Altavia L'Oréal Monthly Innovation Newsletter #25

Retail trends newsletter September 2020

September 2, 2020

ALTAVIA

This document contains the latest marketing trends observed in the fields of print, POS, digital as well as the latest retail concepts.

A L’Oréal production best-of completes this update and will occasionally include Altavia’s best productions for other clients.

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retail

SAMSUNG SUPERSIZED LED DISPLAY DRIVES VISUAL TECHNOLOGY IN LUXURY

The Wall from Samsung is an award-winning visual technology with a modular form factor that allows its size, shape and ratio to be customized to spatial and aesthetic needs.. Whether it’s a spacious lobby in a commercial building, a private theatre or a home art gallery, it fuels creative freedom to design the space.

The technology of the micro LED panels together with its intuitive features allow this adaptive digital canvas to switch roles from showcasing visual entertainment, such as movies, to decorating its surroundings.

Moreover, with Samsung’s MagicINFO solution The Wall provides device and content management capabilities for convenient access and operation.

September 2, 2020

ALTAVIA

Retail & eco

SUSTAINABLE ECOMMERCE PACKAGING

The Better Packaging Co. founded in 2018 in New Zealand, offers ecommerce-ready mailers and transparent poly bags that are partly made from plants that are reusable and can be composted to grow more plants.

The compost range of The Better Packaging Co. is made of 100% biodegradable and compostable materials, corn starch, PLA (a biobased, biodegradable material made from renewable plant material).

While the materials used are 100% biodegradable and compostable, they are not however 100% renewable, as the PBAT component of the packs is made from petroleum-based materials however they continue testing resins made from an even greater amount of plant-based material.

September 2, 2020

ALTAVIA

Retail & Eco

STARTUP’S PLASTICREDUCING REFILL SYSTEM GOES MOBILE IN CHILE

Algramo launched a mobile refill unit in Chile, that is focused on reducing plastic consumption by using refillable containers for products like dish soap and washing detergent.

The mobile unit consists of a vending machine attached to an electric tricycle, which moves to different parts of the city. The reusable containers are equipped with an RFID code (radio frequency identification) that provides discounts on future purchases, which helps encourage citizens to participate.

Since Algramo was first launched, it has achieved an 80 per cent reuse rate of its packaging, which was around just 10 per cent in the early days of operation.

September 2, 2020

ALTAVIA

Retail & Eco

ERA ZERO WASTE TO LAUNCH MILKMAN-STYLE SERVICE FOR PERSONAL CARE

Era Zero Waste launched in DACH and Scandinavia regions an ecommerce system inspired by the traditional milkman model.

The service allows shoppers to have their personal care products refilled at home, either by a bike refill station or carbon neutral mail. Consumers can choose from six products, including a hand soap, shampoo, conditioner, hand moisturizer, body wash and dish soap.

Having piloted the concept with hand sanitizer in the EU, the company is now crowdfunding on Kickstarter.

Co-founder, Livia Zimermann, explained the project inspired Era’s mission of making it easy for everyone to live zero-waste and make an impact.

September 2, 2020

ALTAVIA

Retail & digital

BURBERRY OPENS FIRST 'SOCIAL RETAIL' STORE IN CHINA

Burberry debuted its first social retail store in Shenzhen, China. The 5,800-square-foot store is designed for customers to interact with its products in person and on social media.

Thanks to its partnership with tech firm Tencent, the store allows customers to access content, personalized experiences and share them online. Burberry created content for shoppers to unlock via WeChat, including store tours, product information, in-store appointment bookings, events and table reservations at the in-store Thomas' Cafe.

As part of the WeChat social currency, customers will receive an animal character that changes as they interact with the brand in store and via social media and discover new characters, cafe menu items and other content and along the way.

September 2, 2020

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Best of altavia’s production

For l’oréal

September 2, 2020

ALTAVIA

DISPLAY FOR YSL LIBRE PERFUME Altavia Ibérica produced a display for LIBRE, the new YSL Fragrance. Due to Covid-19, a transparent box was placed on top of the fragrances so that no one could touch them.

September 2, 2020

Spain

ALTAVIA

GARNIER GONDOLA FOR NEW MAXI SUPERMARKET Altavia Serbia produced a Garnier gondola with LED lighting installation in the most modern supermarket in the Belgrade shopping center.

September 2, 2020

Serbia

ALTAVIA

ARMANI MOTHER´S DAY BOX Altavia Ibérica produced the Armani Red box for L’Oréal LPD with a cradle made from red velvet .

September 2, 2020

Spain

ALTAVIA

THE LITTLE BRAND BOOK FOR SKINCEUTICALS Altavia Paris produced “The Little Brand Book” for SkinCeuticals, a brochure listing all the products of the SkinCeuticals brand with their benefits according to their categories (anti-wrinkles, anti-spot).

September 2, 2020

France

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LASH FREAK BOX FOR URBAN DECAY Altavia Paris produced the Lash Freak box for Urban Decay and sent it to influencers together with the new product line.

September 2, 2020

France

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BROCHURES FOR L’ORÉAL PROFESSIONNEL Altavia Polska produced brochures for L’Oréal Professionnel.

September 2, 2020

Poland

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MUGLER WINDOW DECORATION For L’Oréal International Distribution, Altavia Croatia managed the production and installation of shop visuals in local Douglas stores.

September 2, 2020

Croatia

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L'ORÉAL PARIS BRANDING IN DOUGLAS & BZ Altavia Bulgaria made the adaptation, production and installation of L’Oréal Paris branding (gondola sides, cards, barquettes) in Douglas and Beauty Zone shops.

September 2, 2020

Bulgaria

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PROMO MATERIALS FOR BIOTHERM AND YSL CAMPAIGNS

Latvia

Altavia Baltics produced promo materials (cubes, gates and backlit visuals) for Black Opium YSL campaign and carried out the installation in 7 Douglas stores.

September 2, 2020

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HAIRSALONS REBRANDING FOR KERASTASE Altavia Croatia managed the production and installation of visuals for rebranding several hairsalons in Croatia for L’Oréal Professionnel.

September 2, 2020

Croatia

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ARMANI BRANDING IN DOUGLAS & BZ Altavia Bulgaria made the adaptation, production and installation of the Armani campaign (sensor gates, gondola, window etc.) in Douglas and Beauty Zone shops.

September 2, 2020

Bulgaria

ALTAVIA

LANCÔME BRANDING FOR DOUGLAS & BZ Altavia made the adaptation of files, production and installation of the Lancôme campaign in Douglas and Beauty Zone shops.

September 2, 2020

Bulgaria

ALTAVIA

BRANDING DM & LILLY For the monthly branding, Altavia Bulgaria produced all the branding materials (barquettes, paper visuals, dividers etc..) for DM and Lilly shops.

September 2, 2020

Bulgaria

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END CAPS AND LINERS FOR MY WAY FRAGANCE Altavia Greece produced and installed end caps & perfume liners for the new Giorgio Armani MY WAY fragrance.

September 2, 2020

Greece

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Best of altavia’s design, prepress and digital work

For l’oréal

September 2, 2020

ALTAVIA

L'ORÉAL PARIS COLORATION - ADVOCACY CAMPAIGN Altavia Act* created and produced the video for L'Oréal Paris Coloration Advocacy. The campaign was shared in social media (YouTube and Facebook).

September 2, 2020

Belgium

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MAYBELLINE LASH O METER BOX Altavia Act* created and produced the Lash o Meter box to be sent to 200 influencers in Belgium to present the new Maybelline mascara.

September 2, 2020

Belgium

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PODIUM NOTINO FOR LANCÔME Altavia Bulgaria managed the visuals prepress and installation of podium and modules for Lancôme.

September 2, 2020

Bulgaria

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YUESAI x CASC “MARS PROJECT” CAMPAIGN Altavia China managed the card design and Out Of Home adaptation for the ”Mars Project”.

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YUESAI x CASC “MARS PROJECT” CAMPAIGN

China

Altavia China created the banner design for TicTok and T-mall landing page.

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YUESAI x CASC “MARS PROJECT” CAMPAIGN For the Mars Project campaign, Altavia China created a video for TicTok KOL (key opinion leaders).

September 2, 2020

China

LANCOME OOH Altavia China carried out the OOH adaptation for LancĂ´me Absolue Cream & Genefique.

September 2, 2020

China

vichy 89 Video production (Part 1) Altavia China carried out the video editing for Vichy 89 campaign.

September 2, 2020

China

vichy 89 Video (Part 2) China

September 2, 2020

Vichy EC PAGE AND BANNER DESIGN Altavia China designed for EC Vichy the product landing page and the banner for the e-commerce platform.

September 2, 2020

China

Vichy EC PAGE AND BANNER DESIGN Altavia China designed for EC Vichy the product landing page and the banner for the e-commerce platform.

September 2, 2020

China

ADAPTATIONS AND LEAFLETS FOR Skinceuticals Altavia China carried out the KV adaptation & leaflet design for SkinCeuticals.

September 2, 2020

China

Skinceuticals gift box Altavia China designed a gift box for SkinCeuticals.

September 2, 2020

China

Thank you!

September 2, 2020

ALTAVIA