McMinnville Community Advantage Magazine April 2023

Published by Active Media Publishing Group

PO Box 672 · Aurora, OR 97002 info@ActiveMediaUSA.com

503.825.2111

ADMINISTRATION

Matthew Nelson, Publisher

Catrina Nelson, CFO

Tara Weidman, Executive Assistant

Donovan Darling, Content Manager

PRODUCTION

Jeremy Okai Davis, Art Director

Hilary Berg, Sr. Graphic Designer

Holly Darling, Sr. Graphic Designer

Brittany Jungenberg, Sr. Graphic Designer

Shawn Schmidt, Sr. Graphic Designer

CONTRIBUTING WRITERS

Tyler Francke Dennis McNabb

David Bates Robert Matsumura

Patti Jo Brooks Olive Gallagher

Angie Helvey Sherry Dorn

CONTRIBUTING PHOTOGRAPHERS

Carly Carpenter Kara Langley

Laurel Bice Hayley Starkey

Malaina Kinne Angie Helvey

Brittney Waterman Henry Schifter

Andrew Sambuceto Tyler Francke

ADVERTISING SPECIALISTS

Don Ormsby Bill Kistler

Stephanie Baker Jim Belan

Peggy Jacobs David Long

Chris O’Brien John Zobrist

Brad Marti Shelley Zeman

Tina Toney Darren Dwyer

Ashley Berotte Mary Kay Wiens

Looking to reach local consumers?

We specialize in direct mail products: community magazine advertising, mailing inserts, postcards and more. For more information, call 503.825.2111 or email info@ActiveMediaUSA.com

CHECK US OUT ONLINE AT CommunityAdvantageMagazines.com

COVER FEATURE: Lum’s Buick GMC

ARTS & CULTURE: Ron Nevison

HISTORY: Archery

COVER PHOTO: KARA LANGLEY

Everyone wants their outdoor spaces to be an extension of their home. As your local family-owned supplier of pavers and wall block, we look forward to helping you make your dream a reality.

Your Dealership of Choice

Where “family-owned and -operated” makes all the difference!

in 2019 from the previous owners (the Larsen Brothers), they considered it a passing of the torch, “from brothers to sisters,” and vowed to maintain the dealership as a true family tradition.

With great humility, Pam stated that the secret to their success lay in their ability to assemble and nurture an amazing team of talented sales associates, skilled technicians, and knowledgeable support staff. Again, utilizing the foundation set by their father, then expanded upon by Pam and George, they have worked tirelessly to foster a positive and empowering work environment, and that is reflected in the friendly and professional service their employees provide customers. Fixed Operations Manager Kyle Kratzer also confirmed that this is one of the most supportive work environments he’s ever experienced. Each department works together cooperatively towards a common goal: to provide customers with the best experience possible. And it shows! Just check out the customer testimonials on their website. You’ll be amazed!

By the time you read this, the dealership will just be completing a massive renovation. Almost 10,000 square feet of space has been added, including 10 new service bays and 3 new charging stations for EVs

By Dennis McNabb, Contributing Writer

Photos by Kara Langley

Lum’s Buick/GMC is a family legacy that began over a half century ago! David Lum opened his first auto dealership in Astoria, Oregon in 1969 with a simple philosophy: to make the buying and ownership experience as easy and enjoyable as possible. Offering both new and used vehicles as well as a service department that was second to none, he set out to ensure that the entire process, from purchase to maintenance to repairs, was seamless. Now, all these years later, continuing and expanding on the foundation David built, his daughters–Lori Lum, Julie Lum, and Pamela Lum–own and operate three dealerships across the Northwest (in Warrenton, Walla Walla, and McMinnville)!

I had the sincere pleasure of speaking with Pamela Lum and not only was she warm and amiable, she was incredibly passionate about the business. Family is an undeniable priority, but what is so profoundly unique is her genuine insistence that the dealership and the surrounding communities they serve are all considered to be an extension of that family. When Pam and her sisters, along with George Kurns, General Manager and 35-year veteran of Lum’s, acquired the McMinnville dealership

(1 public facing, with more to come). This is both a testament to their success in integrating with the local community— which they are so proud to be a part of—and also a reflection of their commitment to providing the best service available in the region.

McMinnville holds a special place in their hearts. David graduated from Linfield University and still has a great affinity for this fantastic community. Since taking over in 2019, the Lums have been heavily involved in local charities and schools, supporting children, education, and health and wellness.

Selling new Buick and GMC vehicles, as well as selling and servicing used vehicles of all makes and models, including warranty and recall work (on Buick, GMC, Chevrolet, and Cadillac), Lum’s Buick GMC is your dealership of choice!

Check out their website at lumsbuickgmc.com or visit them at 830 NE Highway 99W in McMinnville.

LOU FERRIGNO/ BILL BIXBY

From 1978-1982, The Hulk series aired on CBS starring Bill Bixby as Dr. David Bruce Banner and Lou Ferrigno as The Hulk. Dr. Banner is a widowed physician-scientist presumed dead who travels the U.S. with fake identities, trying to earn money to cure or pacify his dark secret while helping others in need. Interestingly, the series premiered with a 2 hour made-forTV pilot movie, which aired on November 4, 1977. The TV series, whose adventure and excitement got rave reviews unlike the pilot movie, pioneered the quote: “Don’t make me angry. You wouldn’t like me when I’m angry.” In 1988, New World Television purchased the film rights from MCA/Universal and produced three TV movies: The Incredible Hulk Returns (1988), The Trial of the Incredible Hulk (1989), and The Death of the Incredible Hulk (1990), the latter two directed by Bill Bixby. The TV series and TV movies, while lesser known among Marvel buffs, remain cult classics and were genesis to the later movies to come.

EDWARD NORTON

The Incredible Hulk (2008) is a standalone movie by Universal Studios. While not as iconic or prolific as Mark Ruffalo, this movie rebooted The Hulk for the New Millennium after almost 20 years since the last Hulk movie with Bill Bixby and Lou Ferrigno. Here, the origin story comes right away–a scientist struck by gamma rays, causing super size and strength–followed by Bruce Banner (Ed Norton) running from the U.S. Army and General Ross, as well as the government agency S.H.I.E.L.D. Culminating in a showdown with Abomination (Tim Roth), The Hulk seeks refuge to understand how his two personalities work together (or don’t). While the plot is lean, this Hulk movie is fun, exciting, and well worth a watch. Rated PG-13.

MARK RUFFALO

Mark’s film credit as The Hulk is widespread, starting with The Avengers (2012) and spanning 10+ years of the Marvel Cinematic Universe, including all Avengers movies, Thor:Ragnarok (2017), She-Hulk: Attorney at Law (2022) TV show, and countless cameos. It’s no wonder Mark Ruffalo is the face of Bruce Banner and The Hulk these days. What’s refreshing is the much-needed humor that Mark brings to this role, yet he also brings a seriousness and fear surrounding the appearance of The Hulk. In these movies, Bruce Banner is a genius physicist whose fascinating story unfolds over 5 films, which presents a challenge because you can’t watch his story all at once, as there is no standalone Hulk movie in the current MCU due to Universal still owning solo movie rights. At one point in his story, The Hulk leaves Earth to go live on another planet entirely. At another, Bruce and Hulk form a collective being named Smart Hulk, sharing mind and body. If you’ve never seen the modern MCU, or if you’re ready for a rewatch, you’re in for a treat. Rated PG-13.

Hulk #1 was printed in May 1962 by Marvel Comics, created by legendary comic creators Stan Lee and Jack Kirby. Interestingly, The Hulk was at first gray, but due to printing issues was changed to green. Over 6+ decades there have been almost countless movies and comics with appearances by The Strongest One There Is. The Hulk has come a long way since 1962. The Hulk is intellectual property jointly-owned by Disney/Marvel and Universal Pictures.

Enjoy the Outdoors No Matter the Weather!

By Colton Womack, Contributing Writer

Oregon is a state best known for its scenic landscape, and with it comes a thorough experience of the four seasons. It’s important to be able to enjoy the outdoors no matter the weather, and better yet if it’s from the comfort of your own patio – whether it be a family get-together, a barbecue, or simply a private retreat. This was a need felt strongly by the good people at Crown Patio Covers, a business locally owned by a husband and wife team born and raised in Oregon.

They graduated from Oregon State University in 2004. With a passion for business ownership, and wanting to have a positive impact on their local community, the patio cover business was a perfect fit. It also gave them the opportunity to show their two kids, ages 8 and 10, what it looks like to work hard and meet the needs of others. They built an all-star team from the best people in the industry, made up of folks with up to 15 years of experience, and sought to fill a niche that wasn’t being served in their community: high quality, affordable patio covers to expand outdoor living spaces.

What separates Crown Patio Covers is their culture and the quality of their products. Offering services from North Salem all the way up to Vancouver, they cover the wider Portland Metro area. Using aluminum framing, double-layered acrylic paneling, and with a hefty snow load, these patio covers won’t yellow, brittle or break –unlike the poly-carbonate of their competitors! With complete UV protection, and a variety of transparency options, the customer is able to tailor how much light comes through so they can enjoy the beauty of the open sky while still having shelter.

A design consultant will also advise customers on their services and options, even helping to develop custom designs to match their needs. With clear communication and reliable installation, they’ve made sure the process of purchasing with them is a breeze. It’s this customer-first approach that allows Crown Patio Covers to help people spend more time with friends and family in the backyard, and have fewer rainy days spoil the fun!

Give Crown Patio Covers a call at 503-406-9111, or check out their website crownpatiocovers.com for more information.

Easter History: Hares, Eggs, & Candy

By Donovan Darling, Staff Writer

Easter is about rebirth, renewal, and fertility. This is evident in symbols like the Easter bunny and Easter eggs, which eventually led to chocolate eggs, marshmallow Peeps, and the second best-selling candy holiday in America! Let’s take a quick look at how Easter has changed over the years.

Easter Bunny

According to legend, the Easter bunny first came to 1700s America with German immigrants who settled in Pennsylvania and brought along their tradition of an egg-laying rabbit called “Osterhase” or “Oschter Haws.” Children made outdoor nests so this curious creature could lay its colored eggs. Eventually, the tradition spread across the country, and the fabled hare’s Easter morning goodies would eventually include chocolate, candy, and gifts, while colorful baskets would replace the nests. Much like milk and cookies left out for Santa, children would often leave out carrots in case the Easter bunny got hungry from all his hopping!

Easter Eggs

From a Christian perspective, eggs were handed out during Easter service in early Orthodox churches, with the hard shell representing the sealed tomb and the cracking of the egg representing the resurrection. One explanation is that eggs used to be forbidden during Lent, so Christians would paint and decorate them to mark the end of the period of penance and fasting, then eat them on Easter as a celebration. The origin of dyeing Easter eggs is less clear, beginning anywhere from 13th century Europe or all the way back to ancient Mesopotamia. It’s rumored the early Christians of Mesopotamia dyed eggs using red to represent the blood shed on the cross. Later, missionaries may have painted biblical scenes on eggs and used them to explain the story of Easter to children.

Easter Candy

Fast forward to the 19th century, when European chocolatiers began making chocolate eggs to celebrate Easter. Nowadays, Easter is the second best-selling candy holiday in America a er Halloween. e largest Easter egg ever made was over 25 feet high and weighed over 8,000 pounds, made from chocolate and marshmallow, and supported by an internal steel frame. Another egg-shaped candy is the jelly bean, rst popular for Easter back in the 1930s. Over 16 billion jelly beans are made in the U.S. each year for Easter. Over the last decade, the marshmallow Peep has been the best-selling non-chocolate Easter candy. Created in the 1950s, the original Peeps were handmade, yellow marshmallow chicks, and other avors and shapes were introduced later, including chocolate mousse bunnies!

info from history.com

Yamhill River Writers Group

Every Month On The Second Monday

For More Details Scan or visit: mcminnvilleoregon.gov/calendar/2023-02

Teen Night Out

Every Friday

For More Details Scan or Visit: mcminnvilleoregon.gov/calendar/2023-02

Maculeles Strumming Circle

Every Month On The First Wednesday

For More Details Scan or visit: mcminnvilleoregon.gov/calendar/2023-02

Poetry Night

Every Month On Thursday

For More Details Scan or visit: mcminnvilleoregon.gov/calendar/2023-02

Tuesday - Wednesday: 10am - 7pm

Thursday - Friday: 10am - 6pm

Saturday - Sunday: 12pm - 5pm

Monday: Closed

The History of Archery The Timeless Beauty of the Bow and Arrow

By Robert Matsumura, Contributing Writer

For many of us, the first name that comes to mind when we hear the term “archery” is Robin Hood. Famous for his archery talent, Robin’s favorite weapon, the bow and arrow, has a rich history stretching far back to ancient times.

Archaeologists have traced the bow and arrow to the later Stone Age, having recovered numerous arrowheads throughout Eurasia dating to the paleolithic period (11,000-9000 BCE). Many ancient civilizations such as the Egyptians, Persians, Indians, Chinese, and others employed large numbers of archers in their military forces. In ancient Egypt, figures on the tomb walls in Thebes depict legendary deities providing lessons in archery. The Mesopotamian civilizations, notably the Assyrians and Babylonians, regularly used the bow and arrow for hunting and warfare. In the Old Testament of the Bible, there are multiple references to archery among the ancient Hebrews.

Historically, there were two types of bows employed throughout the world—the composite bow and the simple bow. Depending upon the geographic region and particular culture, one design was more popular than the other. The all-wood simple bow or “self” bow as they were sometimes called, was common to Africa, the Americas, Europe, and Southern Asia.

The dense wood of the Yew tree was a favorite for bow construction.

On the open plains of Asia the composite bow was conceived and first put to use by the nomadic peoples in the region. Shorter in length and

Royal British Bowmen Archery Club, 1822

made from a composite of materials—wood, horn, and sinew— this more compact bow made archery from horseback possible, though wielding it on foot was also possible. The Turks, Mongols, and others conquered many foes due to their acumen as mobile archers on horseback.

Both types of bow had their pros and cons. While composite bows were smaller and lent themselves to shooting from horseback, they were also more difficult to manufacture. Typically, construction of composite bows was more laborious due to the treatment and blending of the different materials. Crafting a composite bow took up to a week to complete, compared to a simple bow which only required a day. Also, the materials in a composite bow were more vulnerable to water damage due to the glue breaking down from humidity and moisture. Simple bows were faster and easier to make, but in general needed to be approximately the length of the archer, making them more cumbersome to wield and transport. The velocity generated by both bows was about equal, and through the ages, although one type of bow might be prevalent in a

particular region due to weather, terrain, or style of warfare, you could frequently find the other type of bow used as well.

At the beginning of the Middle Ages in Europe, the shortbow—a shorter version of the simple bow—was the primary bow used both for hunting and warfare. With a range of about 100 yards, the shortbow was effective against unarmored opponents, but lacked the power to penetrate armor. In the 10th century, crossbows were introduced. Crossbows could penetrate armor and required little training to be effective, but their rate of fire was slow as they were cumbersome and difficult to reload. It was in the 13th century, however, that the famous long bow was introduced. Unlike skilled men-at-arms, archers were typically drawn from yeomen and

the peasantry. The English enjoyed great military success during this period by massing longbowmen and raining clouds of arrows upon opponents to devastating effect. It was due in large part to the effectiveness of the longbow that the English were able to gain victory in major conflicts such as the Battle of Crecy (1346) and the Battle of Agincourt (1415).

With the advent of firearms, bows became obsolete in warfare. From 17801840, however, archery enjoyed a revival in England when the British upper classes began forming archery societies.

Society in Britain eventually established standardized rules called the “York Round”—a series of shoots at 60, 80, and 100 yards.

Mongol Archers

As aristocrats took up archery for both pleasure and as a social activity, women too were allowed to participate, thus making the activity popular with both genders. It wasn’t until after the Napoleonic Wars, though, that archery spread beyond the upper classes to society at large. It was in the 1840s that archery became a modern sport when the Grand National Archery

By the end of the 19th century, archery was declining in popularity among the middle class due to the rise of sports such as croquet and tennis. Despite the waning popularity, however, archery was included in the 1900 Paris Olympics and remains an Olympic event to this day. Currently, archery has enjoyed a resurgence around the world. Modern technology has improved the design of bows and arrows with the use of carbon fiber, aluminum, fiberglass, and other composite materials. Release aids and stabilizers are also now available to increase accuracy and balance. Contemporary archers tend to either shoot in competitive archery—most commonly target archery—or bow hunting, which involves stalking and hunting game in the wild. Another form of competitive archery is Field Archery, which involves shooting targets at various distances in wooded settings. Competitive archery in the U.S. is governed by USA Archery and the National Field Archery Association.

So, if you ever wondered what happened to the old bow and arrow, know that archery continues to thrive and is still enjoyed recreationally by thousands of people around the world. Times have changed, but the bow and arrow still finds its mark!

Ancient India Archery Training

Ron Nevison Legendary

Music Producer and Sound Engineer

By Dennis McNabb, Contributing Writer

With a career spanning nearly 5 decades, he is one of the most distinguished record producers/audio engineers to ever spin the knobs. And he lives right here in the Pacific Northwest!

From a young age, Ron Nevison had an innate fascination with both music and electronics, a fortuitous combination he would soon learn. He was the kid in school who had his nose perpetually buried between the pages of Popular Electronics and was constantly frequenting Radio Shack for parts to build radios. While he initially sang in the school choir and a variety of doo-wop bands, hoping to break into the business as a performer, his first gig was with Festival Group Sound, traveling with bands on tour, driving truck, hauling gear, etc. Recognized for his strong work ethic, organizational skills, and extensive knowledge of electronics, however, he was quickly moved over to the arena of sound mixing where his strengths could be better utilized.

Over the course of just a few years, Ron earned a reputation for being one of the prominent “sound men” in the business, making some of the biggest acts of the time (Jefferson Airplane, Traffic, and Derek and the Dominos) sound absolutely incredible live. That said, while he was in high demand, his ultimate goal was to work in the studio. An auspicious meeting

with Chris Blackwell, founding owner of Island Records, secured an opportunity for him, and a month later Ron was living in London. His first job as a sound engineer was working on The Who’s seminal double album, “Quadrophenia”. It was a massive undertaking: a year-long project that required extensive use of sound effects (which all had to be collected manually at the time) and a trial-by-fire learning experience for Ron. But it was one of the most memorable of his career. Ron stated that Pete Townsend was a brilliant and generous man, and a real mentor for the fledgling engineer.

Over the next 4 decades, Ron earned his place among the upper echelon of recording engineers and producers by working with some of music’s most popular acts while putting out some of their best-selling albums. Led Zeppelin, Bad Company, The Rolling Stones, Heart, Chicago, Meat Loaf, Ozzy Osbourne, KISS, Europe; the list goes on and on. Highlights of his career include many of the record industry’s highest distinctions, including being recognized by Billboard Magazine as one of their “Top-5 Producers of the Year” four separate times, garnering countless Grammynominated and winning hit singles and albums, and producing a host of Multi-Platinum and Gold-selling albums.

And he’s still at it! These days Ron can still be hired to produce and engineer albums through SoundBetter, the world’s leading music production marketplace. Interested in working with one of the all-time greats for your next musical project? Hop on SoundBetter.com and check out Ron’s profile. He’s local. He’s one of the coolest, most low-key, easy-going guys you’ll ever meet, and he has a track record that’s hard to beat!

Roger Daltrey, Keith Moon and & Ron Nevison Rampart Studios, 1973

Ron Nevison

KISS “Crazy Nights”, 1987

The Who “Quadrophenia”, 1973 UFO “Strangers in the Night”, 1979

Ozzy Osbourne “The Ultimate Sin”, 1986

Come Experience Portland’s

20 UNITS OF BOTOX & 1 FULL SYRINGE OF FILLER VERSA $699

CO2 FRACTIONAL LASER $ 999 For One Area

Fractional CO2 laser resurfacing is one of the most effective way to treat fine lines, wrinkles, sun damage, loose or sagging skin, as well as scars. In addition to treating the face, we can treat the neck, chest and even hands. BEFORE AFTER

NOVA PDO THREADS 50% off One Area

Nova PDO Threads is a great way to tighten sagging skin, reduce wrinkling, and create new collagen. The PDO Threads that we use are FDA approved and produced in the USA. (Please call for more information) BEFORE AFTER

OPUS PLASMA $ 799 For

One Area

Opus Plasma represents the next generation of fractional skin resurfacing treatments for women and men of most skin types who want to minimize wrinkles and reverse damage caused by the sun and the natural aging process. BEFORE AFTER

AGNES RF $ 899

For One Area

Agnes RF is a non-surgical radio frequency device that treats eye bags, tightens and removes fat from the neck and jawline area. Cystic acne is treated by removing the sebaceous gland.

Portland’s Finest Medical Spa

1 POINT OF COOLSCULPTING & 1 POINT VANQUISH ME BTL ONLY $ 599

Coolsculpting is a non-surgical body contouring treatment that FREEZE & ELIMINATES FAT from your body. Vanquish ME BTL is a non-surgical FDA cleared fat reduction used to reduce 1 to 4 inches off your body.

SECRET RF FRACTIONAL MICRO-NEEDLING

$ 799 (including face, neck & chest)

Secret RF is an innovative fractional radio frequency (RF) micro-needling system for tissue coagulation and hemostasis designed to stimulate and remodel collagen, wrinkles & texture; minimizing pores to help reduce stretch marks and scars.

BEFORE AFTER

BEFORE AFTER

JUVASHAPE CELLULITE TREATMENT 60% off

JuVaShape Ultra by Alma is an Ultrasound to destroy the fat and Radio Frequency to tighten the skin, reduce wrinkles, improve the appearance of cellulite and contour the body.

CUTERA LASER HAIR REMOVAL 60% off

Cutera’s Nd: YAG and ProWave lasers use state-of-the-art technology to remove hair from all skin types. These lasers provide comfortable and long-lasting hair removal treatment you can count on.

COMBINATION OF 2 LASER TREATMENTS

ONLY

$299

- ONE IPL “PHOTO FACIAL” & ONE LASER GENESIS TREATMENT

- ONE LASER GENESIS TREATMENT & ONE NIR LASER TREATMENT

- ONE MICRO-NEEDLING WITH DIAMOND TONE & LED LIGHT

- ONE PIXEL PERFECT “ANY AREA”

SOLEIL SIGNATURE FACIAL

50 minute facial includes steam, extractions, medical grade

Microdermabrasion, collagen mask, and LED light treatment

1 5% OFF

WE ACCEPT CARE CREDIT

ONLY $99

UPNEEQ EYE DROP

$ 189 PER BOX

COMPLIMENTARY CONSULTATIONS

BEFORE AFTER