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Retail trends newsletter SeptembER 2019

4-oct.-19

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This document contains the latest marketing trends observed in the fields of print, POS, digital as well as the latest retail concepts. A L’Oréal production best-of completes this update and will occasionally include Altavia’s best productions for other clients.

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PRINT

PHOTOCHROMELEON INK

PhotoChromeleon ink allows the color or pattern of an object to be altered when exposed to UV light. While there are plenty of colorchanging products on the market, this "reprogrammable ink" can be sprayed onto a variety of objects to change how they look. Many items, for example, phones, shoes, phone cases or toys can be treated with the PhotoChromeleon Ink. It is placed in a box with a projector and an UV light to activate and deactivate different colors. Once removed from the box, the colors maintain their appearance in natural lighting, yet they can be changed time and time again when exposed to an UV light.

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eco

ECOSTORE BULK REFILL STATION

An Australian-based Flora&Fauna is creating an interactive marketplace for zero-waste goods and services. Customers will be able to recycle and learn about eco-friendly lifestyles through workshops and pop-ups. The store will also include the first ever bulk eco-refill station in the country, providing customers with the opportunity to bring their own containers to refill with shampoo, conditioner and laundry detergent.

4-oct.-19

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Print

NFC TAG PROVES THE PRODUCT'S AUTHENTICITY

Penfolds, an Australian winemakers VeChain NFC Tag, aim to enhance anti-counterfeiting and traceability. The tech-enabled wine tags help to communicate information stored on the blockchain, which not only helps customers verify that the products they are purchasing are authentic but empowers them to learn more about their origin and journey. In the case of the Bin 407 bottle, each product is equipped with an encrypted N.F.C. tag specially designed for wine products. L’OrÊal could fight counterfeiting by adding NCF Tag on its luxury product and avoid forgery from damaging the brand image of products.

4-oct.-19

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Eco & retail

SUPERMARKET HAPPY HOUR, UNFORTUNATELY NOT ON BEER

One supermarket chain in Finland has come up with an ingenious way to reduce food waste. All 900 stores throughout the country knock 60 percent off already-reduced meat and fish at 9 o'clock each evening in an effort to move it off shelves before expiring at midnight. The name of this last-minute liquidation? Happy hour. It results in a win-win-win situation customers get super-cheap food, retailers don't have to pay for disposal (and earn more than if they donated the food), and it reduce the impact on our planet.

4-oct.-19

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digital

OPTIMIZED VISUAL SEARCH ALLOWS PINTEREST TO INTEGRATE A PURCHASE OPTION

Pinterest has recently announced it has advanced its lens capabilities, making it possible for the visual search tool to now identify more than 2.5 billion fashion and home products. With this latest development, the company is adding fashion and home related shoppable “pins” to visual search results. Users will also now be able to save photos from their lens searches and turn them into a “Pin” that they can save to a board. Pinterest will then use the “Lens’ed” photos to inspire future recommendations for the user.

4-oct.-19

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Print & eco

TARPAULIN FOR OUTDOOR POSTERS ACTS AS A GIANT AIR FILTER

Clear Channel and Urban Media have partnered up to create new, innovative tarpaulins that help improve air quality. The outdoor poster is composed of three layers that are able to filter the air. This new intelligent billboard named “The Breath” contributes to the daily reduction of air pollution in cities. In September, the first billboard was installed in Brussels city center.

4-oct.-19

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Best of altavia’s production For l’oréal

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GARNIER & UNICEF

Belgium

Altavia ACT* produced a POS bus for Carrefour in Belgium to activate a joint operation with UNICEF & Garnier.

4-oct.-19

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ELSEVE DISPLAY

Ukraine

Altavia Ukraine produced this full-size POS for Elseve from corrugated cardboard.

4-oct.-19

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REDKEN PRE-LAUNCH

Ukraine

Altavia Ukraine produced a brand-book and a multifunction pen for Redken.

4-oct.-19

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IDÔLE PARFUM LAUNCH

Romania

Altavia Romania produced various productions made for the Idôle perfume launch event, including the 1.5m bottle made of plexiglas.

4-oct.-19

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IDÔLE PARFUM LAUNCH

Greece

Altavia Hellas produced these elements for the Lancôme press event, for the launch of the new perfume IDÔLE. The event was at Stavros Niarchos Foundation Cultural Center and many guests, bloggers, journalists, customers and fashion influencers attended the event.

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NYX LOVE LUST DISCO

France

Altavia France produced a 24 days advent calendar with the greatest hits mix surprise.

4-oct.-19

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Best of altavia’s design, prepress and digital work For l’oréal

04/10/2019

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LA ROCHE-POSAY STROLLER

Ukraine

Altavia Ukraine developed, designed and produced a pushchair display from honeycomb-cardboard.

4-oct.-19

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YUSEI

China

Poster card for Yuesai designed by Altavia China.

4-oct.-19

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SKINCEUTICALS

China

Appointment card for SkinCeuticals designed by Altavia China.

4-oct.-19

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GARNIER DISPLAY

Kazakhstan

Altavia Turan designed and produced this Garnier display for hair products.

4-oct.-19

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Thank you!

4-oct.-19

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