MOLALLA COMMUN IT Y ADVANTAG E MAGAZIN E
ARTICLE & OFFERS INSIDE pg 6
More Than Just A Community Grocery Store MOLALLA • 120 LEROY AVE • 503-600-0055 RECIPE
SPOTLIGHT
THE HISTORY
Lemon Blueberry Cake
Lemon Blueberry Cake
Jantzen Beach
pg. 9
pg. R10
pg. R12
OF
APR/MAY
EVERYTHING MOLALLA & A LITTLE BIT MORE
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117 E MAIN ST • MOL ALL A • 503 - 829 - 3017 MOLALLA ADVANTAGE MAGAZINE
Molalla Community Advantage Magazine ★ APRIL 2022
I·N
T· H · I · S
I·S·S·U·E
Published by Active Media Publishing Group PO Box 672 · Aurora, OR 97002 info@ActiveMediaUSA.com 503.825.2111
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COVER FEATURE: Grocery Outlet
ADMINISTRATION Matthew Nelson, Publisher Catrina Nelson, CFO Donovan Darling, Content Manager Nancy Reynholds, Executive Assistant OPERATIONS Jeremy Okai Davis, Art Director Stacy Benner, Sr. Graphic Designer Holly Darling, Sr. Graphic Designer Shawn Schmidt, Sr. Graphic Designer CONTRIBUTING WRITERS Tyler Francke Dennis McNabb David Bates Robert Matsumura Patti Jo Brooks Olive Gallagher
RECIPE: Lemon Blueberry Cake
SEASONAL: Easter History
9
R10 SPOTLIGHT: Mattress World
8
R12 HISTORY: Jantzen Beach
COVER PHOTO: ANDREW SAMBUCETO
CONTRIBUTING PHOTOGRAPHERS Craig Brubaker Carly Carpenter Shonda Feather Kara Langley Andrew Sambuceto Laurel Bice ADVERTISING SPECIALISTS Don Ormsby Bill Kistler Stephanie Baker Jim Belan Peggy Jacobs David Long Chris O’Brien John Zobrist Brad Marti Shelley Zeman Tina Toney
Looking to reach local consumers? We specialize in direct mail products: community magazine advertising, mailing inserts, postcards and more. For more information, call 503.825.2111 or email info@ActiveMediaUSA.com Check out all our local publications and direct mail products at ActiveMediaUSA.com
Always FreSH, Always DELICIOUS
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MOLALLA ADVANTAGE MAGAZINE
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$ Legend’s Bar and Grill is a restaurant themed after golf’s greatest players, located at Arrowhead Golf Club in Molalla, Oregon. Enjoy golf course views!
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OPEN 7 DAYS A WEEK
28313 OR-213 • Molalla • 503-829-7427 Located at Arrowhead Golf Club
MOLALLA COMMUNITY ADVANTAGE MAGAZINE
5
BUSINESS SPOTLIGHT
Care & Community by Patti Jo Brooks, Contributing Writer • Photos by Andrew Sambuceto
WOW!
Grocery Outlet has come to Molalla. Brace yourselves for a unique shopping and savings experience. Albeit, there’s a couple things first-time Grocery Outlet shoppers need to know to guarantee a successful venture. 1. Grocery Outlet won’t always have every item you’re looking for, but they will have about 95%, and that leaves you 5% for exploring! 2. Every single item you purchase will save you money. Your savings is printed right there on the bottom of the receipt. Molalla’s Grocery Outlet opened just eight months ago in August 2021, with local operators, Brandon Donnelly, and his wife, Racheal, at the helm. They proved to be highly qualified for the Grocery Outlet Corporation to place them in this location. Brandon and Racheal’s extensive grocery background and the couple’s family ties to the community made for a good fit with Molalla. In addition, Brandon and Racheal received extensive “hands on” training from, as Brandon put it, “a truly good company.” Customer service focuses on caring for the customer. Check stands are well-supported, checkers are amicable and great at communicating, and lines are kept short. Brandon and Racheal’s story took many turns before landing them in Molalla. They fell in love with the community and felt drawn to it from time spent visiting family. Molalla has been through a lot—the fires, for instance—and the
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MOLALLA ADVANTAGE MAGAZINE
Donnellys were impressed by the strength of the community, which banded together in such a way that made them feel “excited and proud to be out here.” They had waited two and a half years for Grocery Outlet in Molalla to open up, and are thrilled to share this “unique partnership” with their customers, family, and friends. Here in Molalla’s smaller community setting, the Donnellys are able to help people in the community freely. They partner with a local church, and are passionate about helping kids— they support youth programs in sports and arts. They sponsor fundraisers, and they’re gearing up for a major food drive in July: Independence from Hunger, with a set goal of $10,000. All donations raised by this drive will stay 100% in Molalla for families in need. The Donnellys are committed to building lasting relationships and establishing Grocery Outlet’s niche in the community. Brandon encourages new customers to: “Come check us out, all we ask is you give us a chance.” Grocery Outlet is located at 120 S. Leroy Ave. in Molalla. Give them a ring at (503) 600-0055.
Spring Savings INTO
GROCERY & PRODUCE BEER & WINE FRESH MEAT • DELI FROZEN FOODS GENERAL MERCHANDISE HEALTH & BEAUTY
MOLALLA
120 LEROY AVE • 503-600-0055 8AM-9PM EVERY DAY
Brandon & Racheal Donnelly Independent Owners-Operators
MOLALLA COMMUNITY ADVANTAGE MAGAZINE
7
SEASONAL
Easter History: Hares, Eggs, & Candy By Donovan Darling, Staff Writer
Easter is about rebirth, renewal, and fertility. This is evident in symbols like the Easter bunny and Easter eggs, which eventually led to chocolate eggs, marshmallow Peeps, and the second best-selling candy holiday in America! Let’s take a quick look at how Easter has changed over the years.
Easter Bunny
According to legend, the Easter bunny first came to 1700s America with German immigrants who settled in Pennsylvania and brought along their tradition of an egg-laying rabbit called “Osterhase” or “Oschter Haws.” Children made outdoor nests so this curious creature could lay its colored eggs. Eventually, the tradition spread across the country, and the fabled hare’s Easter morning goodies would eventually include chocolate, candy, and gifts, while colorful baskets would replace the nests. Much like milk and cookies left out for Santa, children would often leave out carrots in case the Easter bunny got hungry from all his hopping!
Easter Eggs
From a Christian perspective, eggs were handed out during Easter service in early Orthodox churches, with the hard shell representing the sealed tomb and the cracking of the egg representing the resurrection. One explanation is that eggs used to be forbidden during Lent, so Christians would paint and decorate them to mark the end of the period of penance and fasting, then eat them on Easter as a celebration. The origin of dyeing Easter eggs is less clear, beginning anywhere from 13th century Europe or all the way back to ancient Mesopotamia. It’s rumored the early Christians of Mesopotamia dyed eggs using red to represent the blood shed on the cross. Later, missionaries may have painted biblical scenes on eggs and used them to explain the story of Easter to children. 8
MOLALLA ADVANTAGE MAGAZINE
Easter Candy
Fast forward to the 19th century, when European chocolatiers began making chocolate eggs to celebrate Easter. Nowadays, Easter is the second best-selling candy holiday in America after Halloween. The largest Easter egg ever made was over 25 feet high and weighed over 8,000 pounds, made from chocolate and marshmallow, and supported by an internal steel frame. Another egg-shaped candy is the jelly bean, first popular for Easter back in the 1930s. Over 16 billion jelly beans are made in the U.S. each year for Easter. Over the last decade, the marshmallow Peep has been the best-selling non-chocolate Easter candy. Created in the 1950s, the original Peeps were handmade, yellow marshmallow chicks, and other flavors and shapes were introduced later, including chocolate mousse bunnies! info from history.com
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DEDICATED CHARITABLE SUPPORT In April, all locations will be accepting donations in support of the Make-A-Wish Foundation. This altruistic organization helps fulfill the wishes of children with a critical illness between the ages of 2½ and 18 years old. MWNW is gladly donating to this benevolent cause while also raising awareness by offering to take donations on the organization’s behalf. Please help raise funds by donating online or visiting one of their local stores. Family owned and operated, dedicated to providing customers the best products at the lowest prices, plus donating to and participating in our community is proof – Mattress World Northwest exemplifies the very best of retail.
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HISTORY
By Robert Matsumura, Contributing Writer
or the multitude of travelers crossing the Interstate Bridge between Oregon and Washington, Jantzen Beach is simply a vast spread of shopping centers, restaurants, and hotels clustered on Hayden Island as you zoom past. Many will have a vague notion of the area being associated with the Jantzen brand of swimwear, but with each passing year the memories of the iconic Jantzen Beach Amusement Park dwindle into obscurity. Back in the day, hailed as the “Coney Island of the West,” Hayden Island was once home to the largest amusement park in the nation—a massive park encompassing 123 acres that was patronized by over 30 million people during its 42 years of operation. It all began in 1927 when William A. Logus and Leo F. Smith purchased forty acres on Hayden Island from the Portland Electric Power Company. Shortly thereafter, Logus and Smith launched the Jantzen Beach Amusement Park, named after Carl Jantzen of swimwear fame; along with a number of Jantzen executives and several prominent members of the community, Carl R12
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Jantzen underwrote the entire $500,000 project. Jantzen and his fellow investors envisioned the park as a showcase to promote swimming as a public activity, which later included the company’s sponsorship of national “Learn to Swim” weeks throughout the 1940s and ‘50s. With swimming as a primary focus of the park, four gigantic swimming pools were constructed as well as a natatorium (an indoor swimming facility). The Jantzen Beach Amusement Park officially opened on May 26, 1928. In addition to the swimming pools, the park also featured a number of popular rides including the Big Dipper Roller Coaster and a custom-made carousel. Constructed by C.W. Parker, the “American Amusement King,” the carousel was hand-crafted in 1921 and first operated at Venice Beach in Los Angeles. After surviving a fire, the carousel was later shipped to Portland where it became a highlight attraction at Jantzen Beach. Of the various rides created by Parker, only the carousel survives
today. It resides in the custodianship of Restore Oregon, an organization with plans to reassemble and install the carousel in a permanent new home that will “serve as a new attraction for our region.” On a spooky note, the carousel was for years the source of ghost stories. A number of youngsters, as well as maintenance workers, claimed to have witnessed ghostly children on or about the ride. The Big Dipper Roller Coaster, designed by Carl Phare, took center stage as the featured attraction of the park. The “Dipper,” a gigantic amusement construction, boasted to be the largest roller coaster west of Chicago, traveling 3800 feet per minute with 14 dips, 5 of them in excess of 35 feet, and the steepest dip which plunged riders 70 feet straight down. For the more faint of heart, the park offered a Kiddy Dipper roller coaster, and included arcade games and picnic grounds. One of the biggest draws of the park was the Golden Canopy Ballroom, which became Portland’s premier dancehall during the 1930s and ‘40s. In 1942, Clara Shepard of the Spectator newspaper wrote: “If a young man about town says dancin’ to a girl, he might as well say Jantzen Beach at the same time…for they are synonymous as far as she is concerned. The Golden Canopy Ballroom features the sweetest swing in the country every night of the park’s season, with a parade of big name dance bands moving across its board…” Shepard’s description was no exaggeration. World famous musicians such as Benny Goodman and Louis Armstrong performed at Jantzen Beach to the delight of thousands who flocked to the park for unforgettable nights of top shelf entertainment. By the late 1940s, however, Jantzen Beach was in decline. Vanport, a town created during World War I to house workers at the Kaiser Shipyards in Portland and Vancouver (hence the name Vanport), was located at today’s Delta Park area and provided one of Jantzen Beach’s primary revenue sources. As the second largest city in Oregon at the time (by population), the residents of Vanport frequented Jantzen Beach for its wide variety of entertainment right in their own “backyard.” After the Vanport Flood of 1948, which effectively destroyed the majority of the town, and the
decline in population after the war, this important revenue stream dried up for the once thriving park. Changes in the society at large also contributed to the decline of Jantzen Beach. While television rose to prominence as America’s go-to entertainment, people frequently opted to stay home rather than venture out during their leisure time. When they did venture out, the boundless freedom of the automobile—now a staple of American society—offered endless opportunities for recreational activities. The allure of the traditional amusement park had lost its luster. In 1960, a fire broke out in the Tunnel of Love, resulting in its destruction as well as that of the Fun House and the Dutch Mill. In the face of incidents and declining attendance, the Jantzen Beach Amusement Park closed its doors after Labor Day weekend in 1970. Following the closure of the amusement park, Jantzen Beach Center, a large shopping complex, eventually arose, and for some years housed the historic C.W. Parker carousel, which may operate again one day should Restore Oregon succeed in constructing a new home for it. The pumping system for the swimming pools of the old amusement park are still in use today, providing drinking water for residents of the Hayden Island area. And wooden remnants of the Big Dipper Roller Coaster live on at Ken’s Artisan Pizza on S.E. 28th St. in Portland, where they have been repurposed as tables, as well as the bar itself. So the next time you’re caught in traffic on I-5 near Jantzen Beach, allow yourself to daydream a little about the “Coney Island of the West,” that famous amusement park on the Columbia from days gone by that brought joy to millions, and memories to last a lifetime, for those fortunate enough to share in the experience.
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RECIPE
Lemon Blueberry Cake This moist blueberry lemon cake contains three lemon cake layers with blueberries and is frosted with a refreshing whipping cream and cream cheese frosting, which again has blueberries and lemons. INGREDIENTS
CAKE 1 (16.25 ounce) package white cake mix 1 ¼ cups water 3 egg whites 1/3 cup vegetable oil 2 teaspoons lemon extract
FROSTING 1 cup heavy whipping cream 1 (8 ounce) package cream cheese, softened ¾ cup white sugar 1 teaspoon vanilla extract FILLING 1/3 cup blueberry pie filling
DIRECTIONS
1. Preheat oven to 350 degrees F (175 degrees C). Grease and flour two 8-inch pans. 2. Beat cake mix, water, egg whites, vegetable oil, and lemon extract together in a bowl using an electric mixer on medium speed until batter is well combined, about 2 minutes. Pour batter into prepared pans. 3. Bake in the preheated oven until a toothpick inserted in the center of the cake comes out clean, 25 to 30 minutes. Cool in pans for 10 minutes before transferring it to a wire rack to cool completely. 4. Beat cream in a chilled bowl using an electric mixer until soft peaks are almost forming into stiff peaks; place bowl in refrigerator. 5. Beat cream cheese, sugar, and vanilla extract together in a separate bowl using an electric mixer until smooth and creamy. Fold whipped cream into cream cheese mixture. 6. Place 1 cake on a plate; top with blueberry pie filling. Place second cake atop blueberry filling. Generously frost cake with whipped cream cheese frosting.
recipe reprinted from allrecipes.com/recipe/236743/lemonblueberry-cake
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