Altavia L'Oréal Monthly Innovation Newsletter #23

Retail trends newsletter

July 2020

3 August 2020

ALTAVIA

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METSÄ GROUP & VALMET NEW INNOVATIVE WOOD/FIBER-BASED 3D PACKAGING 2-August-20 Forest industry group Metsä Group, through its innovation arm Metsä Spring, has joined forces with machine supplier Valmet to jointly develop new bio-based, plastic-free, 3D packages. This material is developed as an alternative to fossil-based material that are easy recyclable.

In case the package does not find material recycling possibilities in a specific region, it is also suitable for energy generation. Furthermore, if there is no infrastructure for energy generation either, the package we are developing is still compostable, biodegradable and marine-degradable.

The wood-based fiber is a natural and safe material. Moreover, the fiber is very strong and tolerates recycling well, meaning that with current recycling methods in the EU, products made from wood fiber can be recycled, on average, up to 7 times. In the future, the number will increase as more effective local recycling systems have been developed.

3 August 2020

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Retail

THE CONCEPTUAL 'SMARTMOOV' MOBILE RETAIL KIOSK IS MULTIFUNCTIONAL

Getting a business off the ground can be expensive given the high cost of rent for retail spaces, which is something the conceptual 'Smartmoov' mobile retail kiosk is intended to help change.

The kiosk has been designed by Rikardo Philipp and is focused on enabling entrepreneurs to customize it to their specific needs, while also allowing them to set up shop virtually anywhere they want. This is thanks to the mobile design of the kiosk that hides a completely customizable space for positioning required equipment to store products, make food and more.

The conceptual 'Smartmoov' mobile retail kiosk also features built-in screens that can be customized with the entrepreneur's choice of marketing to easily communicate with potential customers wherever it’s parked.

3 August 2020

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Digital

FRENCH FASHION HOUSE OFFERS IMMERSIVE EXPERIENCE IN NEW DIGITAL SHOWROOM The French fashion house, Balmain, is now offering customers an immersive and futuristic experience, with a digital showroom which will unveil its upcoming cruise collection.

The showroom features virtual muses and giant projectors, with a 3D avatar of Olivier Rousteing, the brand’s artistic director, acting as a host and guide for customers during their shopping experience.

The exterior of the virtual showroom is a digitized version of Balmain’s iconic Paris flagship store at 44 rue François-1e, onto which customers must click to enter.

Inside the showroom, customers can browse the collection in a 360° view and discover the storytelling behind it. Rousteing’s goal for the showroom was to reveal the human contact behind the collection, mixing virtual frames with footage of the tailors that had put in all the hard work to complete the garment in time.

3 August 2020

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Retail/ Digital

NEW HYBRID RETAILMARKETING CONCEPT IN THE BEAUTY INDUSTRY

Beautyque NYC is the first 3D store in the Beauty industry. It offers both beauty enthusiasts and cutting-edge indie brands a unique virtual experience at the crossroads of a showroom, a tradeshow and a retail store.

Founders partner with brands for three months to start and, to participate in Beautyque NYC, there is a monthly membership fee they share and an undisclosed commission on sales. The brands involved fulfill orders via a drop-ship.

Founder Sunia Khemiri says the purpose is far from replacing regular retail,their goal, instead, is to go beyond the current retail standards “We know there’s a ton of brands that need what we are doing, and we know the future of retail might look like what we’re doing“ Khemiri added.

3 August 2020

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Retail

MEIYUME NEW NORMAL WITH TOUCHLESS TESTERS

Suppliers of sampling solutions have developed or adopted new single use solutions to comply with sanitary requirements. However, in order to help maintain a full sensory experience in store, Meiyume is offering a series of touchless sampling testers for skincare products and fragrances.

The company developed a touchless sampling tester to create a safe and hygienic in-store environment for consumers and retail staff. Powered by battery packs or AC power, the new device is motion-activated and can dispense any type of fragrance or liquid skincare product.

The mechanism uses existing ‘off-the-shelf’ products so there is no need to design new tester packaging or change the current supply chain.

3 August 2020

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Best of altavia’s production For l’oréal

3 August 2020

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L’ORÉAL SUMMER IN THE CITY Altavia Serbia produced hard boxes with feathers for L’Oréal Adria-Balkan Hub to promote its new products in the beginning of summer season.

3 August 2020

Serbia

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L’ORéAL HELLAS VAN Altavia Hellas completed the overall branding for the electric, zero emissions van of L'Oréal Greece with the use of non-PVC wrap, along with the creative artwork and created a mobile brand ambassador.

3 August 2020

Greece

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IT COSMETICS windows For the IT Cosmetics Make Up Launch, Altavia Iberia produced the window materials and installed them at retailers.

3 August 2020

Spain

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Garnier AMBRE SOLAIRE BOX AND paper bag Altavia Serbia produced the Ambre Solaire hard box and paper bags with dried fragrant flowers for L’Oréal Adria-Balkan Hub for influencer seeding purposes.

3 August 2020

Serbia

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Maybelline Salon Effect Box and back to beauty glorifier

Serbia

Altavia Serbia produced for L’Oréal Adria-Balkan Hub the Maybelline Salon Effect Box and the Back to Beauty Glorifier for influencer seeding purposes.

3 August 2020

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Deklaration booklet Maybelline & L’Oréal paris Altavia Serbia produced L’Oréal Paris booklets for beauty salons.

3 August 2020

Serbia

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Garnier glorifier Tissue Mask Altavia Serbia produced glorifiers for tissue mask for DM pharmacies.

3 August 2020

Serbia

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Mineral Blend Kit for vichy Altavia Hellas produced a MINERALBLEND kit for Vichy

3 August 2020

Greece

ALTAVIA

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In shop branding for Excellence Altavia Kazakhstan produced POS displays for Excellence using HDF (High Density Fiberboard) plus print.

3 August 2020

Kazakhstan

ALTAVIA

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Design adaptations for Olia Altavia Kazakhstan developed design adaptations for Olia with the use of HDF (High Density Fiberboard) plus print

3 August 2020

Kazakhstan

ALTAVIA

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Staging for Angel Nova Mugler Altavia Hellas produced a staging for the new L’Oréal Acquisition Angel Nova MUGLER : "Believe in dreams"

3 August 2020

Greece

ALTAVIA

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Best of altavia’s design, prepress and digital work For l’oréal

3 August 2020

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L’ORéAL Professionnel MARKET PLACE Altavia Ibérica managed the creation, development and back office of a marketplace « MI ESCAPARATE ». This solution allows L'Oréal and hairdressing salons to come together through a site where hairdressing salons can select printed materials and personalize them. In order to obtain the products each salon relies on monthly credits given by L'Oréal according to the quantity purchased, this with the aim of avoiding online payments.

3 August 2020

Spain

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LANCôME ONLINE WHEEL OF FORTUNE Altavia Ibérica adapted some retail activations campaigns into digital campaigns as a response to Covid-19. The « Wheel of Fortune” was adapted to digital through a QR code allowing Lancôme to maintain the relationship with its customers.

3 August 2020

Spain

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Thank you!

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