GRESHAM FEB/MAR 2024
COMMUNITY ADVANTAGE
Building Community One Sandwich at a Time
TASTE OF THE TOWN
BIG TOWN HERO GRESHAM
Not All Heroes Wear Capes Handcrafted sandwiches on homemade bread
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By Angie Helvey, Contributing Writer Photos by Brittany Jungenberg
ig Town Hero is known for their giant deli sandwiches served on bread made daily from scratch, guaranteed to satisfy any appetite. But it’s more than just a sandwich shop to owner Andres Radilla. Immigrating from Mexico at fourteen, he started at the Tualatin location and learned the nuts and bolts of running the business while in high school before buying his first location in January 2021. “They took me in and gave me my first job here in the U.S.A.,” he says, “Pretty simple, you know, making sandwiches. I’ll always have that personal attachment to the franchise.” Andres fell in love with the product as well. “No frozen dough and toppings cut fresh every day. It makes you feel good about what you’re selling.” He also owns Big Town Hero in Hillsboro and Vitality Bowls in Tualatin, a pretty impressive resume for a 23-year-old. Sandwiches are fully customizable to match your taste buds and cravings. Choose from a variety of traditional subs like the Italian and Turkey Bacon Avocado or build your own! Start with choosing a variety of their thick, soft bread, either white, cheesy garlic or onion. “It’s made by hand here at the restaurant,”
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Andres says. “We mix, roll and bake it each morning.” Then, add up to four tasty deli meats and all your favorite toppings and condiments. “We slice everything fresh each morning,” adds Andres. “That’s how we keep it tasting great.” If you’re hungry for a hot sandwich, order a grilled panini or choose from classics like a Reuben, Meatball or French Dip. Vegetarian sandwiches and salads filled with fresh produce are made to order. Breakfast subs are served all day starting at 8:00 am. A kid’s menu is available for the little ones including peanut butter and jelly that comes with a cookie, a small fountain drink and potato chips. Other sides include macaroni and potato salads. Guests are always welcome to enjoy their meal in Big Town Hero’s cozy dining room or order online for pick-up or delivery through Doordash, Ubereats or Grubhub. Let Big Town Hero cater your event with fun options like sack lunches or a gigantic six-foot hero, big enough to feed a crowd. Building community is important to Andres, and the Gresham restaurant has a loyal following and long-term employees that add to the friendly atmosphere. “We see many of our customers once or twice a week,” says Andres. “My team is great; they’ve all been there since I took over and one employee started when it opened 15 years ago.” Even a few family members help out. Next time you’re craving a deli sandwich, count on Big Town Hero for classic subs on homemade bread loaded with the highest quality meats and toppings. You won’t leave hungry! Big Town Hero is located at 1334 NW Civic Dr. Gresham, Oregon, 97030. Please give them a call at 503-489-1980, or visit their website at https://bigtownhero.com.
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SEASONAL
HOLIDAY FUN
Valentine’s Day Weirder than you think!
St.Valentine
in 496 AD Pope Gelasius outlawed the pagan festival of “Lupercalian” and renamed it The Feast of Saint Valentine, to alentine’s Day incites cliché images of roses, cartoon be celebrated on the 14th of February. Cupids, heart-shaped boxes of chocolate and mushy Fast forward to the late 15th century, when the word romantic comedies. While these days we harmlessly “Valentine” was used to describe a lover in poems and songs celebrate with candy, expensive jewelry and candlelit dinners, the of the day, such as this translated line by French poet Charles origin of the holiday isn’t as cute or d’Orléans: “I’m already wearied by love, my very marketable as you would think. As far sweet Valentine.” Later in the 1840s, Esther A. as we know, the history of Valentine’s Howland, known as the “Mother of the Valentine,” Day dates back hundreds of years to sold the first mass-produced valentines in America, pagan rituals in ancient Greece and elaborate creations with lace, ribbons, and colorful the Roman Empire to greeting cards pictures. Her early valentines pioneered the in the 19th century. commercial tradition of buying and gifting fancy In ancient Rome, when Emperor cards to loved ones on Valentine’s Day. According Claudius II decided single men made to current data, an estimated one billion Valentine’s better soldiers than married men, he Day cards are sent each year, making Valentine’s Day outlawed marriage for young men. the second largest card-sending holiday of the year. Valentine, a priest, realized how Over the centuries, Valentine’s Day has been a unjust this was of the Emperor, so in religious celebration, a ritual full of violence and defiance of the Emperor he performed warding off evil spirits, poor health and infertility, marriages in secret. Eventually and is now a sappy his rebellion was discovered by commercial holiday. The authorities and he was sadly executed, mysterious and complex later recognized as a martyr and St. origins of this holiday Valentine. The life of a saint, am I allows the meaning of right? As the story goes, he left his daughter a note signed Valentine’s Day to be “Your Valentine.” truly whatever you want The modern holiday is celebrated on the same day every it to be. You can skip the year, February 14 (so don’t forget!), but the ancient Romans celebrations completely, and Greeks had celebrations this time of year even before buy yourself some St. Valentine. Unlike Valentine’s Day, however, the Roman chocolate, wine and Greek god Pan holiday Lupercalia was a bloody, violent, and (ahem) sexual flowers and find a good celebration full of animal sacrifice and random matchmaking romantic comedy to watch with pizza. Or you can express your and coupling in the hopes of warding off evil spirits and love (and platonic love!) and appreciation for the people in your infertility. The Festival of the Arcadian Lykaia, held on February life, whether they’re spouses, family or friends. 15th in ancient Greece, celebrated the god Pan’s founding of Some of us love Valentine’s Day, and some of us love to hate his temple, a day when the city was cleansed of evil spirits and it. If you’re wondering what to do on Valentine’s Day, just know people’s souls were purified, bringing health and fertility. As that there are no rules: It’s a new era, and you can celebrate the often happened when many pagan festivals were renamed, day of love however you want, even if it’s just through self-love.
By Donovan Darling, Staff Writer
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BUSINESS FEATURE
NORTHWEST SAUNA
Transform Your Wellness Traditional sauna offers added health benefits
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By Patti Jo Brooks, Contributing Writer
orthwest Sauna brings you quality, custom-built outdoor saunas, artfully designed and tailored to fit your available space. Did you know saunas provide a wealth of health benefits? For hundreds of years European cultures have sought the sauna’s amazing ability to detoxify the human body, improve cardiovascular health, relax muscles and minimize pain. Northwest Sauna can complete construction from start to finish in as little as two to four weeks. Enjoy the “rejuvenating and authentic sauna experience” that Northwest Sauna and their time-honored tradition holds for you! “I’ve been going to saunas as long as I can remember,” relates owner Vitaliy Burlaka, “It’s a big part of our culture.” Handmade from Pacific Northwest cedar and Douglas fir, typically from fallen trees, Northwest Sauna cares for the health of the
environment as much as that of the individual. Craftsmanship, design, air circulation and heat are important elements in the well-thought-out customization of each sauna this company builds. Wool, for instance, is used for insulation, as it is a safer and healthier material which does not emit gas. Saunas are a benefit to the community and a welcome addition to any Pacific Northwest home and lifestyle. They increase the beauty and value (up to $50k!) of your property, are an upgrade to the surrounding neighborhood, and provide a warm, luxurious retreat from the cold and rainy winter-to-spring weather we all know so well. Add a Cold Plunge for enhanced circulation, boosted immune system, lowered inflammation and increased muscle recovery. Year-round use of your sauna also promotes improved skin health, respiratory benefits, improved sleep quality and an overall sense of well-being. With a choice of styles and customization, Vitaliy points out that “We can make our saunas work for anybody’s house.” Serving the Portland Metro area of Multnomah, Clackamas and Washington Counties as well as Clark County, Northwest Sauna promises a finished product that is efficient, effective and aesthetically pleasing. Landscaping the surrounding area to make a beautiful, peaceful sanctuary is included in the price of each project. Customers also receive a complimentary Accessory Package consisting of a wooden bucket, ladle, two sauna hats and two bottles of essential oils. Financing is available and warranties apply. Don’t wait! Call Northwest Sauna today and ask about their Early Bird pricing! Northwest Sauna can be reached by phone at (971)456 8780 or email NWsauna@gmail.com to answer questions or get your project rolling. For additional information on styles, health benefits and pricing visit their website northwestsauna.com.
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The History of Chocolate Ancient, delicious and divine
By Robert Matsumura, Contributing Writer
W
hen we hear the word “chocolate,” most of us picture a bar, ice cream, baked goods, or a confection of some type. Typically eating chocolate, not drinking it, and a sweet taste is usually associated with chocolate rather than a savory one. However, for approximately 90% of chocolate’s extensive history, it was primarily a beverage, and sugar didn’t figure into the equation at all. While the terminology can be a bit puzzling, most contemporary experts refer to “cacao” as the plant or its beans prior to processing, while the term “chocolate” refers to a product made from the beans. “Cocoa” is the term for chocolate in powdered form, though across the Atlantic, the British frequently use the word “cacao.” “Chocolate” has been traced by etymologists back to the Aztec word “xocoatl,” which described a bitter beverage brewed from cacao beans. The Latin name for the cacao tree,
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Theobroma cacao, translates to “food of the gods.” Historians today estimate that chocolate has been around for at least 2000 years, but recent research suggests it may be even older. Although it’s difficult to establish an exact date for the origin of chocolate, it’s evident that it was valued from the very beginning. For many centuries in premodern Latin America, cacao beans were actually used as currency. A single bean could buy one tamale, while 100 beans could be traded for a good turkey hen, as noted in a 16th-century Aztec document. Both the Mayans and Aztecs considered the cacao bean magical and sometimes divine. It was commonly a part of sacred rituals of birth, death, and marriage. It wasn’t until Europeans discovered the Americas and became familiar with the native cuisine that chocolate made its entrance on the world stage. According to legend, the Aztec king Montezuma welcomed the Spanish explorer Hernando Cortes with a feast that included drinking chocolate. Although chocolate didn’t initially agree with the European palate, once it was mixed with honey or sugar, it rapidly grew in popularity throughout Spain. By the 17th century, Europeans had embraced chocolate as a glamorous drink, reputed to possess medicinal, nutritious, and even aphrodisiac properties — rumors suggest that Casanova was a
big fan of chocolate. But it remained primarily a drink of the upper class until the invention of the steam engine revolutionized chocolate production, resulting in chocolate becoming available in mass quantities to society at large. It was in 1828 when a Dutch chemist devised a method to create powdered chocolate by filtering out approximately half the natural fat (cacao butter) from chocolate liquor, pulverizing what remained and introducing a mixture of alkaline salts to negate the bitter taste. This product, known as “Dutch cocoa,” eventually led to the development of solid chocolate. Joseph Fry, in 1847, is credited with the creation of the world’s first chocolate bar. Fry discovered that by adding melted cacao butter back into Dutch cocoa, the result was a moldable chocolate paste. Within 20 years of Fry’s discovery, the now famous company Cadbury was selling boxes of chocolate candy in Britain. Soon thereafter, another recognizable name, Nestle, pioneered the creation of milk chocolate in Switzerland.
During the Revolutionary War in America, chocolate was so valued that it was included in soldiers’ rations in lieu of wages. Most of us today wouldn’t likely settle for payment in chocolate over dollars, but that doesn’t mean the
humble cacao bean isn’t a potent force in the economy. In the U.S. alone, chocolate is a four billion dollar industry, and the average American consumes at least half a pound per month.
In recent times, a chocolate revolution has swept across the globe, marked by a burgeoning interest in high-quality, artisanal chocolates and sustainable, efficient cacao farming and harvesting techniques. Due to this shift in consumer tastes, large corporations like Hershey’s have developed artisanal chocolate lines by acquiring smaller premium chocolate producers, and independent chocolatiers have proliferated as well. Here in the Pacific Northwest, artisanal chocolate has exploded in recent years. One of the first chocolatiers on the Portland scene was Moonstruck; though recently sold to a larger company, Moonstruck helped establish a market for gourmet chocolate in the city. Currently, there are a plethora of artisanal chocolatiers in the local area. Missionary Chocolates in Northeast Portland, founded by a doctor with a passion for chocolate, produces delicious dairy-free, gluten-free, vegan chocolate and non-allergenic truffles.
A Yen for Chocolate was founded and is operated by Cristina Yen, a chocolatier who has brought her multicultural experiences from around the globe to Northwest Portland, where she handcrafts mouthwatering chocolate creations for a growing clientele. Named in honor of the Wildwood Trail in Portland’s Washington Park, Wildwood Chocolate sources the finest ingredients and crafts masterfully blended ingredients such as cardamom, honey and berries with chocolate to create award-winning confections.
So, the next time your sweet tooth has a hankering for chocolate, know that this wonderful treat has a history stretching back to indigenous peoples of South and Central America, and that the tasty chocolate morsels available in your local supermarket are the result of centuries of trial, error, and innovation. And if you wish to sample the cutting-edge creations of local chocolatiers, be sure to visit some of the artisanal producers featured above, or the myriad of other producers in our country’s continually evolving chocolate landscape. READ MORE AT CITYHANDSHAKE.COM R13
JOIN US IN SUPPORTING THE
SENIOR CITIZENS COUNCIL OF CLACKAMAS COUNTY
Senior Citizens Council of Clackamas County
I
n the month of February, all MWNW stores will be asking for donations to support the Senior Citizens Council of Clackamas County. This nonprofit has served seniors of Clackamas County for 50 years and counting! Why is this nonprofit so important? Their services provide critical support to at-risk seniors and adults with disabilities who are in danger of abuse, neglect and exploitation. The highly skilled and professional staff protect the seniors’ finances, oversee bill-paying needs, and when necessary, find them a safe, clean place to live. Their staff then continue to regularly check on each client for as long as they are needed. On average, their staff serves 750 new clients annually. 75 percent of their clients are women and 70 percent are at or below the federal poverty level. Seniors above 85 years old are the fastest
growing population and are also the most in need of services. It is estimated that 1 in 6 seniors will be a victim of financial exploitation and 1 in 10 will be abused or neglected. Please help us raise funds by donating online or visiting one of our local stores. Family-owned and -operated, dedicated to providing their customers the best products at the best prices, all while donating to and participating in their local communities, Mattress World Northwest exemplifies the best of what retail businesses have to offer. This proves that not all mattress stores are created equal. Get a better night’s sleep and help support your local community at the nearest Mattress World Northwest store. They are open every day or you can order online at mattressworldnorthwest.com.
Please join us for our Annual Dinner Auction on March 2, 2024. Special Guest Tony Starlight. Please contact the Senior Citizen Council for more information. Call 503-657-1366
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WE HAVE YOU COVERED: PATIO COVERS, PATIO COVER GLASS ENCLOSED ROOMS, SUN SHADES, DECKS & RAILING
503-406-9111
503-406-9111 CrownPatioCovers.com
CrownPatioCovers.com
PATIO COVERS
$1,000 OFF
Meet Jenn!
One of Our Patio Cover Experts.
Only with magazine. Not valid with other offers. Exp. 2/29/24
CCB # 2 3 9 0 42 - WAL I C #C R OW N P C 784C 3 CCB #239 012 - WA L I C # C R OW NP C 784 C 3
LIGHT WHITE PANELS (SHED 24’ X 16’)
COOL BLUE PANELS (GABLE 16' X 16"}
35% Heat Block • 74% Light Transmission • 100% UV Block
75% Heat Block • 28% Light Transmission • 100% UV Block
Located in Multnomah Village
7887 SW Capitol Hwy
soleilmedicalspapdx.com
503-746-8744
FILLER SPECIAL Choice of
2-RADIESSE or 2-BELOTERO PLUS 20 UNITS OF XEOMIN
1199 2-SCULPTERA for $1399 for $
NEUROTOXIN INJECTION
NOVA PDO THREAD FILLER SPECIAL $
Per Thread 125 2-RADIESSE or 2-BELOTERO PRP for $1199 $650 TWO SCULPTERA or for $1499 $1499 Choice of
PRICE PER UNIT
BOTOX $10.95 DAXXIFY $10.95 DYSPORT $9.95 JEUVEAU $9.45 XEOMIN $9.45
$
CO2 FRACTIONAL LASER
1199
(Platelet-Rich Plasma)
includes Face & Neck
3 PRP Under Eyes for
Any Area
Fractional CO2 laser resurfacing is one of the most effective way to treat fine lines, wrinkles, sun damage, loose or sagging skin, as well as scars. In addition to treating the face, we can treat the neck, chest and even hands.
OPUS PLASMA FRACTIONAL LASER
$
BEFORE
AFTER
BEFORE
AFTER
BEFORE
AFTER
BEFORE
AFTER
Face & Neck
$
799
Face, Neck & Chest
The Secret RF Micro-needling System is a powerful new technology that is ideal for facial rejuvenation, improving scars, cellulite, and plumping and tightening loose skin.
TITAN NON-SURGICAL FACELIFT
AFTER
899
Opus Plasma represents the next generation of fractional skin resurfacing treatments for women and men of most skin types who want to minimize wrinkles and reverse damage caused by the sun and the natural aging process.
SECRET RF MICRONEEDLING
BEFORE
$
799
1-Titan, 1-IPL & 1-Laser Genesis
Titan offers a non-invasive solution that utilizes light energy to stimulate new collagen growth deep beneath your skin’s surface. This treatment not only tightens the skin but also reverses the signs of aging.
COOLSCULPTING - 2 POINTS $
899
Noninvasive fat reduction procedure • Lose up to 2” of belly fat No downtime. No surgery • Reduce appearance of cellulite and stretch marks Nonsurgical, noninvasive, painless, and requires no anesthesia or downtime Nonsurgical body contouring treatment that FREEZES & ELIMINATES FAT from your body.
$
PIXEL PERFECT
259
PIXEL Perfect works by creating tiny, microscopic perforations in the skin, stimulating new collagen production, and encouraging the skin to repair and rejuvenate This treatment aims to enhance the natural tone and texture of the skin through reduction of age spots, acne scars, wrinkles, and pores.
LASER HAIR REMOVAL
$
$
BEFORE
AFTER
BEFORE
AFTER
BEFORE
AFTER
BEFORE
AFTER
179
Lower Face & Neck
$
179
Choice of Face, Neck, or Décolletage
This revolutionary anti-aging tool ushers in a new era in skin revitalization, promising to breathe life back into your skin. This is a truly transformational skincare solution designed to address a variety of skin concerns by stimulating collagen production, smoothing out lines and wrinkles, and enhancing skin texture.
4 BTL VANQUISH ME 4 BTL CELLUTONE
AFTER
179
NIR is a non-invasive rejuvenation treatment that can tighten and contour the skin, as well as reduce cellulite. It can treat and improve aging, sagging, and crepey-looking skin by stimulating collagen growth, helping you achieve a more youthful appearance.
MICRONEEDLING
BEFORE
Choice of Face, Neck, or Décolletage
Limelight photorejuvenation is a non-invasive, targeted form of IPL (Intense Pulsed Light) used to treat many issues of the skin including: redness, sun spots, small superficial veins & more.
NIR NEAR INFRARED
AFTER
70% OFF
Cutera’s Nd: YAG and ProWave lasers use state-of-the-art technology to remove hair from all skin types. These lasers provide comfortable and long-lasting hair removal treatment you can count on.
IPL LIMELIGHT
BEFORE
$
699
Reduce appearance of cellulite and stretch marks Nonsurgical, noninvasive, painless, and requires no anesthesia or downtime Non-surgical body contouring treatment that FREEZES & ELIMINATES FAT from your body.
GIFT CARDS AVAILABLE UPON REQUEST 503-746-8744
Advantage Magazine
Postal Customer
DIRECT MAIL • DIRECT RESULTS PO Box 672 ∙ Aurora, Oregon 97002 To Advertise, Call 503.825.2111
PRESORTED STANDARD US POSTAGE PAID
ACTIVE MEDIA
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ATES!
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Transferable 25-Year Workmanship Warranty. Roof Replacement 50-Year Warranty.
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