Retail Trends Newsletter for L'Oréal #9

Retail trends newsletter MAy 2019

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This document contains the latest marketing trends observed in the fields of print, POS, digital as well as the latest retail concepts.

A L’Oréal production best-of completes this update and will occasionally include Altavia’s best productions for other clients.

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retail

SUSTAINABLE ECOMMERCE SERVICE LOOP LAUNCHES IN FRANCE

Procter & Gamble, NestlĂŠ, PepsiCo and Unilever have partnered to combat packaging pollution with Loop, a new sustainable e-commerce service officially launched in Paris.

This platform will allow consumers to order hundreds of products on maboutiqueloop.fr, packed in glass, steel and other containers made of sustainable materials, delivered directly to their homes.

And, then they will just have to return the packaging to the carrier for cleaning by Loop and return to the partner brands.

This service launched in Paris, will be launch in some cities in the US soon. And then the next step in October, would be London.

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RETAIL & digital

WALMART UNVEILS A NEW LAB STORE THAT USES AI

Walmart aims to redefine the customer experience in physical stores by creating a new concept store. Called the "Intelligent Retail Lab", this store is based on artificial intelligence to optimize its performance. With a surface area of more than 4600 m², the concept offers more than 30,000 items.

The AI plays an important role in the replenishment of shelves. In fact, in this concept store, cameras are placed on the ceiling and powered by AI to monitor the status of the rays and analyze the consumer's behavior.

This technology makes it possible to optimize the management of merchandising in real time and thus contribute to the efficiency of employees.

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PRINT

SOFT PVC MATERIAL: WHEN GREENER MATERIAL CAN BE MORE COST EFFICIENT! We know that PVC is not a green material but it is still hard to replace completely. This innovation makes it a bit greener and… cheaper!

This "soft PVC" material designed to be fixed to the floor or any other surface as a cover is innovative and has many advantages.

Indeed, the material does not need anti-slip lamination (varnish layer to prevent slipping).

In addition, this PVC soft is printed in the same manner as a window sticker (printed from the reverse side) to protect the ink from all types of contact.

This process is innovative for the following reasons: • Less energy used (shorter process time) • Less raw material => More attractive costs and a more ecological product

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Digital

ANT FINANCIAL OPENS UNMANNED CLOTHING STORE

The pop-up store, located in Olympian City in Hong Kong features a robot which serves coffee to visitors. Customers face a two-stage process to enter the store, first having their face scanned which generates a QR code on a screen at the door. After scanning the QR code with their smartphone, they gain access to the shop and can purchase products using QR codes.

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retail

HERBAL ESSENCES UNVEILS BEACH PLASTIC HAIR CARE PACKAGING

Herbal Essences has partnered with TerraCycle to create a recyclable shampoo and conditioner bottle made with 25% beach plastic.

The launch, which coincides with World Water Day on 22 March, follows the waste management firm’s tie up with Unilever’s REN brand for which it produces a recyclable plastic bottle made from 20% reclaimed ocean plastic.

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retail

PUMA TO INSTALL INTERACTIVE GAMING ZONES IN SPORTS STORES

The installation has been designed to appeal to football obsessed teens, and their patterns of decision making and impulse purchasing. It offers a combination of recognition technology, projection, and gaming to create an immersive experience in a bid to drive in-store trial of products, and to increase brand recall and product consideration.

During the fitting phase, digital displays show player statistics that merge online content and the physical space, to bring customers closer to Puma brand ambassadors.

The trial phase encourages shoppers to put the boots to a full gaming test, with a live leader board showing how they perform, encouraging peer-to-peer competition and sharable moments.

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Best of altavia’s production For l’oréal

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STAGING GARNIER FOR THE BIO FESTIVAL 2019

Greece

Altavia Hellas produced this staging for Garnier Bio product range.

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DISPLAY FOR MAYBELLINE

Croatia

Altavia Croatia produced this product display for Maybelline L’Oréal brand.

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NYX INSTORE – COACHELLA PROJECT

Turkey

Altavia Dekatlon produced this instore with a Coachella festival theme for the NYX L’Oréal brand .

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REDKEN GLORIFIER

Spain

Altavia Ibérica produced this display for the extend of the product range of Redken L’Oréal brand.

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BRAND CONTENT VIDEO FOR SKINCEUTICALS

China

Altavia China produced this brand content video for Skinceuticals L’Oréal brand.

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ECO BAG: ALTERNATIVE TO POLYETHYLENE PACKAGING

Ukraine

Altavia Ukraine produced this oxo-biodegradable bag for «Mixa» Brand.

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Best of altavia’s design, prepress and digital For l’oréal

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BANNER / FLYER AND DRAWING

China

Altavia China designed and produced these communication materials for Yuesai L’Oréal brand.

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STAGING FOR LANCÔME

Greece

Altavia Hellas designed and produced this staging for the new Lancôme perfume “La vie est belle en rose”.

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STAGINGS FOR BEAUTY SUMMIT

Romania

Altavia Romania designed and produced these stagings for the beauty summit of L’Oréal Professionnel.

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Thank you!

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