Professional & Digital Marketing Level 3
Level 3 CIM Foundation Certificate
Professional & Digital Marketing The level 3 qualification in Professional & Digital Marketing is an internationally recognised programme including modules based on the CIM Global Professional Marketing Framework. The framework is designed to help marketers meet the increasing demands of the industry.
Contents Programme Framework Level 3 CIM Foundation Certificate in Professional & Digital Marketing
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Programme Framework The qualification has been developed to meet the employer and industry needs across a wide range of sectors and organisations. The programme prepares learners for roles such as: • Marketing Assistant and other marketing roles Successful completion of the Level 3 CIM qualification will establish the knowledge, skills and understanding to be able to perform at a ‘Marketing Assistant’ level position and to carry out an essential and successful professional marketing role within the workplace.
Who is this apprenticeship for? The CIM Level 3 qualification is perfect for new and aspiring marketers, and provides the foundation for a successful career. It is ideal for those looking to gain essential skills needed to support any marketing team.
Overview The course will look at the latest techniques and industry developments within the workplace to drive creativity, productivity and efficiency. Candidates can choose from a range of units, to ensure that they gain the skills needed to make improvements in the workplace. Learners will also receive a CIM study membership for 1 year. On completion of this apprenticeship, you will achieve the following: • CIM Level 3 Foundation Certificate in Professional & Digital Marketing On the following pages, you will find information relating to the main qualification (CIM Level 3 Foundation Certificate in Professional & Digital Marketing), as well as other aspects that will make up this apprenticeship programme.
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CIM Level 3 Foundation Certificate in Professional & Digital Marketing This is the qualification you will be completing alongside your employment, it will support you with skills and knowledge to become a high performing marketing professional. Length of time to complete We will tailor your learning programmes to suit your needs, so that each learner’s experience is unique. While learner’s needs will be different, the recommended time to complete this programme is 12 months.
Course Delivery This programme will primarily be delivered through 1-to-1 sessions with a member of the ACT delivery team, using a mixture of face-to-face and remote learning sessions. An ACT assessor will meet with the learner, either in the workplace or through digital means (for example, Microsoft Teams) once a month for approximately two hours to support progress. Learners will also be set tasks to complete between each visit. The use of Office 365 and related tools will be essential to the course. With participants being set tasks which will allow them to practice and demonstrate their learnt skills in the workplace. All of these workshops can be made bespoke for your business needs, at your workplace or ACT’s Head Office, provided there are a sufficient number of learners.
What you will learn This programme is made up of 1 mandatory unit (these have to be completed by all learners as part of the qualification) and 1 optional unit (we will work with you to decide what units are relevant to your role, and your business). A brief overview of these units is below.
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Modules
Module Outline
Marketing Essentials
This module provides an understanding of the key
(Mandatory)
concepts and terminology used in marketing. On completion of the module, learners will have a knowledge and understanding of the role and function of marketing within organisations and the factors that influence consumer and business buying behaviour. They will also be able to identify key components of the marketing environment and have an appreciation of how to collect and utilise relevant information about it. Finally, learners will be able to outline the concepts and elements which make up the marketing mix and understand how these can be applied.
Content and Channels (Optional)
This module introduces the types of content marketers can create, as well as the channels that can be used to publish and promote them. On completion of the module, learners will be able to recommend the most appropriate channel to use in their marketing. Candidates will be able to interpret the aims and objectives of a business, as well as who their target audience are, and plan content accordingly. Finally, learners will recognise the links between content and channels, and their suitability in each case.
Marketing Insights (Optional)
The module introduces some of the main concepts, techniques and applications within marketing research and customer insights, showing their significance for marketing decision-making. This module will develop knowledge and understanding of the different types of research, insights and methods employed by marketers, by looking at how they can help to monitor the marketing environment and current marketing trends to support decision-making. Students will also explore the role of consumer behaviour in marketing practice, considering social, cultural and technical differences whilst also exploring wider macro marketing and ethical considerations
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Assessment Module
Marketing Essentials
Content and Channels
Marketing Insight
Assessment Type
Availability
Onscreen Multiple-Choice
6x On-demand windows
Test
(results issued after each
50 questions
close of On-Demand
90 minutes
window)
Onscreen Multiple-Choice
6x On-demand windows
Test
(results issued after each
50 questions
close of On-Demand
90 minutes
window)
Onscreen Multiple-Choice
6x On-demand windows
Test
(results issued after each
50 questions
close of On-Demand
90 minutes
window)
Have any questions about our CIM Level 3 Foundation Certificate in Professional & Digital Marketing We are here to help. If you have any further questions or enquiries about the main qualification element of the programme, please contact our Route Manager: Lucy Wilkinson Route Manager for Digital Services lucywilkinson@acttraining.org.uk
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