Yearly Innovation Presentation for L'Oréal 2019

2019

INNOVATION PRESENTATION ALTAVIA PRESENTATION

2019

ALTAVIA

1

CONTENTS PRINTED MATERIAL INNOVATIONS DIGITAL INNOVATIONS ENVIRONMENTAL INNOVATIONS CREATIVE USE OF EXISTING MATERIALS ALTAVIA PRESENTATION

2019

ALTAVIA

2

CLICK ON THESE ICONS or on pictures TO ACCESS THE WEB LINKS AND VIDEO CONTENT!

ALTAVIA PRESENTATION

OCTOBER 2019

ALTAVIA

3

1. PRINTED MATERIAL INNOVATIONS All innovations related to printed materials increase product quality and/or cost efficiency, allowing new creative concepts...etc (eg: Inks, printed supports).

ALTAVIA PRESENTATION

OCTOBER 2019

ALTAVIA

4

GLASS liquid PRINTING #Packaging

#3Dprint

#Glass

• Glass liquid printing is a technique based on mixing glass powder and a liquid polymer.

• A glass nanocomposite is mixed with glass nanoparticles and then suspended in a photo curable prepolymer. The nanoparticles are combined into a liquid solution that is then used to create printer ink. Once the object is printed it is placed in an oven to be cured and for the excess material to be burned off.

• This technique can be used to produce both very large and small objects, in a lot of detail, which is difficult to obtain using standard methods.

• It’s application can therefore be used to create merchandise, product packaging and even POS designs.

• It is also environmentally friendly, as glass can be recycled and remolded multiple times.

ALTAVIA PRESENTATION

OCTOBER 2019

ALTAVIA

5

Holographic Print #Hologram

#Motioneffect

#3Dprint

• Lumii creates 3D and motion effects that can be printed on clear film using flexographic label presses – with no new materials or special processes needed.

• A light field engine which produces billions of light rays to create the desired design. The process creates high resolution patterns that can be printed on both the front and back of clear substrates.

• Effects can work in one color channel at a time, but can be creatively integrated with spot and process color printing, as well as digital customization using hybrid presses.

• This system is designed to fit in with existing workflow. It’s more convenient than 3D lenticular technology as it cheaper, easier to print and doesn’t require additional material.

ALTAVIA PRESENTATION

OCTOBER 2019

ALTAVIA

6

Undercooled metal technology #Liquidmetal

#Heatfree

#Printonflower

• Undercooled metal technology allows heat-free, ambient fabrication of metallic conductive interconnects and traces on all types of substrates.

• Allowing you to print metal designs on very delicate materials as the liquid metal does not harm delicate material.

• In fact, the technology works by trapping liquid metal below its melting point in oxidized shells. When they are then broken, mechanically or chemically, the metal inside the shells flow and solidifies, creating metal lines or traces.

Metal pattern printed on a flower petal

• For example, a curled sheet of paper with a flexible programmable LED display or a flower with a metal pattern.

ALTAVIA PRESENTATION

OCTOBER 2019

Metal pattern printed on Jelly

ALTAVIA

7

Flexible e-banners #Display

#Thin

#E-banner

• TF Massif have invented print material that allows you to produce in house banner that are illuminated, smart and electronic, using existing large format printing platforms.

• The technology uses paper thin, flexible banner material that is printed and then embedded with specifically placed LED lights.

• It can be programmed to create a wide range of lighting effects and customized to be produced in various shapes and sizes. The e-banners can also be enhanced with NFC tags.

• This innovation has many unique applications such as ceiling displays, curved surfaces, and can also be integrated into end caps and POS displays.

ALTAVIA PRESENTATION

OCTOBER 2019

ALTAVIA

8

LED animated fixed display #LEDdisplay

#Customized

#Printed

• Designed to be fixed on a LED backdrop, this vibrant canvas displays an eye-catching background animation.

• To do this, the product simply needs a pre-programmed animation transferred via USB. • As it is easy to install, this programmable LED system is a great alternative to numerical displays. It’s more cost effective than a digital solution, especially for large formats.

• Beyond the material aspect, consuming less energy makes the customized display more environmentally friendly.

ALTAVIA PRESENTATION

OCTOBER 2019

ALTAVIA

9

2. DIGITAL INNOVATIONS

All digital innovations that enhance customer experience at Point of Sales.

These can be purely digital or a combination of print and digital.

ALTAVIA PRESENTATION

OCTOBER 2019

ALTAVIA

10

3D INTEGRATED HOLOGRAPHIC SYSTEM #Moving

#3D

#Hologram

• 3D display technology has created cutting-edge holographic projection images with high resolution by using spinning blades to create moving 3D images that look convincingly futuristic.

• 2019 is considered to be the beginning of the next generation of 3D advertising. It’s now possible to use a wide range of colors, or even create a 3D image using a 2D image.

• Today, hologram specialists can create and customize 3D content without any specific design skills. It is very simple to install and specialists are also working on bringing holograms into the gaming world using motion sensors.

ALTAVIA PRESENTATION

October 2019

ALTAVIA

11

ULTRASOUND MOBILE SHOPPING APP #Storeexperience

#Ultrasound

#In-store

• An ultrasonic communication application that transforms any speaker or sound system into a tool for detection, geolocation, authentication and wireless communication. This technology allows users to transfer data using sound technology. The tool enables devices to pair and transfer data through both encrypted and open channels, which means that even if there's no Internet or Wi-Fi, consumers can still access data.

• This technology, used through an application, is compatible with all smartphones. Thanks to improvement, ultrasound technology is now able to offer : • Geolocation services • Payment assistance • To call a salesperson • Awaiting management ALTAVIA PRESENTATION

October 2019

ALTAVIA

12

ARTIFICIALLY INTELLIGENT GLASS #Smartglass

#FaceID

#Biometrictech

• A recently released innovation (July) is the Artificially Intelligent glass aka. Smart Glass. It a can recognize images without any need for sensors, circuits or even power sources.

• When a number is written down , light reflecting off the digit enters one side of the glass, the bubbles and impurities then scatter light waves in different ways depending on the number until they reach one of the 10 designated digits on the opposite side of the glass.

• At the speed of light, the glass then recognizes the number without the need for any power source.

• Can be used in the biometric technology industry, for example, with mobile phones, as it can be tuned to recognize a persons face.

It can therefore replace the current face ID recognition systems which are very battery draining and an eco-friendly alternative.

• Very futuristic with many application to come!

ALTAVIA PRESENTATION

October 2019

ALTAVIA

13

TEXT+ TO SHOP #AI

#Chatbot

#Humanway

• Based on Artificial Intelligence this technology includes voice research, visual research and a chatbot to order through numerous e-commerce shops and have the products delivered.

• It is the first time that all three technologies have been used together in one chatbot.

• Members are spending an average of $300 per, and users are now purchasing over 10 items a week, which is increasing the total spending.

ALTAVIA PRESENTATION

October 2019

ALTAVIA

14

SMART SHOPPING CART #Smartshopping

#AI

#Shoppingcart

• AI-powered shopping carts could bring aggravating checkout queues to an end, change the way customers shop and make the customer shopping experience more convenient.

• A digital screen guides customers throughout the store and proposes recommendations not only on their location in the store but also their shopping list. The AI understands what is in the cart with image recognition, weight sensors, fusion sensors, and scan less recognition.

• Once you have finished your shopping trip, customers pay directly on the cart, get their groceries and leave the smart trolley.

ALTAVIA PRESENTATION

October 2019

ALTAVIA

15

LIVE PRODUCT PLACEMENT USING AI. #AI

#Productplacement

#Automatic

• This solution delivers scalable advertising modules integrated in existing premium content. The concept is based on emotionally intelligent advertising powered by AI. • According to several standards, the AI analyses when and where the advertising campaign is best placed. This criteria takes into consideration nature of the scene, visibility etc., The technology then, automatically adds the advertising content to the program/film.

• For example, advertiser's messages might appear as billboards, posters, mobile or TV content and might be combined with other messages displaying the brand's product, all digitally rendered to be contextually relevant and to blend naturally with the content.

ALTAVIA PRESENTATION

October 2019

ALTAVIA

16

3. Environmental innovations All “green”, recycled materials and eco-friendly innovations

ALTAVIA PRESENTATION

OCTOBER 2019

ALTAVIA

17

BIO BASED PAPER-THIN BATTERY #Algea

#Biobased

#Smartpackaging

• Conventional batteries have many limitations. The design of batteries are often limited due to the need of space for batteries.

That is not to mention when batteries run out, their disposal can pollute the environment.

• Bio-based paper batteries can help to tackle this problem. They are produced using algae to create natural cellulose fibers which are manufactured into a conducive biopolymer that is thin and flexible.

• Bio-based batteries are also recyclable, as the electrodes used to produce them are based on cellulose (recyclable) sourced from wood fiber.

• Applications include: POS displays, posters, banners, smart packaging.

Bio-based battery: piece of paper that stores energy

ALTAVIA PRESENTATION

OCTOBER 2019

ALTAVIA

18

FIBER-BASED PACKAGING #Fiber

#Marinelife

#Biodegradable

• Fiber-based rings are an alternative to the plastic rings currently used in packaging.

• These fiber based rings are made out of wheat and barley, components which are biodegradable so if they do end up in water and the marine life won’t be harmed by it.

• This is a popular, affordable and effective way to tackle the problem of marine waste.

• This technology can also be used for conventional product packaging.

ALTAVIA PRESENTATION

OCTOBER 2019

ALTAVIA

19

SMART TRASH BIN #AI

#Recycling

#Eco-frendly

• Bin-e is an AI smart waste bin that recognizes and sorts waste automatically. It combines most advanced technologies to simplify recycling and facilitate the transition to a circular economy.

• When rubbish is placed in the Bin-e is when the process of waste recognition begins. The bin's AI-designed scanner will place the waste in the correct compartment: paper, plastic, glass, or metal.

Each compartment has a compressor for the rubbish for easier transport and disposal.

• This technology can help companies and individuals simplify their recycling process and be more environmentally friendly.

ALTAVIA PRESENTATION

OCTOBER 2019

ALTAVIA

20

PLANT BASED PLASTICS #Bioplastic

#Renewable

#Packaging

• Bioplastic is a plant based alternative which is made from renewable materials such as starch, making bioplastic a more environmentally friendly product.

• The production does not depend on fossil fuels and requires half the energy compared to non-biodegradable plastic.

• Bioplastic is also known for decomposing faster, with a minimal amount of harmful carbon emissions.

• For example, Coconut Bliss, a company from the US, has been using a biopolymer made from sugar husks for its ice cream packaging.

ALTAVIA PRESENTATION

OCTOBER 2019

ALTAVIA

21

BACTERIA CELLULOSE SHEETS #Bacteria

#Naturalpacking

#Recycledmaterial

• Bacteria cellulose sheets are developed by using a mixture of water, bacteria and yeast (scoby) which is then blended together before being spread out on a flat, smooth surface and left to dry.

• The dried bacteria can be glued together using water and natural pigments and Spirulina and Hibiscus or Charcoal can be added during the blending process to achieve different colors.

• This process provides material with characteristics described as somewhere between paper and plastic.

• It can be used for packaging. Elena Amato, a Guatemalan designer, is already using it for her soap packaging.

ALTAVIA PRESENTATION

OCTOBER 2019

ALTAVIA

22

OOHO EDIBLE WATER BOTTLES #Bottle

#Plasticfree

#Biodegradable

• Ooho is an edible, tasteless and biodegradable membrane made from seaweed that can be used to contain water and other liquids in a small ‘bubble’.

• As well as being edible, the material degrades in the natural environment within 6 weeks– compared to plastic bottles which take up to 400 years to decompose.

• The key ingredient is sodium alginate, a natural gelling powder sourced from algae. The sodium alginate gels when mixed with calcium. It's a common alternative to gelatin, used in sweets and other foods.

• The Ooho material is being trialled as a replacement for small ‘on the go’ water bottles, fruit juices, sauces and condiments as well as for hydration in sporting events such as the London Marathon.

ALTAVIA PRESENTATION

OCTOBER 2019

ALTAVIA

23

4. Creative use of existing materials

All innovations using existing materials in a different and creative way.

ALTAVIA PRESENTATION

OCTOBER 2019

ALTAVIA

24

THE ULTIMATE GUERRILLA MARKETING CAMPAIGN #Augmentedreality

#Geotargeting

#App

• In Germany, Burger King created an augmented reality ad ‘Escape the Clown’ that invites McDonalds customers to Escape the Clown and receive a burger for one cent in Burger King as a reward.

• Burger King placed an ad in a cinema-themed magazine that is published and available in McDonald restaurants.

• McDonald visitors are geo-targeted by messages inviting them to scan the ad and then directed to an augmented reality ‘Escape the Clown’ coupon for a one cent Whooper at the nearest Burger King, if they register on the MyBK app.

• Directions to the nearest Burger King are given on the app but visitors have to hurry as there is a count down on the offer.

ALTAVIA PRESENTATION

OCTOBER 2019

ALTAVIA

25

« LIVE » BILLBOARDS #Flyingbanknotes #Billboard #Experience Moneyheist: • For the third season of money heist, a bus billboard, with bank notes flying inside, was created. The ad relates to a main scene in the series where robbers dropped banknotes in the city of Madrid.

The billboard was installed in several cities for example Porto.

The passage: • In Sao Paulo, Fox created a poster using highly flammable paint composed of potassium and sulfuric acid. When the two chemicals used for the poster, are mixed together and exposed to sun, the poster catches fire and burns.

• The poster was used to promote the first season of the new series “The passage” and it relates to the idea that the same thing would happen to vampires, if they were exposed to sun rays.

ALTAVIA PRESENTATION

OCTOBER 2019

ALTAVIA

26

EMOJI WEATHER FORECAST DIGITAL BILLBOARD #Weatherforecast

#Digital

#Emojis

• A Digital out-of-home campaign where a 5 day forecast and live temperature were broadcasted in the UK. • However, instead of traditional weather symbols, McDonalds used their menu items.

• For example, fries were rain, unwrapped burger equaled sun, and ketchup indicated temperatures.

ALTAVIA PRESENTATION

OCTOBER 2019

ALTAVIA

27

AUDIENCE BRINGS DRAGONS TO LIFE USING AR APP #Interactive

#AR

#Stadium

• To launch the Korean professional baseball league, SK Telecom organized an AR experience combining the use of mobile phones and computers, for supporters.

• An imaginary flying dragon, flew around the roof of the stadium and the stands, showing off its golden wings. After some time, the dragon lost its energy, but got back on its feet once the crowd pressed the cheering button on their 5GX AR app • The video of the flying dragon was also aired live through a baseball broadcasting channel, allowing baseball fans to watch the show live on TV or on smartphones.

ALTAVIA PRESENTATION

OCTOBER 2019

ALTAVIA

28

SELF ADAPTATING POSTER MESSAGES #Lenticularlayer

#Angles

#AD

• Aid to Children and Adolescents at Risk Foundation (ANAR) created an ad that displays different messages for adults and children at the same time.

• The advert has a lenticular top layer, which shows different images at varying angles.

• When an adult- or anyone taller than 134cm- looks at it, they see a sad child and a message: “sometimes, child abuse is only visible to the child suffering from it.”

• When a child looks at it, they see bruises on the boys face and a different message: “if somebody hurts you, call us and we’ll help you” and a help line is displayed.

ALTAVIA PRESENTATION

OCTOBER 2019

ALTAVIA

29

FOOTPRINT CAPTURING POSTER #QRcode

#Timelapse

#Adhesiveposter

• A South Korean Agency launched a guerrilla marketing campaign at a train station to highlight the unfamiliarity of the illegal industry of Bear Farming.

• A transparent adhesive poster of a Moon Bear was placed on the floor and when someone walked across it, the dirt from their shoes stuck to the image, gradually creating the image of cage bars around the bear.

• A large QR code was printed in the corner, so people could scan it to find out more about the campaign and sign an online petition against the continuation of bear farming.

ALTAVIA PRESENTATION

OCTOBER 2019

ALTAVIA

30

THANK YOU!

ALTAVIA PRESENTATION

OCTOBER 2019

ALTAVIA

31