McMinnville Living - April 2019

April/May 2019

McMinnville Living M A G A Z I N E

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R E A L E S TAT E & HOM E I M P R OV E M E N T

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“

Bigger isn’t always better.

”

In Real Estate, as in most things in this American life, you’ve got choices.

T

hanks to technology consumers today have more choices than ever. Whether it’s real estate you are interested in or books or hiking gear, there are lots of options available to you.

And as the market changes, home buyers and sellers not only have to choose which local brokerage in the immediate area they should work with. Now there is the virtual marketplace, where big corporations with big investors can easily dominate. But we at Bella Casa have been saying the same thing since we opened our doors in 2007: bigger isn’t always better.

The explosion of new business models that we have seen has resulted in brokerages that aren’t even remotely local vying for your business in Yamhill County, sometimes with promises to save you tens of thousands of dollars in the process. So, that sounds good, right?

BUY LOCAL / Real estate is by nature one of the most local businesses you can have. Real estate requires an actual person to be close by to assist in the selling or buying process. But it’s even more than that. It’s local knowledge. It’s no secret that there are differences in values between towns and even parts of towns, but that does not mean that it’s obvious to an out-of-towner.

Experienced, local agents have been inside many of the houses that

have come up for sale over the years, while out-of-town agents may only see the inside of the house they are hoping to list or sell.

There are also other factors to buying local that not only benefit the parties directly involved, but the whole community. Buying local keeps our money local. This is true not only of real estate, but of all businesses. When our local businesses are successful, our whole community is vibrant and successful. This may be too political, but when you hire the big, national corporations the money goes up, and up to the top few. When you support local businesses, the money is reinvested into your community in a variety of ways. The local businesses in your community are the ones investing in local non-profits, local youth sports, and patronizing other local businesses. Yamhill County is truly a special place to live and work. It is full of individual, vibrant communities and McMinnville is perhaps the pinnacle. I travel quite a bit, and I can say I have been to very few, if any, small towns that can complete with McMinnville for charm, vibrancy and variety.

BACK TO REAL ESTATE / I will admit that I’m partial, but I believe Bella Casa Real Estate Group offers the best of all worlds. I guess if I didn’t, I would make changes to how it’s run! We started Bella Casa Real Estate Group in 2007 with a goal of offering

www.thebellacasagroup.com | 503-437-9005

Realtors and their clients an alternative to traditional brokerages.

Bella Casa Real Estate Group operates as a true cooperative, with each individual agent building and running his or her business. Our agents are free to charge whatever commission they want, advertise as little or as much as they want, and build their business the way they want to build it. Yet because we are a cooperative, we also help each other grow in knowledge and practice. We meet together to discuss challenges with new laws or unique situations. We also have agents who are experts in certain areas and are willing to help out those who are learning. My husband, Randy McCreith, has become knowledgeable about filberts because of some of his transactions involving filbert orchards, and he is happy to work side by side with any of our agents who have gotten a listing or a buyer for a filbert orchard for the first time. This way, even though we all are running our own businesses, we share the expertise of everyone in the brokerage.

WHAT ABOUT DISCOUNT BROKERAGES? It has been said that skilled, professional Realtors make about the same amount of money whether the market is a good or bad. In a good market, we are flooded with new agents and new brokerages - everyone wants a piece of the pie and there is enough activity for virtually everyone.

In a market like we experienced from 2008-2013, the “easy money” dries up and many agents and brokerages close up shop. We are currently in a strong market. The number of Realtors and brokerages has grown rapidly throughout the state. We have seen an aggressive push by existing brokerages from other states to come into our area.

Some of these have been funded by big business. Again, getting a bit political, but it seems like the Mark Zuckerbergs, Jeff Bezos, Warren Buffets, and Elon Musks of the world literally want to rule the world.

Big businesses and investment conglomerates can simply buy out competition and pay for policies that benefit them. Call me crazy, but

I don’t think they are doing this because they have your best interest in mind. Competition in any business is best for the consumer. It means the consumer will get the best product for the lowest price. But if one business is given millions of dollars to “compete” with a small, local business, it isn’t really a competition. And while the big business might offer incredible deals in order to gain market share, what will they do when they no longer have any competition?

You do get what you pay for. A good Realtor works very hard for his or her client, much of it behind the scenes. A good Realtor spends time when she isn’t directly working for her clients gaining knowledge to better serve her clients. She is creative in her ways of marketing her listings or finding homes for her buyers. She doesn’t simply put the home on the internet via the multiple listing service and let the home sell itself. She knows the value of good photography, good advertising, and good marketing, and she is willing to hire expert help, such as photography, to get the job done properly. A good Realtor or a good real estate team also knows how many listings and/or buyers they can serve at a time and still give each one the service it deserves.

You do have choices when it comes to real estate. I would highly recommend interviewing a few agents before you make your decision. Learn what questions to ask. And I would ask that one of the agents you choose to interview would be a Bella Casa Real Estate Group agent. For a list of suggestions on what you should be looking for in an agent, please check out our website, www.thebellacasagroup.com.

By: Joni McCreith Principal Broker The McCreith Team | 503-310-9844

Venessa Eck Sr. Mortgage Advisor NMLS-140124

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