Retail Trends Newsletter for L'Oréal - October 2018

Retail trends newsletter october 2018 ALTAVIA PRESENTATION

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This document contains the latest marketing trends observed in the fields of Print, POS, Digital as well as the latest Retail concepts.

A L’Oréal production Best-Of completes this update and will occasionally include Altavia’s best productions for other clients.

DO NOT HESITATE TO CLICK ON THESE ICONS TO ACCESS THE WEB LINKS AND VIDEO CONTENT!

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RETAIL TRENDS UPDATE

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Wear Hilfiger’s clothes and be Rewarded

digital

Tommy Hilfiger is introducing a new reward system in which customers can earn points for wearing the brand clothes at specific locations.

The new line of smart clothing, Tommy Jeans XPLORE, features clothing items that contain an embedded Solutions’ Bluetooth low-energy smart chip. The chip tracks when and how often customers wear the brand.

XPLORE wearers can rack up points just from having the items on. These points permit them to get promotions and gift cards.

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Bumble and bumble connected displays

digital

Bumble and Bumble installed in its flagship salon a digital screen with which customers can interact. Indeed clients can have more detailed information about all Bumble and Bumble products available, they can check products reviews or ask for a product recommendation according to their type of hair. Thanks to this digital POSM the hair brand creates an innovative customer experience in its flagship salon.

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Orbike vending machine

digital

The conceptual Orbike vending machine has been created to offer consumers the possibility who live in urban area to get around the city easily. The donut-shaped vending machine would offer a solution to city-dweller who want to rent a certain kind of bike or even biking accessories (such as helmet).

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retail

AT&T, one of the most important cell phone service provider in North America has opened The Lounge a new concept store mixing customer experience, tech innovation and relaxed vibes. Sofas and tables are installed for customers to feel more comfortable, digital screen catalogs are provided to make purchases and a coffee shop is available for visitors who just want to have a good moment. “We want it to be a second living room for both AT&T and nonAT&T customers� said Jeff Bradley, West Region President at AT&T

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retail

The 3 days pop-up store celebrated the collaboration between Amazon Fashion and Calvin Klein. The idea was to immerse visitors in a physical market with a series of animations and digital experiences driving to Amazon.com/mycalvins. The pop-up store featured with: a giant “together in denim� billboard allowing visitors to re-create the campaign shoot, in-store games with a chance to win prizes, a pop-corn stall, Calvin Klein branded water bottle and last but not least a Jukebox lounge where visitors could control the music and the lighting of the store ALTAVIA PRESENTATION

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retail

Just as its name suggests the Amazon 4-star store sells only items that are best-sellers and that are reviewed with minimum 4 stars on Amazon.com. As the product selection is based upon products that customers have used, loved and positively reviewed, people will feel more confident about purchasing items. In the same way that web shoppers are able to search bestseller products online, the Amazon 4-star boutique mimics the e-commerce experience.

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Cheetos photochromatic-ink packaging

print

The snack food company, Cheetos, launched a clever packaging strategy using photochromatic ink. The Cheetos promotion campaign “Where is Chester ?� reveals a packaging that is lightsensitive. Indeed when consumers put the packaging into the sun or under a lamp Chester, the mascot of the brand appears in the magnifying glass. This way Cheetos created an interactive and fun packaging mixing smart technology and brand image.

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Amstel lemon-based billboards

print

To promote its beer and to share the message that ”You can’t get this taste without lemons”, Amstel set up a giant lemon-based billboard during summertime and challenged passerby to guess exactly how many lemons were used to make the advertisement. People were invited to enter their number on the Amstel website. Only 10 people guessed the exact number.

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Best of altavia’s print productions for l’oréal

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GIORGIO ARMANI ENDCAP AND STAGING Altavia Hellas produced these endcap and staging for the fragrance Armani Code by Georgio Armani which have

Greece

been implemented in Sephora in Greece

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URBAN DECAY STANDS Altavia Romania produced two stands for Urban Decay. The goal was to promote the new color pallet

Romania

NakedCherry.

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VICHY GIFT BOXES Altavia Russia produced this gift boxes for the NY sales.

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Russia

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L’ORÉAL PRO PARIS ANTITHEFT TERMINAL Altavia Paris produced this sleeve antitheft terminal to promote L’Oréal Paris new range of products: Source

France

essentielle.

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LA ROCHE POSAY COUNTER DISPLAY AND OUTER SLEEVE

Croatia

Altavia Croatia this counter display and the outer sleeve for La Roche Posay

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DIESEL BOX Altavia Iberica produced this Christmas box for the brand Diesel

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Spain

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VICHY BOOKLET Altavia Ukrania produced this booklet for Vichy. It was used by pharmacists and consultants in shop.

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Ukraina

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VICHY 3D DISPLAY Altavia Iberica produced this Splash 3D display for the launch of the new Vichy product.

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Spain

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NYX INSTORE POSM Altavia ACT* has produced several point of sale material for the cosmetic brand: NYX such as makeup station,

boxes display, windows stickers and countercards

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The Netherlands

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Best of altavia’s design, creation prepress and digital for l’oréal ALTAVIA PRESENTATION

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MIXA WEBSITE Kamikaze was in charge of the development of the new pages on www.mixa.pl presenting Pro-Tolerance and

Poland

Atopiance products range

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YUESAI BROCHURE For the Chinese brand Yuesai, Altavia China has created this brochure

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China

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L’ORÉAL BOX Altavia Poland designed this Revitalift box for l’Oréal for sales representatives

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Poland

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THANK YOU!

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