Sanctuary of Transformation | Brand Slick

Sanctuary of Transformation Brand Guidelines

Restoring Inner Balance with Holistic Addiction and Mental Health Treatment

LOGO Minimum Size

Clear Space

1.5in / 288px Sanctuary of Transformation

Sanctuary of Transformation

HOLISTIC CENTER

HOLISTIC CENTER

Sanctuary of Transformation

Sanctuary of Transformation

HOLISTIC CENTER

HOLISTIC CENTER

C O L O R PA L E T T E RGB: 105, 101, 99 CMYK: 58, 52, 53, 21 Hex: #696563

RGB: 205, 216, 191 CMYK: 20, 7, 27, 0 Hex: #cdd8bf

RGB: 215, 177, 123 CMYK: 16, 30, 58, 0 Hex: #d7b17b

RGB: 235, 229, 215 CMYK: 7, 7, 14, 0 Hex: #ebe5d7

RGB: 215, 213, 208 CMYK: 15, 12, 15, 0 Hex: #d7d5d0

RGB: 248, 245, 238 CMYK: 2, 2, 5, 0 Hex: #f8f5ee

TYPOGRAPHY

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P l ay f a i r D i s p l ay R e g u l a r

Quicksand Regular

Quicksand Light

P H OTO G R A P H Y STYLE

PERSONALITY

WRITING STYLE

The Sanctuary of Transformation brand personality is sincere, compassionate, inspirational, and empowering. Messaging should make it clear that clients are embraced as multifaceted individuals.

The Sanctuary of Transformation brand writing style is fundamentally business casual with a distinct infusion of heartfelt empathy wherever appropriate. Person-first language is required in all instances.

E D I TO R I A L G U I D E L I N E S Target Audience Branded messaging should speak directly to adults struggling with substance use or mental disorders. Secondary target audience would be the support network of those individuals.

Client Name

Customers

Pronouns

Sanctuary of Transformation, Sanctuary of Transformation’s

Refer to in copy as clients, not as patients or as addicts

First and second person pronouns are acceptable where it suits the content.

Never - Sanctuary Terminology Acceptable / Preferable

Unacceptable

Substance use disorder

Habit

Disease/disorder

Lifestyle

Medication-assisted therapy/treatment

Replacement/substitution therapy

In recovery, substance-free, abstinent

Clean

Active addiction

Dirty