L'Oréal Trends & Innovation #20

Retail trends newsletter may 2020

ALTAVIA

retail

ACE & TATE LAUNCH STORE WITH A FULLY RECYCLED INTERIOR

Amsterdam based eyewear brand Ace & Tate have opened their first store featuring a fully recycled interior. Located in Antwerp, Belgium, the stores interior is part of a collaboration with Rotterdam based designers, Plasticiet, who sourced rubbish from the local area.

Ace & Tate took this approach for its second store as responsible retail design is a key priority for the company. This is just the start for Ace & Tate who are working towards achieving Carbon neutrality by 2030 and by the end of 2020 will offer 100% of their collection made from bio acetate.

Combining all sorts of household waste, a unique sheet material was created as the heart of the store’s design. All the waste was sorted using infrared light by the collection company Suez, and the hand-picked by Plasticiet to achieve the desired look and colour combination.

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Retail & eco

WELLNESS BRAND LAUNCHES PLASTICFREE HAND SANITISER

New York-based sustainable personal care brand, by Humankind, has just launched its first alcohol-based, plastic-free hand sanitizer. With every purchase, $1 goes towards the Robin Hood Foundation’s relief fund to support New Yorkers affected by the coronavirus outbreak.

The brand, known for its refillable personal care products, is on a mission to reduce single-use plastic waste in everyday products. Given the recent increased need and demand for hand sanitizers, the brand saw it as an essential product to add to their range.

The hand sanitiser comes in an 8-ounce reusable aluminium bottle and is made with 65 per cent alcohol (which is above the CDC’s recommendation for effectiveness). Hyaluronic acid keeps skin moisturised, and there are currently two variations available: grapefruitscented or fragrance-free.

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Retail & digital

SHIPT LAUNCHES DIGITAL COUPONS

Shipt is working with Quotient, a technology company that provides digital marketing services to retailers and manufacturers, to give customers access to manufacturer's coupons when shopping for groceries through Shipt’s website or app.

To find and use coupons, customers can log into their Shipt accounts and choose the grocer they want to shop from. As they shop for the items they want to purchase, coupons will appear on applicable items' product pages. This enables customers to take advantage of discounts funded by manufacturers even if they don’t offer access to those coupons through their own online ordering systems.

The tie-up between Shipt and Quotient ​comes as consumers are looking for discounts amid record unemployment caused by the pandemic, with many looking for groceries and other essential goods online in order to avoid entering stores.

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Retail & digital

ASDA TESTING 3D HOLOGRAMS AND ELECTRONIC SHELVING LABELS

Asda has rolled out 3D holograms, electronic shelf labels amid more than 20 different initiatives aimed at making the colleagues lives easier and the customers shopping experience better.

The grocer’s store in the UK is a testing ground for a range of new technologies enabling staff to “see the benefits of how different tech works together” and put it through its paces before a wider roll out.

3D holographic signs have been installed in the store’s bakery department to advertise products and inform customers how to use its Scan & Go technology.

The store has also installed a device in their product aisle which allows customers to have a two-way conversation with store staff so they can answer questions about products and availability “at the push of a button”.

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retail

NEW ZEALAND’S FIRST VIRTUAL MALL

In the midst of the COVID-19 pandemic, the town of Whakatāne, on New Zealand’s North Island, has developed a way to help boost business and maintain social distancing. The town has created a virtual mall featuring local and regional businesses.

The mall is the brainchild of the Whakatāne Events Promotions Initiative Community (EPIC). It was designed to help local businesses grow their online profiles in order to help the business through the coronavirus lockdowns. More than that, it is New Zealand’s first virtual mall. Customers can choose to shop online by store or product type, and can purchase from several retailers using only one shopping cart.

The virtual mall not only gives people the opportunity to shop safely, but it also allows retailers and service providers without an online shopping option to develop one. The platform also links shops that already have e-commerce websites to the virtual mall, while retaining a unique domain name and feel.

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Best of altavia’s production

For l’oréal

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GARNIER DISPLAYS

Russia

Altavia Russia produced these displays for Garnier Fructis Superfood products.

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GARNIER DISPLAYS

Russia

Altavia Russia produced this floor stand for Garnier Fructis Superfood products and Garnier Skin Naturals.

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ELSEVE DISPLAY

Russia

Altavia Russia made this display for Elseve purple products.

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MAJIREL BOX

Ukraine

Altavia Ukraina created this box for Majirel, made with certified binding cardboard and eco-friendly materials.

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VICHY LIFTACTIV AMPOULES AND BOXES

Ukraine

For the launch of a new Vichy Liftactiv product, Altavia Ukraina created an ampoule mount with eco-friendly materials and certified cardboard and created also the boxes for the ampoules.

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DERCOS BARQUETS

Ukraine

Altavia Ukraina created these micro-corrugated cardboard barquets made with eco-friendly and certified materials.

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LA ROCHE-POSAY CARDBOARD BARQUETS

Ukraine

Altavia Ukraina produced this cardboard barquet with eco-friendly and certified materials.

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VICHY PRESS KIT

Greece

Altavia Hellas produced this press kit for Vichy sun care products with skincare benefits.

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VICHY SPRING PROMO SLEEVES AND CARDS

Greece

Altavia Hellas produced these Vichy spring promo sleeves and decorative product cards.

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CERAVE PROMO BOXES

Greece

Altavia Hellas produced these promo boxes for Cerave.

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VICHY STAGING

Greece

Altavia Hellas created this Vichy staging for Menegaki tv show.

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Best of altavia’s design, prepress and digital work

For l’oréal

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« WELCOME BACK » FOR LANCÔME

Greece

Altavia Hellas created this digital idea for Lancôme. L’Oréal wanted to welcome visitors or customers with a welcome message and an artwork.

This welcome message has been adapted to several formats of screens: computers, tablets, tv in the beauty shops.

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SHU UEMURA AND BIOTHERM DIGITAL BANNERS

Greece

Altavia Hellas created these digital banners for Shu Uemura and Biotherm.

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KERASTASE MOTHER’S DAY

Greece

Altavia Hellas created these digital banners and this homepage for Kerastase website celebrating Mother's Day..

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LANCÔME ADAPTATION

China

Altavia China made this adaptation for Lancôme Clarifique dual essence products.

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VICHY PRODUCT PAGE DESIGNS

China

Altavia China created these product page designs for Vichy.

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SKINCEUTICALS BOX ADAPTATION

China

Altavia China created this light box adaptation for Skinceuticals skincare products.

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Thank you!

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