Retail trends newsletter September 2020
October 2, 2020
ALTAVIA
This document contains the latest marketing trends observed in the fields of print, POS, digital as well as the latest retail concepts. A L’Oréal production best-of completes this update and will occasionally include Altavia’s best productions for other clients.
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ALTAVIA
retail & Tech
COSMETICS FOR SPACE TRAVEL TO BE LAUNCHED IN 2023
With the purpose of bringing a new meaning to travel retail, Japan’s Pola Orbis has teamed up with Ana Holdings to design a beauty range that will be billed as the world’s first space-friendly cosmetics line. The two companies are aiming to produce a collection of cosmetics that is comfortable to wear at zero gravity and in dry conditions by 2023, with Ana providing the aircraft needed to test performance and Pola Orbis the beauty know-how. The collaboration is designed to meet an anticipated need for spacefriendly cosmetics as the prospect of commercial space tourism becomes ever more real and in advance of NASA’s Artemis mission, which is planned for 2024 and will see the first woman land on the moon.
October 2, 2020
ALTAVIA
Retail & digital
AMAZON LAUNCHES “LUXURY STORES” TO BRING HIGH END FASHION TO PRIME SHOPPERS Amazon announced the launch of Luxury Stores, a new shopping experience offering both established and emerging luxury fashion and beauty brands. Available in the Amazon app by invitation only, Luxury Stores offers innovative technology like “View in 360.” allowing customers to explore styles in 360-degree detail to better visualize fit and making shopping for luxury easier and more engaging. With collections sold directly from the participating brands as a ‘store within a store’ experience, brands independently make decisions regarding their inventory, selection, and pricing and Amazon offers the merchandising tools for brands to create and personalize content in each of their unique brand voices.
October 2, 2020
By seamlessly tying content and commerce together, both fashion and beauty brands can engage and entertain customers through immersive storytelling, including enhanced, auto-play imagery and in-motion graphics.
ALTAVIA
Retail & digital
STREAMING PLATFORM TO SHOP DIRECTLY INSIDE MUSIC VIDEOS
As retail and entertainment continue to merge, an innovative streaming platform is seizing the trend to let viewers simultaneously watch music videos and shop what they see in real-time. Utilizing AI & machine-learning algorithms capable of identifying apparel featured within video content, droppTV enables instant, click-to-buy options letting viewers shop directly inside the video and browse artists’ virtual pop-up stores to seamlessly purchase merchandise like limitededition streetwear.
Currently piloting with music videos, the platform aims to fuse entertainment with retail to create immersive and connected experiences directly linking brands and creators with their audiences.
October 2, 2020
ALTAVIA
Retail & Eco
IN-STORE RECYCLING AND REWARDING SCHEME FOR BEAUTY PRODUCTS
Retail chain Boots launched a new in-store recycling scheme for its customers. The scheme encourages customers to bring back empty hard-to-recycle products and get rewarded for it. Customers can simply access the technology via a dedicated website, where they can scan their empty products using their mobile phone, before heading to a participating Boots store to deposit them at a recycle point. For every five products deposited, Boots customers receive ÂŁ5 worth of Boots Advantage Card Points. The deposited empties are returned directly to Boots recycling partner, where they are formed into new products.
October 2, 2020
ALTAVIA
Best of altavia’s production
For l’oréal
October 2, 2020
ALTAVIA
MY WAY RETAIL SHELF Altavia IbĂŠrica designed the retail shelf for Giorgio Armani to enhance the new fragrance MY WAY on shops.
October 2, 2020
Spain
ALTAVIA
BIOTHERM CHRISTMAS DISPLAY Altavia Ibérica produced a Christmas display with cardboard material and matt varnish for Biotherm.
October 2, 2020
Spain
ALTAVIA
LA ROCHE-POSAY SLEEVE
Canada
Altavia Prodity produced sleeves for Serum La Roche-Posay that can be positioned in both French and English sides.
October 2, 2020
ALTAVIA
LA ROCHE-POSAY METER STICKERS
France
Altavia Paris produced for La Roche-Posay meter stickers
October 2, 2020
ALTAVIA
BOXES FOR ARMANI MY WAY PERFUME
Belgium
Altavia Act* produced boxes for Giorgio Armani perfume MY WAY distributed to sales representatives.
October 2, 2020
ALTAVIA
LANCÔME ANNIVERSARY KIT
France
For the opening of the Lancôme store on the Champs-Elysées and for its 85th anniversary, Altavia Paris produced brochures with store prices in 4 languages, a case including 3 cards and stickers.
October 2, 2020
ALTAVIA
MY WAY FRAGANCE INFLUENCER BOXES
Romania
Altavia Romania produced boxes for influencers for the launch of Armani fragrance MY WAY.
October 2, 2020
ALTAVIA
MAYBELLINE GLORIFIER
Ukraine
Altavia Ukraine produced glorifiers for Maybelline limited collection.
October 2, 2020
ALTAVIA
L’ORÉAL PARIS GLORIFIER
Ukraine
Altavia Ukraine produced a glorifier for the 10 years of L’Oréal Paris in Ukraine.
October 2, 2020
ALTAVIA
L’ORÉAL OFFICE DECORATION
Croatia
To support L’Oréal LPD Division for the launch of the new Giorgio Armani MY WAY perfume, Altavia Croatia managed the production and installation of decoration elements in L’Oréal’s offices in Zagreb, Croatia.
October 2, 2020
ALTAVIA
INFLUENCERS BOX REVITALIFT SERUM ANTI-WRINKLES
Portugal
Altavia Portugal produced boxes for influencers. The kit shows how the Revitalift Anti-Wrinkle Serum (presented in the form of small spheres) acts inside the skin as opposed to other similar products (presented in the form of larger spheres) that act on the surface of the skin. One of the boxes was given to a visual impaired influencer, for whom a transparent braille label was produced so that the experience could be felt in the same way.
October 2, 2020
ALTAVIA
LANCÔME INFLUENCER BOXES
Belgium
Altavia Act* produced influencers boxes for Lancôme Idôle.
October 2, 2020
ALTAVIA
BARQUETTES AND COLUMNS FOR KÉRASTASE Altavia Ukraine produced micro-corrugated cardboard barquettes and column made with eco-friendly and certified materials for Kérastase
October 2, 2020
Ukraine
ALTAVIA
2020 CHRISTAMS GIFTBOX FOR CPD Altavia Croatia managed the production for the third year in a row of the Christmas gift boxes for L’Oréal CPD division.
October 2, 2020
Croatia
ALTAVIA
MAYBELLINE TATTOO LINERS FOR INFLUENCERS
Belgium
Altavia Act* managed the direct print on metal boxes for Maybelline tattoo liners, to be sent to 160 influencers in Belgium.
October 2, 2020
ALTAVIA
“MY WAY” WINDOW DECORATION AND IN-STORE PODIUM
Croatia
To support the launch of the new Giorgio Armani MY WAY fragrance, Altavia Croatia managed the production and installation of the window decoration and instore podium in stores throughout Croatia and Slovenia.
October 2, 2020
ALTAVIA
Best of altavia’s design, prepress and digital work
For l’oréal
October 2, 2020
ALTAVIA
LANCÔME IDÔLE STAGING
Greece
Altavia Hellas managed the creation and production of a staging for Lancôme Idôle Intense perfume launch.
October 2, 2020
ALTAVIA
LA ROCHE-POSAY BOX FOR INFLUENCERS Altavia Romania did the design and adaptation and managed the production of the La Roche-Posay boxes for the new Effaclar Serum Concentre. Boxes were sent as gift to influencers.
October 2, 2020
Romania
ALTAVIA
DECO AREAS FOR MY WAY PERFUME Altavia Hellas managed the creation and prepress for the Deco Areas in Hondos Center and in Sephora beauty shops for the launch of the new Armani fragrance MY WAY.
October 2, 2020
Greece
ALTAVIA
Thank you!
October 2, 2020
ALTAVIA