Tualatin Community Advantage Magazine June 2022 by Active Media Publishing Group

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COMMUNITY ADVANTAGE MAGAZINE

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Tualatin Community Advantage Magazine ★ JUNE 2022

I·N

T· H · I · S

I·S·S·U·E

Published by Active Media Publishing Group PO Box 672 · Aurora, OR 97002 info@ActiveMediaUSA.com 503.825.2111

10 SEASONAL: History of Fathers Day

20 TOC

RECIPE: Strawberry Dump Cake

ADMINISTRATION Matthew Nelson, Publisher Catrina Nelson, CFO Nancy Reynholds, Executive Assistant Donovan Darling, Content Manager OPERATIONS Jeremy Okai Davis, Art Director Stacy Benner, Sr. Graphic Designer Holly Darling, Sr. Graphic Designer Shawn Schmidt, Sr. Graphic Designer Hilary Berg, Sr. Graphic Designer CONTRIBUTING WRITERS Tyler Francke Dennis McNabb David Bates Robert Matsumura Patti Jo Brooks Olive Gallagher Colton Womack

SUMMER MOVIES

CONTRIBUTING PHOTOGRAPHERS Craig Brubaker Carly Carpenter Shonda Feather Kara Langley Laurel Bice Hayley Starkey Andrew Sambuceto ADVERTISING SPECIALISTS Don Ormsby Bill Kistler Stephanie Baker Jim Belan Peggy Jacobs David Long Chris O’Brien John Zobrist Brad Marti Shelley Zeman Tina Toney

HISTORY: Of Gas Pricing

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BUSINESS SPOTLIGHT

Northwest Professionalism Chimcare Chimney Service

himcare strives to be the leader in the chimney and fireplace industry. They are committed to providing customers with the highest quality service at affordable pricing, and are known throughout the Northwest for professionalism and dedication to customer satisfaction. In 1989, Richard Peralta began a small chimney sweeping company in Canby, Oregon in order to help support his growing family. Richard started the business on a part-time basis to provide extra income for his family of eight, while working full time for UPS. After five years of hard work and dedication to his customers, he was able to leave his day job and pursue the business full time. Richard built the business from the ground up by providing dependable, quality service that is still trusted to this day. Thanks to his incredible dedication to the craft, integrity, and impeccable customer care, Richard’s business quickly grew into the chimney repair and cleaning company that carries on his legacy today. Many of Richard’s first customers are still with Chimcare LLC today, along with their family and friends. Chimcare is very proud that the majority of their business is from loyal repeat customers and their referrals. As they have grown, Chimcare has expanded with additional locations in order to service the greater Portland and Seattle areas. Their chimney professionals can service homes and businesses as far north as Everett, Washington and as far south as Salem. Along with providing chimney cleaning, inspection, and repair services, the great team at Chimcare can also help transform your outdoor living space by constructing a beautiful outdoor fireplace for you to enjoy all year round. They are experts

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at chimney construction and masonry, and their work is so good that they have also branched out to doing special projects like patios, retaining walls, fire pits, walkways, and pretty much anything that can be done with brick and mortar. In 2005 Richard’s sons Jesse and Daniel took over the business. While these two keep Chimcare running, Richard now dedicates his time to community outreach projects that he is passionate about. Jesse and Daniel remain committed to not only keeping up with the level of service that their father provided for many years, but working to exceed it. They want to go above and beyond for each and every customer. Along with the current customer base, Jesse is working hard to expand Chimcare as his father had always dreamed. They are always looking to serve new customers who are searching for clean-cut service technicians with experience, quality workmanship, and a name that is trusted around the northwest. They are proud to carry on the Peralta family tradition of providing exemplary chimney care for you and your home. If you have any questions or want to inquire about their services, you can visit their website at www.chimcare.com, or call them at 971-367-0990.

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SEASONAL

Father's Day History By Donovan Darling, Staff Writer

Origins

The first Father’s Day was celebrated on June 19, 1910 in Washington State. However, not until 1972—58 years after Mother’s Day was made official by President Woodrow Wilson—did Father’s Day become a national holiday. The campaign to celebrate fathers didn’t have the same enthusiasm as celebrating mothers–maybe because, as one florist explained, “fathers haven’t the same sentimental appeal that mothers have.” On July 5, 1908, a West Virginian church sponsored the nation’s first event honoring fathers, a Sunday sermon in memory of 362 men who had died in the previous December’s explosions at the Fairmont Coal Company mines in Monongah. But it was a one-time commemoration and not an annual holiday. The next year in Spokane, Washington, a woman named Sonora Smart Dodd tried to establish an official holiday for fathers. She went to the YMCA, local churches, business owners, and government officials to garner support for her idea, and she was successful! On June 19, 1910, Washington State celebrated the first statewide Father’s Day, and the holiday slowly spread. In 1916, President Wilson honored the day by using telegraph signals to unfurl a flag in Spokane when he pressed a button in Washington, D.C. In 1924, President Calvin Coolidge encouraged state governments to observe Father’s Day.

Controversy and Commercialism

Strangely, many fathers and men criticized the holiday! As one historian wrote, they “scoffed at the holiday’s sentimental 10

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attempts to domesticate manliness with flowers and gift-giving, or they derided the proliferation of such holidays as a commercial gimmick to sell more products–often paid for by the father himself.” During the 1920s and 1930s, a protest movement formed to demand a single holiday instead, called Parents’ Day, in place of Mother’s Day and Father’s Day. Each Mother’s Day, pro-Parents’ Day groups protested in New York City’s Central Park. Parents’ Day activist and radio performer Robert Spere commented, “a public reminder that both parents should be loved and respected together.” The Great Depression, however, deflated these protest efforts, as retailers and advertisers redoubled their efforts to make Father’s Day a “second Christmas” for men; promoting neckties, hats, socks, pipes and tobacco, golf clubs and other sporting goods, and greeting cards. At the breakout of WWII, advertisers argued that Father’s Day honored American troops and supported the war effort. After the war, Father’s Day was still not a federal holiday, but it became a national institution. In 1972, in the midst of his arduous presidential re-election campaign, Richard Nixon made Father’s Day an official national holiday. Today, economists estimate that Americans spend more than $1 billion each year on Father’s Day gifts. In other countries–especially in Europe and Latin America–fathers are honored on St. Joseph’s Day, a traditional Catholic holiday that falls on March 19. In the United States and elsewhere, Father’s Day 2022 will occur on Sunday, June 19.

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TUALATIN COMMUNITY ADVANTAGE MAGAZINE

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FIVE OAKS MUSEUM

Community-Voiced History & Culture By Donovan Darling, Staff Writer

museum is a refined curation of art, culture, and history, which has been historically curated by people removed, not unlike how history has been documented by the prevailing nation until recently. I had the pleasure of speaking with Molly Alloy, Co-Director at Five Oaks Museum in Portland, and they detailed how exactly Five Oaks Museum has turned this traditional museum ideology on its head in favor of something far more inclusive and new. Interestingly, Five Oaks progressivism is relatively new. It was first founded in 1956 as the Washington County Historical Society, a history museum which showcased settler artifacts. Molly said the museum had thrived for many years and “evolved in the early 80s under a great executive director who oversaw the shift to become an independent non-profit.” Eventually the museum declined due to leadership changes, financial instability, and antiquated exhibits which were stuck in the 20th century. In 2019, Molly Alloy and Nathaniel Andreini became co-directors and were the only full-time staff. They had a rebellious new vision for the museum, which was a collaborative approach that mashed up the genres of art, culture, history, and storytelling, with a deep focus on inclusivity and allowing the community to generate and participate in content. 6 months after adopting the codirector model, the former Washington County Historical Society underwent a complete rebrand and restyling. “It was a sort of coming out,” Molly said, “with a deep fundamental reorientation of values and focus.” The shiny and new Five Oaks Museum opened in January 2020, only to close to the public 9 weeks later with the onset of the COVID-19 pandemic. But Molly and Nathaniel were determined to remain available to the community, “setting closure aside to be open online.” Since then and throughout 2 years of pandemic, their exhibitions have exclusively been online and received widespread praise from the community. What’s really innovative about Five Oaks is their desire to “bring cultural content into relevant communities,” Molly said, as well as impact society as a whole with their exhibitions. Their current feature exhibition is #StandUpFG: Latinx Youth Activism in the Willamette Valley. The student activism in 2016 that this exhibition features helped to inspire the statewide ballot measure in Oregon, which in turn had a

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national impact on ethnic studies. This exhibition hopes to add to the record the ways the student activism played a role in that movement, Molly explained. According to the Five Oaks website, “This exhibition uses narrative, contemporary artworks, testimonials, and other forms of creative expression [such as tweets, paintings, and songs] to tell the story of #StandUpFG, its connection to the past, and how Latinx youth activism continues to shape our collective futures.” Five Oaks Museum 2021 Guest Curator Israel Pastrana created this exhibition with student activists. Not only is Five Oaks a proponent of activism, it’s a valuable resource by and for the community. Their learning and research resources are there to support individuals, local government, and educators (including parents), and allow them to utilize content created in exhibitions as a sort of living knowledge, changing and growing with each experience in a public audience. This includes purchasable lawn signs they call Museum At (Our Place), whose QR codes link to online exhibitions, allowing participants to bring the museum’s content right into their communities. This project approaches research and knowledge as a form of interactive storytelling with a mindfulness for inclusivity. Five Oaks Museum is a brilliant addition to the community. With their focus on body, land, truth, justice, and community, they’re taking a bold and responsible approach to what they do: telling local human stories. Five Oaks Museum is located on the homelands of the Tualatin Kalapuya, at PCC Rock Creek Campus, 17677 NW Springville Rd in Portland. Check out their website at www. fiveoaksmuseum.org, or their Instagram @fiveoaksmuseum for updates and IG takeovers.

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Visit Your Local Sleep Specialists

FOR A BETTER NIGHT’S SLEEP! They’ve got our backs ... literally!

ocally owned and operated, Mattress World Northwest (MWNW) is the preeminent mattress retailer in the northwest. As an integral part of our local community, they have consistently served our sleep needs for over 27 years. Sean Hathaway and his amazing team of professional associates are well-trained to match each customer with the sleep system best designed to meet our individual needs by assessing personal sleep histories, sleep postures, patterns, tendencies, and preferences.

MWNW RESTS ON ITS CORE VALUES

At the heart of their business, lie three core values. First, is their sincere dedication to helping every customer get a better night’s sleep. They have the largest selection of name brand mattresses and specialty mattresses in the Northwest, from handmade to 100% natural latex, as well as adjustable frames. They carry every type of mattress for every type of sleeper!

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Third, and perhaps most importantly, is their dedication to philanthropic work. Each and every month, MWNW supports local charities and schools in a variety of ways. To date, they have donated over $230,000 to local high schools and other charities! Giving back to the community is an integral part of what defines this organization.

DEDICATED CHARITABLE SUPPORT In June, all locations will be accepting donations to the Cystic Fibrosis Foundation in support of their work to provide the means to find the cure for CF and ensure that those living with the disease can live long and productive lives. MWNW is gladly donating to this benevolent cause while also raising awareness by offering to take donations on the organization’s behalf. Please help raise funds by donating online or visiting one of their local stores. Family owned and operated, dedicated to providing customers the best products at the lowest prices, plus donating to and participating in our community is proof – Mattress World Northwest exemplifies the very best of retail.

Second, MWNW believes in empowering employees to live COME IN TODAY – FOR A BETTER NIGHT’S SLEEP! their best possible lives. Happy employees means happy Visit mattressworldnorthwest.com for a location near you customers, so you can trust you’ll or call 503-594-0551 to order by phone. be greeted with a smile and an attentive ear. Mattress purchases HILLSBORO are done only a handful of times in 3011 SE 75th Ave • 503-747-6427 our lives. That experience, good or WASHINGTON SQUARE 87755 SW Cascade Av, Beaverton bad, leaves a lasting impression. At 503-567-3321 MWNW, they have perfected the WILSONVILLE process to ensure that you get the 29660 SW Town Center Loop • 503-218-4497 Please join us in support by making your donation at any MWNW location best possible service and overall OPEN 10 a m - 8 pm DAILY or through our website. Ask us how. experience every time.

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SPRING CLEANING IS JUST AROUND THE CORNER! AIR DUCT CLEANING SPECIALS DUCT CLEANING • DRYER VENT CLEANING FURNACE CLEANING • A/C CLEANING • SANITIZING SPRAY

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For Garage Door Repair Cost! TUALATIN COMMUNITY ADVANTAGE MAGAZINE

GAMES

SUDOKU SUDOKU

WORD SEARCH

N D

E U S Q S W U

B C G U D Z O M M X N K U A A I

F Q N M S D C S C E D R H R O

N G C U E C R F

Fill in the blank squares so that each row, each column and each 3-by-3 block contain all of the digits 1 thru 9. Use logic and solve the puzzle without guesswork. For puzzle solving tips, and more puzzles, visit KrazyDad.com.

SOLUTIONS:

F Q N M S D C S C E D R H R O U Q U N S A

J W V E N B

A M R

B C G U D Z O M M X N K U A B

S U A B

S O O F

E U S Q S W U F

C W O C O E

O S W

C P

V H O

S W S

R A M

N D

E N D S R C X

R Z M Z

C N I

M M

R C F

N G

V R

SUDOKU Answer

June 2021

C O R

Enjoy Spa

10 OFF

120 MINUTE BODY MASSAGE

Must present coupon at time of service. Coupons not valid with any other offers. Expires 8/15/22

5 6 4 3 9 7 4 8 $5 9 7 6 2 3 6 9 7 90 1 MINUTE 2 8 4 5 BODY MASSAGE 4 3 2 7 503.76 8 9 1 4. 6 8887 20649 SW Roy Rogers Rd #308 • Sherwood • 503.764.8887 7 9 4 3 5 1 6 8 5 1 6 2 8 9 3 4 18 FOR ADVERTISING INFORMATION CALL 503.825.2111 4 9 7 1 5 3 2 8

15 OFF

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503.76 4. 8887

8 1

5 OFF

60 MINUTE FOOT MASSAGE

5 2

503.76 4. 8887

Must present coupon at time of service. Coupons not valid with any other offers. Expires 8/15/22

60 MINUTE BODY MASSAGE

SUDOKU Answer 503.76 4. 8887 1

20 OFF

7 6

Difficulty: Easy

B N

SUMMER SUNSHINE SWIMMING VACATION

N G C U E C R

E M O N A D E W Z Q N E

O N S H E

BARBECUE PICNIC BEACH WORDPOOL LIST: CAMPING SANDALS FUN PICNIC FRIENDS SHORTS GRADUATION POOL FUN SUMMER ICECREAM SANDALS GRADUATION SUNSHINE LEMONADE SHORTS ICECREAM SWIMMING LEMONADE VACATION

U U W

A C A

O N S H E

H A

WORD LIST:

D B

SUMMER SUNSHINE SWIMMING VACATION

C O C B O R G T

Y O S

R C A M P

N Z

W N F

E M O N A D E W Z Q N E

B N

H U

A M S R

PICNIC POOL SANDALS SHORTS

C E C R E

B N

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9 5 1 2 7 1 4 3 2 8

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C O C B O R G T

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7 6

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6 4 3 5 7 6 1 8 5 3 2 1 9 8 2 1 8 3 2 8 9 3 7 3 8 4 9 3 5 2 8 4

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V H O

1 2 3 9

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1 2 5 4 8 3 6 9 7 4 3 2 7 9 8 5 1 6 4 2 8 5 3 7 9 6 1

FUN GRADUATION ICECREAM LEMONADE

R Z M Z

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BARBECUE BEACH CAMPING FRIENDS

S W S

By KrazyDad

SUMMER CINEMA

SEASONAL

By Donovan Darling, Staff Writer Ferris Bueller’s Day Off (1986): PG-13

“Nobody leaves my cheese in the wind.” Hands down this is one of my all-time favorites which I constantly quote. It’s the story of a high school senior who takes a “skip day” for a grand adventure with his friend and girlfriend. Directed and written by John Hughes, and like all of his movies, it’s quirky, funny, colorful, cinematic, musical, philosophical, and honest. Matthew Broderick steals the show as he dances and sings and jokes across the screen; Alan Ruck, who plays his best friend, is a hilarious hypochondriac sidekick; and Mia Sara, who plays the girlfriend, is funny and incredibly sharp. And really, no character is wasted: the jealous sister, the goofy secretary, the oblivious parents, the high school students, the parking garage attendants. But let us not forget the petty and pointless Principal Ed Rooney, played by Jeffrey Jones, to whom the above quote belongs, who lights up every scene. It’s quintessentially 80s, larger-than-life, absurd, and it has the legendary 1961 Ferrari 250 GT California Spider, which famously soars the Chicago streets when stolen by the parking garage attendants. A must-see for summer!

Disney-Pixar’s Luca (2021): G

“It’s just the greatest thing that humans ever made, the Vespa!” Like most new Disney-Pixar movies, Luca doesn’t disappoint. It’s utter eye candy, a gorgeous film to watch. Taking place in a fictional 1950s Italian Riviera, with director Enrico Casarosa drawing from his very own childhood, Luca feels like a summer period-piece: it’s classic, warm, relaxed, tropical, and yet somehow boundless, stretching like the blue-green sea. The movie is a coming-of-age story following the title character, Luca, a boy seamonster who wants nothing more than to visit and explore the human village of Portorosso. Luca and his best friend, Alberto, also a sea-monster, befriend a kind human named Giulia, and proceed to have that type of unforgettable summer you only experienced as a kid. Interestingly enough, like Brave and Frozen, there’s no love interest! But there is bromance, and it’s wonderful to watch. There’s also Vespas, bicycle races, fishing, swimming, and all kinds of meditation on identity and accepting who you are. Great for the whole family!

The Sandlot

(1993): PG

I think everyone has heard the quote “you’re killing me, smalls,” but maybe you don’t know it’s from this movie! Probably one of the best kids’ baseball movies ever, The Sandlot is a time machine into the summer of 1962 and the simpler times of childhood: monster dogs, making new friends, pretty girls, and the sublime sound of a wooden bat cracking a baseball. The movie follows a new kid in town who joins a pickup baseball team who plays in the “sandlot,” and their mental state and inventory of baseballs is completely dependent on The Beast, a mysterious and terrifying monster dog who lives behind the fence. It’s one of those boys-will-be-boys movies: sun-kissed summer days, riding bikes in the streets, occasional swearing, pretty lifeguards, running from scary dogs, and mysterious neighbors behind fences. Better for slightly older kids due to language and The Beast, The Sandlot is a great movie for a lazy summer afternoon.

Grease

(1978): PG-13

“Tell me about it, stud.” Grease is iconic, pure and simple, and a movie musical that follows high school seniors in their final year before they graduate. Loaded with nostalgic 1950s Americana, there’s leather jackets, PINK!, blue jeans, bouffants and pompadours, dancing and rock and roll, smoking and fighting, high school cliques, and hot rods. After a crazy and unlikely summer fling between Danny (John Travolta) and Sandy (Olivia Newton-John), they realize they go to the same school and now must reconcile how different they are. Not wholly dissimilar to Romeo and Juliet if you think about it, they’re driven apart by their friends and social roles, but like the doomed couple they just can’t stay apart. It’s funny, whimsical, spectacular, but also deals with the serious issues faced by teenagers: rebellion, love and romance, friendship, drugs and alcohol, violence and mortality. Not appropriate for small children, Grease is a classic nonetheless and a great summer flick!

TUALATIN COMMUNITY ADVANTAGE MAGAZINE

RECIPE

STRAWBERRY DUMP CAKE

This Strawberry Dump Cake is sure to be the sweetest part of your summer! Top with fresh strawberries for a truly easy and delicious dessert! You’re going to love this easy dump cake recipe! INGREDIENTS

2 Cans Strawberry Pie Filling 1 Box Yellow Cake Mix 1 Stick Butter DIRECTIONS

1. Preheat oven to 350 degrees. 2. Spray your baking dish with cooking spray to start. 3. Add your canned pie filling into a 9x13 baking dish. 4. Sprinkle the dry cake mix evenly over top of the strawberry filling. 5. Thinly slice the butter and add to the top of the cake mix. 6. Bake for 40-45 minutes until the cake is golden brown. Serve warm and topped with vanilla ice cream or whipped topping. You can have a blast with dump cakes! Substitute cherry pie filling, or make a chocolate strawberry dump cake, a peach dump cake, and even a strawberry cheesecake dump cake. Simple ingredients make for one of the easiest dessert recipes that you can easily change up! recipe reprinted from www.allthingsmamma.com/strawberrydump-cake

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TUALATIN COMMUNITY ADVANTAGE MAGAZINE

HISTORY

Gasoline Prices: How 9/10th of a Cent Pricing Became Standard in the Fuel Industry By Robert Matsumura, Contributing Writer

Have you seen gas prices lately? They are out of control! And this prompted me to wonder, while waiting at the gas station for my tank to fill, why do gas prices end in 9/10 of a cent? After all, most products in the marketplace are priced in whole dollars and cents, so why do gas stations follow the practice of fractional pricing? In order to understand this seemingly arbitrary custom we must go back to the Coinage Act of 1792 which standardized the nation’s currency. One of the standards established in this act made legal pricing to the 1/1000th of a dollar (1/10th of a cent) which was commonly referred to as a “mill.” Shortly thereafter a half-cent coin was minted, and remained in circulation till 1857. Mill pricing was implemented for the issuance of stock, property tax assessments, and electricity bills, and remains common in the pricing of these commodities today. Fractional pricing did not apply to gasoline, however, till the 1930s. The Revenue Act of 1932 instituted an excise tax on gasoline of 1/10th of a cent per gallon. The following year the tax was increased to 1.5 cents per gallon. To most consumers today this may not seem like a lot of money, but when one considers that throughout the 1920s gas prices ranged from 20-30 cents a gallon, such a tax was indeed significant. With the popularity of the automobile in the 1920s, and the concurrent increase in the demand for gasoline to fuel the new vehicles, the price of gasoline had been on the rise. However, with the onset of the Great Depression, demand for gasoline began to fall and competition for customers between gas stations became fierce. By 1930, gas prices had declined to 20 cents per gallon, and would continue to fall throughout the decade to as low as 10 cents a gallon in certain parts of the country. Due to the dire state of the economy, consumers were 22

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keenly sensitive to prices. In turn, this price sensitivity made it difficult for gas stations to increase prices according to market conditions without generating a negative response from customers. Fortunately for gas retailers at the time, gas pump technology had advanced to the point where gas pumps could dispense gas to a fraction of a penny. With the ability to dispense gas in such a precise manner, gas station owners implemented the practice of pricing to a fraction of a cent in an effort to adjust prices without psychologically triggering the customer in a negative way. Initially, the fractional prices varied depending on the station, with 0.5 not being uncommon during the 1930s. As time passed, however, gas stations followed suit with other retailers who had learned that goods priced slightly less than those priced at a whole number ($2.99 versus $3.00) to the minds of consumers, seemed

significantly less, despite the fact that in reality the difference in the two prices was a mere cent. Infomercials today employ this exact tactic when offering products for three easy payments of $19.99 rather than simply advertising the product for $60, as $60 seems like a significant amount, while $19.99 resonates as a modest expenditure. It didn’t take savvy gas retailers long to realize that they could sell a lot more gas if they reduced their price by 1/10th of a cent rather than listing the per gallon price as a whole number.

do provide significant revenue for the gasoline industry. Studies have shown that Americans purchase approximately 178 million gallons of gasoline per day, which in turn amounts to a half-billion dollars in revenue per year.

were able to price fuel according to their own perceptions of supply, demand, and competition, but were required to price gasoline according to a government mandated formula that resulted in gas being priced in other fractional amounts such as 0.4 to 0.8, which frustrated drivers who were accustomed to 0.9 pricing at the pump. In response to a groundswell of negativity towards the unorthodox pricing, the mandates were lifted and retailers reinstituted the 9/10th pricing which has been our standard ever since.

“In the final analysis, no real advantage is gained either by the retailer or the consumer with the 9/10 pricing.”

Another reason for the effectiveness of the 9/10 pricing was the fact that most customers viewed the price of gas while driving by in their car. The main numbers drivers noticed on the gas price boards of a station while zooming by in their automobile were the whole numbers, not the fractions. People didn’t factor in the fraction of a cent into their decision to purchase at a particular station or not, so it was logical to price as close to a whole number as possible to maximize profits. Even though you won’t see fractional pricing on your credit card bill for the gas you purchased, the fractional profits

While it’s clear to see how a price change in cents could significantly impact consumer demand for gasoline when a 20 to 30 cents per gallon price prevailed, by the time the 1970s rolled around the price of gas had risen to 40 cents per gallon. At 40 cents per gallon, price changes in fractions of a cent were no longer necessary since a one-cent change in price amounted to approximately a 2% difference at the pump—an insignificant amount to most consumers. The 9/10 pricing as an industry standard came about in the wake of the Nixon administration’s temporary freeze on wages and prices in August of 1971, which were reinstituted again in June 1973. Gas stations no longer

In the final analysis, no real advantage is gained either by the retailer or the consumer with the 9/10 pricing. On average, the gas station makes approximately 10 cents per gallon on every gallon of gasoline sold. The 0.9 cent in the price accounts for about 10% of a station’s profit in a fuel market that is intensely competitive. As for the consumer, they receive precisely what they pay for at the pump, and the dispensers automatically perform basic rounding. Should the final price total with a fraction of a cent below 0.5, the price is rounded down. If the total is 0.5 or above, it is rounded up. This rounding procedure is common in retail. An example of this might be at the deli when you are purchasing sliced roast beef for $6.99 per pound. You might receive 0.51 pound of roast beef, but the price is rounded down to $3.56. This practice is also in effect in states that require sales tax. If a store must collect a 7.5% sales tax, the total will be adjusted up or down accordingly via the same method. So the next time you find yourself at the gas station gazing up at the electronic price board, remember that the 9/10 pricing, though seemingly random, has a history stretching back to the earliest days of the automobile, and in the end, works out equitably for both yourself and the owner of your local gas station.

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