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Retail trends newsletter November 2019

ALTAVIA


This document contains the latest marketing trends observed in the fields of print, POS, digital as well as the latest retail concepts. A L’Oréal production best-of completes this update and will occasionally include Altavia’s best productions for other clients.

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eco

EVERY BOTTLE BACK PROGRAM

Launched by the American Beverage Association this program aims to reduce plastic waste in the United States supported by Keurig Dr Pepper, PepsiCo and Coca-Cola . The main components of the program are based on reducing the use of new plastic, improving the sorting, processing and collection of single-use plastic bottles, as well as promoting recycling with public awareness and outreach initiatives. “Our industry recognizes the serious need to reduce new plastic in our environment, and we want to do our part to lead with innovative solutions,� said Katherine Lugar, president and CEO of the American Beverage Association (ABA).

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Digital & retail

O BOTICรRIO, BRAZILIAN BEAUTY STORE CONCEPT

Brazilian beauty brand O Boticรกrio have opened a concept store in Pรกtio Batel, Curitiba (Brazil). Boticรกrio Lab is designed to stimulate the senses of customers with the help of technology as well as customization, exclusivity, experimentation and premiumization in the store.

In addition to screens showing the company's products, where the ingredients are grown and the raw materials used, customers can test makeup and view makeup tutorials through a virtual reality mirror and get their hair analyzed with microscopic equipment to find out which products are right for them. Finally, Boticรกrio Lab customers can pay for products via their smartphone, since all packages have NFC technology. A new store opened in Dubai in March, in the largest mall in the world.

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retail

LOUIS VUITTON CELEBRATES THE OPENING OF ITS NEW BOUTIQUE IN SEOUL

The new Louis Vuitton flagship in Seoul has been designed by Frank Gehry and interior designed by Peter Marino. The building features Korean heritage and culture, while maintaining its architectural ties with the Louis Vuitton Foundation’s iconic building in Paris, specifically, Gehry’s large glass-and-steel sails that envelope the building. Vuitton has worked with Google to use Google Lens to bring to life its Seoul city guide, designed by French artistic duo Icinori (Mayumi Otero & Raphael Urwiller), by connecting immersive digital content to the physical images on the pages.

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Retail & print

SOCIAL MEDIA NOODLE MACHINE

Nissin Cup Noodle meal have installed a social media powered vending machine in partnership with Foodbeast in Los Angeles and Las Vegas, which accepts Instagram posts as currency and is programmed to give out free prizes in real-time in response to users who share posts with a specific hashtag on their feed. Although the idea for the Foodbeast Dream Machine began as a joke, it has turned into the "democratization of the Instagram influencer experience“. The Foodbeast Dream Machines take the form of a retrofitted 1970s vending machines that have been updated with Internet-connected Raspberry Pi computers.

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Print & eco

NEW PAPER 100% RECYCLABLE

A new range of paper, the Ultra Square, is coming on the market. Launched by Agir, Ultra Square is aimed at publishers and printers who want 100% recycled paper in a format. This 100% recycled product is available in three finishes: gloss, matt and semi gloss, and depending on the quality, it weights from 60 to 100 g/m². Agir Paper Services offer this range of sheets from 400 x 320 mm to 1650 x 1700 mm. In addition to being produced entirely from recycled paper, Ultra Square has the Blauer Engel (Blue Angel), FSC, PEFC and Ecolabel environmental certifications.

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Digital & print

PAPER PHONE BY GOOGLE

Google’s new phone doesn’t let you take selfies or make calls, indeed this new phone is a printable paper phone which helps take a break from the digital world. Google has launched an application named 'Paper Phone' under its initiative “Digital Wellbeing", a way the company aims to help users reduce addiction to smartphones. Google's Paper Phone helps have a 'digital detox' by printing a personal booklet of the key information you’ll need that day.

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Digital

CAN NIKE ‘S DEPARTURE CREATE A CHAIN REACTION

“Brands don’t need Amazon,” said Randy Konik. Nike has stopped selling its products on Amazon to focus its online sales on its website. Nike realized that the traffic on Nike website is self sustainable and profitable. Thanks to this, Nike is improving is brand image by proposing its own online sales experience and regain control over the customer journey. This news surely must make more than one retailer think, could they follow in Nike’s footsteps. Nevertheless, Amazon had anticipated this departure as the products are still available sold by independent sellers that list their merchandise directly on Amazon’s marketplace. Nike only sold Amazon a limited amount of styles, and usually not the latest models.

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Best of altavia’s production For l’oréal

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LANCÔME HAPPINESS

Greece

Altavia Hellas produced stickers, kappa mount, stagings and a variety of stickers for the window decoration of The Beauty Mall in Athens.

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ARMANI XMAS STAGING IN MALL

Greece

Altavia Hellas produced this staging for the Giorgio Armani SI perfume in Sephora mall locations.

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REDKEN DISPLAY

Poland

Altavia Polska produced a small and compact display to present Redken cosmetics for men made from durable materials.

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KIEHL'S STORE

Croatia

Altavia Croatia produced these stickers, displays and small furniture for Kiehl’s store in Split.

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KIEHL'S STORE IN SPLIT

Croatia

(Continued)

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VICHY BOX

Italy

Altavia Italy produced this kit made of a box containing a leaflet and a flyer with cut to shape stickers for Vichy.

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KIEKL’S PIZZA

Italy

Altavia Italy produced this original leaflet sample holder for Kiehl’s, folded in the shape of a slice of pizza.

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REDKEN XMAS BOX

Belgium

Altavia Belgium produced this Xmas box for a campaign where customers can buy their 2 favourite Redken products at a salon and offer them as a present in the box. The box can be personalised with the "from"/ "to" printed on in.

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Best of altavia’s design, prepress and digital work For l’oréal

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LANCÔME DESIGN

Japan

Altavia Japan provided the prepress work and adapted this design for a Lancôme event.

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GARNIER CRAFT PACKAGING

Bulgaria

Altavia Bulgaria designed and produced a craft packaging for Garnier Micellar water by using PEFC certified paper.

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L’ORÉAL PARIS

Kazakhstan

Altavia Kazakhstan designed these displays for L’Oréal in the Magnum retail chain.

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LAST CHANCE TO BUY

Kazakhstan

Altavia Kazakhstan designed this display for the L’Oréal & Maybelline makeup products.

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Thank you!

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