Strategic Communication: Communicating the initiatives’ progress, goals, and safety measures through clear, consistent messaging, building trust and ownership within the community.

• Marketing Analytics: Monitoring and assessing the performance of communication strategies, providing datadriven insights to optimize outreach and ensure alignment with project goals.

By combining strategic branding, marketing expertise, and community engagement, ADG ensures that Jacksonville’s Vision Zero and CSSAP initiatives achieve maximum visibility and impact. These efforts not only contribute to making Jacksonville’s streets safer but also establish a model for other communities nationwide.

CREATING SAFE SPACES ACTION PLAN Jacksonville Transportation Authority

Project Name:Creating Safe Spaces Action Plan Location: Northeast Florida Owner/Client: Jacksonville Transportation Authority (JTA) ADG Services: Community Engagement, Awareness Campaigns, Stakeholder Partnerships, Increased User Engagement, Public Involvement,Event Coordination, Social Media Management, Content Creation, Community Outreach, Marketing Campaigns, Analytics and Reporting, Effective Communication, Comprehensive Reporting, Goal Alignment

Project Summary: The U.S. Department of Transportation granted $280,000 to support the development of Jacksonville’s “Vision Zero Action Plan,” an initiative aimed at eliminating bicycle and pedestrian deaths by 2030. This grant is part of a broader effort, with Jacksonville being one of 510 projects nationwide awarded a total of $800 million through the new Safe Streets and Roads for All program. The initiative underscores the federal government’s commitment to enhancing safety and reducing fatalities on the nation’s roadways.

The Jacksonville Transportation Authority (JTA) has introduced the Creating Safe Spaces Action Plan (CSSAP), which underscores a strategic approach to enhancing road safety. This plan emphasizes a community-centric approach, where residents play a critical role in addressing and improving current trends and deficiencies in road safety.

Rooted in a holistic “Safe Systems Approach,” CSSAP acknowledges the shared responsibility of enacting changes across policy, infrastructure, technology, behavior, and emergency services. JTA, an independent public authority serving Jacksonville and Northeast Florida, is dedicated to making the transportation system safe for everyone.

By identifying safety hot spots, partnering to implement infrastructure improvements, and investing around JTA facilities and bus stops, JTA actively works to improve traffic safety.

Acuity Design Group (ADG) will play a pivotal role in the successful implementation of JTA’s Creating Safe Spaces Action Plan and the City of Jacksonville’s Vision Zero Initiatives through Marketing and Communications Consulting services. With extensive experience in public involvement and strategic communication, ADG ensures community awareness and active participation in the process. Expertise in creating impactful marketing campaigns will raise awareness about the plan’s goals, safety measures, and progress, fostering community ownership and support.

Leveraging social media management capabilities, ADG amplifies the Vision Zero message across various platforms, driving home the importance of road safety and the collective effort required to achieve zero fatalities by 2030.

Analytical skills will monitor the effectiveness of communication strategies, providing insights and adjustments to ensure maximum outreach and impact. Through these concerted efforts, Acuity Design Group significantly contributes to making Jacksonville’s streets safer for all, setting a precedent for other communities nationwide.

REGIONAL CAPITAL INFRASTRUCTURE SUMMIT (RCIS) Jacksonville Transportation Authority

Project Name: Regional Capital Infrastructure Summit Location: Northeast Florida Owner/Client: Jacksonville Transportation Authority (JTA) ADG Services: Project Management, Event Planning, Stakeholder Engagement, Speaker Coordination, Logistics Management, Networking Facilitation, Public Relations, Program Development, On-Site Execution, Post-Event Reporting

Project Summary:

Acuity Design Group (ADG) played a pivotal role as the lead consultant for the Regional Capital Infrastructure Summit (RCIS), managing the event’s full scope, including strategic planning, detailed logistics, and flawless execution. ADG led coordination across all event components—from initial concept development to post-event evaluation—ensuring the summit aligned with Jacksonville’s broader vision for infrastructure innovation and regional collaboration.

Working in close partnership with key stakeholders such as the Jacksonville Transportation Authority (JTA), Jacksonville Electric Authority (JEA), the Mayor’s Office, and the Jacksonville Aviation Authority (JAA), ADG orchestrated a compelling program that highlighted critical priorities in regional mobility, sustainability, economic development, and workforce readiness. Their role included identifying and securing high-profile speakers, curating panel discussions, and shaping breakout sessions that addressed the most pressing infrastructure needs and opportunities in Northeast Florida.

In addition to overseeing all logistics, ADG conceptualized and facilitated a dynamic 1-on-1 networking event and a robust expo that featured public agencies, private firms, and community partners. These engagements provided meaningful opportunities for stakeholders to share expertise, build partnerships, and explore collaborative pathways for future capital projects.

On the day of the event, ADG ensured seamless execution by managing all on-site operations, including stage production, exhibitor coordination, real-time issue resolution, and speaker support. The team also guided panel discussions and interactive workshops, ensuring that content delivery remained on schedule and impactful.

Post-event, ADG led a comprehensive debrief process that included stakeholder surveys, outcome analysis, and strategic reporting. These insights culminated in a detailed summary report with actionable recommendations designed to inform future summits and accelerate regional infrastructure planning. Through its leadership and innovation, ADG not only delivered a successful summit but also reinforced its role as a catalyst for regional growth and community engagement.

LAWA SAFETY SUMMIT: COMMUNICATION & COORDINATION Los Angeles World Airports (LAWA)

Project Name: LAWA Safety Summit: Communication & Coordination Location: Los Angeles, CA Owner/Client: Los Angeles World Airports (LAWA) ADG Services: Brand Development, Visual Consistency, Event Coordination, Onsite Management, Speaker Logistics, Material Distribution, Guest Flow, Issue Resolution, Strategic Messaging, Audience Engagement, Stakeholder Alignment, Emergency Planning, Public-Sector Communication, Infrastructure Awareness, Inter agency Collaboration, Safety Promotion

Project Summary: In partnership with Custom Strategic Solutions, Acuity Design Group (ADG) provided branding and event support for the LAWA Safety Summit: Communication & Coordination. Hosted by Los Angeles World Airports (LAWA) and led by the LAMP Performance Division, the summit was a pivotal event focused on enhancing safety, communication, and coordination efforts surrounding LAWA’s major capital projects—specifically the Automated People Mover (APM) and Consolidated Rent-A-Car (ConRAC) facilities.

ADG developed a comprehensive branding package that reflected LAWA’s values and strategic goals, ensuring visual consistency across digital invitations, directional signage, presentation decks, and event collateral. The branding created a professional, unified experience for attendees and reinforced the summit’s focus on collaboration and operational excellence. On the day of the event, ADG provided critical onsite support, managing logistics including speaker coordination, audiovisual setup, material distribution, and guest flow. The team ensured smooth transitions between sessions and maintained a welcoming, well-organized environment that enabled productive engagement.

From registration support to real-time issue resolution, ADG played a hands-on role in the successful execution of the summit.

Attendees included representatives from the Airport Police Department (APD), Los Angeles Police Department (LAPD), LA Metro, Department of Homeland Security (DHS), Los Angeles Sheriff’s Department (LASD), and Los Angeles Fire Department (LAFD). Topics focused on strengthening joint response protocols, optimizing communication channels, and improving emergency drill coordination.

ADG’s work extended beyond logistics and branding—it contributed to a broader mission of fostering safety culture and interagency collaboration at one of the country’s busiest airport systems. Their deep understanding of publicsector engagement, particularly in large-scale transportation and infrastructure environments, allowed them to tailor messaging and visuals to resonate with both internal staff and external partners. Through thoughtful branding, logistical leadership, and close coordination with Custom Strategic Solutions and LAWA stakeholders, ADG helped deliver a successful, impactful summit that advanced regional safety readiness and operational alignment.

JACKSONVILLE URBAN TRAILS MASTERPLAN City of Jacksonville Beach

Project Name: Jacksonville Urban Trails Masterplan Location: Northeast Florida Owner/Client: City of Jacksonville Beach ADG Services: Community Engagement, Stakeholder Coordination, Policy Development, Regulatory Framework, Strategic Communication, Sustainability Advocacy, Accessibility Planning, Funding Guidance, Public Outreach, Meeting Facilitation, Needs Assessment, Data Analysis, Grant Identification, Budgeting Strategies, Transportation Planning, Environmental Considerations, Equity Advocacy, Infrastructure Support, Maintenance Planning, Project Branding, Awareness Campaigns.

Project Summary: The Jacksonville Beach Urban Trails Master Plan, a collaborative project led by CHW Professional Consultants, Ayers Associates, and the City of Jacksonville Beach, was developed to create a multi-modal urban trail network that enhances connectivity and accessibility for pedestrians, cyclists, and other non-motorized users. The plan was designed to support the City’s vision for sustainable, safe infrastructure and was awarded the 2023 ASLA-FL Merit Award for Planning and Analysis, recognizing the excellence of the design and planning process. This award highlights the innovative approach taken by the project team to meet the needs of the community while also addressing longterm sustainability.

ADG | Acuity Design Group played a key role in the project by leading community engagement efforts and ensuring that the voices of residents and stakeholders were incorporated into the planning process. ADG’s contributions included organizing public meetings, facilitating discussions, and gathering feedback to ensure the final design reflected the community’s needs and aspirations. Additionally, ADG helped shape policies and processes that will guide the use and enhancement of the urban trail network, making sure that the plan is both forward-thinking and adaptable to future growth.

The Jacksonville Beach Urban Trails Master Plan includes a comprehensive design for routes, trail types, and crosssections, as well as policy recommendations, environmental considerations, and capital budgeting strategies. It also identifies grant opportunities and outlines implementation best practices to ensure long-term success. The project’s holistic approach to urban design and planning has created a sustainable trail system that will serve the community for years to come. ADG is proud to have been part of this award-winning project, which demonstrates the power of collaboration and thoughtful planning in creating public spaces that benefit everyone.

NEW JAX CITY: MINECRAFT BUILD CHALLENGE City of Jacksonville

New Jax City Build Challenge Esports Competition

Project Name: New Jax City: Minecraft Build Challenge Location: Northeast Florida Owner/Client: City of Jacksonville ADG Services: Creative Direction, Visual Storytelling, Educational Design, Youth Engagement, Strategic Messaging, Presentation Development, Brand Alignment, Collateral Design, Digital Integration, Public Education, Stakeholder Support, Community Activation, Content Development, Event Promotion, Civic Innovation, Cross-Sector Collaboration, Print Production, Outreach Materials, Program Visibility, Impact Communication

Project Summary: Acuity Design Group (ADG) is proud to support the City of Jacksonville’s New Jax City: Minecraft Build Challenge, a visionary initiative blending creativity, youth engagement, and urban planning through the dynamic platform of Minecraft Education.

This year’s event welcomed seven participating schools, with over 400 attendees including students, families, educators, and city leaders. The energy and excitement in the room were undeniable as students presented their digital cityscapes—each a thoughtful reimagining of Jacksonville’s future. A total of four top winners were recognized for their innovation and design, alongside five school awards that celebrated teamwork, creativity, and community impact.

ADG was tasked with bringing the initiative’s vision to life through a cohesive suite of print and digital collateral. Our team developed flyers, posters, banners, branded templates, and presentation decks tailored to multiple audiences— from educators and students to stakeholders and city leadership. Every piece combined the playful energy of Minecraft with the polish of municipal branding, ensuring clarity, accessibility, and engagement across all platforms.

In addition to static materials, ADG created custom presentation decks for public meetings and internal briefings, helping stakeholders effectively communicate the educational and civic value of the program. Reusable templates were also designed to support future growth of the initiative, promoting sustainability and consistency as it evolves.

The impact of the Minecraft Build Challenge was felt far beyond the screen. It offered students a tangible way to explore topics like zoning, public infrastructure, equity, and sustainability—all through a lens of imagination and innovation. This event was more than a game; it was a gateway to civic dialogue, leadership, and future-focused thinking. As the City of Jacksonville continues to invest in its youth, ADG remains committed to amplifying the voices and visions of the next generation.