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Retail trends newsletter October 2019

ALTAVIA


This document contains the latest marketing trends observed in the fields of print, POS, digital as well as the latest retail concepts. A L’Oréal production best-of completes this update and will occasionally include Altavia’s best productions for other clients.

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eco

COCA-COLA TESTS RECYCLED MARINE PLASTIC FOR BOTTLES

The Coca-Cola Company produced what it said to be the first ever sample bottle made using recovered and recycled marine plastic. In fact 300 sample bottles were manufactured with 25% recycled marine plastic collected from the Mediterranean Sea and beaches. This is currently a test but the Coca-Cola Company says that the technology behind it has big potential. Starting in 2020, Coke plans to roll out recycled marine plastic content in some bottles. Final recycled content is expected to vary between 20 and 25% post-production.

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Print & digital

ARMANI 3D PRINTING CAMPAIGNS

Since 2018, Armani has been using a 3D printer to improve its billboard campaigns. The ability to implement a precise, elegant and simple brand image and combine it with the impact of unexpected 3D features has generated a growing trend among brands to adopt large format 3D printing in their poster campaigns and in stores. Recently, Armani have perfectly produced its new production in an eagle shape to act as a belt in the poster.

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Retail

ZALANDO OPENS A POP-UP STORE WITH A VIRTUAL FITTING ROOM

Fashion e-retailer Zalando is opening an temporary and original store in Madrid. Customers can try on outfits virtually. No physical clothing is present in the store. The pop up store, is called "free to be“. As soon as customers enter the shop, they are scanned, after which the virtual reality technology projects each item of clothing from Zalando's catalogue onto the customer's body. Virtual clothing even imitates the customer's movements when they move around the store.

6-nov.-19

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Retail

AMAZON GO: 3000 STORES BY 2021

By 2021, Amazon has made their mission to open 3,000 stores without cash registers. This is a colossal objective, even though the company has only opened about ten stores so far. The company is in discussion with various locations such as cinemas or airport stores to provide Amazon Go technology under license. The concept is simple: stores without cash registers or cashiers, where consumers can enter, shop and leave without physically paying. After they leave the store, they are automatically invoiced.

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Retail

UNCLE BEN’S BECOMES FIRST FOOD BRAND TO USE GOOGLE LENS

« Search what you see » is the new slogan for the Google innovation AIpowered visual search tool. Google Lens is making it easier for consumers to dive deeper into the Uncle Ben's brand and discover recipes, nutrition advice, instructional cooking videos and much more content than most web results deliver. Uncle Ben's is now the first food brand to use Google Lens in this way, providing a personalized shopping experience that can be tailored to user preferences and dietary needs.

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Print

WHY ARE PRODUCTS MISSING FROM THESE IKEA ADS?

Over the past couple of years, marketers have been changing the size and forms of their billboard campaigns. This one displays Ikea’s new products without actually showing them. Instead, they’ve been cut out of the ads, leaving only a transparent silhouette of the products. Each ad simply states that the IKEA "catalog has moved online" and that the furniture pieces can be found on IKEA Denmark's online site. Smart, simple and effective this campaign convinced many customers this summer.

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Best of altavia’s production For l’oréal

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YSL LIBRE LAUNCH

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YSL LIBRE LAUNCH

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YSL LIBRE LAUNCH

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L’ORÉAL PROFESSIONAL

Spain

Altavia Iberica produced this POS material for hairdressers, in order to show two different styles they used lenticular paper.

6-nov.-19

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GARNIER BIO BAGS

Croatia

Altavia Croatia produced this 100% recyclable Garnier Bags.

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REDKEN CATALOG

Ukraine

Altavia Ukraine produced this catalog for Redken.

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Best of altavia’s design, prepress and digital work For l’oréal

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L’ORÉAL KÉRASTASE EVENT

Bulgaria

Altavia Bulgaria designed, produced and organized an event for launch of Kwater.

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L’ORÉAL KÉRASTASE EVENT

Bulgaria

(Continued)

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LACÔME HAPPINESS

Greece

Altavia Hellas started decorating Beauty Shops in Greece for LancĂ´me The decoration involves stagings and window decoration. The main materials of the stagings are stickers, kappa mount materials etc. The artwork was made by Altavia.

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Thank you!

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