Retail Trends Newsletter for L'Oréal #7

Retail trends newsletter March 2019 1-avr-19

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This document contains the latest marketing trends observed in the fields of print, POS, digital as well as the latest retail concepts.

A L’Oréal production best-of completes this update and will occasionally include Altavia’s best productions for other clients.

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Print

EMPORIO ARMANI: 2D AND 3D BILLBOARD

A new outdoor advertising campaign from Emporio Armani has turned to 3D printing to make its designs come to life.

The ad features a 3D version of the model’s right leg extending out of the billboard, making it seem as though she is stepping into the real world.

OOH (Out Of Home) advertising is getting a new lease of life in a digitalfirst world, with other brands increasingly using the medium in innovative ways.

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DIGITAL

CRÉDIT AGRICOLE: A DROÏD TO ADVICE CUSTOMERS

The central branch of Crédit Agricole of Toulouse is about to test a robot to guide its customers and enable its advisers to concentrate on tasks with higher added value.

Designed by Cybedroïd, a company based in Limoges, and programmed by the French subsidiary of Inbenta, a Californian company specializing in automatic language processing, the robot will welcome and guide bank customers and newcomers to the appropriate services during an initial three-month trial period.

Equipped with automatic natural language processing technologies, this droïd, without a tablet, is more specifically designed for millennials who are used to speech-activated interfaces.

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Digital

THE NEXT DEVELOPMENT FOR PERSONAL ASSISTANTS?

This concept developed by two designers goes further regarding artificial intelligence and voice recognition. In fact, the technology offers the user a new way to use this voice recognition by adding a visual interaction with a projector.

The projector will enable to project movies, films, pictures or screens on the wall.

The idea of the concept is to enhance the user interaction with both audio and visual contents.

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digital

BANGLE INTELLIGENCE JEWELLERY

The designer Danny Burnside re-thought the jewellery concept by developing a new ‘connected bangle’.

The digital bangle comes with a clean and seamless design. There are two different sizes, with each size having a magnetic wrist spacer for a custom fit.

The digital bangle is further equipped with a flexible OLED screen, speaker/mic, wireless charging features, and a display dock.

More over, the bangle can be customized by the user with many design choices All these components enable it to function perfectly as a personal assistant, keeping you up to date with notifications and messages, while ensuring the traditional purpose of wearing jewellery remains fulfilled.

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Digital & retail

SK-II CONCEPT STORE: FACE AUTHENTICATION

Based in Tokyo, the SK-II connected store revolutionizes the choice process and provides a unique experience for consumers to help them selecting the right product for their skin.

The concept uses artificial intelligence to develop a personalized interaction with the customer.

User has digital screens and a beauty treatment recommendation based on a dermatological analysis of the face.

The innovation is able to adapt its offer according to specific skin types and facial expressions.

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REtail

TMALL TARGETS TO OPEN 1000 NEW BEAUTY STORES

At its annual beauty summit, Tmall announced that seven international cosmetics companies, Tom Ford, Glamglow, P&G’s new beauty line Oriental Therapy, Cosme and d-program from Japan, Primera from Korea and Barnängen from Sweden, have signed agreements to open flagship stores on Tmall this year.

The store openings and Tmall’s target to open 1,000 new cosmetics stores with brands are part of its drive to cement itself as the platform of choice for beauty brands to connect with Chinese shoppers.

The report also highlighted untapped potential in Generation Z. Aged between 15 to 19 years old, Generation Z female consumers are newcomers to the beauty market and are willing to spend more on highend lipsticks than women in other age groups, representing an opportunity for cosmetics companies.

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Digital & Retail

HOLOGRAM IN BEVERAGE SECTION

The POS flux display limited company made this hologram to promote brand among a competitive beverage section in supermarket.

Directly implanted on the shelf, the bottle glorifier promotes the product in genious way to compete all promotion tools already present in the section with many brands by developing a digital theatralisation inside the supermarket.

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Best of altavia’s production For l’oréal

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NYX RANGE PROMOTION Altavia Latvia made these POS and displays for the NYX “Can’t stop, won’t shop” campaign.

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Latvia

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DISPLAY FOR KÉRASTASE Altavia Polska produced this display for shop windows and front desks for Kérastase brand.

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Poland

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TECNI.ART BOXES Altavia Romania produced these boxes for the Tecni.Art brand of L’Oréal Professionnel.

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Romania

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GARNIER PRESENTATION BOX Altavia Ukraine produced this Press-kit of aromas for Garnier.

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Ukraine

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SHOP WINDOW DECORATION Altavia Croatia produced this shop window decoration for L’Oréal Adria LUX division.

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Croatia

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VICHY CARDBOARD SLEEVE Altavia Deutshland produced this cardboard sleeve for Vichy.

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Germany

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CANDY SLICK CAMPAIGN Altavia Latvia produced these POS, displays and sitckers for the NYX “candy slick campaign”.

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Latvia

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Best of altavia’s design, prepress and digital For l’oréal

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LIP STICK GIFS PRODUCTION Altavia China designed these Gifs for Yuesai brand.

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China

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DISPLAY FOR YVES SAINT LAURENT Altavia Ibérica designed and produced this floorstand for Black Opium brand promotion of Yves Saint Laurent.

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Spain

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LANCÔME STAGING Staging designed and produced by Altavia Hellas for the promotion of the “Teint Idole Ultra Wear” range of Lancôme.

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Greece

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Thank you!

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